admissions benchmarking survey - educate plus€¦ · this slideshow covers: • staffing •...
TRANSCRIPT
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1
Admissions Benchmarking Survey 2017/2018
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Part A
This slideshow covers:• Staffing• Resources• Admissions Processes• Admissions Fees
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Part B
Will cover:• Reporting• Marketing• Staff Attributes• International Students
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Who participated?
• 101 participants
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Who participated?
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Staffing
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Staffing
0
2
4
6
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12
14
16
less than one full time 1 full time 1 ‐ 1.5 1.6 ‐ 2 2 ‐ 2.5 2.6 ‐ 3
Num
ber o
f institutions
Number of Admissions staff
Number of Admissions staff (500‐1000 students)
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Staffing
0
2
4
6
8
10
12
less than one fulltime
1 full time 1 ‐ 1.5 1.6 ‐ 2 2 ‐ 2.5 2.6 ‐ 3 3 ‐ 3.5
Num
ber o
f institutions
Number of Admissions staff
Number of Admissions staff (1001‐1500 students)
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Staffing
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
1 full time 1 ‐ 1.5 1.6 ‐ 2 2 ‐ 2.5 2.6 ‐ 3 3 ‐ 3.5
Num
ber o
f institutions
Number of Admissions staff
Number of Admissions staff (1500‐2000 students)
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Staffing
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
2.6 ‐ 3 3 ‐ 3.5 3.6 ‐ 4
Num
ber o
f institutions
Number of Admissions staff
Number of Admissions staff (2000‐3000 students)
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Staffing
• Research internationally shows a recommendation of one Admissions staff per 200 applications.
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Admissions Processes
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Admissions Processes
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Always Mostly Not yet Occasionally
Num
ber o
f institutions
All email enquiries are logged
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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Always Mostly Not yet Occasionally
Num
ber o
f institutions
All phone enquiries are logged
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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Always Mostly N/A Not yet Occasionally
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All open day participants are logged
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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Always Mostly Not yet Occasionally
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All School Tour participants are logged
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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Always Mostly N/A Not yet Occasionally
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All website enquiries are logged
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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Always Mostly N/A Not yet Occasionally
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All Expo visitors are logged
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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Always Mostly N/A Not yet Occasionally
Num
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All mail enquiries and prospectus requests are logged
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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Always Mostly N/A Not yet Occasionally
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All referrals from education agents are logged
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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All application form requests are logged
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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Always Not yet
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All completed application forms are logged
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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Always Mostly N/A Not yet
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All interviews are logged
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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Always Mostly Not yet Occasionally
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We record data on the student interests and any special needs
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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Always Mostly N/A Not yet Occasionally
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All staff who interact with prospects understand the need to log all data
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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Always Mostly N/A Not yet Occasionally
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We conduct follow up phone calls on every admissions enquiry
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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We have a policy to reply to admissions questions within 24‐48 hours
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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Always Mostly Not yet
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We invite prospective parents to attend a tour/Open Day/Information session
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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We log the results of the follow up phone calls
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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A contact maintenance program is in place for all prospective parents
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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We invite prospective parents and children on wait lists to attend school functions and events
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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We match invitations to events to student interests and special needs
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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We send school publications and news to prospective parents
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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We hold orientation days
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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We follow up with parents following orientation days to see if there are any issues or concerns
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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N/A No Partially Yes
Num
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We have staff to ensure that all prospective parents are communicated with a least every quarter
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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No Partially Yes
Num
