aditya birla retail limited is the retail arm of aditya birla group

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Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a USD 28 billion Corporation. The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain. Subsequently Aditya Birla Retail Ltd. expanded its presence across the country under the brand "more." with 2 formats Supermarket & Hypermarket. Supermarket more. - Conveniently located in neighbourhoods, more. supermarkets cater to the daily, weekly and monthly shopping needs of consumers. The product offerings include a wide range of fresh fruits & vegetables, groceries, personal care, home care, general merchandise & a basic range of apparels. Currently, there are over 575 more. supermarkets across the country. Hypermarket more.MEGASTORE - is a one-stop shopping destination for the entire family. Besides a large range of products across fruits & vegetables, groceries, FMCG products, more.MEGASTORE also has a strong emphasis on general merchandise, apparels & CDIT. Currently, eleven hypermarkets operate under the brand more.MEGASTORE in Mysore, Vadodara, Indore, Mahadevpura & Old Madras Road (Old Chetan Talkies) in Bengaluru, Mumbai, Hyderabad, Vashi, Rohini & Kirti Nagar in New Delhi & Nashik Clubmore. - our loyalty program, currently has a strong membership base of over 1 million members. Aditya Birla Retail Limited. currently has an employee strength of over 11,000. Key functions are headed by professionals with vast retail experience in India & globally. Quality & Value through own labels: Aditya Birla Retail Ltd provides customers a wide choice of products under its own labels. The objective is to provide quality products at attractive price points to customers. Since quality of the products is of prime importance, stringent quality norms have been set and are followed. All manufacturing partners

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Page 1: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a USD 28 billion Corporation. The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain. Subsequently Aditya Birla Retail Ltd. expanded its presence across the country under the brand "more." with 2 formats Supermarket & Hypermarket.

Supermarketmore. - Conveniently located in neighbourhoods, more. supermarkets cater to the daily, weekly and monthly shopping needs of consumers. The product offerings include a wide range of fresh fruits & vegetables, groceries, personal care, home care, general merchandise & a basic range of apparels. Currently, there are over 575 more. supermarkets across the country.

Hypermarketmore.MEGASTORE - is a one-stop shopping destination for the entire family. Besides a large range of products across fruits & vegetables, groceries, FMCG products, more.MEGASTORE also has a strong emphasis on general merchandise, apparels & CDIT.

Currently, eleven hypermarkets operate under the brand more.MEGASTORE in Mysore, Vadodara, Indore, Mahadevpura & Old Madras Road (Old Chetan Talkies) in Bengaluru, Mumbai, Hyderabad, Vashi, Rohini & Kirti Nagar in New Delhi & Nashik

Clubmore. - our loyalty program, currently has a strong membership base of over 1 million members.

Aditya Birla Retail Limited. currently has an employee strength of over 11,000. Key functions are headed by professionals with vast retail experience in India & globally.

Quality & Value through own labels:Aditya Birla Retail Ltd provides customers a wide choice of products under its own labels. The objective is to provide quality products at attractive price points to customers. Since quality of the products is of prime importance, stringent quality norms have been set and are followed. All manufacturing partners are the best in their class.

Own label Food Brands more., Feasters, Kitchen's Promise, and Best of India

Home & Personal care brands more., Enriche, 110%, Pestex, Paradise, and Germex

To know more about our own label products, please write to us at: [email protected]

Page 2: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

Our Vision & ValuesVision : "To consistently provide the Indian consumer complete and differentiated shopping experiences and be amongst India's Top retailers, while delivering superior returns to all stakeholders".

Values :

Integrity Commitment Passion Seamlessness Speed

Thomas Varghese, CEO - Aditya Birla Retail Ltd.An engineering graduate from IIT Delhi, Mr. Thomas Varghese attended the Advance Management Program at Harvard Business School at Boston, USA. With over 25 years of rich experience, he has been conferred with the coveted award of "Outstanding Business Leader" at the 5th Aditya Birla Award ceremony in 2004 for his stewardship of the VSF Business in to a global leadership position. He has been serving the Aditya Birla Group with distinction since 1999. He is also an Academic Council Member for the Narsee Monjee Institute of Management & Higher Studies, Mumbai.

Russell Berman, CEO - HypermarketSatendra Aggarwal, CEO - Supermarket Atul Daga, Head Finance Ramesh Mitragotri, CPOGopal Naik, Head LegalManoj Krishnan, CIOShiv Murti, Chief Merchandising OfficerV. Gopalakrishnan, Head - QualityVidhya Srinivasan, Head - Strategy

Master Brand Award 2012 – World Brand CongressWe are Proud to announce that Aditya Birla Retail Ltd was presented with the "Master Brand Award 2012" By the World Brand Congress on...read more

Page 3: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

Retail Best Employer of the Year & CEO of the Year – Asia Retail Congress 2012Aditya Birla Retail Limited was presented the prestigious "Retail Best Employer of the Year" award by the global jury of the Asia Retail Congress 2012...read morePrivate Labels Awards 2011ADITYA BIRLA RETAIL LTD. was conferred with two awards for 'PRIVATE LABELS' in a ceremony conducted by World Brand Congress powered by CMO Asia on ...read moreReid & Taylor Awards 2011ADITYA BIRLA RETAIL LTD. was awarded the Reid & Taylor Award for Retail Excellence for "RETAIL BEST EMPLOYER OF THE YEAR" with MR. THOMAS VARGHESE ...read moreRetail Icon Award 2011Mr. Thomas Varghese, CEO - ABRL, has been presented with the prestigious "Retail Icon Award" at the Reid & Taylor Award for Retail Excellence ...read moreMost Admired Retail Face of the Year 2010Awarded to Thomas Varghese, CEO ABRL...by India Retail Forum read more

Most Admired Retailer in India for the Food & Grocery SegmentAwarded to Thomas Varghese, CEO ABRL...by images India Food Forum read more

Reid & Taylor Awards 2009Aditya Birla Retail Limited was presented the prestigious "Retail Best Employer of the Year" at the REID & TAYLOR AWARDS FOR RETAIL EXCELLENCE...read moreAditya Birla Group ranked the No. 1 Best Employer by the Hewitt - Economic Times Survey 2007.The US $ 24 billion Indian conglomerate, Aditya Birla Group, was ranked number one in India and among the best in Asia...read moreGolden Spoon Award - Most Admired Food Retailer of the Year: Private label F&G brandThe Coca-Cola Golden Spoon Awards honors enterprise, innovation and achievement in the business of food...read more

Page 4: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

Best VM at In-Store Asia Summitmore. for you supermarket won the Visual Merchandising & Retail Design merit award for the Best VM in the Supermarket Category...read more

 

