adinch usa new5

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Mobile Traffic Discounter

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Page 1: Adinch usa new5

Mobile Traffic Discounter

Page 2: Adinch usa new5

Adinch – Demand Side Platform and Trading Desk

230 + countries 3000 + million daily impressions

• smartphones and tablets only • ad platforms: apps and mobile versions of sites (not WAP) • 20 + thousand sites and applications

Who we are

Page 3: Adinch usa new5

Variety of unclear options for mobile advertising

Effectiveness of ad campaigns is not clear

Expensive ad campaigns do not always lead to good results

Statistics of customers is not used or unavailable

Complicated analytics

Ad agencies’ problems

Page 4: Adinch usa new5

Mobile Ad Industry evolution

91%

95%

9 of 10

Mobile Ad spend in 2015Adults keep their smartphones within arm’s reach (Morgan Stanly)

Smartphone users look up local info, 61% called the store, 59% visited (Compuware.com)

Mobile searches lead to action (SearchEngineLand)

$6.2 B

Page 5: Adinch usa new5

RTB Ecosystem

Page 6: Adinch usa new5

Real time bidding process

Page 7: Adinch usa new5

Why use RTB?

Saving the client 56% of their budget

Page 8: Adinch usa new5

• Re – targeting Return your first-time customer

• Automated processes and low CPM marginInvest more money into campaign

• Trading deskEvaluate Conversion metrics across all campaigns

Advertiser benefits

Page 9: Adinch usa new5

Why Re-targeting?

Page 10: Adinch usa new5

Your customers are moving targets

Page 11: Adinch usa new5

Customer targeting

Location Site’s topic Device

Type of channel Operating System Carrier

device model

Previous sites visited and apps used

App categories

The day and the time of the day

Demographic (gender, age)

Page 12: Adinch usa new5

Real-Time Reporting

Page 13: Adinch usa new5

Our platforms

Global partners

Global Clients ???

and others

Page 14: Adinch usa new5

Our formats

300x250300x250320x50

IAB, MMA-standards: banner formats 320*50, 300*250

Page 15: Adinch usa new5

Advertising opportunities

Graphical banner Teaser (picture + text)

Promotion objects:

Site Application for Android

Application for iOS

Call, email

Advertising formats:

Page 16: Adinch usa new5

Discounts for advertising agencies and advertisers

We offer discounts for our long-term advertisers and agencies

Monthly payment Discount$1000 - $5000 5% $5000 - $20000 10% $20000 - $50000 15% $50000 - $100000 20% More then $100000 25%

Page 17: Adinch usa new5

Our Service Levels

Page 18: Adinch usa new5

Sign up today!Your result is out guarantee!

[email protected]