ad spend change by advertiser category – decreases › wp-content › uploads › 2020 › 06 ›...
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TR AVEL
PE TS
RE AL ESTATE
FAMILY & PARENT ING
AUTOMOTIVE
HE ALTH & F ITNESS
HOME & G ARDEN
SHOPPING
BUSINESS
AR TS & ENTER TAINMENT
PERSONAL F INANCE
ST YLE & FASHION
TECHNOLOGY & COMPUT ING
CAREERS
HOBBIES & INTERESTS
EDUCAT ION
FOOD & DR INK
SOCIE T Y
NE WS
L AW, GOVERNMENT & POL IT ICS
SPOR TS
AD SPEND CHANGE BY ADVERTISER CATEGORY*
Month-over-Month: May 6-12 vs. June 3-9
210%
106%
70%
49%
49%
36%
32%
31%
24%
17%
15%
15%
-3%
-12%
-15%
-26%
-33%
-65%
-67%
44%
-5%
3/1 6/9
AD SPEND CHANGE BY ADVERTISER CATEGORY* – DECREASES
3/1 6/9 3/1 6/9
NE WSSPOR TS L AW, GOVERNMENT & POLIT ICS
AD SPEND CHANGE BY ADVERTISER CATEGORY* – INCREASES
3/1 6/9 3/1 6/9 3/1 6/9
TR AVEL RE AL ESTATEPE TS
AD SPEND CHANGE BY PUBLISHER VERTICALMonth-over-Month: May 6-12 vs. June 3-9
43%
39%
29%
28%
28%
22%
20%
18%
17%
17%
15%
15%
14%
13%
-6%
-23%
27%
SPOR TS
TR AVEL
AUTOMOTIVE
MUSIC
RE AL ESTATE
PARENT ING & FAMILY
TECHNOLOGY
G AMING
EDUCAT ION
REFERENCE
NE WS
ENTER TAINMENT & LE ISURE
HE ALTH & F ITNESS
EMPLOYMENT & CAREER
BUSINESS & F INANCE
SHOPPING
WOMEN’S INTEREST
FOOD & DINING
HOME & G ARDEN
10%
2%
TRENDS BY REGION
3/1 6/9 3/1 6/9 3/1 6/9
EME A APACAMERICAS
+1%+19%+20%
AD SPEND BY FORMAT
-30%
+12%IN-APP
+29%VIDEODISPL AY
+14%
Research Contact:
SUSAN WU
Director, Marketing Research
Press Contact:
BROADSHEET COMMUNICATIONS
PubMatic’s data analytics team analyzes over 15 trillion global advertiser
bids on a monthly basis, utilizing the company’s best-in-class analytics
capabilities. This snapshot is based on PubMatic-sourced operational data.
*Advertiser category definitions are aligned to IAB’s content taxonomy categories
© 2020 PubMatic, Inc. All Rights Reserved. PubMatic is a registered trademark of PubMatic, Inc.
IMPACT OF COVID-19 ON GLOBAL AD SPENDJUNE 9, 2020