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Intelligent Buying: Publisher Beacon Pixel

In a fast paced digital advertisement environment it is vital to engage users with messages

that are important and relevant to them. At the same time, broadcasting ads to just anyone

on the Web is waste of time, money and effort. Adform has developed a variety of

Intelligent Buying models in order to help clients reach targeted users easily while avoiding

those in whom they are not interested.

Overview

Using historical campaign data, Adform can identify users according to certain client-

defined specifications (e.g. users, who clicked on similar campaign banners before).

Publisher Beacon Pixel technology works in the background of a regular campaign – it tags all users in the publisher system that

fall into client-defined categories. A targeted campaign can later be deployed for only the tagged users, while skipping others.

Publisher Beacon Pixel: Tag users you want to reach!

sales@adform.com www.adform.com

Publisher Beacon Pixels provides advertisers with a unique benefit of tagging

users that they are interested in on the publisher system, so that later these users

can be reached during a targeted campaign.