Page 5: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

QUALITY POLICY

ABRL is committed to assure our consumers of the quality of our products and services on aconsistent basis. We keep our Consumers at the centre of everything we do and are committedto earn trust and recognition of ABRL as India’s premier retail organization.Our devotion to Quality is fortified by our core values - “Passionate about Consumers”& “Committed to Quality”.ABRL is also committed to respecting our Corporate Social and Environmentalresponsibilities.The above will be achieved by:Ensuring that the products available at the stores meet our stringent specification,regulatory and statutory requirements through implementation of robust QualityManagement System.Ensuring that our Brands are systematically managed to make certain that the FinishedGoods, Raw Materials, and Packaging Components supplied to us are safe and meet

Page 6: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

ABRL specifications and statutory requirements, and that our vendors and third partymanufacturers are meeting ABRL specifications for the goods supplied.Ensuring that at our processing sites and extended supply chain, the manufacturingpractices and processes meet the highest standards of GHP & GMP at every stage and inevery operation.Implementing a rigorous, credible & efficient assessment, inspection, testing &certification system.Ensuring that our employees are committed, competent, fully trained and are working ina seamless manner to meet consumer expectation.Striving towards a well-organized consumer redressal system where consumer concernsare efficiently addressed, root cause identified, and corrective and preventive action areimplemented.Ensuring that every person at ABRL plays an essential role in our endeavour to make surethat our products are always of good quality and that we employ a systematic and

Page 7: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

innovative approach towards continuous improvement.

A US $28 billion premium conglomerate, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of 100,000 employees, belonging to 25 different nationalities. The Group has been adjudged "The Best Employer in India and among the top 20 in Asia" by the Hewitt-Economic Times and Wall Street Journal Study 2007. Over 50 per cent of its revenues flow from its overseas operations.

The Group operates in 25 countries - India, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Australia, USA, Canada, Egypt, China, Thailand, Laos, Indonesia, Philippines, Dubai, Singapore, Myanmar, Bangladesh, Vietnam, Malaysia and Korea.

Globally the Aditya Birla Group is

A metals powerhouse, among the world's most cost-efficient aluminium and copper producers. Hindalco-Novelis is the largest aluminium rolling company. It is one of the 3 biggest producers of primary aluminium in Asia, with the largest single location copper smelter

No. 1 in viscose staple fibre The 4th largest producer of insulators The 4th largest producer of carbon black The 11th largest cement producer Among the world's top 15 BPO companies and among India's top 4 Among the best energy efficient fertiliser plants

In India

A premier branded garments player The 2nd largest player in viscose filament yarn The 2nd largest in the Chlor-alkali sector

Page 8: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

Among the top 5 mobile telephony companies A leading player in Life Insurance and Asset Management Among the top 3 super-market chains in the Retail business

Rock solid in fundamentals, the Aditya Birla Group nurtures a culture where success does not come in the way of the need to keep learning afresh, to keep experimenting.

Beyond Business - The Aditya Birla Group is :

Working in 3,700 villages Reaching out to 7 million people annually through the Aditya Birla Centre for

Community Initiatives and Rural Development, spearheaded by Mrs. Rajashree Birla

Focusing on : health care, education, sustainable livelihood, infrastructure and espousing social causes

Running 41 Schools and 18 Hospitals

Transcending the conventional barriers of business to send out a message that "We Care".

For further details please visit: www.adityabirla.com

SUPERMARKET

re : home > supermarket > at a glance

With a vision is to be among the leading retail players in India, Aditya Birla Retail launched its first supermarket, more. in May, 2007. Since its launch, the more. has an aggressive roll out, reaching a total count of over 575 stores across India today.

more. is your neighborhood supermarket which takes care of your everyday household needs and more. Spread across a wide range of products of food and non food items, ranging from basic necessities such as, fruits and vegetables, staples, personal care, home care, household care products, general merchandise, and dairy products, more. provide a one stop solution for your grocery shopping needs. Also in store are essentials such as, innerwear, kids essentials, and a pharmacy, bakery and a mobile store. With a range of over 4,000 products, we are able to fulfill your daily shopping needs all under one roof, at a convenient location close to you.

The more. promises a world class shopping experience, with a modern store layout, easy to shop with friendly staff at hand to provide assistance, electronic billing facilities and a colorful ambience. At more. we offer branded food and grocery products sourced from the leading brands

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from all over India, along with private label brands from our own portfolio - available in a broad selection for you, always giving you the best possible value for your money.

: home > supermarket > products & services

At more. we are committed to deliver quality & value to our customers and have a range of private label brands as well as commercially branded products, offering - 100% satisfaction on the quality of the products & services offered.

more. hosts a range of private label brands across various categories that follow stringent quality norms, and are available in attractive prices and packaging. Our premium products give you the opportunity to enjoy the difference and quality that is equal to or better than the market's leading brands, but at competitive prices.

We offer a wide range of assortment of over 4000 products, ranging from fresh food to beverages, grocery to household care products. Our range covers everything, from day-to-day essentials to traditional favorites, from delicious treats, to healthy alternatives

To ensure the freshest supply of fruits and vegetables for you, we have built direct linkages with the farmers for daily supplies of farm fresh produce.

Our stores are built with a modern and comfortable ambience, air conditioned and with speedy automated cashiering to help you shop better. We also have friendly in-store policies on exchange and returns that help you shop with ease and comfort.

Furthermore, to make your shopping experience more rewarding with us, we at more. offer a membership program Clubmore. which reinforces our commitment to consistently add value to your shopping experience, and also to thank you for choosing to be a part of more.. As a Clubmore. member, you are entitled to special benefits, besides the regular offers and promotions at more.. Clubmore. members will also have the benefit of receiving exclusive SMS alerts for special offers on our products and services.

Currently Clubmore. has over 1 million members enrolled for its loyalty program.

Please refer to the table below for the product categories available in our stores :

Bakery * Beauty Concepts * Beverages Basic Apparels Cutlery & Cookware

Home Needs & Home Upkeep Home Decor Products Mobile Store * Personal Care & Cosmetics Processed Food

Page 10: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

Fruits & Vegetables Frozen & Dairy Products FMCG Products Grocery General Merchandise Home Care Products

Pharmacy * Ready to Cook/Prepared Food Small White Appliances * Staples Stationery Women's Accessories

* Available in select stores only

OFFERS AND PROMOTIONS

supermarket > offers & promotions

At more., we have adopted a competitive pricing policy ensuring that you receive the best possible value. We retail a wide range of products below MRP. We also have a wide selection of products on attractive offers and promotions that help you get more. from your shopping.

You can expect to be pleasantly surprised at every visit to our store with attractive promotions such as " Buy and Get Free ", discounts and special offers.

From time to time, we also run festival promotions that help you shop for special and festive occasions. We also promote traditional favorites and local specialties during festivals to make your shopping experience convenient.

At any given point in time, you will find a wide range of products on promotion which we offer to enable you to make the most of your shopping, help you try new products and get you better deals.

We also run celebratory promotions that give you an opportunity to win attractive prizes such as cars, two wheelers, holiday packages, gift hampers and much more.

