adobe advertising cloud - health segments - 2019 · exelate intent - services - personal services...

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Adobe Advertsing Cloud - Available Thrid Party Health Segments 2019 eXelate Demographic - Career - Health Care Professionals eXelate Intent - Services - Health Medicine eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan eXelate Intent - CPG - Health and Beauty eXelate Intent - CPG - Health and Beauty - Allergy Relief eXelate Intent - CPG - Health and Beauty - Antiperspirants and Deodorants eXelate Intent - CPG - Health and Beauty - Cosmetics eXelate Intent - CPG - Health and Beauty - Cough and Cold Relief eXelate Intent - CPG - Health and Beauty - Ear Care eXelate Intent - CPG - Health and Beauty - Eye Care eXelate Intent - CPG - Health and Beauty - Fragrances eXelate Intent - CPG - Health and Beauty - Hair Care eXelate Intent - CPG - Health and Beauty - Medical Supplies eXelate Intent - CPG - Health and Beauty - Mouthwash eXelate Intent - CPG - Health and Beauty - Oral Care eXelate Intent - CPG - Health and Beauty - Pain Relievers eXelate Intent - CPG - Health and Beauty - Shaving and Hair Removal eXelate Intent - CPG - Health and Beauty - Skin Care eXelate Intent - CPG - Health and Beauty - Toothpaste eXelate Intent - CPG - Health and Beauty - Vitamins eXelate Intent - CPG - Health Food eXelate Intent - Shopping - Health and Beauty eXelate Interest - Finance - Stocks - Pharma & Healthcare eXelate Interest - General Interest - Health eXelate Interest - Purchase Behaviors - Financial Products - Health Insurance eXelate Interest - Purchase Behaviors - Shopping - Health and Beauty |AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Grocery|Frozen Dinner|Frozen Complete Dinner-Healthy Choice |AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Grocery|Canned Soup|Canned Soup-Campbell's Healthy Request |AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Grocery|Canned Soup|Canned Soup-Healthy Choice Soup |AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/SinusRemedy-Advil Cold/Sinus |AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Alka-Seltzer Plus C |AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Benadryl Allergy |AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Benadryl Allergy & |AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the CounterMedications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Claritin |AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Robitussin Cold |AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Theraflu |AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Tylenol Cold |AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Tylenol Flu |AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Tylenol Sinus |AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Vicks Dayquil |AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Vicks Nyquil

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Page 1: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Adobe Advertsing Cloud - Available Thrid Party Health Segments 2019

eXelate Demographic - Career - Health Care ProfessionalseXelate Intent - Services - Health MedicineeXelate Intent - Services - Personal Services and Care - Health ClubeXelate Intent - Services - Restaurants - Health and VeganeXelate Intent - CPG - Health and BeautyeXelate Intent - CPG - Health and Beauty - Allergy ReliefeXelate Intent - CPG - Health and Beauty - Antiperspirants and DeodorantseXelate Intent - CPG - Health and Beauty - CosmeticseXelate Intent - CPG - Health and Beauty - Cough and Cold ReliefeXelate Intent - CPG - Health and Beauty - Ear CareeXelate Intent - CPG - Health and Beauty - Eye CareeXelate Intent - CPG - Health and Beauty - FragranceseXelate Intent - CPG - Health and Beauty - Hair CareeXelate Intent - CPG - Health and Beauty - Medical SupplieseXelate Intent - CPG - Health and Beauty - MouthwasheXelate Intent - CPG - Health and Beauty - Oral CareeXelate Intent - CPG - Health and Beauty - Pain RelieverseXelate Intent - CPG - Health and Beauty - Shaving and Hair RemovaleXelate Intent - CPG - Health and Beauty - Skin CareeXelate Intent - CPG - Health and Beauty - ToothpasteeXelate Intent - CPG - Health and Beauty - VitaminseXelate Intent - CPG - Health FoodeXelate Intent - Shopping - Health and BeautyeXelate Interest - Finance - Stocks - Pharma & HealthcareeXelate Interest - General Interest - HealtheXelate Interest - Purchase Behaviors - Financial Products - Health InsuranceeXelate Interest - Purchase Behaviors - Shopping - Health and Beauty|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Grocery|Frozen Dinner|Frozen Complete Dinner-Healthy Choice|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Grocery|Canned Soup|Canned Soup-Campbell's Healthy Request|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Grocery|Canned Soup|Canned Soup-Healthy Choice Soup|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/SinusRemedy-Advil Cold/Sinus|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Alka-Seltzer Plus C|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Benadryl Allergy|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Benadryl Allergy &|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the CounterMedications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Claritin|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Robitussin Cold|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Theraflu|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Tylenol Cold|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Tylenol Flu|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Tylenol Sinus|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Vicks Dayquil|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Vicks Nyquil

Page 2: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications- Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Vicks Vaporub|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Cough Remedies|Cough Syrup-Halls|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Cough Remedies|Cough Syrup-Robitussin|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Cough Remedies|Cough Syrup-Tylenol|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Cough Remedies|Cough Syrup-Vicks 44 Cough|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Cough Remedies|Cough Syrup-Vicks Nyquil Cough|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|First Aid|FirstAid Band/Antibiotic Rem-Bactine|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|First Aid|FirstAid Band/Antibiotic Rem-Band-Aid|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|First Aid|FirstAid Band/Antibiotic Rem-Benadryl|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|First Aid|FirstAid Band/Antibiotic Rem-Calamine Lotion|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|First Aid|FirstAid Band/Antibiotic Rem-Cortizone|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|First Aid|FirstAid Band/Antibiotic Rem-Curad|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|First Aid|FirstAid Band/Antibiotic Rem-Neosporin|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Pain Relievers|Headache/Pain Reliever-Advil|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Pain Relievers|Headache/Pain Reliever-Aleve|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Pain Relievers|Headache/Pain Reliever-Bayer Aspirin|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Pain Relievers|Headache/Pain Reliever-Excedrin|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Pain Relievers|Headache/Pain Reliever-Motrin Ib|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Pain Relievers|Headache/Pain Reliever-Tylenol|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Pain Relievers|Pain Relieving Rubs/Liquids/Wraps-Aspercreme|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Pain Relievers|Pain Relieving Rubs/Liquids/Wraps-Bengay|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Pain Relievers|Pain Relieving Rubs/Liquids/Wraps-Icy Hot|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Pain Relievers|Pain Relieving Rubs/Liquids/Wraps-Thermacare|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Sore Throat|Sore Throat Prod-Cepacol|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Sore Throat|Sore Throat Prod-Chloraseptic|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Sore Throat|Sore Throat Prod-Halls|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Sore Throat|Sore Throat Prod-Luden's|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Sore Throat|Sore Throat Prod-Ricola|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Sore Throat|Sore Throat Prod-Robitussin Honey Drop|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Sore Throat|Sore Throat Prod-Tylenol Sore Throat|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Sore Throat|Sore Throat Prod-Vicks|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Vitamins/Minerals|Vitamin/Mineral Brand-Caltrate|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Vitamins/Minerals|Vitamin/Mineral Brand-Centrum|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Vitamins/Minerals|Vitamin/Mineral Brand-Centrum Silver|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Vitamins/Minerals|Vitamin/Mineral Brand-One-A-Day Woman's Formula|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Cough Remedies|Cough Syrup- Delsym|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Pain Relievers|Headache/Pain Reliever-Advil Pm|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Pain Relievers|Headache/Pain Reliever-Tylenol Pm|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Beauty and Personal Care|Mouthwash|Crest Pro-Health Mouthwash|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Personal Finance|Charitable Contributions|HH Contributed to Health Last 12M|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Personal Finance|Health Insurance|Have Life Insurance w/MetLife/Metropolitan|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Personal Finance|Health Insurance|Have Health Insurance w/Aetna|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Personal Finance|Health Insurance|Have Health Insurance w/Blue Cross/Blue Shield|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Personal Finance|Health Insurance|Have Health Insurance w/UnitedHealth care

