addisen_personal introdution

© Michigan State University, 2014

Service Sales & Marketing Intern Addisen Carino

Personal Introduction

© Michigan State University, 2014 - ‹#› -

Background

•  Fenton, MI •  Family of Six

•  Powers High School Class of 2012 •  Michigan State University

•  Eli Broad College of Business: Marketing •  Senior: Graduating May 2016

•  Interests •  Multicultural Business Students •  Intermural Sports: volleyball and soccer •  MSU Athletics


Professional Experience

•  Enterprise Rent–A–Car: Customer Assistant Representative –  Importance of Customer Service –  Sparked Automotive Interest

•  MSU: Resident Assistant, Mayo Hall –  Efficient Communication –  Team Cohesiveness

•  GM: Service Sales & Marketing Intern- ACDelco –  Enhancements to the RSC Program –  Self Efficiency and Accountability


Internship Project: Compass Tour Mystery Shop Dealer Scores

•  Wenonah Handschu and Tamika Walker •  Condense Mystery Shop Score Data into individual

Dealership Reports –  Dealers can see exactly where they need to improve

•  Reports will be given to Dealers at the Compass Tours –  Incorporate RSLE initiatives to areas they need to improve

4-8 Hours / Week


Internship Project: MYCS SEO

•  Tom Marciw, Eric Wortman, Eric Eaton, Joe Goers, and Brian McGuire

•  Investigate service terms associated with “oil”, “batteries”, and “brakes” –  Where do Certified Service offers rank on Google, Bing, or

Yahoo search? •  Where do our competitors rank?

– How does their site differ from ours?

•  Develop recommendations to which areas of our site could use new or updated content related to SEO

2-4 Hours / Week


Internship Project: Digital Dashboard

•  Kathleen Murawski •  Assess Dealer Cobalt Sites utilizing the Digital Action Plan

–  Are they leveraging the Certified Service Digital Marketing Guide? –  Is their mobile site optimized? –  Is their Certified Service Home page personalized?

•  Create a Digital Dashboard for the Dealers –  Digital Action Plan results –  Suggestions for how Dealers can improve their Certified Service

pages

1-3 Hours / Week


Internship Project: RFQ Video Content

•  Chris Brandt, Matt Gibson, Leo Burnett •  Video and digital content to be used within dealerships

for RSLE –  Waiting room TVs, iPad, courtesy vans, etc.

•  Support in assessing RFQs between vendors –  Fully review and summarize each quote –  Identify what video content is needed in each RSLE zone –  Possible incorporation into Tier 3 content library

3-5 Hours / Week


Work Load Overview

Remaining 9 weeks End date: July 31st

Mystery Shop Scores

SEO Project

Digital Dashboard

RFQ Assessment

Other Meeting


What I Hope to Gain

•  Opportunity to apply class material to “real life” situations •  Better sense of confidence while in the office

–  Be a stronger intern –  Speak up more in meetings –  Share my ideas and insights

•  Expand my knowledge of GM –  ACDelco vs. Certified Service –  Dealership side of the business –  Become exposed to different management styles and team

cohesiveness

addisen_personal introdution

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