For our latest offers and promotional activities, visit our stores or write in to: [email protected]

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ket > testimonials

"I feel wonderful shopping at more., the staff is very cooperative."Rakhi Sayal"The Fruits and vegetables are so fresh at more., I only feel like buying it from here." Arpana Singh"I find the offers & rates amazing at more., and the staff are so helpful. It's a very pleasant experience shopping at more. "Rohit Verma"It's great to have a store like more. right in the neighbourhood."Payal Gupta

STORE LOCATOR

ome > store locator > hypermarket

HyderabadAddress : Plot No. 12345, Survey No. 7 & 7A,Vasavi Colony Road, Next to Ashta Laxmi Temple Arch,

Page 12: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

Dwarka Puri Colony, Saroor Nagar, Hyderabad - 500 035Tel : (040) 24039333, 64632000Open : 8:30 am to 10:00 pm - 7 days a weekClick here for location map New DelhiAddress : City Centre, Sector 10, Rohini West, New Delhi - 110034.Landmark: Opp Rajiv Gandhi Cancer Institute, Near Rohini West Metro Station, Opposite Pillar No. 437Tel : (011) 27933001Open : 9:30 am to 10:30 pm - 7 days a weekClick here for location map

Address : MOMENTS MALL , Plot no. 67, DLF Industrial Area, Kirti Nagar, Near Kirti Nagar metro station, Metro Pillar no. 283, Nazafgarh Road,New Delhi -110015 Tel : (011) 25918050 / 45795522Open : 9:30am to 10:30 pm - 7 days a weekClick here for location mapThaneAddress : R Mall, Survey No. 23, Hissa No. 1, 2nd Part and Survey No. 24, Godbunder Road, Chitalsar, Manpada, Thane (West), Mumbai - 400047Tel : (022) 30940602Open : 9:30 am to 10:30 pm - 7 days a weekClick here for location map BengaluruAddress : Survey # 14, Mahadevpura Outer Ring Road, Near Shiva Ganga Layout, Bengaluru East, Bengaluru - 560048.Tel : (080) 67611601 Open : 08:30 am to 10:00 pm - 7 days a weekClick here for location map

Address : Gopalan Grand Mall, Old Madras Road (Old Chetan Talkies), No.86, Nagvarapalya, C V Raman nagar, Ward No 83, Bengaluru East – 560075 Open : 8:30 am to 10:00 pm - 7 days a weekClick here for location map IndoreAddress : Century 21 Mall, Plot No 94 to 104, Plot no 300 to 303,Scheme No 54, PU-4 A.B. Road, Indore - 452010 Tel : (0731) 4282100 Open : 08:30 am to 10:00 pm - 7 days a weekClick here for location map VadodaraAddress : Padmatex Compound, Near Lalbaug crossing, Manjalpur, Vadodara - 390 011Tel : (0265) 6695 200 - (0265) 6695222Open : 08:30 am to 10:00 pm - 7 days a weekClick here for location map

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MysoreAddress : Narayan Shastri Road, Devraj Mohalla, Mysore - 570001Tel : (0821) 4007600Open : 8:00am to 10:00 pm - 7 days a weekClick here for location map VashiAddress : Palm Beach Galleria Mall, Plot No.17, Sector 19D, Vashi, Navi Mumbai Tel: (022) 39183740Open : 9:30am to 10:30 pm - 7 days a weekClick here for location map NashikAddress : Pinnacle Mall, Trimbak Naka, Infront of Thakkar Bazar (New CBS) Nashik – 422001 Maharashtra Tel: 0253-3021333Open : 9:30am to 10:30 pm - 7 days a weekClick here for location map

SUPER MARKET AT CALICUT

NadakkavuAddress : MORE FOR YOU, GF , New Building, Vandipetta Junction - 673011Tel : 0495-2761433

Page 14: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

AT COCHI

EdappallyAddress : Ptm Chambers, Opp.Poomkudy Buildings, Bank Junction - 682024Tel : 9961994438KadavanthraAddress : Ground Floor, Poovatinkavil Garden, Subhash Chandra Bose Road, Near Panorama Enclave 682019Tel : 9961994435KaloorAddress : Gurumadhavendra Towers, Opp.Ignou Kaloor Kathrikadavu Road 682017Tel : 9961994432KesavanpadyAddress : Palakkattu Buildings, Kesavanpady, Thiruvankulam, Cochin 682305Tel : 9961883450KolancheryAddress : Ellora Towers, Opp.Indian Oil Petrol Pump, Moovattupuza Road, Kolanchery 682311Tel : 9961994441KoovappadamAddress : Ground Floor, New-Building, Opp.Shanti Nagar, Jawahar Road 682002Tel : 9961994447Kp Vallon RoadAddress : Illickal Arcade Gas Plant Junction Puthiya Road Junction Kp Valllon Road Kadavanthra 682020Tel : 9961994425MulanthuruthyAddress : Ground Floor, Karikkal Estate, Near-Union Bank Of India 682314Tel : 9961883414PachalamAddress : Ground Floor, St.George Building, Near-Best Bakery, Lourdes Hospital[Road] 682012Tel : 9961994463Panampally NagarAddress : Jyothi Building, Near Panampally Shopping Complex 682036Tel : 9961994436TripunithuraAddress : Nediyath Square, Opp.Royal Bakery, Market Junction 682301Tel : 9961994437

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HYPER MARKET

home > hypermarket > at a glance

With the launch of more.MEGASTORE - a hypermarket, in March 2008, Aditya Birla Retail Ltd. expanded its footprint in large format retailing, which features both food and non-food products.

Hypermarkets are what can be described as a complete destination shopping area, where one can enjoy a day out with the entire family because of a simple fact that hypermarket consists of variety of options under just one roof. The result is a very large retail facility which carries an enormous range of products like grocery, fruits & vegetables, general merchandise, electronics, computers, mobile phones, apparel, footwear sports and FMCG products, with national, international and house brands all under a single roof.

Currently, eleven hypermarkets operate under the brand more.MEGASTORE in Mysore, Vadodara, Indore, Mahadevpura & Old Madras Road (Old Chetan Talkies) in Bengaluru, Mumbai, Hyderabad, Vashi, Rohini & Kirti Nagar in New Delhi & Nashik.

e > hypermarket > products & services

Shopping was never more interesting and easy!! Now no more shop hopping from one shop to another, just to get your weekly shopping done, shopping for your various requirements are easily available at just one stop at more.MEGASTORE

ProductsCovering large and spacious area, more.MEGASTORE offers you a wide range of products spanning across grocery, fruits & vegetables, general merchandise, electronic products, computers & accessories, mobile phones & accessories, apparels, footwear, sports and FMCG products and more at amazing prices and offers.