Page 3: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Personal Finance|Health Insurance|Have Health Insurance w/Aar|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Personal Finance|Health Insurance|Have Health Insurance w/Humana|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Personal Finance|Health Insurance|Have Health Insurance w/Kaiser Permanente|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Personal Finance|Health Insurance|Have Health Saving Account: Flexible Spending Account|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Restaurants|Types of Food|Eats Various Healthy Food|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Personal Finance|Health Insurance|Have Health Insurance w/Cigna|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|IRI : Heavy Mucinex Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|IRI : Cepacol Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Grocery|IRI : Healthy Choice FZ Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|IRI : Bayer Aspirin Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|IRI : Prilosec OTC Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|IRI : Heavy Vitamins Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor ConsumerAudiences|Healthcare Products|IRI : Heavy OTC Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|IRI : Abreva Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|IRI : Bausch & Lomb Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|IRI : Tums Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|HealthcareProducts|IRI : Zantac Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|IRI : Benadryl Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|IRI : Sudafed Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|IRI : Claritin Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|IRI : Theraflu Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|IRI : Band Aid Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|IRI : Tylenol Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|IRI : Advil Buyers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|IRI : Breathe Right BuyersVisualDNA > Lifestyle > Health & Wellbeing EnthusiastVisualDNA > Food & Drink > Food > Healthy FoodNielsen Lifestyle - Health - Do Insurance Research via Internet SearchHas Health Savings Account (HSA)Nielsen Lifestyle - Health - Has Prescription Plan via EmployerNielsen Lifestyle - Health - Has Vision CoverageIn Good Physical HealthNielsen Lifestyle - Health - Exercise at gym / club at least twice a week (MRI)Nielsen Lifestyle - Health - Exercise at home at least twice a week (MRI)Nielsen Lifestyle - Health - Participate in HMO - Employer SponsoredNielsen Lifestyle - Health - Participate in HMO - Individual PurchaseNielsen Lifestyle - Health - Participate in PPO - Employer SponsoredNielsen Lifestyle - Health - Participate in PPO - Individual PurchaseNielsen Lifestyle - Health - Uninsured: No HMO, PPO, POS, or MedicareNielsen Lifestyle - Health - Visited a Free Health ClinicEyeota Marketplace - Regional Taxonomies - Southeast Asia (SEA) - Interest - Health and FitnessBranded Data - Australia, NZ, Asia Pacific - AU Roy Morgan - Helix Personas (2014) - 200 Metrotechs - 202 Healthy, Wealthy and WiseNielsen Retail - Health Clubs/Stores - GNC - All Credit/Debit Buyers (Nielsen Buyer Insights)Nielsen Retail - Health Clubs/Stores - All Credit/Debit Buyers (Nielsen Buyer Insights)

Page 4: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Nielsen Retail - Health Clubs/Stores - Vitamin Shoppe - All Credit/Debit Buyers (Nielsen Buyer Insights)Nielsen Retail - Health Clubs/Stores - Weight Watchers - All Credit/Debit Buyers (Nielsen Buyer Insights)33Across AudienceID - 33Across Interest Segments - 33Across Audience Profiles - Health and Wellness33Across AudienceID - 33Across Interest Segments - 33Across Audience Profiles - Healthcare33Across AudienceID - 33Across Interest Segments - 33Across Audience Profiles - Healthy Living33Across AudienceID - 33Across Interest Segments - 33Across Audience Profiles - Men's Health and Fitness33Across AudienceID - 33Across Interest Segments - 33Across Audience Profiles - Women's Health and Fitness33Across AudienceID - 33Across Interest Segments - Health33Across AudienceID - 33Across Interest Segments - Health - Aging33Across AudienceID - 33Across Interest Segments - Health - Alternative Medicine33Across AudienceID - 33Across Interest Segments - Health - Beauty33Across AudienceID - 33Across Interest Segments - Health - Child_Health33Across AudienceID - 33Across Interest Segments - Health - Education33Across AudienceID - 33Across Interest Segments - Health - Fitness33Across AudienceID - 33Across Interest Segments - Health - Fitness - Advice_and_Guides33Across AudienceID - 33Across Interest Segments - Health - Healthcare_Industry33Across AudienceID - 33Across Interest Segments - Health - Insurance33Across AudienceID - 33Across Interest Segments - Health - Medicine33Across AudienceID - 33Across Interest Segments - Health - Mens_Health33Across AudienceID - 33Across Interest Segments - Health - Mens_Health - Nutrition33Across AudienceID - 33Across Interest Segments - Health - Mens_Health - Procedures33Across AudienceID - 33Across Interest Segments - Health - Mens_Health - Products33Across AudienceID - 33Across Interest Segments - Health - News_and_Media33Across AudienceID - 33Across Interest Segments - Health - Nutrition33Across AudienceID - 33Across Interest Segments - Health - Nutrition - Dietitians_and_Nutritionists33Across AudienceID - 33Across Interest Segments - Health - Nutrition - Infant_and_Toddlers33Across AudienceID - 33Across Interest Segments - Health - Nutrition - News_and_Media33Across AudienceID - 33Across Interest Segments - Health - Nutrition - Organic_Food33Across AudienceID - 33Across Interest Segments - Health - Nutrition - Pregnancy33Across AudienceID - 33Across Interest Segments - Health - Nutrition - Senior33Across AudienceID - 33Across Interest Segments - Health - Nutrition - Special_Diets33Across AudienceID - 33Across Interest Segments - Health - Nutrition - Teenagers33Across AudienceID - 33Across Interest Segments - Health - Reproductive_Health33Across AudienceID - 33Across Interest Segments - Health - Reproductive_Health - Pregnancy_and_Birth33Across AudienceID - 33Across Interest Segments - Health - Senior_Health33Across AudienceID - 33Across Interest Segments - Health - Weight_Loss33Across AudienceID - 33Across Interest Segments - Health - Womens_Health33Across AudienceID - 33Across Interest Segments - Health - Womens_Health - Midwifery33Across AudienceID - 33Across Interest Segments - Health - Womens_Health - Nutrition33Across AudienceID - 33Across Interest Segments - Health - Womens_Health - ProductsALC B2B - Executives by Department-Functional Area - Medical and Health ServicesALC B2B - Executives by Department-Functional Area - Medical and Health Services: Allied HealthALC B2B - Executives by Department-Functional Area - Medical and Health Services: Dentists and Dental ProfessionalsALC B2B - Executives by Department-Functional Area - Medical and Health Services: Nurses

Page 5: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

ALC B2B - Executives by Department-Functional Area - Medical and Health Services: PharmacistsALC B2B - Executives by Industry - HealthcareALC B2B - Executives by Industry - Healthcare: HospitalsALC B2B - Executives by Industry - Healthcare: Medical Offices and ClinicsALC B2B - Executives by Industry - Healthcare: Nursing Care Facilities and Home Health CareALC B2B - Executives by Industry - Insurance: Accident and HealthALC MD - Allied Health Practitioners - AllALC MD - Allied Health Practitioners by Specialty - Clinical Lab CytogeneticistsALC MD - Allied Health Practitioners by Specialty - Clinical Lab CytotechnologistsALC MD - Allied Health Practitioners by Specialty - Clinical Lab ScientistsALC MD - Allied Health Practitioners by Specialty - Clinical Lab TechnologistsALC MD - Allied Health Practitioners by Specialty - DietitiansALC MD - Allied Health Practitioners by Specialty - Emergency Medical TechniciansALC MD - Allied Health Practitioners by Specialty - Massage TherapistsALC MD - Allied Health Practitioners by Specialty - Mental Health CounselorsALC MD - Allied Health Practitioners by Specialty - Occupational Therapist AssistantsALC MD - Allied Health Practitioners by Specialty - Occupational TherapistsALC MD - Allied Health Practitioners by Specialty - ParamedicsALC MD - Allied Health Practitioners by Specialty - Physical Therapist AssistantsALC MD - Allied Health Practitioners by Specialty - Physical TherapistsALC MD - Allied Health Practitioners by Specialty - Professional CounselorsALC MD - Allied Health Practitioners by Specialty - Professional Counselors - AddictionALC MD - Allied Health Practitioners by Specialty - Professional Counselors - ClinicalALC MD - Allied Health Practitioners by Specialty - Radiology TechnologistsALC MD - Allied Health Practitioners by Specialty - Respiratory TherapistsALC MD - Allied Health Practitioners by Specialty - Social WorkersALC MD - Allied Health Practitioners by Specialty - Social Workers - CertifiedALC MD - Allied Health Practitioners by Specialty - Social Workers - ClinicalALC MD - Allied Health Practitioners by Specialty - Social Workers - IndependentALC MD - Allied Health Practitioners by Specialty - Social Workers - LicensedALC MD - Allied Health Practitioners by Specialty - Social Workers - MasterALC MD - Allied Health Practitioners by Specialty - Speech PathologistsALC MD - Allied Health Practitioners by Specialty - VeterinariansALC MD - Medical-Healthcare Professionals - AllALC MD - Nurses by Type - Psychiatric Mental Health NursesALC MD - Nurses by Type - Public Health NursesALC Wealth Window - Donors - Health CausesAlliant - Health and WellbeingAlliant - Health and Wellbeing - Fitness and ExerciseAlliant - Health and Wellbeing - Health, Wellness and FitnessAlliant - Health and Wellbeing - Nutraceutical SupplementsAlliant - Health and Wellbeing - Self-ImprovementAlliant - Health and Wellbeing - Weight LossAlliant - Premium - Health and Wellbeing

