adding meaning to the visitor experience

Adding Meaning to the Visitor Experience Interpretation and Ecotourism Chuck Lennox

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ESTC 2008: Adding meaning to the Visitor Experience - Mr. Chuck Lennox, Cascade Interpretive Consulting

TRANSCRIPT

Adding Meaning to the Visitor Experience

Interpretation and Ecotourism

Chuck Lennox

Page 2: Adding meaning to the Visitor Experience

Interpretation and Meaning

What is interpretation? Interpretation is a communication process that forges emotional and intellectual connections between the interests of the audience and the meanings inherent in the resource.

National Association for Interpretation

Page 3: Adding meaning to the Visitor Experience

Interpretation and MeaningWhat is interpretation? Interpretation is:

National Association for Interpretation

• communication process• emotional and intellectual connections• interests of the audience• meanings inherent in the resource

Page 4: Adding meaning to the Visitor Experience

Interpretation and MeaningHelping visitors make meaning gives them an opportunity to develop a sense of stewardship

….and encourages loyalty to your business or operation

Page 5: Adding meaning to the Visitor Experience

Interpretation and Meaning

Factors supporting the interpretive process include:

Leisure setting Openness to new experiences Power of group learning

Page 6: Adding meaning to the Visitor Experience

Interpretation and MeaningWeave, Immerse, Infuse

MarketingEvents Activities

Page 7: Adding meaning to the Visitor Experience

Interpretation and MeaningInterpretation must take into account

Basic visitor needs Visitor expectations Learning styles Setting

Maslow’s Hierarchy of Needs

Page 8: Adding meaning to the Visitor Experience

Interpretation and MeaningGetting Results – Invest in Employees

Plan for SuccessHiring ProcessStaff Training Work Culture Internal Champion

Page 9: Adding meaning to the Visitor Experience

Interpretation and Meaning

Staff Training

Page 10: Adding meaning to the Visitor Experience

Interpretation and MeaningEmphasize the Visitor Experience and the Interpretive Moment

Page 11: Adding meaning to the Visitor Experience

Interpretation and Meaning

Interpretation is a seed not a tree….plant it and watch it grow!

Page 12: Adding meaning to the Visitor Experience

Seattle, Washingtonwww.interpconsulting.com

Chuck Lennox

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