Facebook Retargeting– concerns and discoveries –

@igloonet

@igloonet

@igloonet

Concern no. 1: Does it work?

Concern no. 1: Does it work?

@igloonet

●●

●

●

●

●

●

●

● ●

●

●

●

●

200 000

400 000

600 000

800 000

25 26 27 28 29 30 31 32 33 34 35 36 37 38

Weeks

Rev

enu

e CZ

K

● Facebook

@igloonet

Concern no. 2: Is it profitable?

@igloonet

Concern no. 2: Is it profitable?

cpc = $ 0,06

@igloonet

Concern no. 2: Is it profitable?

ROAS = 1 886 %(just FB costs)

ROAS = 1 288 %(including the agency cost)

@igloonet

Concern no. 2: Is it profitable?

PNO = 5,3 %(just FB costs)PNO = 7,76 %

(including the agency cost)

@igloonet

Concern no. 3: It will collide with AdWords remarketing.

Concern no. 3: It will collide with AdWords remarketing.

@igloonet

●●●●●●●

●●

●

●

●●●●●●

●●●

●

●●

●●●●●●●●●

●

●●●

●●

●

●●●●

●

●

●●●●●●●

●

●●

●●●●●●●

●●

●

●

●

●

●●●●●●●●●

●

●

●●●●●●●●

●●

●

●

●

●

●

●

●●●

●●●

●●

●

●

●

●●●

●

●

●

●●●

●●●●●

●

●

●

●

●

●

●

●

●

●●

●

●

●

●

●

●

●

●

●

●

●

●

●

●●

●

●●

●

●

●●●

●●

●

●●

●●

●●

●

●

●●●

●●

●●●●●●●●●●●●

●●●●

●

●

●●●●

●

●●

●

●

●

●●●

●

●

●

●●

●

●

●

●

●●

●

●

●●●

●

●

●

●

●●

●

●

●

●

●

●●●●

●

●

●●

●●

●●

●

●

●

●●●

●

●

●

●

●

●●●●●

●●

●

●

●

●

●●

●

●●

●

●

●

0

100 000

200 000

May Jun Jul Aug Sep Oct

Days

Rev

enu

e CZ

K

●●

●●

AdWordsFacebook

Shocking discovery: Social impact.

@igloonet

@igloonet

Shocking discovery: Social impact.

@igloonet

CPF = $ 4,4

Shocking discovery: Social impact.

@igloonet

Major takeaways

PNO = 7,76 %(inc. the agency cost)

●

●

●

●

●

●

●

●

●●

●

●

●

●

200 000

400 000

600 000

800 000

25 26 27 28 29 30 31 32 33 34 35 36 37 38

Weeks

Rev

enu

e CZ

K

● Facebook

It does workNo obvious collision

with AdWords remarketing

●

●●●

●●●

●●

●

●

●●

●●

●

●

●

●●

●

●●

●●

●●●

●●●●

●

●●●

●●

●

●

●●

●

●

●

●●●

●

●●●

●

●●

●

●●●

●

●●

●●

●

●

●

●

●●●●●

●●

●

●

●

●

●●●

●●

●

●●

●●

●

●

●

●

●

●

●●●

●●

●

●

●

●

●

●

●●

●

●

●

●

●

●

●

●●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●●

●

●

●

●

●

●●

●

●

●

●

●

●

●●

●●

●

●

●

●●

●●

●●●●●

●

●●

●●

●

●

●●●

●

●

●

●

●●

●

●

●●

●

●

●

●●●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●●

●

●

●

●

●

●●

●●

●

●

●

●

●

●

●

●

●

●

●

●

●●

●

●

●

●

●

●

●

●

●●

●●

●

●

●

●

●●

●

●

●

●

●

●

0

100 000

200 000

May Jun Jul Aug Sep Oct

Days

Rev

enu

e CZ

K

●

●

AdWordsFacebook

@igloonet

Kompletní případovka na igloonet.cz/fb-case

by our Facebook Mastermind Veronika Jozifová

Thanks for your attention!