tableads

Ad sleeves

ABOUT US The Nagpal Group is a family owned Business which largely operates as an HUF (Hindu

Undivided Family). Before entering the Wool textile segment in 1966, the group started with Cotton growing and Spinning in Abohar, Punjab . This area of Abohar is the Cotton Belt of Punjab state. The Group still has a significant Land Holding for Cotton Growth. The Group has majority funding through Family Accruals and Owned assets. All the Buildings Nagpal Group operates out of are family owned.

  The Nagpal group is well known and financially very sound and has major interests in Agriculture and Land holdings, Real Estate and Finance, Transport Buses, Gas Stations, Cinema Houses, Sports Goods Industry, Wool Textile Industry, Paper Packaging and Related Exports. The Group success story dates back to the early 1920’s.

Visions Business Solutions, headed by Mr Vikram Nagpal, as a part of the Nagpal Group is an exporter of Corrugated Paper Packaging and Paper Folding Boxes mainly to the Advertisement Industry around the World. These include Pizza Box Advertising, Paper Cup Sleeves Advertising, Box Top Flyers, Tabletop and Tray Paper Mats, etc. Having Fully Automatic Contract Manufacturing facilities in Noida and Chandigarh, the VBS team not only delivers quality products to its buyers, but also it is constantly working on new products related to the Paper Packaging Industry.

THE PRODUCTS- Ad sleeves - Table Ads It is a paperboard sleeve which

wraps around the disposable beverage cups with a flashy advert on the outside of the sleeve.

The innovative design also works as an insulator for the hot beverage cups.

Embossed nubbins on the surface of the sleeve provide superior grip and insulation for the cup holder.

Tabletop ads are high quality printed advertisements encapsulated on the table tops of high footfall outlets (Mall Food courts, Restaurants, Coffee shops, etc.) with a patented technology.

Table-ads has been designed to withstand the traffic that passes through busy coffees, beverages and snack food; it's tamper resistant and unaffected by heat or spillages. It's easy to clean and hygienic (FDA approved), and although they fix invisibly to table tops, ads are easy to maintain and keep looking presentable.

THE CONCEPT

The Sleeves and table-ads present a great opportunity to deliver advertisement messages.

The ability to print high quality 1 to 4 process colors on the sleeves/tabletops make it a very flashy and a noticeable advertisement media.

The Ads shall be distributed through public places with great footfalls like Multiplexes, coffee shops, Malls, etc to spread the Advertiser’s message.

BENEFITS- Ad-sleeves - Table-ads Multiple high quality creatives

attract the consumer’s attention. Sleeves share personal space of the

consumer for an average period of 30-35 minutes till the beverage lasts.

It is removable and can be stored by the audience for future reference and contact numbers.

Campaigns can be area specific to the benefit of the advertiser as they catch the right audience.

Movie goers/Multiplex visitors prove to be the right audience for most of the products with an average household income of Rs. 3,00,000 per annum.

There can be as many creatives as required for any individual location.

High quality large format prints guarantee an eye catching of atleast 15 mins. until the food/beverage is ordered and delivered to the table.

The surface is heat/scratch resistant, tamper proof and has the requisite FDA approvals.

Mall Food courts and coffee shops attract the highest number of consumers with each table giving an exposure to atleast 20 people everyday (approx.).

PLANNING AND EXECUTION

STEP 1: BUDGETCampaigns can start for as low as Rs.1,00,000/-. This would cover 1 major city for 3-4 weeks in a

single market with approx. 15,000 sleeves and individual tabletops at the Cinema Food Court. The more the budget, the more locations and markets you can afford to add to your campaign giving your product a wider exposure. Also you can opt for a PAN INDIA coverage.

STEP 2: GEOGRAPHIC LOCATIONSThe client needs to ascertain the geographical markets for the exposure of their products. The

major cities included in our network are Delhi (NCR), Mumbai, Bangalore, Lucknow, Agra & Chandigarh. We can also add other locations to the network if the campaign demands.

STEP 3: CREATIVEA template will be provided with all the information you require to prepare and send your art file.

Color matching is generally handled using CMYK colors and in special cases, PANTONE Colors.

STEP 4: PRODUCTION & DISTRIBUTIONCampaign costs include the cost of production of the Sleeves/Table-ads (excluding taxes) and the

distribution of the same through our reputed logistics partners. After receiving the art file and approval of the same, the campaign shall float in the markets in not more than 3 weeks.

STEP 5: REPORTA detailed campaign report will be delivered to you no later than 50 days from the ending of the

display period. In addition, there are pictures of the sleeves distributed at various points of time and clients are also encouraged to visit the participating locations.

STRATEGIC ALLIANCES

We, at Visions Business Solutions, are the pioneers of this unique concept of mass advertising.

VBS has strategic alliances with brands like Fun Cinemas, E-city Ventures & DT Cinemas with PAN INDIA presence which would serve as a perfect platform to expose the advertiser’s products to the masses with the ads going to the target audience and sharing their personal space for an average of 20 minutes. Network is growing everyday in accordance with the Advertiser’s requirements and Campaign Needs.

GALLERY- Ad-sleeves

GALLERY- Table-ads