adam croxen future platforms-fourstepsengagingmobileexperiences_april2014
DESCRIPTION
Adam Croxen from Future Platforms - presentation at Mobile Travel & Tourism Summit 2014TRANSCRIPT
Four steps to building engaging mobile experiences Mobile Travel & Tourism Summit
2nd April 2014
Adam Croxen, Future Pla@orms
13 years in mobile
1. Think, people first
Think, people first Understand your audiences and their expecta=on
Think, people first Work with them to co-‐create the proposi=on
2. Plan, for the future
Plan, for the future Crunch your data
Plan, for the future Device and behavioral trends
Plan, for the future Roadmap and a plaHorm
3. Build, start simple
Build, start simple What maKers to the user
Build, start simple Short achievable =mescales
Build, start simple Monitor -‐ Analyze -‐ Enhance
4. Enhance, fast
Enhance, fast Refine before you add
Enhance, fast Keep innova=ng
1. Think people first 2. Plan for the future 3. Build start simple 4. Enhance fast
Thank you Adam.Croxen@[email protected] @adamcroxen @futurepla@orms