Page 6: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Alliant - Premium - Health and Wellbeing - Fitness and ExerciseAlliant - Premium - Health and Wellbeing - Health, Wellness and FitnessAlliant - Premium - Health and Wellbeing - Self-ImprovementAlliant - Premium - Health and Wellbeing - Weight LossAlliant - Premium - Products and Services Propensity - Health InsuranceAlliant - Propensity - Health InsuranceAlliant - Senior Market - Health ConsciousAlliant - Young Professionals - Interested in Fitness, Exercise and HealthB2B Targets - Functional Area - Medical and Health ServicesB2B Targets - Functional Area - Medical and Health Services - DentalB2B Targets - Functional Area - Medical and Health Services - Health ProfessionalB2B Targets - Functional Area - Medical and Health Services - NurseB2B Targets - Functional Area - Medical and Health Services - PharmacistsB2B Targets - Functional Area - Medical and Health Services - PhysiciansB2B Targets - Industry - Healthcare and Health ServicesB2B Targets - Industry - Healthcare and Health Services - Dentistry and DentalB2B Targets - Industry - Healthcare and Health Services - Hospitals and Specialty ClinicsB2B Targets - Industry - Healthcare and Health Services - Nursing and Special Care FacilitiesB2B Targets - Industry - Healthcare and Health Services - Offices and ClinicsB2B Targets - Industry - Healthcare and Health Services - PharmaceuticalsConsumer Targets - Custom Characteristics - Behaviors - Web and Email - Consumer Response Categories - Health and BeautyConsumer Targets - Interests - Cooking, Food and Beverage - Health and NutritionConsumer Targets - Interests - Health, Beauty and Personal CareConsumer Targets - Interests - Health, Beauty and Personal Care - Face and Body CareConsumer Targets - Interests - Health, Beauty and Personal Care - Health and FitnessConsumer Targets - Interests - Lifestyles - Healthy LivingDataline - Purchasing Interest - Health ProductsDataline - Purchasing Interest - Heart Health ProductsDataline - Purchasing Interest - Joint Health ProductsDataline - Purchasing Interest - Natural Health ProductsDataXpand - Intent - Health and Personal CareDataXpand - Interest - Health and Personal CareDataXpand - Interest - Health and Personal Care - FitnessDataXpand - Interest - Health and Personal Care - Men's HealthDataXpand - Interest - Health and Personal Care - WellnessDataXpand - Interest - Health and Personal Care - Women's HealthDataXpand - Interest - Healthy LivingDataXpand - Interest - Healthy Living - FitnessDataXpand - Interest - Healthy Living - Nutrition and DietsDelidataX SP - Intent - Health and Diet - GoodsDelidataX SP - Interest - Healthy and DieteXelate B2BX - Functional Area - Medical - HealtheXelate B2BX - Functional Area - Medical - Doctor - Psychiatry & Mental HealtheXelate B2BX - Functional Area - Medical - Health Professional

Page 7: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

eXelate B2BX - Industry - HealthcareeXelate Intent - Finance and Insurance - HealtheXelate Interest - Diet and Fitness - Health and WellnessNCS - Food and Beverage - Frozen Entrees Category - Healthy Choice BrandsNCS - Food and Beverage - Frozen Entrees Category - Healthy Choice Brands - Healthy ChoiceNCS - Food and Beverage - Frozen Entrees Category - Healthy Choice Brands - Healthy Choice Cafe SteamersNCS - Food and Beverage - Shelf Stable Liquid Soup Category - Campbells Brands - Campbells Chunky Healthy RequestNCS - Food and Beverage - Shelf Stable Liquid Soup Category - Campbells Brands - Campbells Healthy RequestNCS - Health and Beauty - Adult Incontinence CategoryNCS - Health and Beauty - Cosmetics CategoryNCS - Health and Beauty - Cosmetics Category - Cover Girl BrandsNCS - Health and Beauty - Cosmetics Category - Loreal BrandsNCS - Health and Beauty - Cosmetics Category - Maybelline BrandsNCS - Health and Beauty - Cosmetics Category - Revlon BrandsNCS - Health and Beauty - Cosmetics Category - Sally Hansen BrandsNCS - Health and Beauty - Cosmetics Category - Wet n Wild BrandsNCS - Health and Beauty - Deodorizer And Freshener And Scent CategoryNCS - Health and Beauty - Deodorizer And Freshener And Scent Category - Air Wick BrandsNCS - Health and Beauty - Deodorizer And Freshener And Scent Category - Febreze BrandsNCS - Health and Beauty - Deodorizer And Freshener And Scent Category - Febreze Brands - Febreze Air EffectsNCS - Health and Beauty - Deodorizer And Freshener And Scent Category - Glade BrandsNCS - Health and Beauty - Deodorizer And Freshener And Scent Category - Renuzit BrandsNCS - Health and Beauty - Deodorizer And Freshener And Scent Category - Renuzit Brands - RenuzitNCS - Health and Beauty - Deodorizer And Freshener And Scent Category - Renuzit Brands - Renuzit AromaNCS - Health and Beauty - Eye Care CategoryNCS - Health and Beauty - Facial Cleanser And Moisturizer CategoryNCS - Health and Beauty - Facial Cleanser And Moisturizer Category - Olay BrandsNCS - Health and Beauty - Facial Tissues CategoryNCS - Health and Beauty - Facial Tissues Category - Kleenex BrandsNCS - Health and Beauty - Facial Tissues Category - Puffs BrandsNCS - Health and Beauty - Facial Tissues Category - Puffs Brands - Puffs PlusNCS - Health and Beauty - Facial Tissues Category - Scotties BrandsNCS - Health and Beauty - Feminine Hygiene Category - Always BrandsNCS - Health and Beauty - Feminine Hygiene Category - Kotex BrandsNCS - Health and Beauty - Hair Care Accessories CategoryNCS - Health and Beauty - Hair Care Accessories Category - Goody BrandsNCS - Health and Beauty - Hair Coloring CategoryNCS - Health and Beauty - Hair Coloring Category - Clairol BrandsNCS - Health and Beauty - Hair Coloring Category - Loreal BrandsNCS - Health and Beauty - Hair Spray And Hair Styling Product CategoryNCS - Health and Beauty - Hair Spray And Hair Styling Product Category - Suave BrandsNCS - Health and Beauty - Hair Spray And Hair Styling Product Category - Tresemme BrandsNCS - Health and Beauty - Hand And Body Lotion CategoryNCS - Health and Beauty - Hand And Body Lotion Category - Vaseline Brands

