admore general capabilities deck
TRANSCRIPT
November 19, 2015
A more efficient Audience
Media Properties Holdingsmanages and owns an arrayof media companies thatprovide media buying,creative, lead generation,brand CPM and performance-based CPA televisionadvertising.
The company has been providing a full suite of innovative solutions to
national marketers for more than 20 years, based in CA and NY, and
includes the Carlyle Group and HIG Capital as its principal investors since
2007.
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Our Philosophy:
“You’re being held accountable for your work –
why shouldn’t your advertising?”
Our Mission:
To be the leader of, and passionate advocate for,
results-driven, performance based TV advertising.
As an Agency, you’re expected to provide scalablecross-platform media planning and buying…
But executing isn’t easy --especially when you need to include linear television
to get that scale…
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And that’s where we come in…
The nation’s largest automated TV ad platform that empowers brand
marketers to more effectively reach and engage hundreds of targeted
Nielsen-monitored TV viewing audiences – simply, with a single insertion
order.
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Insertion Order/Prelaunch Prep
Media Processing(Tagging, Encoding, Editing)
Station Traffic, Billing Systems,
and Station CRM
Audience
Verification
Assets distributed based off media owners specific
requirements
Online RFPSubmission
Web Based ReportingPlus Client Service Team
Live DashboardAccess 24/7/365
Designated Client Billing & Station Payments
Phase 1: Client Engagement
Phase 2: Media Execution & Delivery
Phase 3:Campaign Analytics
The AdMore Playbook
Broad Landscape of TV PropertiesWe’re offering unprecedented reach of Nielsen audiences - in scale…
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Cable Landscape of TV PropertiesWe’re offering unprecedented reach of Nielsen audiences - in scale…
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Custom Audience SegmentsTarget specific hard to reach audiences - in scale, via our custom media packages…
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Millennial Viewers Baby Boomer Viewers
Other Packages Available:
“The Bread & Butter” – A25-54
“American Pie” – A18-49
GenX “Y” – M25-54
GenX “X” – W25-54
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50
100
Total U.S. Households REVShare Households
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70
140
210
DMA's DMA'sMonitored by
Sigma
DMA'sREVShare Is
Active In
AdMore’s Platform – size matters…
DMA Comparison Household Comparison
210 205 198116.4 111.5
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DMA’s DMA’s
Monitored
by Sigma
DMA’s
AdMore Is
Active In Total U.S. Households AdMore Households
24/7 Client Dashboard Reporting…
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Client Interface
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Sample RFP
In Summary…
Provides a turnkey media solution across multiple stations
Reaching TV audiences efficiently and effectively
Exceptional Nielsen verified, analytic reporting, 24/7
Providing accountable performance measurements
National and regional, demo targeted, and in scale
Single insertion ordering and billing
APPENDIX:• Nielsen Audience Details
• Local Broadcast Coverage Map
• Ad Creative Technical Specs
• Sample RFP
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Diverse Audiences and Geography
We offer matrix of TV audiences cut across the US population…
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Local Broadcast Coverage MapAdMore’s expansive local broadcast reach
Full Market Penetration
Network Partners
Partial Market Penetration
(<50%) Network Partners
No Current Coverage
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Ad Creative Technical Specs…
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Ad Creative Technical Specs…