adil se mentorship program proposal v3 12-15-2014

A Day In The Life Of A Social

Entrepreneur (ADIL)

Mentorship + Rewards Program

Proposal by Innogeoduo - December, 2014 +Acumen and IDEO.org HCD course

Table of Contents The Challenge: Problem to Solve • A Day In The Life Of A Social Entrepreneur (ADIL) Program Objective • ADIL Program Goals • Key Assumptions

ADIL Website + Mobile App Components • Target Audience: Young Social Entrepreneur (YSE) + Mentor Personas • How the ADIL Program Works • Online Application • Find A Mentor • ADIL Community Q+A

Action Plan + Roadmap • Timeline • Budget • Team: Staff, Partnerships + Funding

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The Challenge: Problem to Solve The challenge presented in this course assignment was, “how do we enable more young people to become social entrepreneurs?” As the course creators noted, many young people are interested in social entrepreneurship as both a means for tackling the world’s urgent problems and as their livelihood. However, many who aspire fail to move beyond the initial idea phase due to the lack of infrastructure support. Some are unable to gain access to networks or mentors that could provide the knowledge and experience to work through major decisions, while others lack the necessary funds to start their venture. There is no substitute for hard work and times of struggle for those on the social entrepreneurial path. Although, multiple online resources and communities are accessible, we believe there also needs to be incentives in the form of rewards to keep the fire burning even in the most passionate of young social entrepreneurs.

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ADIL Program Objective Our objective is to provide a mentorship platform that transforms some of the barriers preventing young people from becoming social entrepreneurs. The goal of this proposal is to evolve existing online mentorship programs in order to cultivate and support social entrepreneurship as a viable career path for young social entrepreneurs (YSEs) as follows: ● Develop a program based on incentives (incremental rewards) whereby YSEs can

redeem reward points earned, for example, to speak with and subsequently shadow established social entrepreneurs and experience what they do first hand.

● Connect YSEs with mentors via an online social entrepreneurship community

with matchmaking functionality based on criteria such as: expertise, target issue/solution and business stage, or years as a business owner.

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ADIL Program Goals

The intent of the ADIL program is to:

● enable YSEs to become engaged in social entrepreneurship with hands on experiences

● encourage ongoing education and participation while contributing to social impact ventures

● provide exposure to array of programs and possibilities

● ensure recognition for prior experience so that social entrepreneurship offers growth and professional development

● encourage networking and collaboration at all levels of participation

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Key Assumptions

● There is a need for more experiential learning whereby a successful social entrepreneur mentor can serve as a role model for a YSE.

● Incentives and rewards better enable young people to become social entrepreneurs, as there is a perception among some young people that social entrepreneurship is not a practical business model and does not pay the bills.

● Successful SEs are busy running their businesses, do not have the time to mentor and may only make time to do so if the YSE has put skin in the game and demonstrates they have developed a viable business.

● Established SEs have the experience, knowledge and network to guide YSEs, and can gain satisfaction and a legacy from helping YSEs.

● Participation in mentorship programs increases the YSE’s standing, reputation and visibility within the social entrepreneurial community.

● The YSE talent pool can serve as interns and apprentices to established SEs.

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Entrepreneur (ADIL)

Website + Mobile App Components ● Target Audience: YSE + Mentor Personas ● How the ADIL Program Works ● Online Application Steps ● Find A Mentor ● ADIL Community Q+A

Name: Sharon Age: 19 Profession: College Student Goals: Develop theatre arts and creative writing programs as a cultural focus for community development.

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Name: Julie Age: 22 Profession: Medical student Goals: Open family care medical practice with emphasis on pediatrics and extend to communities in need. Volunteer to generate awareness of human trafficking issues.

Name: Vickie Age: 20 Profession: Recent College Graduate Goals: Apply skills developed from international social projects with NGOs to entrepreneurial business building in collaborative work environments.

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Young Social Entrepreneurs (YSE)

Name: Edward Age: 27 Profession: Environmental lawyer, owns law firm and separate tech consulting company. Goals: Solve climate change issues; develop innovations to disrupt the energy, education and technology industries.

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Young Social Entrepreneurs (YSE)

Name: Mitch Age: 44 Profession: Environmental entrepreneur; global fund for sustainable aquaculture to source healthy food in order to lift people out of poverty. Goals: Create hundreds of thousands of sustainability related jobs worldwide.

Name: Galen Age: 58 Profession: Social entrepreneur and professor. Goals: Created virtual accelerator to educate young people and global community to interact, network, and address urgent social issues.

