ad & pr / celeb marketing 'iran football clubwith high price items, moving away from...

February. 2013, Vol.10www.romanson.com

Corner 1

What’s NewNew PL2627HMNew WatchesChief Designer Section

Corner 2

W StoryShare Your Story(12Stories of People)

Golf SponsorshipOfficial sponsor of UNCA Gala Dinner

Homeshopping SalesOfficial Facebook Open

AD & PR / Celeb Marketing

Corner 3

International NewsBuyer news

Anahid Zarvan Corp.

'Iran Football club PERSPOLIS Sponsorship'

http://www.romanson.com/

02 ROMANSON vol.10 www.romanson.com 03

What’s NewROMANSON

HrenadeNew Premier PL2627HM

The design was inspired by the shape of safety pin from a hand grenade. The feature is enhanced by such design. Four side angled ring and index provide the product with more abundant feeling overall. The highlight colors are applied in ring and small second area, allowing more active and masculine feeling.

SB2630FM/MM

The design was inspired by a pebble, the product has a unique shape with both ends cut off. The dorm shaped class is distinctive. The metal indexes are mounted in the spacious dial pad.

RL2636QL

Feminine feature is highlighted. In the dial zone, the recent logos of Romanson is imprinted. The four-bolts are clearly visible in the well-balanced and stable product.


What’s NewROMANSON

Chief Designer Section

Special Theme Series...AutomaticCurrently, the world watch market is being re-aligned with high-end expensive products. The market is being filled with high price items, moving away from conventional mid and low price items. The core of the strategy, that maximiz-es these values, is automatic watches. Romanson will en-hance its automatic watch product line-ups in order to keep pace with ever changing customer demands. The primary features of Romanson automatic lie in design and move-ment technology.

Equipped with Swiss-made automatic movementStylish traditional design and highest quality of components

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Equipped with Swiss-made automatic movement Classic and simple design, highest quality of components

Limited EditionPM2608PM

PB2609RMThe features of RomANSoN automatic The company is refraining from adopting low-priced Chinese products or Swiss-made assembled products, but only pursuing the world class automatic movement technology. The company has no intention to switch its policy.The major direction of Romanson automatic design is, modern urban design combined with state-of-the-art technology. The perfect combination of traditional curvy design and modern straight line design is an outcome of innovative design that the company has long been pursuing.

Share Your Story12 Stories of People

#1

www.romanson.com 07

W StoryROMANSON “Have more concrete vision of your dream and what you aregoing to do…

”Tell us who you are?A member of maximum crew, one of the best b-boy groups in Korea. I go by the name “stitch”

B-boy in a nutshell?B-boys are group of people who dance alongwith basic hip-hop rhythm. Also, it is an integralpart of 4 major hip hop elements namely, DJMC Graffiti B-boy.

Your most fond memory of stage performance?I remember this one event the other day, we lost our “groove” after a one of our members performed a tumbling move. Both our team and audiences were taken aback. So we have decided to perform the rest of the show in audience stage. All in all, this has allowed us to be more closer to our fans.

What style do you prefer, in terms of clothing?Well, naturally I prefer hip-hop style. When I am off stage, I tend to wear neat classic clothes. Such as jeans with modern style shirts

What kind of watch do you prefer?Well, mostly sporty watches. These days, I am into new products such as automatic open bal-ance watches.

And your choice of Romanson watch?I personally like Trofish model since it has modern and trendy design. My favorite model would be SM3118FM. The check pattern of the dial is one-of-the-kind so I think it is truly attractive. Definitely an eye-opener.

What are your plans from now on?I am currently fulfilling my mandatory military service. I will fully engage in the remainingperiod of my service. Once I complete my service, I will get back to my career and will take off my new career as an actor. My ultimate dream is to be a Korean wave star, and the first Asian to star in “Step up”.

Do you have any words of advice to b-boy wannabes?First and foremost, if you do your best pursuing your goal, your dreams will come true. When I was a little boy, I remember dancing all the time without concrete vision of my future dream. I was able to do this because I simply loveddancing. But my advice is, you need to have more concrete vision of your dream and what you are going to do in order to bring your dream into life. This way, I think is the only royal load to achieving your goal. Finally but not least, please enjoy every moment while you aredancing.

