adgibbon deck november 2014 - retargeting
TRANSCRIPT
SALES DECK
SERVICE
HTML5.Our creatives are built using a combination of HTML5, CSS and JQuery, so they can run across device. Mobile, Tablet and Desktop
Fast Friendly Support.We pride ourselves on fast support. Whatever you need, just e-mail call or whats-app us.
Analytics. We have a compressive analytics dashboard. We record much more than impressions and clicks.
WHY SHOULD YOU CHOOSE RICH MEDIA?
Better conversion.Rich media units are proven to improve conversion, avoid accidental clicks and click fraud.
Good looking.Quite simply rich media units just look better. Devices have increasing resolution quality so make your ad look good!
Engaging. Using HTML5 we can help you make more engaging ad units.
TECHNICAL KNOW-HOW
ORMMA.We can also build creatives to work with SDK’s that are based on ORMMA.
IAB Standards.Our creatives are built to work across all platforms adhering to international IAB standards.
MRAID. We build our ad units according to MRAID 1.0 and 2.0 Standards.
APPROVED PUBLISHERSPREMIUM.
NETWORKS / RTB / AD SERVERS.
REAL TIME BIDDING
DSP.
SSP.
Running using RTB.Choose your desired DSP and we will ensure the rich media creatives work within apps across a number of suppliers. !Need more info on mobile real time bidding? Just ask.
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THE TOOL - MCC
adgibbon.com/signup!
BETA
Rich Media Builder.We have developed a BETA builder which is free to use. You wont be charged until your campaign goes live.
Drag and Drop.The MCC is designed to be easy to use so you can set up your campaigns quickly.
Scalable formats.In the tool you can choose from a range of formats that run across multiple devices and publishers.
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FEATURES FROM MCC
click expand. !interstitial.!video.!gallery.!360.!location.!calendar.!e-mail.!sms.!call.!download. !! adgibbon.com/signup!
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VIDEO ADS
Run great video ads!from the tool. Set them up in a matter of minutes.!!
Track video plays in!our dashboard from YouTube, Vimeo or MP4. !
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CLICK TO CALENDAR iOS
Set up click to calendar campaigns on iOS so that users can set reminders of events or releases.!!
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SWIPE GALLERY
This simple but effective ad is one of the most popular formats we run.!!
Gallery formats are used in all kinds of campaigns mostly for product promotion. !!
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360 DEGREE VIEW
360 degree view is the perfect showcase a product on a mobile device.!!
Rich media units drive eCommerce sales on mobile and tablet.!!
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DOWNLOAD APP
You can create high resolution app download banners in the tool. !!
High res banners look better and increase CTR%. !!
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INTERSTITIAL
You can easily make high resolution interstitials in the tool. !!
Interstitials run on a number of publishers, especially through Real Time Bidding.!!
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ANALYTICS
Track Multiple Interactions. Or analytics platform tracks all interactions within your creative we can measure things like device type and country of origin.
Pull Reports.You will be able to pull reports and send them on to your or your team. The reports display stats broken down by month, day and even hour.
Real Time.You can even see how your ad is performing in real time, which a great way to keep track of campaign performance.
MANAGED SERVICE
Bespoke Builds. We offer a hands on approach to more complicated builds. We have a team of developers and designers on hand to make high impact formats that look great.
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DYNAMIC ADS
We can change data in an ad unit real time using live feeds.!!
These formats are ideal for running cross device and retargeting campaigns….. !!
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DYNAMIC RE-TARGETING BANNERS
Dynamic Banners.Dynamic creatives are set up using a feed of information into set positions. The data can change according to a live fee or specific information passed back in the ad call.
Re-targeting users.When users make searches on their mobile it is possible to retarget your message by obtaining the IDFA (iOS) Ad ID (Android) so you can increase conversion.
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DYNAMIC BANNERS - APP RETENTION / DOWNLOADS
App or No App.Information feeds from select partners enable us to detect weather a user has an app downloaded or not If the user does not have your app we can display a generic creative.
Deep-linking.If the user does have your app installed it is possible to change the creative automatically with a feed so you can boost user retention to your app.
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DYNAMIC BANNERS - LOCATION BASED
Latitude / Longitude. If a network is able to pass back the Longitude and Latitude from an app we are able change the creative accordingly and show a relevant creative .
Open Maps / Direction. Your target customer could be in a location where you will want to show specific information about a product or event. We can in-bed maps functionality into you ad…
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DYNAMIC BANNERS - HOW DOES IT WORK?
Background Image. The background image of the banner can be changed automatically according to the feed or information sent back in the ad call.
Json Feeds.Feeds can be added in to the ad including Weather, Time, Countdown timers and Social Media.
Text.The text within an ad unit can be changed automatically according to your required feed.
Buttons / Product. If you have various logos, products and buttons they can also change according to the feed. Ideally in total there are 3 to 4 assets changes.
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FEATURES FROM SERVICE
camera. !data collect.!shake iOS.!auto-slide.!swipe.!drag drop.!animation.!games.!carousel. !puzzle.!teaser video.!!
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SOUND MIXING DESK iOS
Use sound to create engaging content that can be shared on social media.!!
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CLEAN THE SCREEN
Mobile technology mixed with HTML5 can make ad units fun and improve performance of campaigns.!!
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GAMES
Catch users that are ‘dwelling’ and provide them with games to play.!!
Mobile is synonymous with gaming and ads that integrate games perform well. !!
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3D SWIPE CUBE
The cube ad is ideal for promoting products or an app.!!
Each side of the cube can contain different media like video. !!
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CAMERA ADS
You can access the camera within a device in the browser. !!
Photos can be uploaded to a feed or shared on Facebook. !!
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RICH TABLET ADS
Tablet ads are ideal for entertainment or mCommerce. !!
We can build multiple media points within a creative. !!
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RESPONSIVE DESIGN
Our framework is scaling so you ad will look good across all devices. !!
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