Page 8: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

NCS - Health and Beauty - Oral Hygiene CategoryNCS - Health and Beauty - Oral Hygiene Category - Aquafresh BrandsNCS - Health and Beauty - Oral Hygiene Category - Arm and Hammer BrandsNCS - Health and Beauty - Oral Hygiene Category - Chap Stick BrandsNCS - Health and Beauty - Oral Hygiene Category - Colgate BrandsNCS - Health and Beauty - Oral Hygiene Category - Colgate Brands - ColgateNCS - Health and Beauty - Oral Hygiene Category - Colgate Brands - Colgate TotalNCS - Health and Beauty - Oral Hygiene Category - Colgate Brands - Colgate Total AdvancedNCS - Health and Beauty - Oral Hygiene Category - Crest BrandsNCS - Health and Beauty - Oral Hygiene Category - Crest Brands - CrestNCS - Health and Beauty - Oral Hygiene Category - Crest Brands - Crest 3d WhiteNCS - Health and Beauty - Oral Hygiene Category - Crest Brands - Crest Pro-healthNCS - Health and Beauty - Oral Hygiene Category - Listerine BrandsNCS - Health and Beauty - Oral Hygiene Category - Oral-b BrandsNCS - Health and Beauty - Oral Hygiene Category - Sensodyne BrandsNCS - Health and Beauty - Pain Relief CategoryNCS - Health and Beauty - Pain Relief Category - Advil BrandsNCS - Health and Beauty - Pain Relief Category - Aleve BrandsNCS - Health and Beauty - Pain Relief Category - Bayer BrandsNCS - Health and Beauty - Shampoo And Conditioner CategoryNCS - Health and Beauty - Shampoo And Conditioner Category - Alberto Vo5 BrandsNCS - Health and Beauty - Shampoo And Conditioner Category - Clairol BrandsNCS - Health and Beauty - Shampoo And Conditioner Category - Garnier BrandsNCS - Health and Beauty - Shampoo And Conditioner Category - Head and Shoulders BrandsNCS - Health and Beauty - Shampoo And Conditioner Category - Pantene BrandsNCS - Health and Beauty - Shampoo And Conditioner Category - Pantene Pro-vNCS - Health and Beauty - Shampoo And Conditioner Category - Suave BrandsNCS - Health and Beauty - Shampoo And Conditioner Category - Suave Brands - Suave NaturalsNCS - Health and Beauty - Shampoo And Conditioner Category - Suave Brands - Suave ProfessionalsNCS - Health and Beauty - Shampoo And Conditioner Category - Tresemme BrandsNCS - Health and Beauty - Shaving Needs CategoryNCS - Health and Beauty - Shaving Needs Category - Bic BrandsNCS - Health and Beauty - Shaving Needs Category - Edge BrandsNCS - Health and Beauty - Shaving Needs Category - Gillette BrandsNCS - Health and Beauty - Shaving Needs Category - Schick BrandsNCS - Health and Beauty - Stomach Upper G I CategoryNCS - Health and Beauty - Suntan Products CategoryNCS - Health and Beauty - Underarm Deodorant CategoryNCS - Health and Beauty - Underarm Deodorant Category - Degree BrandsNCS - Health and Beauty - Underarm Deodorant Category - Secret BrandsNCS - Health and Beauty - Upper Respiratory Medicine CategoryNCS - Health and Beauty - Vitamins And Supplements CategoryNCS - Health and Beauty - Vitamins And Supplements Category - Nature Made BrandsNCS - Health and Beauty - Vitamins And Supplements Category - Natures Bounty Brands

Page 9: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

NCS - Health and Beauty - Vitamins And Supplements Category - Sundown Naturals BrandsBranded Data - Global Bombora - B2B - Functional Area - Medical / HealthBranded Data - Global Bombora - B2B - Functional Area - Medical / Health - CardiologyBranded Data- Global Bombora - B2B - Functional Area - Medical / Health - DentistBranded Data - Global Bombora - B2B - Functional Area - Medical / Health - Emergency MedicineBranded Data - Global Bombora - B2B - Functional Area - Medical / Health - EndocrinologyBranded Data - Global Bombora - B2B - Functional Area - Medical / Health - General / Family PractitionerBranded Data - Global Bombora - B2B - Functional Area - Medical / Health - Health ProfessionalBranded Data - Global Bombora - B2B - Functional Area - Medical / Health - HematologyBranded Data - Global Bombora - B2B - Functional Area - Medical / Health - Imaging and RadiologyBranded Data - Global Bombora - B2B - Functional Area - Medical / Health - Internal MedicineBranded Data - Global Bombora - B2B - Functional Area - Medical / Health - NephrologyBranded Data - Global Bombora - B2B - Functional Area - Medical / Health - OncologyBranded Data - Global Bombora - B2B - Functional Area - Medical / Health - Pediatrics and Adolescent MedicineBranded Data - Global Bombora - B2B - Functional Area - Medical / Health - Physical Medicine and RehabilitationBranded Data - Global Bombora - B2B - Functional Area - Medical / Health - Psychiatry and Mental HealthBranded Data - Global Bombora - B2B - Industry - Consumer Services - Weight Management, Health and FitnessBranded Data - Global Bombora - B2B - Industry - Healthcare and MedicalBranded Data - Global Bombora - B2B - Industry - Healthcare and Medical - Hospitals and ClinicsBranded Data - Global Bombora - B2B - Industry - Healthcare and Medical - Medical OfficesBranded Data - Global Bombora - B2B - Industry - Healthcare and Medical - PharmaceuticalsBranded Data - Global Bombora - B2B - Industry - Insurance - Accident and HealthBranded Data - Global Bombora - B2B - Professional Groups - Healthcare ProfessionalBranded Data - Global Bombora - B2B - B2B Predictive Signals - HealthcareBranded Data - Global Bombora - B2B - B2B Predictive Signals - Healthcare - AdministrationBranded Data - Global Bombora - B2B - B2B Predictive Signals - Healthcare - Disease ControlBranded Data - Global Bombora - B2B - B2B Predictive Signals - Healthcare - Health InsuranceBranded Data - Global Bombora - B2B - B2B Predictive Signals - Healthcare - Health TechBranded Data - Global Bombora - B2B - B2B Predictive Signals - Healthcare - Medical ResearchBranded Data - Global Bombora - B2B - B2B Predictive Signals - Healthcare - Patient ManagementBranded Data - USA - US Experian - Reach - Propensity Models - Lifestyle - Charities - Contributes to Health CharitiesBranded Data - USA - US Experian - Reach - Propensity Models - Lifestyle - Healthy LivingBranded Data - USA - US Experian - Reach - Propensity Models - Retail - Household Consumer Expenditures - Personal HealthBranded Data - USA - US Experian - Reach - Propensity Models - Retail - Online - Personal HealthBranded Data - Europe - DE Experian - Finance / Insurance - Private Health InsuranceBranded Data - Europe - DE Experian - Sociodemographic - Consumer Typology - LOHAS (Lifestyle of Health and Sustainability)Health Care EmployeeAustralia Personal or Health InsuranceSingapore Personal or Health InsuranceCanada Personal or Health InsuranceeXelate Intent - CPG - Dairy - Digestive Health Non YogurteXelate Intent - CPG - Dairy - Digestive Health YogurteXelate Intent - Propensity - Finance - Insurance - HealthMedical Targets - From WhoToo - Specialties - Gynecology and Women's Health

