adir regev mobile-ppc-seo-tips-smx-2012

Click here to load reader

Post on 07-Jul-2015

343 views

Category:

Technology

1 download

Embed Size (px)

TRANSCRIPT

  • 1. Adir Regev

2. What were going to talk aboutMobile PPCWhy Go MobileWhere to startTargetingAds TypesLanding PagesAd Networks 3. About Us Google Certified Partners Facebook Authorized Resellers What we do: Focusing on Performance Marketing Search Engines Marketing Social Marketing Web Analytics User Interface Optimization We are also doing other buzz words Specializing in Large and Complex Projects & Organizations 4. Our Services Media Management Search Engines (SEM) Sites Networks Facebook Reseller Niche markets (Yandex, Begun, Bukra) Search Optimization Brand Protection Complex / Multilingual Web Analytics & UI Youtube Channels Design & Implementation Management & Promotion Minisites Design & Production Applications Development Mega Campaigns managements SEO benchmarking & management tools 5. The new Internet power - SMSSocialMobile Annual Growth 44% Annual Growth 103% more then 650M usersmore then 130 users more then 550K appsmore then 350 apps Search Annual Growth 8% more then 1B users 6. Why GO MobileUK now have 80M mobile devices (more than its population over 100%)93% of people between the ages of 18 29 own mobile devices79% of mobile users compare products prices on their mobile Mobile Advertising BudgetMobile Internet Penetration ChartBy 2013 more people will use their mobile phones than PCs to get online 7. Search = Main Activity on Mobile 8. Desktop traffic vs. Mobile traffic 9. Ad Networks TipsDont put all of your eggs in one Ad NetworkSome ad networks offer more targeting options than othersNiche ad networks can provide you more accurate targetingIf youll find one that suit your needsSome ad networks will offer your Rev.ShareGoogle, wake up! 10. Where to startSeparate your mobile campaigns from your desktop campaignsMake sure your application / website is supporting the devices youretargetingAdjust your ads shorted messages performance targetedAdjust your keywords (local)Adjust your bannersOptimize campaigns targetingHow? (next slide) 11. Mobile Targeting TipsTargeting Parameters Age Gender Time Location Device Site Category Site URL 12. Ad TypesClick To CallText AdsMobile Banner Image (MMA)Mobile Dynamic Ads (image+ Dynamic Text)InterstitialExpendableRich MediaVideoJavascript 13. Mobile Landing Pages TipsProminent call to action KISS (keep it short and simple)Short copywriting with clear messageSingle Columns pages work betterUse buttons instead of linksUse the Call for Action option 14. Important Resourceshttp://www.howtogomo.com Googles guide for mobile websiteshttp://mmaglobal.com/main - Standards for mobile adshttp://tinyurl.com/adcompare - Ads networks comparison 15. Search Desktop traffic vs. Mobile traffic 16. Thank you Internet MarketingTurn your Site into Business www.gim.co.il