ad majorem's "awoken" pitch-book for aaf competition
DESCRIPTION
The pitch book we made as Ad Majorem for the 2009 AAF National Student Advertising Competition in New York last May. The assignment was to develop an integrated marketing campaign for the Century Council to reduce binge drinking on college campuses. Our strategy was to combat the problem using a side door approach – the empowerment of women.TRANSCRIPT
![Page 1: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/1.jpg)
![Page 2: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/2.jpg)
Users sees “View Application” page either by searching…
or clicking on an ad…
![Page 3: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/3.jpg)
When the user wants more information about the application …
he or she clicks the “View Application,” button…
![Page 4: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/4.jpg)
& reads description on “Go-to App”
page.
![Page 5: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/5.jpg)
User clicks “Go to Application” to add app.
![Page 6: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/6.jpg)
User agrees to terms and conditions, allows app access to profile.
![Page 7: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/7.jpg)
User is given a Quiz to complete…
![Page 8: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/8.jpg)
Upon Completion…
![Page 9: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/9.jpg)
Users click “Submit” to see how they did…
![Page 10: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/10.jpg)
User sees their Quiz Score…
![Page 11: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/11.jpg)
Then has the options to challenge their friends…
![Page 12: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/12.jpg)
Users can invite their friends to the quiz application by…
![Page 13: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/13.jpg)
Or as a widget on someone else’s page…
![Page 14: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/14.jpg)
By selecting their name or typing in their email address…
![Page 15: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/15.jpg)
& Clicking “Send NY Times News Quiz Invitation”
![Page 16: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/16.jpg)
![Page 17: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/17.jpg)
![Page 18: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/18.jpg)
Click Share to Post a Link to Your Profile…
![Page 19: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/19.jpg)
Or Send a Link for the application to a Friend!
![Page 20: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/20.jpg)
![Page 21: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/21.jpg)
![Page 22: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/22.jpg)
Become A Fan
![Page 23: Ad Majorem's "Awoken" Pitch-book for AAF Competition](https://reader035.vdocuments.net/reader035/viewer/2022070320/558674f7d8b42a59068b4582/html5/thumbnails/23.jpg)