Page 10: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Neustar AdAdvisor - Charitable Contributions - HealthNielsen Lifestyle - Characteristics - Belong to health/fitness club or gym (Scarborough)Nielsen Lifestyle - Events Attended - Health/wellness/fitness past year (Scarborough)Acxiom Financial > Affluency > Healthy IncomeAcxiom Insurance > Health Insurance > Likely Acquisition Channel > Medical Insurance from a Fraternal or Other Membership GroupAcxiom Insurance > Health Insurance > Likely Acquisition Channel > Medical Insurance from a UnionAcxiom Insurance > Health Insurance > Likely Acquisition Channel > Medical Insurance from Agent or Broker Representing Many CompaniesAcxiom Insurance > Health Insurance > Likely Acquisition Channel > Medical Insurance from an Agent Representing One CompanyAcxiom Insurance > Health Insurance > Likely Acquisition Channel > Medical Insurance from MedicaidAcxiom Insurance > Health Insurance > Likely Acquisition Channel > Medical Insurance from MedicareAcxiom Insurance > Health Insurance > Likely Acquisition Channel > Medical Insurance from Other Government SourceAcxiom Insurance > Health Insurance > Likely Acquisition Channel > Medical Insurance Through Direct Mail or Phone ContactAcxiom Insurance > Health Insurance > Likely Acquisition Channel > Medical Insurance Through the InternetAcxiom Insurance > Health Insurance > Likely Brand > AetnaAcxiom Insurance > Health Insurance > Likely Brand > AflacAcxiom Insurance > Health Insurance > Likely Brand > Bankers Life & CasualtyAcxiom Insurance > Health Insurance > Likely Brand > CignaAcxiom Insurance > Health Insurance > Likely Brand > Delta DentalAcxiom Insurance > Health Insurance > Likely Brand > Group Health CooperativeAcxiom Insurance > Health Insurance > Likely Brand > Health NetAcxiom Insurance > Health Insurance > Likely Brand > HumanaAcxiom Insurance > Health Insurance > Likely Brand > Kaiser PermanenteAcxiom Insurance > Health Insurance > Likely Brand > Mutual of OmahaAcxiom Insurance > Health Insurance > Likely Brand > OxfordAcxiom Insurance > Health Insurance > Likely Brand > PacifiCareAcxiom Insurance > Health Insurance > Likely Brand > State FarmAcxiom Insurance > Health Insurance > Likely Brand > UnicareAcxiom Insurance > Health Insurance > Likely Brand > United HealthcareAcxiom Insurance > Health Insurance > Likely to Have > Have Long Term Care InsuranceAcxiom Insurance > Health Insurance > Likely to Have > You AloneAcxiom Insurance > Health Insurance > Likely to Have > You and Other Household MembersAcxiom Insurance > Health Insurance > Likely to Have > Dental InsuranceAcxiom Media > Likely Magazine Type > HealthAcxiom Charities and Causes > Community Involvement - Causes Supported Financially > Health CausesAcxiom Insurance > Health Insurance > Likely to Have > No Major Medical InsuranceAcxiom Politics > Likely Political Preference > Political Views > Strongly Agree with the Statement that People Should be Responsible for their Own Healthcare, not the Government|AdAdvisor Audiences Powered by Neustar|AdAdvisor Business Audiences|Job Function|Mental Health Therapists|AdAdvisor Audiences Powered by Neustar|AdAdvisor Business Audiences|Job Function|Other Health Services (Physical Therapists, Dieticians, Opticians)|AdAdvisor Audiences Powered by Neustar|AdAdvisor Business Audiences|Job Function|Senior Care Givers andHome Health Aides|AdAdvisor Audiences Powered by Neustar|AdAdvisor Business Audiences|Industry|Health Services|AdAdvisor Audiences Powered by Neustar|AdAdvisor Business Audiences|Niche Industry Segments|PROF 18- Offices And Clinics Of Health Practitioner|AdAdvisor Audiences Powered by Neustar|AdAdvisor Business Audiences|Niche Industry Segments|PROF 19- Offices And Clinics Of Health Practitioner|AdAdvisor Audiences Powered by Neustar|AdAdvisor Business Audiences|Niche Industry Segments|PROF 24- Health Services|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Over the Counter Medications - Cold/Allergy/Sinus|Cold/Allergy/Sinus Remedy-Sudafed Cold & Sinus

Page 11: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Computers & Electronics|Cell/Smartphones/Tablets|Uses Health & Fitness Apps on Smartphone|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Demographics|Employment Industry|Employment Industry: Health Care/Social Services|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Beauty and Personal Care|Health and Beauty Aids|Hair Coloring Prod-L'Oreal Preference|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Beauty and Personal Care|Health and Beauty Aids|Lipstick/Lip Gloss-Burt's Bees|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Beauty and Personal Care|Health and Beauty Aids|Denture Cleaners-Fixodent|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Consider My Diet to Be Very Healthy|AdAdvisor Audiences Poweredby Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|I Make Sure I Exercise Regularly|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Friends Ask My Advice About Health/Nutrition|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Don't Have Time Prepare/Eat Healthy Meal|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|I'll Try Any New Diet|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|I'm Usually First to Try NewHealth Food|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Too Busy to Take Care of Myself as I Should|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|I Treat Myself to Foods Not Good for Me|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|I Like to Try Out New Food Products|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|I Really Enjoy Cooking|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|I Often Feel I Over-Eat|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|I Like to Try New Recipes|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|I Like to Try New Drinks|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|I Often Eat Frozen Dinners|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|I Trend Towards Healthier Fast Food|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|I Prefer FastFood to Home Cooking|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Eating Fast Food Helps Me Stay in Budget|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Shop For Food, Look For Organic/Natural|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Health & Image Leader: Far Below Average|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Health & Image Leader: Below Average|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Health & Image Leader: Average|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Health & Image Leader: Above Average|AdAdvisor Audiences Poweredby Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Health & Image Leader: Far Above Average|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Active Health Management: Far Below Average|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Active Health Management: Below Average|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Active Health Management: Average|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Active Health Management: Above Average|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Active Health Management: Far Above Average|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Pharma|Look Info to Choose Healthcare Treatment|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Pharma|I am Comfortable to Register on Health Websites|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Pharma|Health Info by Drug Companies Is Useful|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Pharma|I Gather Health Information From Website|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Pharma|I Gather Health Info From Newsletters|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Pharma|I Rely on my Doctor to Guide Me on Medical/Health Matters|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Shopping|Look For Organic/Natural in Health/Beauty Products|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Print Media|Magazines|Read Health Last 6 Month|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Print Media|Magazines|Read Men's Health Last 6 Month|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Medicine/Drugs/Ailments|Cold/Allergy/Sinus Remedy-Seltzer+ Night Tm Cold|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Medicine/Drugs/Ailments|FirstAid Band/Antibiotic Rem-Powder

Page 12: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Medicine/Drugs/Ailments|FirstAid Band/Antibiotic Rem-Betadine|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Medicine/Drugs/Ailments|Pain Relieving Rubs/Liquids/Wraps-Tiger Balm|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Medicine/Drugs/Ailments|Wear Contact Lenses-Extended Wear|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Medicine/Drugs/Ailments|Vitamin/Mineral-Use B Complex With C (Stress)|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Medicine/Drugs/Ailments|Vitamin/Mineral Brand-Use One-A-Day 50+|AdAdvisor Audiences Powered byNeustar|AdAdvisor Consumer Audiences|Healthcare Products|Medicine/Drugs/Ailments|Headache/Pain Reliever-Use Advil Pm|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Medicine/Drugs/Ailments|Heartburn/Indigestion Aids-Zantac 150|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Medicine/Drugs/Ailments|Suffered Acne Lst 12M|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Medicine/Drugs/Ailments|Vitamin/Mineral Brand-Use-Emergen-C|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Demographics|Occupation|Occupation: Professional- Healthcare Practice, Technical|AdAdvisor Audiences Powered by Neustar|AdAdvisor Political Audiences|Outlook|Household Has Health Insurance|AdAdvisor Audiences Powered by Neustar|AdAdvisor Political Audiences|Outlook|Household has Health Insurance through workNielsen TV - Exposure to Advertisements - Medicare Health Reform Helpline Referral Services - All ViewersNielsen TV - Exposure to Advertisements - United Healthcare - All ViewersHealth & BeautyHealthHealthy & FitMedical & Health Services Decision MakersMedical & Health ServicesHealth ProfessionalGynecology & Women's HealthHealthcare & Health ServicesAlternate Health ProductsHealth & Personal careHealth & Personal CareHealthy LivingHealth & FitnessHealthcareHealthyHealth GenerationHealth ProfessionalsHealthHealth ProfessionalsHealthSports & Healthy LivingHealth EnthusiastHealth Care EmployeeHealth & FitnessHealth & Beauty ShoppersHealth & FitnessHealth & BeautyGroup 80: Health ServicesDataline - Magazine Subscribers - Adult HealthDataline - Magazine Subscribers - Children's Health

