1.Updated formats: Consistent, performance-driven Larger image drives more engagement, better performance Same aspect ratio across News Feed (mobile and desktop) makes buying more predictable Similar elements appear in each placementmessage, media, post details Comparable designs across different ad units reduce complexity in our products Desktop News Feed Right columnMobile News Feed

2. Showcase your brand or products with larger images (ex: Page likes) 8x larger 4x larger New formatExisting format 3. No more struggling with different aspect ratios in desktop and mobile News Feed (ex: Offers) 1:1 2:1 Difficult to optimize across placements Same ratio 1.9:1 New formatExisting format 4. Page post link ad optimized to drive online conversions with larger, clickable image New Page post link ad Existing Page post link ad Page post photo ad w/ URL 3.5x larger image than existing Page post link Clicks offsite 5. Page post link ads * Grayed out screenshot means the format is changing for that placement * * Desktop News Feed Right columnMobile News Feed 6. Offer ads * * * * Grayed out screenshot means the format is changing for that placement Desktop News Feed Right columnMobile News Feed 7. Page like ads * * * * Grayed out screenshot means the format is changing for that placement Desktop News Feed Right columnMobile News Feed 8. Event ads * * * Grayed out screenshot means the format is changing for that placement Desktop News Feed Right columnMobile News Feed