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Guruji.com - Confidential Premium Mobile Publisher Offering for Mobile Sites and Apps AdIQuity - Global Mobile Ads Platform

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Page 1: Adiquity Premium Offering 2.1

Guruji.com - Confidential

Premium Mobile Publisher Offering

for Mobile Sites and Apps

AdIQuity - Global Mobile Ads Platform

Page 2: Adiquity Premium Offering 2.1

Guruji.com - Confidential

Introducing AdIQuity Mobile Ads Platform

# AdIQuity is a Global Mobile Ads Platform and helps Publishers and Developers earn better revenue# AdIQuity is a Global Mobile Ads Platform and helps Publishers and Developers earn better revenue

# AdIQuity offers Mobile Ads Optimization, Premium Account for Premium Publishers, Real Time # AdIQuity offers Mobile Ads Optimization, Premium Account for Premium Publishers, Real Time Biding for Mobile Ads, Full functionality Mobile Ad ServerBiding for Mobile Ads, Full functionality Mobile Ad Server

# AdIQuity is part of Guruji.com, a VC funded company based at Bangalore, India# AdIQuity is part of Guruji.com, a VC funded company based at Bangalore, India

# Offering for Mobile Publishers, App Developers and Ad Sources# Offering for Mobile Publishers, App Developers and Ad Sources

# AdIQuity has seen 15 Billion+ Impressions in the last few months across 150+ countries# AdIQuity has seen 15 Billion+ Impressions in the last few months across 150+ countries

Some Publishers and Developers we are working with

Asia North America Africa Europe Middle East Australia Latin America

Page 3: Adiquity Premium Offering 2.1

Guruji.com - Confidential

AdIQuity Premium Publisher Offering

Derive the Best Value from your Premium Mobile Site/Apps through AdIQuity

Page 4: Adiquity Premium Offering 2.1

Guruji.com - Confidential

Ad Sources AdIQuity Ad Server Publisher Mobile Site / Apps

Easily Segment your Site/App Inventory – Premium Inventory and Remnant Inventory

Manage Multiple Ad Sources - Direct Sales Ads, Cross-sell/Up-sell Ads, AdIQuity Ads based on Site Inventory Type

SaaS based Full functionality Mobile Ad Server with Easy to Use workflow

Advertiser 1

Advertiser 2

Advertiser 3

Advertiser 4

Ad Network 1

Ad-server

PremiumRemnant

Ad Network 2

Ad Network 3

Ad Network 4Ad Network N

AdIQuity Ads

In-house Ads

Users on your Mobile Sites / Apps

Mobile Sites

Ad Sources

Direct Sales Ads

Cross-Sell/ Up-Sell Ads

AdIQuity Premium Publisher Offering

Mobile Apps

Page 5: Adiquity Premium Offering 2.1

Guruji.com - Confidential

Segment your Mobile Inventory

Easily Split your Site/App Inventory into Premium and Remnant Inventory

Page 6: Adiquity Premium Offering 2.1

Guruji.com - Confidential

Segment your Mobile (Sites/Apps) Inventory into Premium and Remnant Inventory

Rule based delivery of Ads based on Inventory type- Premium Direct Sales Ads -> Premium Inventory- AdIQuity Ads -> Un-filled Premium Inventory OR Remnant Inventory

Granular Segment level Reports and Charts

Segment Your Mobile Site/App Inventory

Users

Premium Sites / Apps Remnant Sites / Apps

MobileInventory

Page 7: Adiquity Premium Offering 2.1

Guruji.com - Confidential

Manage Multiple Ad Sources Better

Handle different Ad Sources differently based on your objective

Page 8: Adiquity Premium Offering 2.1

Guruji.com - Confidential

Global Ads

By AdIQuity

Ad Sources

Your Mobile

Sites

Ad Network 1

Ad Network 2

Ad Network 3

Ad Network 4

Ad Network N

Advertiser 1

Advertiser 2

Advertiser 3

Advertiser 4

Direct Sales

In-house/Cross-sell, Up-sell

Campaign 1

Campaign 2

Campaign 3

Manage Multiple Ad Sources on Your Sites / Apps

Cross-Sell / Up-Sell through In-house Ads

Use Premium Direct Sales Ads on your Premium Inventory

Automatically access Several Ad Networks through Adiquity for your Remnant Inventory

