Information

adidas unveils ground breaking adiPower pre-cooling concept for the

2014 FIFA World Cup Brazil™ADIPOWER PRE-COOLING VEST AND SLEEVES CONCEPT DELIVERED TO

ALL ADIDAS FEDERATIONS TO HELP THEM STAY COOL IN THE BRAZILIAN HEAT

Herzogenaurach, 5 June 2014 – adidas today launched its new pioneering adiPower pre-cooling vest and sleeves ahead of the 2014 FIFA World Cup Brazil™, which will be worn exclusively by players from nine adidas federations at the tournament including Germany, Spain, Argentina and Colombia.

Designed to help leading football players prepare for games in warm climates -environmental temperatures of 24°C and over - by reducing body temperatures and delaying the onset of heat-induced fatigue, the adiPower pre-cooling vest and sleeves will be worn as players warm up for matches or during half time intervals.

The high-tech pre-cooling concept includes a number of hyper absorbent granule zones specifically located around the lower arms and upper back, which rigorous testing has revealed to be the body’s primary cooling areas.

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Designed so that there is no direct ice in contact with the skin, the garments are stored in a freezer to maintain a temperature of close to freezing for 15 - 20 minutes, allowing players a suitable cooling period whilst playing in Brazil.

The adiPower pre-cooling vest and sleeves will be worn by footballers at the 2014 FIFA World Cup Brazil™

Dr Maarten Hupperets, Senior Researcher at adidas said, “With some match temperatures in Brazil expected to be as warm as 30°c this summer, the adiPower pre-cooling concept will ensure body temperatures stay low and allow the world’s best players to perform at their optimum level. Our cutting edge product development reinforces the position of adidas as the global leader of innovation in football and the technology of the adiPower pre-cooling vest and sleeves will help adidas players to succeed on the world’s greatest football stage.”

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The adiPower pre-cooling vest and sleeves include a number of hyper absorbent granule zones around specific areas of the body

The pre-cooling garment has been in development for a number of years and has involved testing on many amateur and professional players, including those who play in Brazil. It is currently being worn by players at their pre-tournament training camps, with some of the teams expected to debut the vest at upcoming friendly games in the USA, with temperatures expected to be around 25°C.

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For further media information please visit http://news.adidas.com/GLOBAL/PERFORMANCE/FOOTBALL or contact:

Robert Hughesadidas Senior Global Football PR ManagerEmail: robert.hughes@adidas.comTel: +49/9132/84-6856

Alan McGarrieadidas Global Football PR ManagerEmail: alan.mcgarrie@adidas.comTel: +49/9132/84-4686

Notes to editors:Full list of federations:Argentina, Nigeria, Bosnia and Herzegovina, Japan, Russia, Spain, Germany, Mexico and Colombia

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About adidas Footballadidas is the global leader in football. It is the official sponsor / official supplier partner of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Confederations Cup, the UEFA Champions League, the UEFA Europa League and the UEFA European Championships. adidas also sponsors some of the world’s top clubs including Real Madrid, FC Bayern Munich, AC Milan, Flamengo and Chelsea. Some of the world’s best players also on the adidas roster are Manuel Neuer, Iker Casillas, Leo Messi, Gareth Bale, Mesut Özil, Dani Alves, Oscar, Xavi, Karim Benzema and Bastian Schweinsteiger.

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