addictive mobile presentation

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te & Confidential – Copyright Addictive Ltd 2011 Mobile Right Here, Right Now

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Addictive Mobile presentation from the agenda21 Mobile Innovation Seminar 05.07.2012

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Page 1: Addictive Mobile Presentation

Private & Confidential – Copyright Addictive Ltd 2011

MobileRight Here, Right Now

Page 2: Addictive Mobile Presentation

Private & Confidential – Copyright Addictive Ltd 2011

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Private & Confidential – Copyright Addictive Ltd 2011

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Private & Confidential – Copyright Addictive Ltd 2011

IF YOU HAD KNOWN THEN WHAT YOU KNOW NOW,

WHAT WOULD YOU DO DIFFERENTLY?

Page 5: Addictive Mobile Presentation

Private & Confidential – Copyright Addictive Ltd 2011

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Private & Confidential – Copyright Addictive Ltd 2011

DISRUPTION

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Private & Confidential – Copyright Addictive Ltd 2011

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Private & Confidential – Copyright Addictive Ltd 2011

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Private & Confidential – Copyright Addictive Ltd 2011

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Private & Confidential – Copyright Addictive Ltd 2011

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Private & Confidential – Copyright Addictive Ltd 2011

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Private & Confidential – Copyright Addictive Ltd 2011

Google Now

Page 13: Addictive Mobile Presentation

Private & Confidential – Copyright Addictive Ltd 2011

OPPORTUNITY

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Private & Confidential – Copyright Addictive Ltd 2011

80% of brand sites are closed to mobile browsers

Is your Site Fit for Mobile?

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Private & Confidential – Copyright Addictive Ltd 2011

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Private & Confidential – Copyright Addictive Ltd 2011

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Private & Confidential – Copyright Addictive Ltd 2011

Is your Search Fit for Mobile?

Page 18: Addictive Mobile Presentation

Private & Confidential – Copyright Addictive Ltd 2011

Is your Search Fit for Mobile?

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Private & Confidential – Copyright Addictive Ltd 2011

Is your Email Fit for Mobile?

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Private & Confidential – Copyright Addictive Ltd 2011

Is your Social Fit for Mobile?

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Private & Confidential – Copyright Addictive Ltd 2011

Is your Display Fit for Mobile?

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Private & Confidential – Copyright Addictive Ltd 2011

Precise Targeting is feasible

http://www.flickr.com/photos/myklroventine/3283063477/

Men 18 – 24 & In Central London (postcodes W1, WC1, W2)& Between 9am and 4pm Monday to Saturday& searched for sports content in last 28 days& And have a iPhone 4s or ICS Android phone

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Private & Confidential – Copyright Addictive Ltd 2011

Is your AdStrategy Fit for Mobile?

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Private & Confidential – Copyright Addictive Ltd 2011

By Xmas 2012?iPhone 5

Next NexusKindle Fire

iPad 4Ubiquitous WiFi

4G &……

Page 25: Addictive Mobile Presentation

Private & Confidential – Copyright Addictive Ltd 2011

[email protected]

[email protected]

@addictivemobile