adaptive content & wordpress
DESCRIPTION
Bij Studio Wolf gebruiken we Adaptive Content als filosofie om het CMS van de klant in te richten (Wordpress). Adaptive Content is anders denken over content op websites.TRANSCRIPT
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Adaptive Content
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Vanavond:
Anders denken over content op het web
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Content op het web = hoofdpijn
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!
Je klant maakt er een potje van
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WYSIWYG
+
Geen kennis en geen richtlijnen
=
Chaos
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Je klant maakt content voor de desktopwebsite
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WYSIWYG
+
Previewbutton
=
Content voor één situatie
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„Get your content ready to go anywhere, because it’s
going to go everywhere.” - Brad Frost
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De bezoeker verwacht in essentie dezelfde content,
maar anders gepresenteerd ten opzicht van de context waarop het bekeken wordt.
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Lekker dupliceren
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Content boven platform (en pagina’s)
(website, app, social media, nieuwsbrief)
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Adaptive content
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Al jaren gebruikt door content publishers - zoals
TV Gids
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Het geheim?
Brok HTML vs Veldjes
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Brok HTML Veldjes
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Brok HTML Veldjes
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4 basis elementen
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1. Gestructureerde content
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Content opdelen in meerdere velden met regels
(samenvatting van 150 woorden, afbeelding van 400x300, titel van 3 woorden)
Pakketjes in plaats van pagina’s
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Alle content op één plek
Content modeling
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2. Presentatie onafhankelijke content
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Elk platform/context heeft eigen UI-eisen
Platform bepaalt stijl
Beperkte WYSIWYG
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3. Herbruikbare content
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Verandering mindset van de schrijver
Meerdere versies van dezelfde content
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4. Een geschikt CMS
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Goede workflow
Ondersteunen bij het invoeren van de juiste
content
Duidelijk maken waarom
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Content staat centraal
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Content modeling
!
Case: adviesbureautje
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Adviesbureau
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Adviesbureau
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Adviesbureau
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Plugin valideert
Alle velden zijn te raadplegen via speciale
functies (bijv: get_first_image())
API in de maak
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Mooiere, nettere, betere websites
Kloppende websites
Content herbruikbaar(!)
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Hoofdpijn opgelost?
Ja!
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Create Once, Publish Everywhere
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