Please refer to the table below for the product categories available in our stores:

Apparels - Men/ Women Audio & Video (A & V) Bakery Beverages Books and Audio & Video Products Computer & Accessories Do it yourself & Auto Accessories Electronics

Infant & Children's Apparels Information Technology Products Large White Appliances Luggage Mobile Phone & Accessories Personal Care & Cosmetics Processed Food Ready to Cook/Prepared Food

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FMCG Products Footwear Frozen & Dairy Products Fruits & Vegetables Furniture General Merchandise Home Care Products Home Decor Products Home Needs & Home Upkeep

Small White Appliances Sporting Goods Staples Stationery Sun Glasses & Fine Jewellery Two Wheelers Toys

ServicesFor your additional benefit, Consumer Finance on electronics products such as: Audio & Video and Large White Appliance are available at more.MEGASTORE

Friendly Return & Exchange Policy

Hassle free Return & Exchange policy at more.MEGASTORE In case you change your mind, we at more.MEGASTORE would be pleased to exchange

the same for you - no questions asked, as long as it is in its original packaging and accompanied by its invoice.

In case, an exchange is not required, you will be issued a gift card equal to the billed value, which can be utilized within the store as per your convenience.

Can't decide on the right gift? Run out of time? Let your friends and family get exactly what they want !Pick the perfect gift with - more.MEGASTORE Gift Card smart, practical, and truly appreciated. Our gift cards are always the perfect gift which can be used at the more.MEGASTORE by the recipient to purchase any gift of his/her choice any time.

Our Gift Cards easily available at the Customer Support Help Desk located at more.MEGASTORE

> offers & promotions

Our destination hypermarket caters to your monthly, weekly and special occasion-based shopping requirements. more.MEGASTORE is a one-stop shopping destination for your entire family, where we offer you a top-notch experience by giving you a wide spectrum of products, while making shopping affordable for you and your family.

more.MEGASTORE aims to bring international standards and operations on par with the rest of

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the global retailers, while following stringent quality norms for our private labels, all our manufacturer and partners are the best in their class.

Weekend getaway destination for the entire familyWhether it's shopping for your daily / weekly household needs, checking out the latest in technology, trying out the bakery for freshly baked goodies, or simply relaxing at the café more. with your friends and family, more.MEGASTORE has it all. From our wide array of new gadgets and latest fashion offered by our private label brand, as well as national & international brands, more.MEGASTORE offers you a extensive selection to choose from.

Our goal at more.MEGASTORE is to ensure that you get an exceptional value for money, with great savings from our everyday low prices, and offers with megabuy, and our private label's promotional offers from maha.saver, freya, essentials, pebble rock and big feet - there are always plenty of reasons to have a good time at more.MEGASTORE

For our latest offers and promotional activities, visit our stores or write in to: [email protected]

rmarket > testimonials

"Good product with less prices. Wide range of selection"Mr. Asif Hussain"I like the store because we get every thing in same place in reasonable rates"Ms. Deepthi H M"Shopping in Mysore cannot be complete without a visit to more.MEGASTORE . Best destination to know the best deals available."Ms. Seema N"A wonderful experience, best quality products and good customer service. Keep up the great work!"Mr. Buvanesh

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"I appreciate all your willingness to help. Your customer service is the best! Thank you, more.MEGASTORE is the best."Mr. Praveen Kumar

MORE .BRANDS

me > more. brands > at a glance

more. brands brings you a whole new range of exciting products spanning food, personal care and home care categories. Each of these products are manufactured under the highest standards of quality, and provide choices from a very large assortment of sizes and variants. more. pays attention to all your nutritional, health & hygiene needs. Look no further, with more. brands you get the maximum value at the most attractive prices, everyday!

What is SMART SHOPPING?

Indulge in guilt-free Smart Shopping with more. brands. No Advertisement, and No celebrity endorsements, ensure that maximum savings are passed on to our Smart Shoppers!

NOW in 3 product ranges:

products & services

more. Food: brings you the entire grocery range for your daily consumption at attractive prices like never before. Try once and the irresistible taste would bring you back to more. !

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more. Cleaning: brings you the whole range of hygiene, personal care & wash. The new range offers added variants giving you more. choice than ever before!

DAIRY: Milk, Butter, Curd, Ghee, Paneer, Cheese Slices. FOOD: Cornflakes, Choco Marvel, Pickles, Fruit Drinks, Jams, Instant Soups, Honey,

Papads, Oats, Pasta. BEVERAGES: Cola, Premium Tea, Green Tea, CTC Tea, Coffee. SNACKS: Namkeens, Ketchups, Noodles, Cheese Balls, Vermicelli, Regional

specialities, Instant Mixes, Soan Papdi. STAPLES: Rice, Pulses, Sugar, Salt, Atta, Refined Oil, Wheat, Bread, Spices PERSONAL CARE: Soap, Facial Tissue, Toothbrushes, Liquid Handwash, Deodorants,

Shaving razor, Baby Diapers. HOME CARE: Toilet Cleaners, Phenyl, Surface Cleaners, Scouring Pads, Detergents,

Detergent Bars, Dishwash Bars, Tissues, Steel scrubber, Room Freshener, Insect Repellants, Naphthalene Balls, Dishwash Liquid.

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OFFERrs & promotions

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here : home > more. brands > testimonials

"It offers me great range of products at superb prices. The more range allows me to get the best quality products at value prices, thereby ensuring saving in monthly budget! -"Siddhartha Jain"It's the only core store which gives more and we never feel bore."Preethi D Souza, Mangalore"It`s all about more. Choice, more. Value, more. Discounts, more. Variety, more. In-house brands, more. Offers, more. Space, more. Sections, more. Products on sale, more. Courteous staff, more. Cash counters, more. Convenience, more. Melas, more. Happening, more...."Arvind Nadkarni, Thane

new arrivals

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u are here : home > contact us

Tell us what you like about us, tell us what you don't like about us, we want to know it all !We value your opinions, suggestions - even your complaints !We at more. would be happy to help you.

To give us your feedback, please click here

If you are a supplier or vendor, please click here

To list your properties, please click here

For institutional sales enquiries, please click here

For career opportunities, please click here

AddressAditya Birla Retail Ltd.Skyline Icon Building I 5th & 6th Floors Near Mittal Commercial Estate | Opp Wellington Business Park86 / 92, Andheri Kurla Road Andheri East I Mumbai - 400059. IndiaCustomer Care No : +91 8652906676 Email : [email protected]

   

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The world's largest aluminium rolling company

No.1 in viscose staple fibre

Biggest producer of primary aluminium in Asia

Among the top 10 cement producers globally

The No.1 producer of carbon black in the world

Fourth-largest producer of insulators in the world

Fifth-largest producer of acrylic fibre in the world

Among the best energy efficient fertiliser plants

 

companies

 

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Click here for job opportunities at Aditya Birla Retail Ltd.

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more. website

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Aditya Birla Retail — To be among the leading players

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Give me more.

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The Aditya Birla Group acquires Trinethra Superretail

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all our companies

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manufacturing locations

The Group's foray into the retail sector began in December 2006 when it acquired Trinethra, the chain of stores based in south India. May 2007 saw Aditya Birla Retail Limited (ABRL) launch their own brand of stores called 'More.' ABRL's vision is "to consistently provide the Indian consumer complete and differentiated shopping experiences and be amongst India's top retailers while delivering superior returns to all stakeholders".

