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DYLAN DYLAN DAVID DAVID DISSECT DISSECT IS DEMYSTIFY DEMYSTIFY D

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Page 1: Adma  forum gbu_final

DYLANDYLANDAVIDDAVID

DISSECTDISSECT I SS DEMYSTIFYDEMYSTIFYD

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GOODGOODBADBADUGLYUGLY

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WHATWHAT

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WHOWHO

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WHYWHYSTRATEGY STRATEGY STRATEGY STR A TEGY RESULTSRESULTS

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WORKWORK

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BREEZE ‘TORTURE TEST’

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GOODGOODSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS

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BADBADSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS

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ZV MAGAZINE ‘YELLOW CARD’

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•  90,858 visitors

•  8,106 eCards

BADBADSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS

TASTETASTE

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SEGO ‘MONUMENT’

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GOODGOODSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS

the demand for the demand for vaccines vaccines preventing preventing cervical cancer cervical cancer increased by increased by 556%556%

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‘GINGERBREAD HAKA’

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• • 2,827 bakery 2,827 bakery votes to datevotes to date

• • 26,170 hits per 26,170 hits per dayday

GOODGOODSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS

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DIAMOND SHREDDIES

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GOODGOODSTRATEGY STRATEGY RESULTS

319,987319,987Canadians have votedCanadians have voted

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CITY MAIL ‘LOG CABIN’

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GOODGOODSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS

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‘MAGIC SALAD PLATE’

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BADBADSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS

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TROJAN ‘VIBE’

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GOODGOODSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS

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UGLYUGLYRIP OFFRIP OFF

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CAJA BANK ‘SENSE & SENSIBILITY’

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GOODGOOD• • 7,000 new customers 7,000 new customers • • Over €2 million Over €2 million deposited in just deposited in just 40 days40 days

STRATEGY STRATEGY RESULTS

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UGLYUGLYSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS

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CHARITYCHARITY

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‘GIVE A FEW BOB’

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• • £7m media interest£7m media interest• • Viewed by 83% of Viewed by 83% of UK populationUK population• • Regular Monthly Regular Monthly donations increased donations increased up by 580%up by 580%

GOODGOODSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS

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UGLYUGLYSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS

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HEARTLANDHEARTLAND

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INCREASED SALES BY 3% IN FIRST MONTH

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Raised €170,000 more than any previous campaign

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‘SAFIYA’

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OVER 60,000 LETTERS HELPED SAVE SAFIYA’S LIFE

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SCOTTEX ‘STRONG MAIL’

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AMBIENTAMBIENT

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SINSSINS

SI� �LustLustLuLuGluttonyGluttonyGlGl GreedGreedGrGr SlothSlothSlSl WrathWrathWrWr EnvyEnvyEnEnPridePride

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• • 51 leads51 leads

• • £1.17m in £1.17m in revenuerevenue

• • £210,00 cost£210,00 cost

GOODGOODSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS

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ENDEND

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GOODGOODBADBADUGLYUGLY