Page 13: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Dataline - Magazine Subscribers - Health and FitnessDataline - Intending to Purchase - Health and Wellness ProductsDataline - Intending to Purchase - Health ProductsDataline - Intending to Purchase - Healthy Food ProductsDataline - Buyers - Health and Beauty BuyersDataline - Buyers - Health Product BuyersDataline - Donors - Health DonorsSirdata - Interest - Food & Drink - Healthy FoodNielsen FMCG UK - BrandProduct - Health - Cotton Wool - Buds, Private LabelNielsen FMCG UK - BrandProduct - Health - Health Supplements - Combinations, Capsules/Tablets, Private LabelNielsen FMCG UK - BrandProduct - Health - Vitamin Supplements - Capsules/Tablets, Private LabelNielsen FMCG UK - Sub Category - Health Aids - Cold/Flu Remedies - Capsules/Lozenges/Strips/TabletsNielsen FMCG UK - Sub Category - Health Aids - Cold/Flu Remedies - Granules/Powder, Single DoseNielsen FMCG UK - Sub Category - Health Aids - Allergy/Hayfever Remedies - Capsules/Lozenges/Strips/TabletPublisher Data Exchange - From Whotoo - Functional Area - Medical and Health ServicesPublisher Data Exchange - From Whotoo - Industry - Healthcare and Health ServicesPublisher Data Exchange - From Whotoo - Functional Area - Medical and Health Services - DentalPublisher Data Exchange - From Whotoo - Functional Area - Medical and Health Services - Health ProfessionalPublisher Data Exchange - From Whotoo - Functional Area - Medical and Health Services - NursePublisher Data Exchange - From Whotoo - Functional Area - Medical and Health Services - PharmacistsPublisher Data Exchange - From Whotoo - Functional Area - Medical and Health Services - PhysiciansPublisher Data Exchange - From Whotoo - Industry - Healthcare and Health Services - Dentistry and DentalPublisher Data Exchange - From Whotoo - Industry - Healthcare and Health Services - Hospitals and Specialty ClinicsPublisher Data Exchange - From Whotoo - Industry - Healthcare and Health Services - Nursing and Special Care FacilitiesPublisher Data Exchange - From Whotoo - Industry - Healthcare and Health Services - Offices and ClinicsPublisher Data Exchange - From Whotoo - Industry - Healthcare and Health Services - PharmaceuticalsNielsen FMCG UK - Sub Category - Health Aids - Animal Derived Health Spplmnts, Capsules/TabletsNielsen FMCG UK - Sub Category - Health Aids - Antacids Capsules/Lozenges/TabletsNielsen FMCG UK - Sub Category - Health Aids - Cough Remedies Liquid, Multi DoseNielsen FMCG UK - Sub Category - Health Aids - Health Suppl, Combinations, Capsules/TabletsNielsen FMCG UK - Sub Category - Health Aids - Muscular Pain Relief, Cream/Gel/Liquid Ext UseNielsen FMCG UK - Sub Category - Health Aids - Sore Throat Remedies Lozenges/Strips/TabletsNielsen FMCG UK - Sub Category - Health Aids - Sun Protection, Cream/Gel/LiquidNielsen FMCG UK - Sub Category - Health Aids - Vitamin Supplements, Capsules/TabletsTech Targets - From WhoToo - Decision Makers - Medical and Health Services Decision MakersBranded Data - USA - US Experian - Demographics - Occupation - Professional: Legal / Education and Health PractitionersBranded Data - Global DataXpand - Interest - Health and Personal Care - WellnessBranded Data - Global DataXpand - Interest - Health and Personal Care - Women's HealthBranded Data - Global DataXpand - Interest - Healthy LivingBranded Data - Global DataXpand - Interest - Healthy Living - FitnessBranded Data - Global DataXpand - Interest - Healthy Living - Nutrition and DietsBranded Data - Global DataXpand - US Hispanics - Interest - Health and personal Care

|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Education|Recent Graduates|All Graduates Major in Health Science

Page 14: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Entertainment|Books|Books Genre Purchased:Health/ Fitness in the Last 12 Months|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Vitamins/Minerals|Vitamin/Mineral Brand-Use Most- One-A-Day 50+ Advantage|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Vitamins/Minerals|Vitamin/Mineral-Form Use Also-Caplets/ Tablets|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Vitamins/Minerals|Vitamin/Mineral-Form Use Also-Capsules|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Vitamins/Minerals|Vitamin/Mineral-Form Use Also-Chewable Tablets|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Vitamins/Minerals|Vitamin/Mineral-Form Use Also-Gummy|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Vitamins/Minerals|Vitamin/Mineral-Form Use Also-Softgels|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Vitamins/Minerals|Vitamin/Mineral-Form Use Most-Caplets/ Tablets|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Vitamins/Minerals|Vitamin/Mineral-Form Use Most-Capsules|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Vitamins/Minerals|Vitamin/Mineral-Form Use Most-Chewable Tablets|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Vitamins/Minerals|Vitamin/Mineral-Form Use Most-Gummy|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Healthcare Products|Vitamins/Minerals|Vitamin/Mineral-Form Use Most-Softgels|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Believe That Vitamin/Nutrients Make Difference|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Easy To Prepare Foods Are My Favorite|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Health Claims On Packaging Influence Me To Buy|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|I Enjoy Eating Foreign Foods|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|I Make an Effort To Buy Locally Grown Food|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|I Prefer Foods Without Artificial Additives|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|I Try To Eat Healthy Food/Balanced Diet|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Incorporate Probiotics Into Diet Regularly|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Health and Diet|Worth Paying More For Brand Prescription Medciations|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Lifestyle Statements|Shopping|Shopped OtherHealth/ Medical Items Online|AdAdvisor Audiences Powered by Neustar|AdAdvisor Consumer Audiences|Wearables|Used Hlth Monit Devc Lst 12M:Wearable Fitness Health Tracker|AdAdvisor Audiences Powered by Neustar|AdAdvisor Custom Mobile Location Audiences|NCAA Basketball Stadiums|Health and Physical Education Arena|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Enthusiast|Health and Diet|Men's health|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Enthusiast|Health and Diet|Pizza Lovers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Enthusiast|Health and Diet|Women's health|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|In-Market|Health and Diet|Likely In-Market for Meal Kit|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Industry|Healthcare|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Job Function|Healthcare Workers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Beauty Buffs|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Commute: <5 Miles|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Commute: 10-15 Miles|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Commute: 15+ Miles|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Commute: 5-10 Miles|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Eye Care Retail Shoppers|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Health Nut|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Healthy Eaters|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Miles Driven Annually - 10K to 14K miles|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Miles Driven Annually - 15 to 19K miles|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Miles Driven Annually - 5K to 9K miles|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Miles Driven Annually - Greater than 20K miles|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Miles Driven Annually - Less than 5K miles|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|New Year's Resolution - Weight Loss Healthy Living

Page 15: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Recent Gym Visit - Anytime Fitness|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Recent Gym Visit - Curves|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Recent Gym Visit - Gold's Gym|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Recent Gym Visit - Planet Fitness|AdAdvisor Audiences Powered by Neustar|AdAdvisor Mobile Location Audiences|Lifestyle|Health and Diet|Recent Gym Visit - YMCA|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Acupuncture|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Acute Care|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Addiction Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Addiction Psychiatry|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Adolescent Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Advanced Heart Failure and Transplant Cardiology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Aerospace Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Alcohol & Drug Abuse|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Allergy|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Allergy & Immunology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Ambulance/Patient Transport|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Anatomic and Clinical Pathology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Anesthesiology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Assisted Living Facilities|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Audiology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Behavioral Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Blood Banking|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Cardiology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Cardiovascular Disease|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Case Manager/Care Coordinator|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Child & Adolescent Psychiatry|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Child & Adolescent Psychology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Chiropractic|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Clinic|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Clinical Cardiac Electrophysiology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Clinical Genetics|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Clinical Neurophysiology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Counseling|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Critical Care Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Cytopathology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Dentistry|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Dermatology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Dermatopathology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Diabetology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Diagnostic Roentgenology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Dietician|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Durable Medical Equipment|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Emergency Medical Technician|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Emergency Medicine

Page 16: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Endocrinology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Endodontics|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Extended Care Facility|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Family Practice|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Forensic Pathology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Forensic Psychiatry|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Gastroenterology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|General Practice|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|General Preventative Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Genetics|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Geriatric Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Geriatric Psychiatry|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Gerontology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Gynecologic Oncology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Gynecology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Hematology - General|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Hematology Oncology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Hepatology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Home Health Care|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Hospice and Palliative Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Hospital|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Hospitalist|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Infectious Disease|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Intern / Resident|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Internal Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Interventional Cardiology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Laboratory|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Legal Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Marriage Family Counselor|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Massage Therapy|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Maternal & Fetal Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Maternity Management|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Medical Administration|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Medical Oncology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Medical Toxicology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Mental Health Services|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Neonatal-Perinatal Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Neonatology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Nephrology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Neuro Psychiatry|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Neuro-Psychology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Neurodevelopmental Disabilities|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Neurology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Neuromuscular