Currently, there are over 575 supermarkets and 12 hypermarkets. All the supermarkets are branded 'More.' and the hypermarkets are branded 'More Megastore'. The company has over 11,000 employees and has a pan-India presence.

More. supermarkets are neighbourhood stores with the core

proposition of offering value, convenience and trust to the customers and averaging 2,500 sq ft area. The hypermarkets are self-service superstores offering value and range in food and non-food products and services at a single location. Hypermarkets are located in large catchment areas and encourage mass consumption with discount prices and substantial depth of assortment with an average store size of 55,000 sq ft shopping area.

Page 27: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

In May 2009 Aditya Birla Retail introduced a value proposition for its supermarkets and encapsulated it into a promise of giving its customers "Hamesha Extra" which has resonated with the consumer. "Hamesha Extra" is the core essence of More. It means customers will always feel that they have got something extra while shopping at More.

Within a short span of less than three years, More. has more than one million members as part of its loyalty programme. More. has also launched a huge range of private labels in food and grocery, staples and apparel which have already obtained a significant share of category as well as salience with the consumer.

Aditya Birla Retail was presented the 'Retail Best Employer of the Year' award at the Reid and Taylor Awards for Retail Excellence, by the global jury of the Asia Retail Congress 2009 and again in 2011. In the same forum, ABRL's CEO, Mr. Thomas Varghese was awarded the Prestigious Retail Icon Award by the global jury of the Asia Retail Congress 2011.

Aditya Birla Retail Limited was also awarded the Reid & Taylor Award for Retail Excellence by the global jury of Asia Retail Congress 2010 for the best marketing campaign of the year – Launch of Hamesha Extra. It was also presented the Golden Star Award 2009-2010 for the most admired Retailer of the year (Food & Grocery) for excellence in Food, Hospitality, Service and Retailing.

In March 2011, the 10th Indira Award for Marketing Excellence was awarded to Aditya Birla Retail Limited CEO, Mr. Thomas Varghese for his outstanding contribution to brand building.

For further information, go to www.morestore.com

 

::

Mr. Kumar Mangalam Birla, Chairman, The Aditya Birla Group

: Corporate social

Year 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1996 | 1995 | 1994 | 1992 | 1991 | 1990 | 1989 | 1988 | 1987 | 1986 | 1985 | 1984 | 1982 | 1978 | 1977 | 1975 | 1975 | 1974 | 1973 | 1969 | 1967 | 1966 | 1965 | 1962 | 1958 | 1947 | 1919 | 1857

Page 28: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

The Aditya Birla Group, India's first multinational corporation, traces its origins back to the tiny village of Pilani in the Rajasthan desert, where Seth Shiv Narayan Birla started cotton trading operations in 1857. Today, the Group's footprint extends to 36 countries and its revenues are US$35 billion. We retrace the highlights of this remarkable journey, starting from the present:

2011:: The 'Corporate Citizen of the Year' Award was bestowed upon the Aditya

Birla Group by the Public Relations Council of India for "its touchingly engaging work amidst the rural poor in our country and for setting a fine example for other corporates". Mrs. Rajashree Birla received the award at the hands of Mr. H. K. Dua, Member of Parliament and formerly Press Advisor to the Prime Minister, and one of the most distinguished editors of the country.

:: In the 11th annual edition of Business Today's 'Best Companies to work for in India' survey, the Aditya Birla Group was on top of the league in their "rankings of most loved companies".

:: Aditya Birla Memorial Hospital has been awarded the Performance / Excellence Trophy for its Compassionate Quality - Healthcare by the Indian Merchant Chambers' (IMC) Ramkrishna Bajaj National Quality Awards Committee (Mumbai, India).

:: The Aditya Birla Group is ranked No. 4 in the list of global top companies for leaders and No.1 in Asia Pacific for 2011, in a study conducted by Aon Hewitt, Fortune Magazine and RBL (a strategic HR and Leadership Advisory firm).

:: Mrs. Rajashree Birla was presented the All India Management Association (AIMA) Managing India Award 2011 for 'Corporate Citizen of the Year'. The award was presented by Mr. P. Chidambaram, India’s Union Minister for Home Affairs.

:: The Government of India has bestowed the Padma Bhushan Award on Mrs. Rajashree Birla for her exemplary contribution in the area of ‘Social Work’.The Padma Bhushan is among the highest civilian awards in India and was conferred on Mrs Birla at a special ceremony on 01 April 2011.

:: Vikram Cement Works wins the IMC Ramkrishna Bajaj National Quality Award for the year 2010-11.

:: The Business World FICCI – SEDF Corporate Social Responsibility Award 2010-11 is awarded to Vikram Cement Works in recognition of its CSR activities.

2010:: Ultratech's 'Concern for Health' project awarded the Asian Corporate

: responsibility policy (.pdf 80kb)

::

Group profile

::

a marque of excellence

::

all our companies

::

our sectors

::

Mr. Aditya Vikram Birla's speeches

::

our heritage

::

leadership team

::

manufacturing locations

::

careers

Page 29: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

Social Responsibility Award by the Asian Institute of Management Centre for Corporate Social Responsibility.

:: Hindalco ranked ninth across industries on Forbes Asia's Fab 50 companies list of Asia's 50 most valued companies.

:: Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development receives 'Hello Hall of Fame' award for 'Exemplary Philanthropist of the year' from Worldwide Media Goup's 'Hello' celebrity journal.

:: Indian Rayon, Veraval (a division of Aditya Birla Nuvo) is awarded The Rajiv Gandhi Environment Award for Clean Technologies by The Ministry of Environment and Forests, Government of India.

:: Mr. Kumar Mangalam Birla, Chairman of the Group, presented the All India Management Association (AIMA) Managing India Award 2010 for ' Business Leader of the Year'. AIMA confers these awards to persons who are “exemplary leaders who have made a fundamental difference”.

:: Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development, awarded the Global Golden Peacock Life Time Achievement Award for Community Development for the year 2010 for "Outstanding Contribution Towards Community Development and Social Welfare".

:: Hindalco and Birla White declared winners in the Golden Peacock Awards for Corporate Social Responsibility 2010 by an eminent international jury, headed by Justice P.M. Bhagwati, the erstwhile Chief Justice of India.

:: The Aditya Birla Centre for Community Initiatives and Rural Development team up with Columbia University's research centre, the Columbia Global Centers' Earth Institute in Mumbai, to become its principal partner. The Earth Institute's goal is to help achieve sustainable development primarily by expanding people's understanding of the earth as one integrated system.

:: Hindalco wins Amity International Business School’s, ‘Amity Corporate Excellence Award for Corporate Social Responsibility.’

:: Vikram Cement Works wins the National Award for Prevention of Pollution for the year 2009-2010, under the Cement category, for meeting pollution prevention goals and taking substantial and consistent steps for environmental improvement.

