Adir Regev

About Us

• Google Certified Partners• Facebook Authorized Resellers

• What we do:– Focusing on “Performance Marketing”

• Search Engines Marketing• Social Marketing• Web Analytics • User Interface Optimization

– We are also doing other buzz words ☺☺☺☺

• Specializing in Large and Complex Projects & Organizations

RESELLER

• Media Management – Search Engines (SEM)

– Sites Networks

– Facebook Reseller

– Niche markets (Yandex, Begun, Bukra…)

• Search Optimization– Brand Protection

– Complex / Multilingual

• Web Analytics & UI

• Youtube Channels– Design & Implementation

– Management & Promotion

–

• Minisites Design & Production

• Applications Development – Mega Campaigns managements

– SEO benchmarking & management tools

Our Services

Actionable Data Less Data

More Action

How do I increase Profitability / Sales

How do I

increase Volume

Thumb Rules for Actionable Data

• Hook analytics data to business model

– What parameters define Profitability

– What parameters define Volume

• KISS - Keep It Short & Simple

– Look for the simplest data that can create maximum

effect on Profit / Volume

Thumb Rules for Actionable Data

Sample 1

Market Potential

Sales potential analysis by territory

• Profit = Transactions

• Volume = Traffic / Conversion Rate

• Profit = Transactions

• Volume = Traffic / Conversion Rate

Transactions by Territories

Average Transaction Value

Conversion Rate

Solution

Hotel Дан Панорама Тель-Авив

Отель Дан Панорама имеет идеальное

расположение рядом с морской набережной Тель-Авива,

этот отель прекрасно подходит для семейного отдыха или

деловой поездки. Совсем рядом с отелем мягкие

песчаные пляжи Средиземного моря, отсюда можно легко

добраться до экзотического Старого Яффо и

других главных достопримечательностей Тель-Авива.

• Site localization to Russian

• Increase Advertising volume in Russia

Bottom line

• Conversion rate raise + 65%

• Transactions raise +36%

השוואת חודש ינואר השנה מול ינואר אשתקד*

• Conversion rate raise + 65%

• Transactions raise +36%

השוואת חודש ינואר השנה מול ינואר אשתקד*

20112010

Sample 2

Advertising Effectivness

• Profitability =

• Members registration

• Page views

• Volume =

• Traffic / Advertising costs

• Profitability =

• Members registration

• Page views

• Volume =

• Traffic / Advertising costs

Define Profitability & Volume

Analyze data

Volume

Pageviews

GoogleYnetWalla0

10000

20000

30000

40000

50000

60000

GoogleYnetWalla0

20

40

60

80

100

120

140

160

180

GoogleYnetWalla0

5

10

15

20

25

30

35

40

Potential

Advertising costs

Profitability

Members registrations

Portal A Portal B Portal C Portal A Portal B Portal C Portal A Portal B Portal C

Bottom Line

• Advertising budget optimized to fit results

• Advertising on Portal B focused on relevant pages

• Portal A and C spend increased

• Club members registration increase + 42%

Sample 3

Hooking online / offline activity

When advertising online create sale offline

• Profit

• Online Sales

• Offline sales

• Volume (potential)

• Traffic

• Phone calls

• Profit

• Online Sales

• Offline sales

• Volume (potential)

• Traffic

• Phone calls

80% of transactions are offline (by phone)

No loyalty

Complex campaign with thousands of keywords

Sync Phone calls with AdWords Data• Monitoring 15,000 different phone numbers

• Sync numbers with keywords on AdWords campaign

Bottom line

• Income calls raise +62%

• Sales rep doubled

• Advertising budget raise +50%

• Income calls raise +62%

• Sales rep doubled

• Advertising budget raise +50%

• Hook your data to your site business model

• Find the right data that represent Profit / Sales

• Find the right data that represent Volume / Potential

• Look for data that will have the highest effect in the shortest time

• KISS – Keep It Simple

• Look for simple data, don’t over analyze

• Make sure your have a bottom line to show your management

Summary

One of our customers – Bottom Line

“I showed my management how you took 500,000

shekels and created 57,000,000 worth of sales

with your SEO and Analytics sh……..t.”

“They loved this slide,

(…and I got a great bonus!)”

“Send me the work order for next year… I’ll sign it.”

Internet Marketing

Thank you

www.gim.co.il

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