ad revenue-2009-ad-operations-into-revenue-center-091020133337-phpapp01
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Turning Your Ad Operations Into A Revenue Center
Rob Beeler, VP of Content & Media, AdMonsters
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The only professionalThe only professional association exclusivelyassociation exclusively
dedicated to online advertising operations and
technologytechnology
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What we doWhat we doPublisher Forum Leadership Forum
Network Operations Forum
AdOps 360 WebcastsBlog Series
Training ConsultingHundreds of companies
Over a thousand members
p
We Live and Breathe Ad Operations
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True or False:True or False:
Ad Operations has always been about Revenue.
True butTrue, but…
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Putting the Pieces Together
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Being Heard
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Revenue Nowhere to be Found
• Revenue hard to findRevenue hard to find
• Complexity Everywhere
C l it E hC l it E hComplexity EverywhereComplexity Everywhere
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Ad Operations EmergesAd Operations Emerges
S l & BD FiSales & BD Finance
Ad Opsp
Editorial Technology
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“I’m giving it allI m giving it all h ’ t”she’s got” g
is no longeris no longer good enoughgood enough
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Don't apply theDon t apply the Peter Principle toPeter Principle to Ad OperationsAd Operations
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Take Ownership of Your Inventory
Premium Inventory P d t I ti
Take Ownership of Your Inventory
Premium Inventory Product Innovation
“Middle Tier” The New Frontier
Remnant Network Optimization
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B Y O BB.Y.O.B.
B ildBuildYourOwn
Business
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B Y O BB.Y.O.B.
• Make relationships that build your businessbusiness
• Learn from your partners
• Innovation isn’t a part time job
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B Y O BB.Y.O.B.
• Data is where it’s at
• Make Ad Operations your source for rational informationfor rational information
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Ad Ops = Revenue CenterAd Ops Revenue Center
The Right PeopleThe Right People +
Th Ri ht L l f R ibilitThe Right Level of Responsibility+
The Right Amount of Resources=
Revenue
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THANKS!Robert Beeler VP of Content & Media• Robert Beeler, VP of Content & Media
• [email protected]• http://www.twitter.com/admonsters• http://www.admonsters.com