addressing the modern sales · sales generation begins with critical sales pre work to determine...

9
1 ADDRESSING THE MODERN SALES ITS NOW NEXT FUTURE CUSTOMER EXPERIENCE HALI KHATUN

Upload: others

Post on 24-Jul-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: ADDRESSING THE MODERN SALES · Sales generation begins with critical sales pre work to determine the best routes to market and deepen knowledge to accelerate . ... Gartner and Demand

1

ADDRESSING THE MODERN SALES

ITS NOW NEXT FUTURE CUSTOMER EXPERIENCEHALI KHATUN

Page 2: ADDRESSING THE MODERN SALES · Sales generation begins with critical sales pre work to determine the best routes to market and deepen knowledge to accelerate . ... Gartner and Demand

2

Empowering the Future State of Sales: In the Now

In the new world work, Marketai provides the necessary tools, resources and processes to deliver a more sustainable, accessible and excellence driven customer experience.

Our focus is simple, we empower the future of sales with intelligence in motion. Using a unique blend of human centric applications with processes to drive the power of experiences. We are a team of practitioners delivering moments that matter across the seller’s journey for business to business. At Marketai, we evolve with industry leaders to bring bespoke services in the practice of exploring intelligence, evaluating intelligence and executing intelligence with sales excellence.

The practice areas specifically cover the needs for the next norm through simply unifying human to machine intelligence. Our practises offer these services through our development of MA. I Humans who are able to deliver sales experiences across the evolution of driving revenue execution.

Brands work with our MA. I Humans to empower sales experiences from sales pre-work (Explore), sales process management (Evaluate) and sales acquisition (Execute) in the creation loop of customer experience.

We began our journey to build on the institutionalisation of sales through building resilient, cost effective, specialised, advanced humans to bring connectivity.

Marketai techniques work in unison to equip humans with unique skill sets and technologies to effectively drive sales experiences.

Our managed services are underpinned with the movement to bring digital adoption with social and economic benefits. The revolution is now

“By 2020, 80% of the B2B buying process will take place with zero

human contact”-

Forrester & Gartner 2018.

Page 3: ADDRESSING THE MODERN SALES · Sales generation begins with critical sales pre work to determine the best routes to market and deepen knowledge to accelerate . ... Gartner and Demand

3

The Practice of Excellence in Exploring, Evaluating and Executing in Modern Sales

EXPLORE IntelligenceGo beyond measurement to insights and action

Sales generation begins with critical sales pre work to determine the best routes to market and deepen knowledge to accelerate brand visibility in the age of experiences. Our practice here works with leaders to identify and evaluate markets with advanced evidence-based data intelligence services. Coupled with our abilities to deliver end to end digital strategies to empower revenue generators with enabled brand experiences.

Over 57% of the customer due diligence takes place prior to brand

contact, and 96% of buyers are looking for industry driven content

-Gartner and Demand Gen Reports 2016.

Marketai, focusses on accelerating the sales prework to drive intelligent sales generation. Exploring success through unifying intelligence with human empowerment.

Page 4: ADDRESSING THE MODERN SALES · Sales generation begins with critical sales pre work to determine the best routes to market and deepen knowledge to accelerate . ... Gartner and Demand

4

The Practice of Excellence in Exploring, Evaluating and Executing in Modern Sales

EVALUATE IntelligenceIn the age of automation

The modern consumer has changed. The internet and digital disruptions have changed the way in which people evaluate brands and products when they make buying decisions. Every brand has the right to explore their market opportunities and engage with their customers across their journeys. We focus on the human centric application of sales process management.

Marketai uses technology ‘intelligently’ to enable sales staff and executives to focus on closures and customer centric sales excellence. Empowering revenue generation with MA. I Humans.

Our unique partnerships bring added digital evaluation capabilities. Coupled with our sales pre-work we bring human sales experiences in the automation of sales.

73% of B2B buyers say that they want the customer experience to resemble

that of a B2C company -

Accenture 2017

The Marketai method maintains an active and diligent balance between sales automation and executors for closure excellence. During the meteoric rise of

machine learning applications, it is critical to maintain the human-AI balance for steady and sustained sales and customer excellence.