Name: Esther Age: 62 Profession: Social entrepreneur and environmental activist. Goals: Grow her green energy business while helping others grow theirs. Educate people about energy deregulation and supplier choices..

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Social Entrepreneurs Mentors


Entrepreneur (ADIL)


ADIL team partners with social enterprises, universities, corporate CSR organizations, NGOs, non-profits and foundations, etc. to develop program and establish opportunities to earn points and reward levels.

ADIL Team Partnerships

ADIL team creates infrastructure for earning and redeeming points, determines reward levels for redemption, establishes tracking of account balances and monitors overall program management.

ADIL Team Creates Rewards Program

ADIL team launches program with marketing materials, videos, etc. tailored for both YSE participants and mentors.

ADIL Team Launches Program

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How the ADIL Program Works: ADIL Program Development

How the ADIL Program Works: Connecting YSEs + Mentors

ADIL connects YSEs and social entrepreneur mentors in the following way:

1. YSEs create mentoring requests regarding a specific business need.

2. Mentors review the mentoring requests. When a mentor receives a request that

fits his or her experience, the mentor can accept to help the YSE.

3. The mentoring relationship begins based on the reward points the YSE earned.

Mentors bring a unique set of experiences and expertise to the ADIL community

and volunteer because they believe in the power of mentoring to help young social

entrepreneurs become successful at achieving their goals.

Whether YSEs need help with business planning, market strategy, operations, finance, staffing, etc., they can find a mentor in the ADIL community that offers solutions.

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How the ADIL Program Works: Earning Reward Points

YSE’s participation is encouraged by accessing various opportunities, such as, contributing to social/environmental ventures, taking related courses at accredited institutions and expertise gained from prior entrepreneurial endeavors, as follows:

● Internship: full-time internship with social enterprise earns 1,500 points

● Education: completed course earns 500 points and degree earns 7,000 points

● Business Activities to support launching social enterprise, e.g., completion of business plan, pitch to investors, partnership agreement earns 500 - 2,000 points depending on activity

● Previous work at another social enterprise (1-2 years): 5,000 - 10,000 points

● Social enterprise start-ups (1-3 years): 5,000 - 15,000 points

● Early stage social enterprise (4-5 years): 20,000 - 25,000 points

● Growth social enterprise (6+ years): 30,000+ points

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How the ADIL Program Works: Reward Levels

The goal of the ADIL program is to encourage participation through earning rewards which encourages collaboration and exposure to leaders in the YSE’s chosen field. Following are reward levels:

● First Level - 1,500 points: 20 minute phone conversation with mentor

● Second Level - 4,000 points: 1.5 hour lunch meeting with mentor, on or offline

● Third Level - 15,000 points: spend the day with the mentor

● Fourth Level - 30,000 points: ongoing mentorship or apprenticeship with mentor

● Fifth Level - 50,000: mentor serves on YSE social enterprise board

*Ongoing participation in ADIL mentorship program requires consistently earning 5,000+ points per year.

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Entrepreneur (ADIL)


Online search via Google or other search engine on desktop.

YSE searches online for a SE mentorship program

Mobile App Store also contains A Day in the Life Mentor app.

YSE searches for program via phone (future phase)

YSE provides minimum personal information to facilitate match. Details include interests, target issue/solution and request for preferred mentor.

YSE completes online registration application

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Online Application Steps: YSE

Profile application is reviewed and confirmed for participation.

YSE submits completed profile including 3 minute video of social business needs, goals and dreams

ADIL Program Management reviews and approves or rejects application.

YSE’s application reviewed

YSE agrees to terms and conditions of ADIL program and opens Rewards account to track participation.

YSE registers for Rewards Program

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YSE Application

Points are earned by participating in ADIL Program sponsored activities, e.g., completed internship program for a social enterprise, certification from Ashoka program, education, etc.

YSE submits completed profile including 3 minute video

YSE Rewards Account is updated with points from each activity and balance is accessible and maintained by ADIL Program Management team.

YSE’s Application Reviewed

YSE contacts ADIL Program to redeem points at achieved level and with a specific mentor.

YSE Registers for Rewards Program

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YSE Participation

Online search via Google or other search engine on desktop.

Mentor searches online for a SE mentorship program

Mobile App Store also contains A Day in the Life Mentor app.

Mentor searches for program via phone (future phase)

Mentor provides minimum personal information to facilitate the application. Details include expertise, interests, overview of organization, and high level background.

Mentor completes online application

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Mentor Online Application Steps

Profile application is reviewed and confirmed for participation.

