add context to your content to make an impact
DESCRIPTION
How can you shift perceptions on your content, and infinitely increase the amount of traction and engagement your content makes? By adding context to your content you can significantly alter how your content is perceived, engaged with and shared.TRANSCRIPT
Pu#ng Your Content in Context
Marni Mandell & Yael Kochman
Roojoom
August 5, 2014
#AddContext
What is Context?
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Context = Content + Readers/Users
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Defining the Reader
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1 Personal Behaviors
2 PotenDal User SituaDons
3 Ambient Data
Great Context in Content
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Making the Content Valuable
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1 Value – Is It New?
2 Must Solve Customer Problems
3 Must Create an AcDon
Audience + Content Formula
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+ =
What is Roojoom?
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Roojoom is a content markeOng plaQorm that connects and publishes mulOple pieces of content together into a story that keeps your audience engaged, focused and on track.
Context + Content = Story
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Using Context for Thought Leadership
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Add Thought Leadership to Content
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Where do you find Roojooms ?
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1 Social Media
2 NewsleQers
3 Embedded in websites & blogs
4 Search Engines
DistribuOon to Create Context
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1 Which Social Media PlaTorm
2 Timing
3 Frequency
Using Oktopost to Add Context
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Oktopost Case Study – Time/Place
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DissecOng Great Content
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Universally engaging language
Who?PotenOal User SituaOon
What do they care about?
What will connect them?
Your Contextual Checklist
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Who? þ
What Do They Care About? þ
What Time/Place Is Best? þ
What Will Connect Them to Your Content? Be personal! þ
Summary
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1 Define Your Reader
2 Make the Content Valuable
3 Become a Thought Leader By Adding Context
4 When DistribuDng – Think of Time & Place
THANK YOU
Marni Mandell
@MarniMand
@Roojoom
www.roojoom.com