adapting your business to a changing world
TRANSCRIPT
Yvette Bartlett
September 2013
Adapting Your Business to a Changing World
} Myths that could be holding you back
} Planning that actually works
} Putting your planning into action
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• Vision, mission and values statements • A detailed, intensive and long strategic plan • An accurate, fully detailed, month by month, set in stone
budget • Expensive, complicated, electronic systems to “manage” your
business • A social media presence • Lots of employees & shiny offices with all the latest technology
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There are many myths as to what makes a successful business. Some of the myths you might hear include, your business will fail if you don’t have:
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- © Fried & Heinemeier Hansson, 2010
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“Plan on a page” Keep it simple, uncomplicated & clear with supporting actions & timeframes for accountability Use simple analysis tools to understand your market & develop your strategy
“Good thoughts are no better than good dreams, unless they be executed.”
- Ralph Waldo Emerson
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RIGHT PEOPLE
Accountability Focus
Clear Goals Customer Service
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Customer Service
“Customer service isn’t just a department; it’s the entire company”
- Tony Hsieh, Zappos
} It leads to repeat business and word of mouth referrals
} It has to be genuine interest in your customers
} It can only be developed through an organisation culture that is passionate about customer service & actually delivers on that promise
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Customer Service
Great customer service is the key to your business success!
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Overarching Business Goal
Team Goal(s) Team Goal(s) Team Goal(s)
Individual’s Goals
Individual’s Goals
Clear Goals
Goals should cascade from top down & be aligned to goals above
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0-1 1-2
3-10 1-2 No. of Goals
(in addition to day to day business)
Goals Achieved with Excellence
11 +
0
Focus
The Power of Focus© Copyright Franklin Covey
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Focus
“People think focus is saying yes to the thing you’ve got to focus on.
But that’s not what it means at all.
It means saying no to the hundred other good ideas that are there.
You have to pick carefully.”
– Steve Jobs
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Urgent vs Important Where are you spending your time?
Focus
Setting accountability: ◦ What is the action? ◦ Who is going to take responsibility? ◦ When is it due? ◦ How will they do it? ◦ What resources will they need? ◦ When it will be reviewed? ◦ By whom?
Always Follow Up! (this won’t be hard if you are focusing on the right things!)
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Accountability
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RIGHT PEOPLE
Take the time to recruit the right people:
} Hire for attitude & cultural fit, not whether they have a degree or come from the same job
} Know WHO you want, not just what you want
} Interview thoroughly } Conduct thorough reference checks } Test technical skills } If something doesn’t feel right, it probably
isn’t – keep questioning, testing or checking until you have confirmation or don’t proceed
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RIGHT PEOPLE
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RIGHT PEOPLE
• Customer experience makes a huge difference
• Recruit the right people, keep the right people, move the wrong people out
• Establish one clear goal that defines success for your business with a timeframe
• Discipline - stay focused on the priorities - don't get caught up in "having to do everything” - delegate & then keep people accountable
• Communicate – be clear about your goals, priorities & expectations. Involve people in your business & you’ll be rewarded with commitment & contribution
• Small is not a bad word! It makes you nimble & responsive - don't think you have to be big to be successful
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KEEP IT SIMPLE
STAY FOCUSED
DO IT
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Yvette Bartlett Authentic HR
Phone: 0408 744 750 Email: [email protected]
Thank You
Daring Greatly, Brene Brown, 2012