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  • 8/2/2019 Aditya Birla Eco

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    A top fashion (branded apparel) and lifestyle player The second-largest player in viscose filament yarn The largest producer in the chlor-alkali sector Among the top three mobile telephony companies A leading player in life insurance and asset management Among the top two supermarket chains in the retail business Among the top 10 BPO companies

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    Mr. Kumar Mangalam Birla

    Chairman Aditya Birla GroupMr. Pranab Barua

    Retail and Apparels

    Mrs. Rajashree BirlaChairperson, The Aditya Birla Centre for Community

    Initiatives and Rural DevelopmentMr. Rajiv DubeGroup Corporate Services

    Mr. Ajay Srinivasan

    Financial ServicesDr.Rakesh Jain

    Aditya Birla NuvoMr. Askaran Agarwala

    Birla Group Trusts & Special Community ProjectsMr. Ravi Kastia

    Trading, Port and Power Projects

    Dr. Bharat Singh

    Business Review Council (Services business)

    Mr. Himanshu Kapania

    TelecomMr. D.D. Rathi

    Business Review Council (Services business)Dr. Santrupt B. Misra

    Carbon Black Business and Group HR

    Mr. Debu Bhattacharya

    MetalsMr. Shailendra Jain

    Chairman, Business Review Council

    (Manufacturing business)

    Mr. K. K. Maheshwari Mr. Thomas Var hese

    http://www.adityabirla.com/the_group/km_birla_profile.htmhttp://www.adityabirla.com/the_group/rajiv_dube_profile.htmhttp://www.adityabirla.com/the_group/ajay_srinivasan_profile.htmhttp://www.adityabirla.com/the_group/rakesh_jain_profile.htmhttp://www.adityabirla.com/the_group/misra_profile.htmhttp://www.adityabirla.com/the_group/bhattacharya_profile.htmhttp://www.adityabirla.com/the_group/bhattacharya_profile.htmhttp://www.adityabirla.com/the_group/misra_profile.htmhttp://www.adityabirla.com/the_group/rakesh_jain_profile.htmhttp://www.adityabirla.com/the_group/ajay_srinivasan_profile.htmhttp://www.adityabirla.com/the_group/rajiv_dube_profile.htmhttp://www.adityabirla.com/the_group/km_birla_profile.htmhttp://www.adityabirla.com/the_group/km_birla_profile.htmhttp://www.adityabirla.com/the_group/km_birla_profile.htmhttp://www.adityabirla.com/the_group/km_birla_profile.htm
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    VISION

    "To actively contribute to the socialand economic development of the

    communities in which we operate. Inso doing, build a better, sustainableway of life for the weaker sections of

    society and raise the country's humandevelopment index.

    -Mrs. Rajashree Birla, Chairperson

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    Before Corporate Social Responsibility

    found a place in corporate,CSR wasalready textured into Group's valuesystems.

    As early as the 1940s, founding fatherShri G.D Birla espoused the trusteeshipconcept of management.

    For Aditya Birla , CSR means investingpart of our profits beyond business,for the larger good of society.

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    Taking these practices forward, chairman Mr. KumarMangalam Birla institutionalized the concept of triplebottom line accountability represented by economicsuccess,environmental responsibility and social

    commitment

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    Project identification mechanism:

    All projects are planned in a participatory manner, in consultationwith the community, literally sitting with them, and gauging theirbasic needs.

    Model villages:

    unique initiatives is to develop model villages in proximity to theirplants

    Project operations:

    reach out to more than 7 million people annually. Over 60 per centof these live below the poverty line and belong to scheduled castes

    and tribes. The Group spends in excess of Rs.130 crore annually.

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    Formal and non-formal education, adult

    educationScholarships for girls, merit scholarships and

    technical education for boysDistance educationGirl child educationDigital literacy / computer education

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    Pulse polio programmeMobile clinics doctors' visitsGeneral and multispeciality medical

    camps, cleft lipsReproductive and child health care,supplementary nutrition / mid-day

    meal projectsSafe drinking water, sanitation

    household toilets, community

    hospitalsHIV / AIDS, cancer, TB awareness and

    prevention campsBlood donationResponsible parenting

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    Self-help groups (microfinance forwomen and farmers)Integrated agriculture developmentIntegrated livestock developmentWatershed managementMicroenterprise developmentSkill development / vocational training

    through Aditya Birla Technology Park

    for integrated training programme andVT centres at most of our plants in

    collaboration with ITIs