“ IMPOSSIBLE IS NOTHING”

TAG LINE OF adidas

THE NAME adidas COMES FROM THE NAME OF COMPANY’S FOUNDER “ADI DASSLER”

BUT, SOME PEOPLE ALSO THINK THAT NAME IS ACRONYM FOR PHRASE

“ ALL DAY I DREAM ABOUT SPORTS”

a d i d a s

INTRODUCTION

ADIDAS WAS FOUNDED IN 1924 BY ADOLF “ADI”

DASSLER

GOT REGISTERED IN 1948

IT IS A CLOTHING AND CONSUMER GOODS

MANUFACTURER INDUSTRY

HEADQUATERS – HERZOGENAURACH , GERMANY

IT BEGINED WITH PRODUCING SPORTS FOOTWEAR

– NOW DEALS IN SPORTS WEAR , SPORTS EQUIPMENTS

, TOILETRIES TOO.

IT IS LARGEST SPORTSWEAR MANUFACTURER IN

EUROPE AND SECOND LARGEST IN WORLD , TO ITS

RIVAL NIKE.

MEANING BEHIND THE LOGO

THE SHAPE OF THREE STRIVES REPRESENTS A MOUNTAIN , POINTING OUT TOWARDS THE CHALLENGES THAT ARE SEEN AHEAD & GOALS THAT CAN BE ACHIEVED

“IMPOSSIBLE IS NOTHING “

CHANGING OF LOGOS..

• It is first used in 1949

•Easily recognized when used in athletic competition & associated with Adidas.

• In late 60s , it expanded to leisure & apparel sector . Symbolizing diversity of the Adidas brand

• In 1997 Adidas introduce an integrated corporate design , choosing as a new and yet familiar logo .

• 3 bars depicts that a Mountain , indicating to the

challenge to be faced and goals to achieved .

MISSION STATEMENT

“TO ENHANCE SOCIAL AND

ENVIRONMENTAL PERFORMANCE IN

THE COMPANY AND THE SUPPLY

CHAIN, THEREBY IMPROVING THE

LIVES OF THE PEOPLE MAKING OUR

PRODUCTS. ”

VISION STATEMENT

culture

Employees

Strong commitments

Innovation & Leadership

Adidas sports performance

philosophies

Social & environment responsible

creative

Financial rewards

Working conditions

ADIDAS WAS STARTED UP WITH THE MOTIVE TO FACILITATE THOSE WHO TAKE SPORTS AS THEIR PASSION…

BUT AFTER THE SUCCESS OF THE BRAND IT DIVERSIFIED ITSELF AND TARGETTED DIFFERENT SECTIONS…

THE 3 BACK TO BACK COMMERCIALS WILL HELP YOU UNDERSTAND THAT….

As we were hired by the company to redesign the logo

and the tag line of the company with accordance to the

target customer and our own vision and mission

statement.

So, we took a survey to know what customer expect out

of the new ideology of the company to change its

logo…as obvious what company will convey in its tag

line it will deliver that to the customers.

WHAT COMES TO YOUR MIND WHEN YOU THINK OF WORD ADIDAS….

Complete sportsmen

Quality

Comfort

Class

Fashion

Expensive

Dark color

Innovation

Value for money

New logo and tagline for

“For those who are inspired by freedom”

-Symbol of freedom

-Created world

“For those who are inspired by freedom”

-Diversification

THANK YOU