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|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Neurophysiology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Neuroradiology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Nuclear Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Nuclear Radiology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Nurse Practitioner|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Nursing - Adult|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Nursing - Advanced|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Nursing - Anesthetist|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Nursing - Assistant|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Nursing - Family|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Nursing - General|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Nursing - Midwife|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Nursing - Psychiatric|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Nursing - Skilled|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Nursing Home|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Nutrition|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Obstetrics|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Obstetrics & Gynecology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Occupational Health|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Occupational Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Occupational Therapy|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Ophthalmology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Optician|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Optometry|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Orthodontics|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Orthopedics|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Orthotics and Prosthetics|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Osteopathy|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Other|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Otolaryngology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Otology/Neurotology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pain Management|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pathology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Allergy & Immunology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Anesthesiology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Cardiology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Critical Care Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Dentistry|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Dermatology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Development|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Emergency Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Endocrinology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Gastroenterology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Hematology/Oncology

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|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Infectious Disease|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Nephrology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Neurology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Nutrition|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Ophthalmology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Otolaryngology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Pulmonology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Radiology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Rehabilitation Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Rheumatology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Sports Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatric Urology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pediatrics|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Periodontics|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pharmacology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Physical Medicine & Rehabilitation|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Physical Therapy|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Physicians Assistant|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Podiatry|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Preventive Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Primary CarePhysician|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Psychiatric Hospital|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Psychiatry|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Psychoanalysis|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Psychology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Psychosomatic Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Psychotherapy|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Public Health|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Public Health & General Preventive Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Pulmonary Disease|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Radiology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Radiology - Diagnostic|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Radiology - Oncology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Registered Nurse|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Rehab Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Reproductive Endocrinology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Respiratory Therapy|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Rheumatology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Sleep Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Social Worker|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Speech Therapy|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Spinal Cord Injury Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Sports Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Cardiothoracic

Page 19: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Cardiovascular|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Critical Care|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Foot and Ankle|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - General|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Hand|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Neurological|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Oncology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Oral/Maxillofacial|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Orthopaedic|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Pediatric|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Pediatric Orthopedic|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Plastic|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Thoracic|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Transplant|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Traumatic|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Vascular|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Vascular/Thoracic|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgical Assistant|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Therapeutic Roentgenology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Ultrasound|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Undersea & Hyperbaric Medicine|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Unspecified|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Urgent Care|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Urology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Vascular & Interventional Radiology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Vascular Neurology|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Womens Services|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Wound Care|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|X-Ray and Radium Physics|AdAdvisor Audiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|DoctorSpecialty|Rehabilitation Hospital|AdAdvisor Audiences Powered by Neustar|Household Occupations|Household Member Occupation Group|Professional:Legal/Education and Health Practice|AdAdvisor Audiences Powered by Neustar|Household Occupations|Household Member Occupation|Health Services|AdAdvisor Audiences Powered byNeustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Naturopath|AdAdvisor Audiences Poweredby Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Surgery - Colon & Rectal|AdAdvisor Audiences Poweredby Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Veterinary Medicine|AdAdvisorAudiences Powered by Neustar|Healthlink Dimensions Data Powered by Neustar|Doctor Specialty|Neurorehab|TailTarget|GLOBAL|Interest|Health (EN), Salud (ES), Saude (PT)180byTWO > ABM > Web > Companies > A-F > Cardinal Health180byTWO > ABM > Web > Companies > A-F > Community Health Systems180byTWO > ABM > Web > Companies > A-F > Davita Healthcare Partners180byTWO > ABM > Web > Companies > G-L > Genisis Healthcare180byTWO > ABM > Web > Companies > G-L > IMS Health180byTWO > ABM > Web > Companies > G-L > Kindred Healthcare180byTwo > B2B > Web > Decision Makers > Medical & Health

Page 20: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

180byTwo > B2B > Web > Functional Area > Medical > Health Care Professionals180byTwo > B2B > Web > Industry > 1: SIC CODES > (80) Health Services180byTwo > B2B > Web > Industry > Healthcare & Health Services180byTwo > B2B > Web > Interest > Business > Health & Lifestyle Content Downloaded180byTwo > B2B > Web > Manufacturing > Industries > Healthcare180byTwo > B2B > Web > Professional Groups > Healthcare180byTwo > B2C > Web > Demographic > Finances > Charitable Donors > Health Causes180byTwo > B2C > Web > Interest > Health & Fitness180byTwo > B2C > Web > Interest > Health & Fitness > Exercise180byTwo > B2C > Web > Interest > Health & Fitness > Healthy Living180byTwo > B2C > Web > Interest > Health & Fitness > Men's180byTwo > B2C > Web > Interest > Health & Fitness > Nutrition180byTwo > B2C > Web > Interest > Health & Fitness > Nutrition > Vegetarian180byTwo > B2C > Web > Lifestyles > Healthy & Fit180byTwo > LOCi Mobile Audiences > Lifestyle > Gym And Fitness Centers > Youfit Health Clubs180byTwo > LOCi Mobile Audiences > Retail > Health Conscious Shoppers > GNC180byTwo > LOCi Mobile Audiences > Retail > Health Conscious Shoppers > The Vitamin Shoppe180byTwo > LOCi Mobile Audiences > Retail > Health Conscious Shoppers > Vitamin World180byTWO > Mobile > B2B > Industry > Healthcare180byTWO > Mobile > B2B > Manufacturing > Industries > Healthcare180byTWO > Mobile > B2C > Interests > Health & Fitness180byTWO > Mobile > B2C > Interests > Healthy LivingAbout to Buy - Food & Drink - Health Foods & VitaminsACA Health Insurance Purchasers: LikelyACA Health Insurance Purchasers: UnlikelyAcxiom Charities and Causes > Likely Contribution > Health OrganizationsAcxiom CPG > Health & Personal Care > Contact Lens Brand > Ciba O2 Optix > LikelyAcxiom CPG > Health & Personal Care > Contact Lens Brand > Other Ciba Contact Lens > LikelyAcxiom CPG > Health & Personal Care > Contact Lens Brand > Other Contact Lens Brands > LikelyAcxiom CPG > Health & Personal Care > Contact Lens Brand > Use Bausch & Lomb Contacts > LikelyAcxiom CPG > Health & Personal Care > Contact Lens Solution Brand > Opti-Free Express Contact Lens Solution > LikelyAcxiom CPG > Health & Personal Care > Contact Lens Solution Brand > Opti-Free Replenish Contact Lens Solution > LikelyAcxiom CPG > Health & Personal Care > Glasses, Contact Lenses and Sunglass Type > Bi-Focals > LikelyAcxiom CPG > Health & Personal Care > Glasses, Contact Lenses and Sunglass Type > Rgp/Hard Contact Lenses > LikelyAcxiom CPG > Health & Personal Care > Glasses, Contact Lenses and Sunglass Type > Soft Contact Lenses > LikelyAcxiom CPG > Health & Personal Care > Glasses, Contact Lenses and Sunglass Type > Tinted/Colored Contact Lenses > LikelyAcxiom CPG > Health & Personal Care > Glasses, Contact Lenses and Sunglass Type > Transition Lenses > LikelyAcxiom CPG > Health & Personal Care > Likely Deodorant/Antiperspirant Brand > Arm & Hammer Stick/Solid (Financial)Acxiom CPG > Health & Personal Care > Likely Deodorant/Antiperspirant Brand > Arrid Extra Dry Clear GelAcxiom CPG > Health & Personal Care > Likely Deodorant/Antiperspirant Brand > Axe BodysprayAcxiom CPG > Health & Personal Care > Likely Diet Choice > Buy Food Labeled as Gluten-FreeAcxiom CPG > Health & Personal Care > Likely Diet Choice > High FiberAcxiom CPG > Health & Personal Care > Likely Diet Choice > High ProteinAcxiom CPG > Health & Personal Care > Likely Diet Choice > Lactose-Free