:: The Rajiv Gandhi Environment Award for Clean Technology for the year 2009-2010 is awarded to Vikram Cement Works.

:: Vikram Cement Works presented with the State Level Environment Award (Plant) for the year 2009-2010.

2009:: Grasim's pulp and fibre division wins the highly prestigious Asian CSR

Award. The Asian CSR Awards, Asia's Premier CSR Awards program, is a project of the Asian Institute of Management, Manila.

Page 30: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

:: The Ministry of Labor and Social Welfare, Government of Thailand confers “The Best Labor Relations and Welfare Award, 2009” on Indo Thai Synthetic Company Limited.

:: Birla Sun Life Mutual Fund named "The Asset Management Company of the Year, India", by the Hong Kong based magazine, The Asset, in the country awards category of their "Triple A Investment Performance Awards 2009".

:: CNBC TV18 Crisil recognises Birla Sun Life Mutual Fund as "The Mutual Fund House of the Year" in 2008 and 2009 (for 2007 and 2008), creating history as the only fund house to have won this recognition in two consecutive years.

:: The Birla Sun Life Equity-Linked FMP wins the "Best Local Currency Structured Product-India" at the Triple A Investment Performance Awards 2009.

:: Birla Sun Life Mutual Fund named the best "Onshore Fund House — India" by Hong Kong based magazine, The Asian Investor, at the Investment Performance Awards 2009.

:: Rajiv Gandhi Award for Eminence in Social Field, 2009 conferred on Mrs. Rajashree Birla by Mr. Jyotiraditya Scindia (Union Minister of State, Commerce & Industry) on 19 August 2009. The award recognises Mrs. Birla's pathbreaking work among the poor, more so in India's villages, carried out through the Aditya Birla Centre for Community Initiatives and Rural Development.

:: Idea Cellular wins the Economic Times' "Emerging Company of the Year Award for 2009".

:: Vikram Cement and Aditya Cement win the Federation of Indian Mineral and Industries' "Social Awareness Award for the year 2008-09".

:: Reader's Digest Pegasus Star Award conferred on Hindalco in recognition of work that truly exemplifies the highest values of society and corporate leadership for social responsibility and sustainable development initiatives. Mrs. Rajashree Birla who spearheads all the Group's social projects received this much coveted award on behalf of Hindalco from Mr. Arun Jaitley, MP, Rajya Sabha, on 21 January 2009 in Delhi.

:: The State Level Environment Award for mines is won by Vikram Cement Works for the year 2008 - 2009.

2008:: The President of India, Mrs. Pratibha Patil confers the much coveted

Rotary International Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and WHO officials.

2007:: The Aditya Birla Group honoured with the India Today Group's Reader's

Digest Gold award in recognition of the work that truly exemplifies the highest values of society as well as those of Reader's Digest. The award was received by Mrs. Rajashree Birla, Chairperson, Aditya Birla Center for Community Initiatives and Rural Development, at the Pegasus Corporate Social Responsibility Awards 2007 function.

:: Hindalco awarded the CII - Sorabji Green Business Centre "National Award for Excellence in Water Management 2007".

:: In May 2007, Novelis becomes a Hindalco subsidiary with the completion

Page 31: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

of the acquisition process. The transaction makes Hindalco the world's largest aluminum rolling company and one of the biggest producers of primary aluminum in Asia, as well as being India's leading copper producer.

2006:: Hindalco enters into a joint venture with Almex USA Inc. :: TransWorks Information Services announces success of bid to

acquire Minacs Worldwide.:: Grasim Industries Limited, India; Thai Rayon Public Company Limited,

Thailand; and P.T. Indo Bharat Rayon, Indonesia, form a JV with Hubei Jing Wei Chemical Fibre Company, China, for VSF.

:: Hindalco awarded the Greentech Safety Silver Award for its outstanding safety performance during 2005-06.

2005:: Indian Rayon re-christened as Aditya Birla Nuvo.:: Aditya Birla Group to set up a world-class aluminium project in

Orissa.:: The Aditya Birla Group signs a framework agreement to acquire St

Anne Nackawic Pulp Mill, Canada.

2004 :: Board reconstituted with Mr. Kumar Mangalam Birla taking over as

Chairman.:: Completion of the implementation process to demerge the cement

business of L&T and completion of open offer by Grasim, with the latter acquiring controlling stake in the newly formed company UltraTech.

:: Grasim, Nagda, receives the FICCI Annual Award 2003-2004 in recognition of corporate initiaitve in rural development.

:: Aditya Birla Chemicals (India) Limited, Rehla, Jharkhand, receives theFICCI Annual Award 2003-2004 in recognition of corporate initiative in family welfare.

:: Hindalco receives India CFO Award 2004 for excellence in finance in a large corporate.

:: Scheme of Arrangement announced to merge Indal with Hindalco.:: Indian Rayon completes its brownfield expansion of 40,000tpa at Hi-

Tech Carbon, Gummidipundi, taking total capacity to 1,60,000tpa.:: Deming Award for Indo Gulf.:: Indal won FICCI Award 2002-2003 for 'Corporate Initiative in Rural

Development'.

2003

Page 32: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

:: Mr. Kumar Mangalam Birla, Chairman of the Group, selected as Business India's Businessman of the Year - 2003.

:: Mr. Kumar Mangalam Birla selected as The Economic Times' Business Leader of the year.

:: The Group is ranked 16th in India's first ever survey of 'Great places to work in', published in Business World magazine. The Group's joint venture concern, Birla Sun Life Insurance, is ranked 9th in the same study.

:: The Group is ranked 20th in a study on the 'Best Employers in India', conducted by Hewitt Associates and Business Today.

:: Hindalco receives the Asian CSR Award for its "Rural Poverty Alleviation Programme". The Asian CSR Awards are Asia's premier awards programme on corporate social responsibility.

:: The Group acquires the Mount Gordon Copper mines in Australia, another strategic step in becoming a globally competitive copper player.

:: Liaoning Birla Carbon, the Group's first carbon black company in China, is incorporated.

:: Indian Rayon acquires TransWorks, a leading Indian ITES / BPO company.

:: The board of engineering major Larsen & Toubro Ltd (L&T) decides to demerge its cement business into a separate cement company (CemCo), in which L&T will retain 20 per cent of its equity with the balance to be distributed to their shareholders in proportion to their shareholding in L&T. As a consequence, Grasim to acquire an 8.5 per cent equity stake from L&T and then make an open offer for 30 per cent of the equity of CemCo, to acquire management control of CemCo.

:: The Group divests its entire 37.38 per cent equity stake in Mangalore Refineries and Petrochemicals Ltd (MRPL) to the Oil and Natural Gas Corporation (ONGC).

:: Birla Copper acquires the Nifty Copper Mines in Australia, as part of a strategic plan to make the company an integrated copper producer, and source raw material for its copper smelter at Dahej, Gujarat.

:: Indian Rayon formally launches its insulators joint venture with NGK Insulators Ltd., Japan, christening it as "Birla NGK Insulators Private Limited".

