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7/29/2019 Aditi CIOReview Cover - Article
1/5
| |March 201CIOReview
In My Opinion:Pat Goepel, Asure Software
VC Talk: Sachin Gupta,Skyline Global Partners
Meet the CIO:Kevin Vasconi, Domino's Pizza
CIOREVIEW.COM
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CIOReviewMARCH - 2013T h e N a v i g a t o r f o r E n t e r p r i s e S o l u t i o n sCompany of the MonthBarmak Meftah, CEO,AlienVault
Pradeep Rathinam, CEO
Aditi Technologies
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7/29/2019 Aditi CIOReview Cover - Article
2/5
| |March 201312CIOReview
If we have to pick one technology thatwould define this decade, it would be Cloud
Computing. With the proliferation of better
internet bandwidth and improvements in webtechnology, cloud computing technologies
are disrupting the way companies look atIT. As with any emerging technology, there
are misconceptions and fears associatedwith Cloud computing too. Slowly yet steadily these
misconceptions are dissolving as enterprises realize the
hidden potential of the technology and the long list ofadvantages such as cost efficiency, energy efficiency,
disaster recovery, flexibility etc that it ensues withitself.
Enterprises in several verticals are embracingcloud open heartedly and experts believe that the cloud
computing market will reach a whopping $14 billion
by 2014. As the technology comes of age, innovationsare the key way forward. One such disruptor is Aditi
Technologies, an award winning Microsoft CloudPartner which has pledged to help customers leverage
emerging technologies and guide clients to gaincompetitive advantage through transforming their
business to the cloud. Through their deep partnership
with Microsoft, Aditi is at the forefront of Platform asa Service innovations.
Founded in 1994 as a technology services company,Aditi Technologies has always been a contrarian in
a fairly homogenous Indian IT services sector. Asa result, clients regularly turn to them when a new
paradigm emerge which requires serious technology
depth. Today, the worlds largest ISV, largest insurancecompany, largest gaming company, largest information
services provider, largest mobile carrier and secondlargest social network count them as their R&D
innovation partner.
Cloud, a Common Denominator for InnovationIt has always been the large organizations which had
access to people, process and technology; in order
to come up with innovations. But has changed all
that. With the widespread adoption of Capplications
1. Companies big or small have the sam
resources, technology2. Users get a friendly user interface sim
of consumer technology and reduce learngreatly
3. They are without the usual complex inand integrations, ensuring that the applicatio
running in hours.
4. No upfront cost with operational costusage make them easy to try and then buy
As a trendsetter in emerging technolog
foresaw this shift and positioned themselvehicle of choice for organizations, irrespect
Cover Story
In 18 months,
either your
business will be
on the cloud or
you will be in a
different busine
"
"using its
How an innovator is
Disrupt Technology ServicetoBy Rachita Sharma
Cloud First Policy
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7/29/2019 Aditi CIOReview Cover - Article
3/5
| |March 201314CIOReview
is convinced that by investing in the
cloud, ahead of the curve, customers
stand to gain significant competitive
advantage in the long term. Enterprises
also stand to gain velocity, agility and
focus on enabling their own business
objectives rather than IT. This strategyalso guaranteed their customers to
leverage cloud aggressively and learn
more. At first they are skeptical
about such a radical recommendation,
but once they realize the actual
potential, things become easy, adds
a proud Rathinam. The company has
delivered over 100 engagements on
cloud, that by itself is often 5X or 3X
the number of engagements most of
their competitors have delivered.
One of these engagements was
when Aditi helped Restaurant.com, a
web company for restaurant booking
& gifting; gain auto-scalability of data
centers during promotion days via
cloud. Due to spike in the web traffic
which went almost up to 10 times
during the season days, RDC was
not able to handle it efficiently which
resulted in losses. Aditi deployed its
cloud solution and mirrored them at
different data centers for advantages
in proximity, availability & Disasterrecovery.
Says Adnan Adamji, CIO of
Restaurant.com, Aditi has been
invaluable in helping Restaurant.com
implement our cloudbased solution.
Their extensive technical depth on
Microsoft Azure has been extremely
crucial to our success. But any move
to the Cloud must be meticulously
planned. Aditi sounds a word of
caution to organizations planning to
make the move to the cloud as doing
so without thoughtful planning can
create problems down the road.
In a bid to increase credibility ofits radical Cloud First Approach
Aditi moved all of their functioning
to the cloud as well. With a vision to
be a zero server company they have
successfully moved their mailboxes,
communication infrastructure,
development platforms, intranet,
corporate sites and analytics to the
cloud. The company's strategic
planning and reviews are conducted
on Google+ hangouts and they also
made a unique step of recruiting via
Facebook and Twitter. Aditi chose
to build its solution using Microsoft
virtualization and cloud technologies
on a Hyper-V platform. This move
ensured a 40 percent reduction in costs
while consolidating physical servers
by 60 percent. The transition was so
successful that Microsoft published
a case study on it as a reference for
future customers.
