ad & pr lab - h Ελληνική αποστόλη στο mobile world congress 2015
TRANSCRIPT
MWC 2015: Mission Accomplished
Επίκουρθ Κακθγιτρια: Μπζττυ Τςακαρζςτου
Μιρζλλα Αλζξου
Μαρίαννα Θωμαδάκθ
Θοδωρισ Καντολασ
Ιςιδώρα Κονδυλθ
Κωνςταντίνοσ Κυριαηόπουλοσ
Νικόλαοσ Λάμπρου
Κάτια Μαράκα
Άννα Μαρινάκθ
Μάριελ Μπόμπα
Κωνςταντίνα Παπαδθμθτρίου
Μιχάλθσ Σζργθσ
Goals. • Maximize efficiency across social
media and media platforms and channels
• Increase reach , increase traffic, maximize exposure
• Engagement, dialogue • Develop loyal community
Target Group / Audiences. Businesses and startups (Global and Local)
Academic/ Research institutions
Journalists, bloggers and social media influencers
individuals
Municipality of Athens, the Greek State, Authorities
“GRowing the Ecosystem” -Key Message
Individuals
Companies
Start-ups
The State
Universities
Research
Social Media.
a. During preparation b. During MWC15 c. After Mwc15
MWC 15 ;) 1. Happening now- Greek
pavilion & Greek delegation members news and happenings
2. Growing the ecosystem slogan
3. Cover meetings with a. Ministry of Development b. Enterprise Greece &
HAMAC
4. Valuable and relevant content to MWC15
Website – mwc.hamac.gr • in charge for the section of NEWS
• Created 17 Articles (Interviews with 17 companies/ Startups) – 3 Main Questions
• Who are they
• What are they doing
• Their goals for MWC
• Read 2267 times
Facebook Page
• Before (23/1/2015) – 474
Likes • After (16/3/2015) –
771 Likes
• Within almost 45 Days we
managed to raise the likes by
62.65% • People Reached: 9633
(UK, USA, Turkey, Portugal, India…)
*Only organic posts !
Top post
Twitter Account
Within 45 Days: We have tweeted
127 times
TOP TWEET OF MWC 2015
Congratulated by the GSMA for our work on Social Media!
• 2397 impressions
• 7 RTs • 6 Favs
Instagram Account • 20 followers- different
countries- including GSMA
• Interaction with GSMA
LinkedIn Group 167 Members