:: Birla Copper, a strategic business unit of Hindalco, is accorded London Metal Exchange (LME) registration. Its copper cathodes are approved as 'Grade A' copper brand by LME.

2002:: The Grasim board approves an open offer for purchase of up to 20

Page 33: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

per cent of the equity of L&T, in accordance with the provisions and guidelines issued by the Securities & Exchange Board of India Regulations, 1997.

:: Grasim increases stake in L&T to 14.15 per cent (351.84 lakh shares).

:: Landmark corporate restructuring of Hindalco and Indo Gulf. The fertiliser business of Indo Gulf to be demerged into a separate company called Indo Gulf Fertilisers. Indo Gulf's copper business to be merged with Hindalco, creating a non-ferrous metals powerhouse.

:: Grasim divests its Gwalior unit to Melodeon Exports Limited, and consolidated textile operations at a single location in Bhiwani, MP, which will manufacture both 'Grasim' and 'Graviera' brands.

:: PSI Data Systems acquires Birla Technologies Ltd, bringing the Group IT services business under one umbrella.

:: Indal acquires a controlling stake in Anapurna Foils Ltd (AFL), to augment its position in the foil and packaging sectors. Subsequently AFL is merged with Indal.

:: The Group receives The Economic Times' "Corporate Citizen" of the year award.

2001 :: Grasim acquires 2.50 crore shares – representing just over 10 per

cent of the equity – in L&T from Reliance Industries Ltd.:: Birla Consultancy & Software Services spun off; becomes a separate

entity called Birla Technologies Ltd.:: Indian Rayon acquires a stake in PSI Data Systems, in one of the

largest cash transactions in the Indian technology sector.:: Grasim closes its pulp plant at Mavoor as a part of its restructuring

initiatives.

2000 :: Indian Rayon acquires Madura Garments and selected overseas

brand rights, taking the Group to the top of the league in the branded apparels sector.

:: The Group forays into e-business through a strategic alliance of its software arm, Birla Consultancy Software and Services (BCSS), with Lawson Software (USA).

:: 'Gyanodaya', the Institute of Management Learning of the Aditya Birla Group, inaugurated.

:: Hindalco acquires Indal. The Indal board is reconstituted. Mr Kumar Mangalam Birla became Indal's new chairman. The Group holding went up to 74.6 per cent, and further increased to 96 per cent in FY03.

Page 34: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

:: The Insurance Regulatory Development Authority (IRDA) grants registration in principle to Birla Sun Life Insurance Company.

:: Indian Rayon acquires major world rights for international apparel brands Louis Philippe, Allen Solly and Peter England.

:: The Group announces its intention to launch a 450 MW 'Green Power Project' in Karnataka .

:: The merger of Birla AT&T and Tata Cellular is completed.

1999 :: A joint venture with financial services major Sun Life of Canada is

inked, as part of the overall restructuring of the Group's financial services business.

1998 :: The Group forms a 50:50 joint venture company with Tembec Inc. of

Canada, called A.V. Cell Inc., to supply pulp for the Group's VSF operations.

:: Grasim acquires Dharani Cement and Shree Digvijay Cement to consolidate the Group's leadership position in cement.

:: The cement businesses of Indian Rayon and Grasim are consolidated into a single division of Grasim – the biggest restructuring ever by any corporate entity in India.

:: The Group forays into copper with the commissioning of Indo Gulf's copper smelter – the largest of its kind in India.

:: Thai Organic Chemicals begins commercial operations of chlor-alkali and epichlorohydrin.

1996 :: To honour the memory of the late Aditya Birla, a new corporate logo

– Aditya, the rising sun – is launched.:: All Group companies are consolidated under the umbrella of the

Aditya Birla Group, led by Mr Kumar Mangalam Birla. :: P.T. Indo Liberty Textiles is incorporated to manufacture yarn in

Indonesia.

1995 :: The Group enters the telecommunications sector through a joint

venture with AT&T (USA).:: Thai Sulphites & Chemicals is incorporated to manufacture sodium

sulphite and sodium metabisulphite.

1994 :: The Birla Growth Fund is renamed Birla Global Finance Limited, as

Page 35: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

its span of operations expands.:: Alexandria Carbon Black, the Group's first joint venture with the

Egyptian government, is established.

1992 :: Thai Epoxy and Allied Products commences production of epoxy

resins in Thailand.

1991 :: Pan Century Oleochemicals commences production of fatty acids

and glycerine in Malaysia.

1990 :: Mr. Kumar Mangalam Birla gets actively involved in the Group's

operations.

1989:: Thai Peroxide commences manufacturing of hygrogen peroxide

solutions in Thailand.

1988 :: The government liberalises the petroleum industry. The Aditya Birla

Group enters into a joint venture with Hindustan Petroleum Corporation Ltd to set up a three-million-tonne refinery, Mangalore Refineries and Petrochemicals Ltd (MRPL), at Mangalore, Karnataka.

1987 :: Indian Rayon is renamed Indian Rayon and Industries Limited

(IRIL), to reflect its wide horizon of activities.:: Thai Acrylic Fibre is incorporated to produce fibre and tow.

1986:: The Birla Growth Fund set up to finance industrial equipment, plants

and machinery, and consumer durables, as well as for stock market operations.

1985 :: India's first gas-based fertiliser plant in the private sector – Indo Gulf

– goes on stream at Jagdishpur, UP.

1984 :: Thai Polyphosphates and Chemicals commences production of

sodium phosphates in Thailand.

1982

Page 36: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

:: P.T Indo Bharat Rayon established. It was the first producer of Viscose Staple Fibre in Indonesia.

1978:: Thai Carbon Black, the Group's first carbon black company

incorporated in Thailand.

1977 :: Pan Century Edible Oils incorporated in Malaysia. It went on to

become the world's largest single-location palm oil refinery.

1975 :: The Indo Phil Group of companies, the first Indo-Filipino joint

venture commences production of spun yarn.

1974 :: Thai Rayon, the Group's Viscose Rayon Staple Fibre business

incorporated in Thailand.

1973 :: P.T. Elegant Textiles established to manufacture spun yarn. It

marked the Group's first venture in Indonesia.

1969 :: Mr. Aditya Birla sets up Indo Thai Synthetics Company Ltd, the

Group's first overseas company.

1967:: Hindalco sets up a captive power plant at Renusagar – a significant

strategic move.

1966 :: The Indian Rayon Corporation Ltd is acquired.

1965 :: Mr. Aditya Birla, grandson of the legendary Ghanshyamdas Birla, starts the

Eastern Spinning Mills & Industries.

1962:: Hindalco commences production at its aluminium complex at

Renukoot, UP.

1958 :: Hindalco is incorporated.

1947

Page 37: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

:: Grasim is incorporated. It commences operations with a small rayon weaving unit at Gwalior, MP.

1919 :: Ghanshyamdas Birla, grandson of Shiv Narayan Birla, sets up the

first Birla jute mill, marking his entry into the manufacturing sector. Rapid business expansion followed.