Page 5: ADDRESSING THE MODERN SALES · Sales generation begins with critical sales pre work to determine the best routes to market and deepen knowledge to accelerate . ... Gartner and Demand

5

“82% of customers will share relevant information about themselves in exchange for connections between their digital and

in-person experiences” -

Forester 2019

“Customers want to be treated like people, not numbers (84% of customers say so)”

-Salesforce 2019

We know all about the power of experiences and work with customers who want to be treated like humans, not numbers. Human-centric sales engagement means working towards a unified view of every customer. By bringing together data across marketing, sales, service, commerce, finance and IT to deepen sales process (opportunity) management. Our developments focus on immersive and emerging technologies to improve economic systems across businesses.

Credit: Warner Bros. Pictures 2019

Page 6: ADDRESSING THE MODERN SALES · Sales generation begins with critical sales pre work to determine the best routes to market and deepen knowledge to accelerate . ... Gartner and Demand

6

The Practice of Excellence in Exploring, Evaluating and Executing in Modern Sales

EXECUTE IntelligenceActivating pipeline closure through revenue leadership in the now

Our suite allows executors (MA. I Humans) to access advanced sales intelligence and apply test proven methods to drive the closure of sales. MA. I Humans bring industry sales excellence into revenue execution using a blend of techniques and methods from ‘Executive Meeting Management ©, Funded Opportunity Creation ©’, and ‘Engagement Management for Sales ©.

“55% of the people making their living in sales don’t have the right skills to be successful”

-APS 2019

Powered by MA. I Suite, human practitioners are equipped with proprietary engineered business managed solutions and

immersive technologies to deliver revenue leadership.

Page 7: ADDRESSING THE MODERN SALES · Sales generation begins with critical sales pre work to determine the best routes to market and deepen knowledge to accelerate . ... Gartner and Demand

7

“In a typical firm with 100-500 employees, an average of 7 people is involved in most buying decisions”

-Sales Coach 2019

Marketai provides a sustainable modern workforce through an active network of human executors. We are proud to provide humans and brands with connectivity to empower sales experiences.

Providing managed services in the B2B space with the necessary tools to streamline, perfect, and automate their sales generation process. Evolving the customer experience of sales over time value of money.

We think and lead with intelligence by unifying machines to humans through refined sales experiences.

Page 8: ADDRESSING THE MODERN SALES · Sales generation begins with critical sales pre work to determine the best routes to market and deepen knowledge to accelerate . ... Gartner and Demand

8

CommercialisationWe provide a suite of services across the sales journey with a focus to deliver customer experience. We elevate conversations to focus on real-life problems and unmet customer needs, deepening relationships and value. With a solid understanding and engagement with the brand, we bring leadership in the revenue execution. We can optimise and leverage a business landscape for sustainable (cost optimisation), revenue generation and improved closure rates.

The Customer Infinity Loop

Customer Experience is your customers’ holistic perception of their experience with your business or brand. The Sum of All Interactions.

”Leaders in sales excellence make it easy to buy and sell an outcome that’s readily understood by both parties”

-Mckinsey & Mckay 2020

Where customers return, your investments in the creation efforts of their acquisition.

So, what is customer experience?

Page 9: ADDRESSING THE MODERN SALES · Sales generation begins with critical sales pre work to determine the best routes to market and deepen knowledge to accelerate . ... Gartner and Demand

9

We differentiate and evolve with industry leaders to architect the sales journey right from market identification, interactive engagements to revenue execution. Providing specialist business professional services for the technology sector in the B2B space- driving the revenue leadership of now.

Addressing and simplifying the seller’s journey in modern revenue excellence. Our services harmonise the relationship between technology, people and processes by providing the state-of-the-art business services with human touchpoints to close the gaps in automation and customer experience. By powering the sales experience, we set the foundations for brand advocacy.

“80% of customers say customer experience a company provides is as important as its products or services”

-Forbes 2018

To learn more visit www.marketai.co.uk

or reach us at [email protected]