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Adding Value to Rice Burdekin Value-Adding Seminar SunRice General Manager Global Consumer Markets, David Keldie 15th May 2015

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Page 1: Adding Value to Rice - Burdekin Shire Council€¦ · Adding Value to Rice ... − One of the world’s largest rice food ... SunRice North Queensland rice is simply a taste of paradise

Adding Value to RiceBurdekin Value-Adding Seminar

SunRice General ManagerGlobal Consumer Markets, David Keldie

15th May 2015

Page 2: Adding Value to Rice - Burdekin Shire Council€¦ · Adding Value to Rice ... − One of the world’s largest rice food ... SunRice North Queensland rice is simply a taste of paradise

§ Began in 1950 as a grower cooperative

§ Now a $1billion global food business:

− One of the world’s largest rice food companies

− One of Australia’s largest branded processed food exporters

− Innovation is the key to our success

SunRice Overview

Page 3: Adding Value to Rice - Burdekin Shire Council€¦ · Adding Value to Rice ... − One of the world’s largest rice food ... SunRice North Queensland rice is simply a taste of paradise

Our Global Presence

§ Markets in approximately 60 countries

§ Feed more than 20 million people every day

Page 4: Adding Value to Rice - Burdekin Shire Council€¦ · Adding Value to Rice ... − One of the world’s largest rice food ... SunRice North Queensland rice is simply a taste of paradise

Paddy to Plate

Page 5: Adding Value to Rice - Burdekin Shire Council€¦ · Adding Value to Rice ... − One of the world’s largest rice food ... SunRice North Queensland rice is simply a taste of paradise

Delivering Innovation that meets Consumer Needs

Page 6: Adding Value to Rice - Burdekin Shire Council€¦ · Adding Value to Rice ... − One of the world’s largest rice food ... SunRice North Queensland rice is simply a taste of paradise

Health & Wellbeing

Gourmet

Everyday

Retail$3.80 / kg

Retail$6.00 / kg

Retail $10.00 / kg

Innovation and the Value Chain

Page 7: Adding Value to Rice - Burdekin Shire Council€¦ · Adding Value to Rice ... − One of the world’s largest rice food ... SunRice North Queensland rice is simply a taste of paradise

Leveraging the Marketable Components of a Region

Page 8: Adding Value to Rice - Burdekin Shire Council€¦ · Adding Value to Rice ... − One of the world’s largest rice food ... SunRice North Queensland rice is simply a taste of paradise

Value Added Products a Key Growth Driver

Page 9: Adding Value to Rice - Burdekin Shire Council€¦ · Adding Value to Rice ... − One of the world’s largest rice food ... SunRice North Queensland rice is simply a taste of paradise

LOOKING AHEAD

Page 10: Adding Value to Rice - Burdekin Shire Council€¦ · Adding Value to Rice ... − One of the world’s largest rice food ... SunRice North Queensland rice is simply a taste of paradise

North Queensland Provenance Positioning

SunRice harvests and packs rice grown in the lush, rich, abundant landscape of tropical North Queensland …..Nature’s Utopia.

A perfect combination of a delightful aroma, soft mouth feel and intensely delicious flavour, SunRice North Queensland rice is simply a taste of paradise.

Page 11: Adding Value to Rice - Burdekin Shire Council€¦ · Adding Value to Rice ... − One of the world’s largest rice food ... SunRice North Queensland rice is simply a taste of paradise

Building Premium North Queensland Rice in Food Service

Page 12: Adding Value to Rice - Burdekin Shire Council€¦ · Adding Value to Rice ... − One of the world’s largest rice food ... SunRice North Queensland rice is simply a taste of paradise

Building Premium North Queensland Rice in Food Service

Page 13: Adding Value to Rice - Burdekin Shire Council€¦ · Adding Value to Rice ... − One of the world’s largest rice food ... SunRice North Queensland rice is simply a taste of paradise

Building Premium North Queensland Rice in Retail

Page 14: Adding Value to Rice - Burdekin Shire Council€¦ · Adding Value to Rice ... − One of the world’s largest rice food ... SunRice North Queensland rice is simply a taste of paradise

Building ‘Super’ Premium North Queensland Rice in Retail

Page 15: Adding Value to Rice - Burdekin Shire Council€¦ · Adding Value to Rice ... − One of the world’s largest rice food ... SunRice North Queensland rice is simply a taste of paradise

Australian Rice Crop Size – recovered remarkably well post drought(2006-2015, ‘000 tonnes)

1,038

167

19 66

205

800

963

1,161

2013

Crop Size(‘000 tonnes)

829

2012201120102009200820072006 2014Drought period

2015

700

Demand

NorthQueensland

Imports

North Queensland Tapping into the Demand Opportunity

Page 16: Adding Value to Rice - Burdekin Shire Council€¦ · Adding Value to Rice ... − One of the world’s largest rice food ... SunRice North Queensland rice is simply a taste of paradise

Adding Value to RiceBurdekin Value-Adding Seminar

SunRice General ManagerGlobal Consumer Markets, David Keldie

15th May 2015

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Nutrition Improvement Program · your rice fortification project. 03. Improvingnutrition throughricefortification Fortifying rice is not a straightforward process. Adding micronutrients

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Re(e)volving Complexity: Adding Intonation - Rice …eivs/sympo/papers/Mithun.pdf · Re(e)volving Complexity: Adding Intonation Marianne Mithun University of California, Santa Barbara

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