adma 08 usability preso jbreeze

Objective Digital Pty LtdCreating positive digital experiences

Usability at ADMA16 April 2007

James Breeze,Chief Experience Officer

©2007 Objective Digital Pty Ltd ABN 98 123 747 188 Level 3/50 York St, Sydney 2000

Overview

• Usability– Background– Definitions and usability concepts– IT influence– Why do it?

• Techniques• Documentation• Business practicalities

Well designed software

Desirability Usability

Usefulness

An experience ideal

• Seamless• Focussed• Connected • Aware

Increased awareness

• Better understanding of IT• Project management requirement

– Communications– Risk management

• Benefits to business • Need identification

(c)2007 Objective Digital Pty Ltd 6

Technique comparison

Validity Description Pros Cons

Forum-Based

Group Discussion

Qual++RequirementsFastAnywhere

Less control

Survey -Based

Interactive Tool Quant Less detail

On-Site 1-on-1 QualEye tracking

Low usersSlowExperimenter effect

Expert Review

Desk reviewRole playing

Exhaustive, innovative

No users


Onsite testing

Eye tr

acking demo

Eye tr

acking demo

Banner blindness

©2007 Objective Digital Pty Ltd

Banner blindness

• Designed to look like text – blog example• Plain text• Faces• Cleavage and other "private" body parts • Neilsen Aug 2007• http://www.useit.com/alertbox/banner-

blindness.html


Remote testing

• Semi-automated, pithy reporting• Techniques

– Forum based– Remote automated (survey based)– Remote moderated


Remote testing

• Online recruitment– Careful selection– Database creation– Online incentives

11

Forum-based

Automated Survey

Analysis and documentation

Engaging usability• Early understanding

– Business and customers

• Early translation– Pictures tell a 1000 words– Workshop for objectivity and creativity

• Ongoing validation– Workshops– Expert reviews– Testing

Contact

• W: www.objectivedigital.com

• B: www.usableworld.com.au

• Skype: james.breeze