What he wears: Trofish New Model SB2630FM

W StoryROMANSON


GOLF GReeN BOARd - Golf Driving Range

18 HOLe Led Ad - 18 Hole Green

ROMANSON CLOCk At tHe tee-OFF AReA 1 Hole Tee

10 Hole Tee

Romanson & Golf Sponsorship

ShinHan-DongHae Open 2012Romanson sponsored the Shinhan Donghae Open 2012, which held at the Jack Nicklaus Golf Club in Songdo, Incheon from October 11 to 14. The Shinhan Donghae Open is one of the best major golf tournaments in Korea. Many topprofessional golfers participated in the tournament, including PGA tour member Paul Casey, Kim Kyung-tae, Charlie Wi, John Huh, Kevin Na, Kang Sung-hoon and Noh Seung-yeol. Through the golf sponsor, Romanson enhanced the brand image.

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W StoryROMANSON

Romanson Official sponsor of

UNCA Gala Dinner When: December 19, 2012

Where: Cipriani 42nd Avenue , New York , USA

The United Nations Correspondents Association (UNCA) hosted its 17th Annual UNCAAwards Dinner and Dance for the best written and electronic media coverage of the United Nations,

its agencies and field operations. UN Secretary General Ban Ki-moon presented the prizes to the winners at the gala dinner. The Premier Atrax watches were given to the award winners

including Arnold Schwarzenegger(former California Governor and Hollywood star)who honored by UNCA as 2012 Global Advocate of the Year.


E-Daily, LIVARTLadies’ Open (KLPGa)

E-Daily, LIVART Ladies’ Open (KLPGA) is one of the LPGA of Korea Tours for women.Held at the Ceragio Golf Club in Yeoju from April 27th to 29th.

Romanson provided clock at the golf driving range.

Romanson Clock at the Golf driving Range Atrax 200

PL2642HM

W StoryROMANSON


Home Shopping Sales

during Christmas holiday

Home shopping sales were conducted during Christmas holiday on two occasions. Veloz (AM2641PM/HM) were introduced on 12/11 air and Atrax 200 was introduced on 12/28 air. Along with 30% discount , clutches were handed out customers as promotion. The overall reception by the

customers was very heated and the company was able to sell all the products that have been pre-pared and there were constant requests by the customers even after the program was over.

date: 23:50 December 11, 2012Product: Veloz (AM2641PM, AM2641HM)Quantity: 800ea

date: 23:50 December 28, 2012Product: Atrax 200 (PL2642HM)Quantity: 450EA

“Christmas Gift Pictorial” Publication: daily Joongang AD: Active Veloz_AM2641PM Date: december 7th, 2012

Free Gift

SoLD oUT

W StoryROMANSON


Romanson official facebook open www.facebook.com/romansonwatches

Romanson opened facebook page last December. By directly reaching out to our customers,Romanson will provide customers with various new information. Please check out our facebookaccount and be our online friends.

Actress, Shin So YulPA2643LL1GA15G

Actress, Rye wonPB2638LL1GA11G

Singer, Rainbow Go Woo RiRL2634QL1WA32W

Actress, Park Bo YoungPB2639LL1WA25W

aD & pR

Publication: Daily JoongangModel: Atrax 200_PL2642HM

date: December 13, 2012 Section: Outdoor

Magazine: Geek Model: Atrax 200_PL2642HM

date: January 2013

Magazine: Esquire KoreaModel: Atrax 200_PL2642H

date: January 2013

celeb maRketing

Singer, Kim Jong GukPL1219HM1WAS2W

Actor, Kim Sang KyoungPL1219HM1BC32W

Actor, Um Tae WoongAL1236HM1WA12W

Actor, Joo WonTL0353MM1GA11G

https://www.facebook.com/romansonwatches

International NewsROMANSON


ChinaChina Watch & Clock Commercial Conference 2012(December 19 ~ 22, 2012)

China Watch & Clock Commercial Conference one of the largest watch shows in China was held at the New Century Hangzhou Grand Hotel in Hangzhou. Romanson attended this conference for the first time to expand the market to China. There were about 50 exhibitors and most of the visitor of this conference were retailer and wholesaler.

UzbekistanBuyer: ELERoN-KA· Place: Central Department Store and NBU bank in Tashkent (2 billboards)· Period: October~December, 2012 (3 months)· What: New Product Promotion Billboard “PM2608PM” Billboard AD placed at the Central Department Store to increase brand awareness and promote brand-new Automatic limited-edition.