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We have adequate staff to follow up on all forms of enquiries
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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N/A No Partially Yes
Num
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We provide training to all people who interact with prospects (including reception)
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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We have an Admissions Manual
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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N/A No Partially Yes
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Our Admissions Manual covers what actions all staff who interact with prospects should undertake
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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N/A No Partially Yes
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Our Admissions Manual contains scripts for specific interaction with prospects
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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We have an online application form
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Admissions Processes
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No Partially Yes
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We have a detailed and legally binding Admissions Contract
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Admissions Processes
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No Partially Yes
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Our website is current (updated each month)
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Admissions Processes
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Always Mostly N/A Not yet Occasionally
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We have processes and interactions with feeder schools
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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Always Mostly N/A Not yet Occasionally
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We conduct exit interviews with parents who withdraw their students
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
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N/A No Partially Yes
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We conduct a mystery shopper program to evaluate our Admissions practices
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes/Resources
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N/A No Partially Yes
Num
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We offer bus services to assist with transport to and from school
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes/Resources
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N/A No Partially Yes
Num
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We offer before and after school care
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes/Resources
0
10
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40
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60
70
N/A No Partially Yes
Num
ber o
f institutions
We have an Early Learning Centre (catering for children before school age)
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes/Resources
0
10
20
30
40
50
60
70
N/A No Partially Yes
Num
ber o
f institutions
We offer vacation care
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes/Resources
0
10
20
30
40
50
60
No Partially Yes
Num
ber o
f institutions
We have a dedicated waiting room for visitors
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes/Resources
0
10
20
30
40
50
60
70
80
N/A No Partially Yes
Num
ber o
f institutions
Our waiting room contains examples of school life (magazines, videos, photos etc)
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
0
10
20
30
40
50
60
70
80
Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
We have a detailed process to manage late/non fee payers
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes
0
5
10
15
20
25
30
35
40
45
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Always Mostly N/A Not yet Occasionally
Num
ber o
f institutions
Our institutional leader meets with or communicates with prospective parents and students
Are resources stopping you doing this? Are you missing out on students?
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Admissions Processes/Resources
0
10
20
30
40
50
60
70
80
90
No Partially Yes
Num
ber o
f institutions
We have one school database that all departments can access
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Admissions Processes/Resources
0
5
10
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20
25
30
35
40
45
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N/A No Partially Yes
Num
ber o
f institutions
Our database is regularly maintained and data cleaned (at least once a year)
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Application and Enrolment Fees
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Application Fees
0
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$1‐$99 $100‐$199 $200‐$299 $300‐$399 $400‐$499
Num
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f institutions
Application fee based on school type
Low fee independent or Catholic school (fees lessthan $10,000 pa)
Mid range independent or Catholic school (feesbetween $10,000 and $20,000 pa)
High range independent or Catholic school (feesover $20,000 pa)
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Enrolment Fees
0
1
2
3
4
5
6
7
8
9
10
Low fee independent or Catholic school(fees less than $10,000 pa)
Mid range independent or Catholic school(fees between $10,000 and $20,000 pa)
High range independent or Catholicschool (fees over $20,000 pa)
Num
ber o
f institutions
Enrolment fee based on school type
$1‐$499
$500‐$999
$1000‐$1499
$1500‐$1999
$2000‐$2499
$2500‐$2999
$3000‐$3499
$3500‐$3999
$4500‐$4999
$5500‐$5999
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Enrolment Fees
0
2
4
6
8
10
12
Low fee independent or Catholic school(fees less than $10,000 pa)
Mid range independent or Catholic school(fees between $10,000 and $20,000 pa)
High range independent or Catholicschool (fees over $20,000 pa)
Num
ber o
f institutions
Final entry fee based on school type
$1‐$499
$500‐$999
$1000‐$1499
$1500‐$1999
$2000‐$2499
$2500‐$2999
$3000‐$3499
$4000‐$4499
$5000‐$5499
$6000‐$6499
$8000‐$8499
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Key findings and Action Items• Compare your staffing resources to the suggested
International benchmark• Action and respond to all enquiries• Log all forms of enquiries• Ensure ongoing communication with prospects• Invite prospects to functions and events• Develop a Manual and detailed annual plan of activities• Conduct a mystery shopper exercise to test your
processes• Consider the Educate Plus Certified Advancement
Practitioner training course on Admissions 10 & 11 May
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We have developed a separate Part B slideshow that covers:• Reporting• Marketing• Staffing Attributes• International Students
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