Disrupting CompetitionWith an innovative yet effectiveCloud First Policy in place coupled
with the deep talent pool in the
organization, winning accolades for
its dedicated work in the field of cloud
computing has become a routine for
Aditi Technologies. The company
has been graced as one of top 3 cloud
consulting companies
platform 3 years in a row
global services compa
their ability to lead th
sustain leadership. One m
how one could manage to
competition and emergtime and again.
The answer lies in
adopted by the compan
differentiated identity
portfolio. Aditi has m
technique of working in
technologies sector and
their size and might to help them migrate their
functions to the cloud. This transition has opened new
vistas and Aditi Technologies is steadily working to
leverage this revolution. We believe that cloud can aid
any organization innovate and accelerate their strategy
to market domination, explains Pradeep Rathinam,
CEO, Aditi Technologies.
The largest part of their business comes from product
companies, startups and ISVs. Product companies
building social, media or data driven products are the
biggest consumer of their services. The company is
also seeing rapid enterprise adoption in the past quarter
specifically in the online commerce, healthcare, travel
and financial services verticals.
Cloud First PolicyWhile cloud had a great level playing effect for startups
and ISV, enterprises too cannot afford to ignore the
inherent advantages of it. Customers always want to
gain first mover advantage to beat competition andreduced time to market and executing projects on cloud
enables them with faster time to market & reduced
cost, explains Rathinam.
Contemplating the criticality of cloud in the future,
Aditi has devised an ingenious Cloud First Policy
where they encourage all their customers to consider
the move to the cloud for every technology project.
While the approach may sound radical, but the company
The biggest
challenge our
customers fac
today is the
unknown risk
cloud integra
Navigating thjourney and
managing the
core to our of
Cloud provides us an
opportunity to play as
Service as a software
player by leveraging
reusable cloud based
software to deliverservices faster, cheaper
and smarter
Cloud First in Practice-
Restaurant.com
Challenge
Restaurant.com (RDC) is the trusted and
valued source connecting restaurants and
diners in the US. The company offers the
best deal on every meal at more than 18,000
restaurants in US with nearly 50,000 daily
gift certificate options. During their popular
promotion days, their web site is crushed with
sometimes a 10x spike in traffic.
Solution
Aditi conducted a detailed design analysis
over a three week period, and as a Cloud
First approach, recommended a cloud based
architecture based on Windows Azure. As
a follow up to the design, Aditi completed
six proof-of-concepts (POC) over a 6 week
period that proved the technical viability
of key aspects of the architecture to RDC.
On the strength of the success of the POC,
a Hybrid Cloud solution with sensitive data
kept on-premises while application and data
processing was built and deployed on the
cloud.
Benefits
Automatic 10x Scalability in Minutes
Consume server capacity on-demand during
surge and contract during other normal
periods
Gain advantages of proximity, Azure
availability and Disaster recovery through
data center mirroring
"
"
Quick Facts about Aditi Technologies
-
7/29/2019 Aditi CIOReview Cover - Article
4/5
| |March 2015CIOReview
is convinced that by investing in the
cloud, ahead of the curve, customers
stand to gain significant competitive
advantage in the long term. Enterprises
also stand to gain velocity, agility and
focus on enabling their own business
objectives rather than IT. This strategyalso guaranteed their customers to
leverage cloud aggressively and learn
more. At first they are skeptical
about such a radical recommendation,
but once they realize the actual
potential, things become easy, adds
a proud Rathinam. The company has
delivered over 100 engagements on
cloud, that by itself is often 5X or 3X
the number of engagements most of
their competitors have delivered.
One of these engagements waswhen Aditi helped Restaurant.com, a
web company for restaurant booking
& gifting; gain auto-scalability of data
centers during promotion days via
cloud. Due to spike in the web traffic
which went almost up to 10 times
during the season days, RDC was
not able to handle it efficiently which
resulted in losses. Aditi deployed its
cloud solution and mirrored them at
different data centers for advantages
in proximity, availability & Disasterrecovery.
Says Adnan Adamji, CIO of
Restaurant.com, Aditi has been
invaluable in helping Restaurant.com
implement our cloudbased solution.
Their extensive technical depth on
Microsoft Azure has been extremely
crucial to our success. But any move
to the Cloud must be meticulously
planned. Aditi sounds a word of
caution to organizations planning to
make the move to the cloud as doing
so without thoughtful planning can
create problems down the road.
In a bid to increase credibility ofits radical Cloud First Approach
Aditi moved all of their functioning
to the cloud as well. With a vision to
be a zero server company they have
successfully moved their mailboxes,
communication infrastructure,
development platforms, intranet,
corporate sites and analytics to the
cloud. The company's strategic
planning and reviews are conducted
on Google+ hangouts and they also
made a unique step of recruiting viaFacebook and Twitter. Aditi chose
to build its solution using Microsoft
virtualization and cloud technologies
on a Hyper-V platform. This move
ensured a 40 percent reduction in costs
while consolidating physical servers
by 60 percent. The transition was so
successful that Microsoft published
a case study on it as a reference for
future customers.