UaeBuyer: FAA (Federal Arabian Agency)· duration: January 01, 2011 ~ Now· What: Special Introduction for Romanson duty-free shop in Dubai airport.

Dubai International Airport is arguably one of the finest airports in the world. Catering to a huge number of airlines

and passengers, the sophisticated infrastruc-ture is there for all to see, experience and ad-mire. Currently more than 50 million passen-gers transit through the airport annually. The Dubai Duty Free facility situated at the airport has a vast variety of merchandise on offer. It is actually one of the busiest and most popular duty free shopping centers around the globe. Getting to merchandise in DDF is difficult task especially when compared to brands like Rado, Tissot, Seiko, Citizen etc. In this context, Arabian Trading Agency (FAA) had to really lobby hard to get a merchandising opportunity for ROMANSON in this important location. Located in Concourse B, display and sales of ROMANSON watches started from January 1st 2011. While it was a slow start, change in lo-cation and display enabled a better response. Thereafter, continuous promotions and addi-tions to the range of models saw sales pick up from 50-60 pieces in the beginning to the cur-rent average of 110-125 pieces per month.



RUssia· Movies: 6 movies “The Campaign”, “Silver Linings Playbook”, “Apartment 1303”, “Here Comes The Boom”, “The Hobbit: An Unexpected Journey”, “Spring Hopes”· Movie theaters: 90 movie theaters in Moscow and St. Petersburg· duration: November ~ December 2012 (3 weeks)· exposure: 3,780· Cinema advertising was conducted from November to December in 2012. Romanson video was

introduced on screen. Cinema advertising strengthened awareness of Romanson brand. It helpedus communicate with a more targeted customers and deliver key messages and attract potentialcustomers.

MyanMaRBuyer: Naing Family Company LTD.· Journal: Bi Weekly Journal & 7 Days Journal· date: December 1, 2012· What: Buy SN3118Tm Get Free gift Offering free gift(USB) along with one of the most popular product SN3118TM to the customers. And it was great to increase sales in the short-term.

· What: New PoS materials Replaced the Winter D/P set on their show case.

Free Gift Promotion



kazakhstanBuyer: K-TRADE(KoNSTANTIN)· Place: Gate of Almaty International Airport· duration: December.01~31, 2012 (1 month)· What: New Product Promotion Billboard “PM2608PM” Billboard AD placed at the Almaty International Airport to increase brand awareness and promote brand-new Automatic limited-edition.

UkRaineBuyer: U-trade(Crimean Watch Co.)· Place: Mega City Mall, Kiev· duration: November 2012· What: New POS Opening( U-trade opened its 8th POS in Mega city mall, Kiev.)



iRanBuyer: Anahid Zarvan Corp.

Sponsoring PERSPOLIS ranked 12th highest among Iran Pro League professional football club. PERSPOLIS has many fans in IRAN ( More than 30 million ) and could attract many attentions around middle east and Asia by its good history in the region. Especially the Captain of PERSPOLIS football team ( ALI KARIMI ) which has attained the nomination of Best AsianFootball Player of the year 2012. All of the players wear shirts with the logo of Romanson through the game and exposed to large audiences. Through the sponsorship, it could increase brand recognition and brandawareness.



CaMbodiaBuyer: PP Watch· duration: January 15 ~ 19, 2013 (5 days)· Place: Romanson Headquarter, Seoul, Korea

Cambodia, PP Watch Visit to Romanson HeadquarterOur distributor, PP Watch, visited to Romanson headquarter in Korea and discussed the current issues and business plan for 2013. Through the business meeting and Romanson domestic shop visit, we could find the practical solution to the current issues in Cambodia including sales, marketing etc. Also PP Watch could get so many good ideas for Visual Merchandising in their market after market survey.

Pocket Catalogueduration: December 2012Quantity: 20,000 pcs

Billboard ADduration: December 2012 ~Model: AM1210HMPlace: Kampuchea Krom BLVD, Phnom Penh

Newspaperduration: December 31 , 2012

Publication: KOH SANTEPHEAP DAILY

ad & pr / celeb marketing 'iran football clubwith high price items, moving away from...

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