Mentor submits completed profile including 3 minute video of their social entrepreneurship story and how they want to help

ADIL Program Management reviews and approves or rejects application.

Mentor Registers for Program

Mentor receives ADIL program updates monthly and receives rewards requests from ADIL team for phone conversations, lunch or day in the life events.

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Mentor maintains contact with ADIL Program Team

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Mentor Application + Participation

ADIL Program Management team arranges connection between YSE Rewards Requestor and Mentor.

YSE and Mentors Connect

Mentor and YSE determine next steps about continuation, e.g., if additional meetings will occur.

ADIL Program Events Mentor / YSE Next Steps

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YSE and Mentor chat by phone, meet for lunch or for the full day.

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YSE + Mentor Connections


Entrepreneur (ADIL)


Select one or more

❏ Accounting/Finance

❏ Consulting/Coaching

❏ Design

❏ Education/Training

❏ Healthcare

❏ Recruiting/HR

❏ Globalization/Localization

❏ Innovation

❏ Law and Legal

❏ Management

❏ Marketing/Advertising

❏ Operations

❏ PR/Communications

❏ Sales

❏ Start-ups

❏ Sustainability

❏ Technology/Internet

Expertise

Select one or more

❏ Education

❏ Environment ❏ Cleantech

❏ Conservation

❏ Energy Efficiency

❏ Renewable Energy

❏ Food Security ❏ Agribusiness

❏ Clean Water

❏ Health Care

❏ Human Services ❏ Child Care

❏ Empowering Women

❏ Human Rights

❏ Poverty

❏ International

Development ❏ Microfinance

❏ Social Impact Funds

Target Issue/Solution

❏ 5-10 years

❏ 11-20 years

❏ 21+ years

Years Business Owner

FILTER RESULTS

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Find A Mentor


Entrepreneur (ADIL)

Website + Mobile App Components ● Target Audience: YSE +Mentor Personas ● How the ADIL Program Works ● Online Application Steps ● Find A Mentor ● ADIL Community Q+A

Select one or more

❏ Accounting/Finance

❏ Consulting/Coaching

❏ Design

❏ Education/Training

❏ Healthcare

❏ Recruiting/HR

❏ Globalization/Localization

❏ Innovation

❏ Law and Legal

❏ Management

❏ Marketing/Advertising

❏ Operations

❏ PR/Communications

❏ Sales

❏ Start-ups

❏ Sustainability

❏ Technology/Internet

Enter Search Terms

Select one or more

❏ Education

❏ Environment ❏ Cleantech

❏ Conservation

❏ Energy Efficiency

❏ Renewable Energy

❏ Food Security ❏ Agribusiness

❏ Clean Water

❏ Health Care

❏ Human Services ❏ Child Care

❏ Empowering Women

❏ Human Rights

❏ Poverty

❏ International

Development ❏ Microfinance

❏ Social Impact Funds

Expertise Target Issue/Solution

FILTER RESULTS

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ADIL Community Q+A

Action Plan + Roadmap: Timeline

• Establish partnerships with social enterprises, B corporations, non-profits, foundations, NGOs, etc., such as, Warby Parker, IDEO.org, Acumen, Ashoka, Taproot, Ford Foundation, Gates Foundation, as participants in ADIL program.

• Enroll Mentor participants.

• Engage loyalty partner to manage rewards program.

• Develop and launch loyalty program integrating rewards tracking functionality with website and mobile application.

• Create launch marketing materials and guerilla marketing campaigns targeting YSE audience.

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Action Plan + Roadmap: Budget

● Salaries

● Marketing Costs:

● Program Development

● Partnership Fees

● Collateral Materials

● Launch Activities

● Technology + Design Costs:

● Development costs for Loyalty Rewards Program, website and mobile application

● Infrastructure costs for hosting sites

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Action Plan + Roadmap: Team

Staff Program Director Marketing/Business Dev Support Services Rep Future Phase Partnership Manager Product Manager Project Manager Online Engagement Mgr

Partnerships Loyalty Rewards Mgmt Social Enterprises Web/App Design Firm ● Designer ● Developer ● Project Manager/

Webmaster ● Database Admin ● QA Tester

Future Phase Universities, NGOs, Non-Profits, Foundations, Corporate CSR Orgs, etc.

Funding Friends and Family Angel Funding Future Phase Foundation Grants Corporate Sponsorship Membership Subscriber Fees Venture Capitalists

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THANK YOU!

Innogeoduo Ronit Leora + Patricia Raufer

adil se mentorship program proposal v3 12-15-2014

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