Disrupting CompetitionWith an innovative yet effectiveCloud First Policy in place coupled
with the deep talent pool in the
organization, winning accolades for
its dedicated work in the field of cloud
computing has become a routine for
Aditi Technologies. The company
has been graced as one of top 3 cloud
consulting companies on Microsof
platform 3 years in a row, across 6000
global services companies proving
their ability to lead this space and
sustain leadership. One might wonder
how one could manage to beat the stif
competition and emerge victorioustime and again.
The answer lies in the approach
adopted by the company to create a
differentiated identity and services
portfolio. Aditi has mastered the
technique of working in the emerging
technologies sector and always stay
The biggest
challenge our
customers face
today is the
unknown risks with
cloud integration.
Navigating thejourney and
managing the risk is
core to our offering
Quick Facts about Aditi Technologies
-
7/29/2019 Aditi CIOReview Cover - Article
5/5
| |March 201316CIOReview
a step ahead of the technology curve,
when most services companies find
it difficult to understand and deliver
an end to end solution in a disruptive
technology space. We execute at
a global scale, leveraging pre-built
frameworks and Intellectual Properties
(IP) to accelerate time-to-market forour clients, adds Rathinam. Another
point of differentiation is their
capability to solve complex problems.
It is relatively easy to try a new cloud
platform but on the contrary building,
releasing and managing a cloud based
solution does not come so easily to
all. While many services providers
are finding a lot of envisioning and
PoC business, few of them have the
capability to solve the cloud problem
with a clear sense of challenges acrossSDLC and across markets. Owing to
the early starter advantage and over
100 cloud engagements, Aditi is
capable of solving this problem well
giving them a clear lead in the race.
Customers leverage these
frameworks and codebases to accelerate
time to market and reduce cost of
cloud development, says Rathinam.
And crucially, the company makes it a
point to involve their customers with
them on this journey. Today, we have
over 20 cloud customers who would
refer us and are strong advocates
of our cloud services. Most of ourgrowth in recent times has come from
customers and the ecosystem referring
us to other customers. As long as we
deliver customer delight, we will be
in a strong position, explain a proud
Rathinam.
Aditis Customer Focused GrowthAditis simple yet disruptive operating
model is doing the trick. With a long
list of illustrious customers such as
Microsoft, Nokia, Intuit among others,the company showcases the trust put
in it by these established stalwarts
to battle the challenges that cloud
throws their way. These challenges
are tough problems and require astute
technology and business orientation.
To deliver this, Aditi is insanely
focused on getting the right talent. The
company only hires the top percentile
technology talent and gives them the
freedom and direction to excel. This
forms a sold ingredient of the core oftheir growth. We believe in picking
the right battles and stay focused. So,
we have deliberately stayed away
from commodity services and focused
instead on high-value, high-complexity
consulting space, explains Rathinam.
The company has its eyes set on its
goal and is steadfast making its way
to make the most of the cloud. 2013
is going to be the year of the cloud
when it loses its buzz word status
and actually becomes a ground reality.
More vendors and solution providers
will compete to offer customers
services with more reliability, lower
prices, better management and easier
use. This means stiffer competition but
Aditi is gearing up to make the most
of this shift and is rapidly evolving.
The company envisions to become
the top cloud consulting company
across all major cloud platforms in
the next 2 years apart from seeking
faster profit growth. Investing heavily
in AWS, SFDC, TIBCO and having
built up technology partnerships with
more than 20 cloud platform vendors
globally they are surely making theirway to the top of this new peak. We
want to become a complete cloud
solutions provider across core cloud
challenges like data, media and cloud
integration for our customers, says
Rathinam.
Innovation is a core ingredient
of Aditis DNA and the company is
gearing up to build offerings around
Cloud Services. The core idea is
to package frameworks and code
libraries that clients can deploywithout significant technology
investments. It helps our clients and
helps us scale without necessarily
building huge teams. We want to
be smart about scaling our business
and leverage repeatability, explains
Rathinam. Having released one of
the first 5 apps on Windows Azure
Store around Task Scheduling the
company will be releasing many more
such services around data integration;
mobile services this half to stay aheadof its competitors.
Cloud: The Platform of Choice forFuture InnovationsThe verdict is clear. Cloud is here to
stay and companies that do not make
the move will end up being the losers in
the race to the top. The future belongs
to those who will truly understand the
present scenario, manage risks, and
innovate using cloud. Disruptors like
Aditi are making this critical transitionto the cloud seamlessly; which has
become a cake walk for ISVs and
enterprises. Be it their radical cloud
first approach or the talented Cloud
Ninjas, the company only aims
for perfection, because for leaders;
nothing less will suffice.
Cloud provides us
an opportunity toplay as Service as
a software player
by leveraging
reusable cloud
based softwareto deliver services
faster, cheaper and
smarter