adding power to member communities with social media
TRANSCRIPT
Adding Power to Member Communities with Social
Media Content Leaders:
KiKi L'Italienchapter and student services manager
Optical Society of America
Peggy Hoffman, president, Mariner Management and Marketing LLC
Connecting Great Ideas and Great People
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In the Next 75 Minutes …
Share 5 Easy Steps to a Social Media Plan for your member community
Show a social media makeover Share lots of cool examples of what chapters can do Ask questions, take questions, share … share
Add ideas, examples & share on the official Facebook Event “Adding Power to Member Communities with Social Media”
In the Next 75 Minutes …
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Official Hashtag:
#asae09 ll1
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5 Easy Steps to a Social Media Plan
Determine a goal to reach for … start small, think bigger
Chapter Tip: Start by picking a focused project
Coaching Opportunity: Help set measurable metrics that they can achieve & celebrate
1: Be Clear on the WHY1: Be Clear on the WHY
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5 Easy Steps to a Social Media Plan
Understand your main audience
Chapter Tip: Go where they are already
Coaching Opportunity: Share with chapters what you know about members
2: Know the WHO2: Know the WHO
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5 Easy Steps to a Social Media Plan
You need enthusiastic members, a good coach
Chapter Tip: Form a social media team with champion & talent pool
Coaching Opportunity: Be a resource!
3: Tally Your RESOURCES3: Tally Your RESOURCES
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5 Easy Steps to a Social Media Plan
Take the time to learn the tools, understand the community
Chapter Tip: Do your homework: listen, learn, practice, (play!), launch
Coaching Opportunity: Share ideas; create space where they can learn
4: Get in the KNOW4: Get in the KNOW
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5 Easy Steps to a Social Media Plan
With a plan mapped out, give it a go!
Chapter Tip: Be sure to ask members what’s working & not
Coaching Opportunity: Help each develop content & plan
5: Jump In5: Jump In
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Time for the Make-Over!
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Contact InformationKiKi L'Italien, Chapters & Membership Relations ManagerThe Optical Society (OSA)v: 202.416.1432 e: [email protected] twitter: kikilitaliensoupykiki.blogspot.com
Peggy Hoffman, CAE, presidentMariner Management & Marketingv: 301.725.2508 e: [email protected] twitter: peggyhoffman blog.marinermanagement.com
SEE YOU NEXT YEAR!Annual Meeting & Expo
August 21 - 24, 2010Los Angeles, CA