Your Mobile

Apps

Page 9: Adiquity Premium Offering 2.1

Guruji.com - Confidential

Direct Sales

Global Ads

By AdIQuity

Ad Sources

Your Mobile

Sites

In-house/ Cross-Sell, Up-Sell

Campaign 1

Campaign 2

Campaign 3

Advertiser 1

Advertiser 2

Advertiser 3

Advertiser 4

Ad Network 1

Ad Network 2

Ad Network 3

Ad Network 4

Ad Network N

Cross-Sell/Up-Sell through Relevant Targeted Ads

Create In-house Campaigns to Cross-Sell / Up-Sell to your Users- Simple UI for Campaign Creation

Precise Targeting to elicit stronger response

Globally accepted MMA Compliant Text and Banner Ad Units

Your Mobile

Apps

Page 10: Adiquity Premium Offering 2.1

Guruji.com - Confidential

Direct Sales

Global Ads

By AdIQuity

Ad Sources

Your Mobile

Sites

In-houseCampaign 1

Campaign 2

Campaign 3

Advertiser 1

Advertiser 2

Advertiser 3

Advertiser 4

Ad Network 1

Ad Network 2

Ad Network 3

Ad Network 4

Ad Network N

On-board your Direct Sales Advertisers. Easily!

Full Admin Access to set different level of permission settings for your Advertisers

Intuitive workflow for Approval of Ads, Account creation, Campaign creation etc.

Option to handle Campaign Creation through In-house or Open up to Advertisers

On-board Premium Direct Sales Advertisers

Your Mobile

Apps

Page 11: Adiquity Premium Offering 2.1

Guruji.com - Confidential

Direct Source

Global Ads

By AdIQuity

Ad Sources

Your Mobile

Sites

In-houseCampaign 1

Campaign 2

Campaign 3

Ad Network 1

Ad Network 2

Ad Network 3

Ad Network 4

Ad Network N

Direct Sales

Advertiser 1

Advertiser 2

Advertiser 3

Advertiser 4

AdIQuity makes several Ad Networks available through a Single Access Point

Up to 90-100% Fill rate through Optimized AdIQuity Ad Inventory

Choose to fill remnant inventory or unfilled premium Inventory

Access Several Ad Networks through Adiquity

Your Mobile

Apps

Page 12: Adiquity Premium Offering 2.1

Guruji.com - Confidential

Full Functionality Mobile Ad Server

Access Easy to Use, SaaS based, Full Functionality Ad Server

Page 13: Adiquity Premium Offering 2.1

Guruji.com - Confidential

Campaign Creation: MMA Compliant Text Ads and Banner Ads- Create multiple campaigns across text and banner ads

Precise Targeting based on country, carrier, device, manufacturer, platform etc.- Constantly evolving targeting database

Admin, Advertiser, Publisher Access- Multiple roles with well defined permission settings for Administrators, Advertisers, Publishers

Comprehensive Reports and Charts- Access a range of reports and charts aligned with different permission privileges

Easy to use simple workflow based interface- Easy to use workflows for campaign creation, targeting, account creations, approvals etc.

SaaS based Implementation- Get started in few hours with absolutely no extra investment

Full Functionality Mobile Ad Server

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Guruji.com - Confidential

High Performance – System currently handles Billions of transactions per month

Geo distributed data centers – To better manage geographically diverse global traffic

Mission Critical System – High fault tolerance with 99% uptime

Real Time Optimization – State of the art real time optimization technology based on several signals.

Quick Response Time – Extremely fast response time across computing and ad serving to enabletransactions in milliseconds

Highly Scalable Real-time Optimization Technology

Page 15: Adiquity Premium Offering 2.1

Guruji.com - Confidential

SaaS based AdIQuity lets you get started in few hours

No Operational Hassles with Easy to Use UI

Get your own Full Functionality Mobile Ad Network on Day 1

Solution for a range of Mobile Inventory (Sites and Apps)

Proven Performance and Reliability

Informed and Prompt Support

AdIquity – Key Benefits

Page 16: Adiquity Premium Offering 2.1

Guruji.com - Confidential

Thank You

Please feel free to contact us at [email protected]