1857 :: The foundation of the Birla Group of Companies laid by Seth Shiv

Narayan Birla – cotton trading operations commenced at Pilani, Rajasthan.

 

::

Mr. Kumar Mangalam Birla, Chairman, The Aditya Birla Group

::

Corporate social

responsibility policy (.pdf 80kb)

::

Group profile

::

a marque of excellence

::

all our companies

::

our sectors

::

Mr. Aditya Vikram Birla's speeches

::

leadership team

::

manufacturing locations

::

careers

The roots of the Aditya Birla Group date back to the 19th century in the picturesque town of Pilani, set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas.

Through India's arduous times of the 1850s, the Birla business expanded rapidly. In the early part of the 20th century, our Group's founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminium, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He represented India at the first and second round-table conference in London, along with Gandhiji. It was at "Birla House" in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj.

Ghanshyamdas Birla found no contradiction in pursuing business goals with the dedication of a saint, emerging as one of the foremost industrialists of pre-independence India. The principles by which he lived were soaked up by his grandson, Aditya Vikram Birla, our Group's legendary leader.

Page 38: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

Aditya Vikram Birla: putting India on the world map

A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, long before globalisation became a buzzword in India.

In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order. He put Indian business on the globe, 22 years before economic liberalisation was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt.

Interestingly, for Mr. Aditya Birla, globalisation meant more than just geographic reach. He believed that a business could be global even whilst being based in India. Therefore, back in his home-territory, he drove single-mindedly to put together the building blocks to make our Indian business a global force.

Under his stewardship, his companies rose to be the world's largest producer of viscose staple fibre, the largest refiner of palm oil, the third-largest producer of insulators and the sixth-largest producer of carbon black. In India, they attained the status of the largest single producer of viscose filament yarn, apart from being a producer of cement, grey cement and rayon grade pulp. The Group is also the largest producer of aluminium in the private sector, the lowest first cost producers in the world and the only producer of linen in the textile industry in India.

At the time of his untimely demise in 1995, the Group's revenues crossed Rs.8,000 crore globally, with assets of over Rs.9,000 crore, comprising of 55 benchmark quality plants, an employee strength of 75,000 and a shareholder community of 600,000.

Most importantly, his companies earned respect and admiration of the people, as one of India's finest business houses, and the first Indian international Group globally. Through this outstanding record of enterprise, he helped create enormous wealth for the nation, and respect for Indian entrepreneurship in South East Asia. In his time, his success was unmatched by any other

Page 39: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

industrialist in India.

That India attains respectable rank among the developed nations, was a dream he forever cherished. He was proud of India and took equal pride in being an Indian.

Visit our special section that traces the life of Mr. Aditya Vikram Birla.

More (store) From Wikipedia, the free encyclopediaJump to: navigation, search

More Store.

Type PublicIndustry Retailing

ProductsSupermarketHypermarket

Employees over 11,000Website morestore.com

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (February 2011)

More is a pan-India retail chain operated by the Aditya Birla Group company, Aditya Birla Retail Ltd.[1][2] Currently it has 540 supermarkets and nine hypermarkets across the country. It plans to increase it to 1,300 supermarkets and 65 hypermarkets respectively by 2016.[3]

Contents

 [hide] 

1 Aditya Birla Retail Limited o 1.1 Supermarket o 1.2 Hypermarket o 1.3 Clubmore

Page 40: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

o 1.4 Private labels 2 Management Team 3 References 4 External links

[edit] Aditya Birla Retail Limited

Aditya Birla Retail Limited, is the retail arm of Aditya Birla Group, a USD 28 billion Corporation. The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain. Subsequently Aditya Birla Retail Limited.expanded its presence across the country under the brand "more." with 2 formats Supermarket & Hypermarket. Aditya Birla Retail Limited currently has an employee strength of over 11,000.

[edit] Supermarket

more. – Located in neighborhood’s, it sells a range of fresh fruits & vegetables, groceries, personal care, home care, general merchandise & a basic range of apparels. Currently, there are over 600 more. supermarkets across the country.

[edit] Hypermarket

more.MEGASTORE – It sells a range of products across fruits and vegetables, groceries, FMCG products. more.MEGASTORE also has a strong emphasis on general merchandise, apparels & CDIT.

Currently,[when?] thirteen hypermarkets operate under the brand more.MEGASTORE in Mysore, Vadodara, Aurangabad, Indore, Bengaluru (3), Mumbai, New Delhi (2), Hyderabad, Nasik and Vashi.

[edit] Clubmore

Clubmore is the store loyalty program, which has a membership base of over 1 million members.

[edit] Private labels

Aditya Birla Retail Limited provides customers products under its own labels. Private label Food Brands include Feasters, Kitchen's Promise, and Best of India. Home & Personal care brands include Enriche, 110%, Pestex, Paradise and Germex.

[edit] Management Team

As of 2011 the management team includes:[4]

Page 41: Aditya Birla Retail Limited is the Retail Arm of Aditya Birla Group

Thomas Varghese, CEO – Aditya Birla Retail Ltd. Russell Berman, CEO – Hypermarket Satendra Aggarwal, CEO – Supermarket Ramesh Mitragotri, CPO Vidhya Srinivasan, Head – Strategy Manoj Krishnan, CIO T. V. Venkataraman, Head – Internal Audit Shiv Murti, Chief Merchandising Officer Atul Daga, Head Finance Gopal Naik, Head Legal

[edit] References

1. ̂ Published on page 5 (2010-12-25). "ABRL plans expansion of More retail chain – Home". livemint.com. Retrieved 2011-02-11.

2. ̂ "Aditya Birla Group | Companies | Indian companies | Aditya Birla Retail Limited". Adityabirla.com. 2010-06-23. Retrieved 2011-02-11.

3. ̂ "Aditya Birla Retail mulls expanding supermarket chain 'More'". Deccanherald.com. 2010-12-24. Retrieved 2011-02-11.

4. ̂ "Management team". morestore.com. Retrieved 11 March 2011.

[edit] External links

Official website

[hide]

v t e

Aditya Birla Group

CompaniesAditya Birla Group · Birla Corporation · Grasim Industries · Hindalco Industries · Idea Cellular · UltraTech Cement · More (store)

Notable non-Indian companies

Novelis · Thai Peroxide · Liaoning Birla Carbon · A.V. Group · Aditya Birla Minerals Ltd · Swiss Singapore Overseas Enterprises Pte Ltd · Thai Acrylic Fibre · Thai Rayon · Domsjö Fabriker

School and institutes

Aditya Birla Public School[disambiguation needed  ] · Aditya Birla Public School, Renukoot · Aditya Birla Public School, Renusagar

Notable peopleKumar Mangalam Birla · Baldeo Das Birla · Ghanshyam Das Birla · Krishna Kumar Birla · Madhav Prasad Birla · Rameshwar Das Birla · Shobhana Bhartia · Aditya Vikram Birla