Page 21: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Acxiom CPG > Health & Personal Care > Likely Diet Choice > Low-CarbAcxiom CPG > Health & Personal Care > Likely Diet Choice > Low-CholesterolAcxiom CPG > Health & Personal Care > Likely Diet Choice > Low-FatAcxiom CPG > Health & Personal Care > Likely Diet Choice > Low-SodiumAcxiom CPG > Health & Personal Care > Likely Diet Choice > Natural or Organic FoodAcxiom CPG > Health & Personal Care > Likely Diet Choice > Other Diet ControlAcxiom CPG > Health & Personal Care > Likely Diet Choice > Semi-VegetarianAcxiom CPG > Health & Personal Care > Likely Diet Choice > Sugar-FreeAcxiom CPG > Health & Personal Care > Likely Diet Choice > VeganAcxiom CPG > Health & Personal Care > Likely Diet Choice > VegetarianAcxiom CPG > Health & Personal Care > Likely Toothpaste Brand > Colgate 2 in 1Acxiom CPG > Health & Personal Care > Likely Weight Loss Supplement Type > Liquid MealAcxiom CPG > Health & Personal Care > Likely Weight Loss Supplement Type > Powder MealAcxiom CPG > Health & Personal Care > Likely Weight Loss Supplement Type > Tablet MealAcxiom CPG > Health & Personal Care > Likely Weight Management Brand > AlliAcxiom CPG > Health & Personal Care > Likely Weight Management Brand > Atkins DietAcxiom CPG > Health & Personal Care > Likely Weight Management Brand > Doctors Care/DietAcxiom CPG > Health & Personal Care > Likely Weight Management Brand > NutrisystemAcxiom CPG > Health & Personal Care > Likely Weight Management Brand > South Beach DietAcxiom CPG > Health & Personal Care > Likely Weight Management Brand > Weight WatchersAcxiom CPG > Pets > Likely Dry Cat Food Brand > Iams Healthy naturalsAcxiom Demographic > Attitude and Behavior Propensities > Health EnthusiastsAcxiom Health and Fitness > Branded Prescription Remedy > Arthritis/Osteoarthritis In Last 12 Months > LikelyAcxiom Health and Fitness > Branded Prescription Remedy > Arthritis/Rheumatoid Arthritis In last 12 months > LikelyAcxiom Health and Fitness > Condition > Arthritis/Osteoarthritis In Last 12 Months > LikelyAcxiom Health and Fitness > Condition > Arthritis/Rheumatoid Arthritis In last 12 months > LikelyAcxiom Health and Fitness > Generic Prescription Remedy > Arthritis/Osteoarthritis In Last 12 Months > LikelyAcxiom Health and Fitness > Generic Prescription Remedy > Arthritis/Rheumatoid Arthritis In Last 12 Months > LikelyAcxiom Health and Fitness > Home/Herbal Remedy > Arthritis/Osteoarthritis In Last 12 Months > LikelyAcxiom Health and Fitness > Likely Food Selection Reason > Lactose IntoleranceAcxiom Health and Fitness > Likely Food Selection Reason > Maintain WeightAcxiom Health and Fitness > Likely Food Selection Reason > Other Reason for Diet Control/Eating HabitAcxiom Health and Fitness > Likely Food Selection Reason > Salt RestrictionAcxiom Health and Fitness > Likely Food Selection Reason > Weight LossAcxiom Health and Fitness > Likely Health Interest > Brand Name Medicine Propensity Score - 01Acxiom Health and Fitness > Likely Health Interest > Brand Name Medicine Propensity Score - 02Acxiom Health and Fitness > Likely Health Interest > Brand Name Medicine Propensity Score - 03Acxiom Health and Fitness > Likely Health Interest > Brand Name Medicine Propensity Score - 04Acxiom Health and Fitness > Likely Health Interest > Brand Name Medicine Propensity Score - 05Acxiom Health and Fitness > Likely Health Interest > Brand Name Medicine Propensity Score - 06Acxiom Health and Fitness > Likely Health Interest > Brand Name Medicine Propensity Score - 07Acxiom Health and Fitness > Likely Health Interest > Brand Name Medicine Propensity Score - 08Acxiom Health and Fitness > Likely Health Interest > Brand Name Medicine Propensity Score - 09Acxiom Health and Fitness > Likely Health Interest > Brand Name Medicine Propensity Score - 10

Page 22: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Acxiom Health and Fitness > Likely Health Interest > Health Interest Indicator - Above AverageAcxiom Health and Fitness > Likely Health Interest > Health Interest Indicator - AverageAcxiom Health and Fitness > Likely Health Interest > Health Interest Indicator - Below AverageAcxiom Health and Fitness > Likely Health Interest > Health Interest Indicator - Least LikelyAcxiom Health and Fitness > Likely Health Interest > Health Interest Indicator - Most LikelyAcxiom Health and Fitness > Likely Medical Information > Asked Doctor to Prescribe a Specific DrugAcxiom Health and Fitness > Likely Medical Information > Called a Toll Free Number for Medical InformationAcxiom Health and Fitness > Likely Medical Information > Consulted a PharmacistAcxiom Health and Fitness > Likely Medical Information > Discussed an Ad with a Friend or RelativeAcxiom Health and Fitness > Likely Medical Information > Discussed an Ad with DoctorAcxiom Health and Fitness > Likely Medical Information > Source > Another Website for Medical InformationAcxiom Health and Fitness > Likely Medical Information > Source > Doctors AppointmentAcxiom Health and Fitness > Likely Medical Information > Source > Free SampleAcxiom Health and Fitness > Likely Medical Information > Source > Magazine AdvertisementsAcxiom Health and Fitness > Likely Medical Information > Source > Medical JournalsAcxiom Health and Fitness > Likely Medical Information > Source > Online/Internet SitesAcxiom Health and Fitness > Likely Medical Information > Source > Other AdvertisementsAcxiom Health and Fitness > Likely Medical Information > Source > Pamphlets/BrochuresAcxiom Health and Fitness > Likely Medical Information > Source > Patient Support GroupAcxiom Health and Fitness > Likely Medical Information > Source > Pharmaceutical CompanyAcxiom Health and Fitness > Likely Medical Information > Source > Product or Drug WebsiteAcxiom Health and Fitness > Likely Nutritional Supplements Taken Last 6 Months > Beta CaroteneAcxiom Health and Fitness > Likely Nutritional Supplements Taken Last 6 Months > EchinaceaAcxiom Health and Fitness > Likely Nutritional Supplements Taken Last 6 Months > Folic AcidAcxiom Health and Fitness > Likely Nutritional Supplements Taken Last 6 Months > Garlic SupplementsAcxiom Health and Fitness > Likely Nutritional Supplements Taken Last 6 Months > Gingko BilobaAcxiom Health and Fitness > Likely Nutritional Supplements Taken Last 6 Months > GinsengAcxiom Health and Fitness > Likely Nutritional Supplements Taken Last 6 Months > GlucosamineAcxiom Health and Fitness > Likely Nutritional Supplements Taken Last 6 Months > IronAcxiom Health and Fitness > Likely Nutritional Supplements Taken Last 6 Months > Multiple Formula with IronAcxiom Health and Fitness > Likely Nutritional Supplements Taken Last 6 Months > Multiple Formula with MineralsAcxiom Health and Fitness > Likely Nutritional Supplements Taken Last 6 Months > Other Type of SupplementAcxiom Health and Fitness > Likely Nutritional Supplements Taken Last 6 Months > St John's WortAcxiom Health and Fitness > Likely Nutritional Supplements Taken Last 6 Months > Stress FormulaAcxiom Health and Fitness > Likely Nutritional Supplements Taken Last 6 Months > ZincAcxiom Health and Fitness > Likely Prescription Purchase Channel > Internet/OnlineAcxiom Health and Fitness > Likely Prescription Purchase Channel > Other MeansAcxiom Health and Fitness > Likely Prescription Purchase Channel > Refilled a Prescription through any channelAcxiom Health and Fitness > Likely Prescription Purchase Channel > SupermarketAcxiom Health and Fitness > Likely Vitamins Taken Last 6 Months > Antioxidant VitaminsAcxiom Health and Fitness > Likely Vitamins Taken Last 6 Months > Calcium SupplementsAcxiom Health and Fitness > Likely Vitamins Taken Last 6 Months > Vitamin AAcxiom Health and Fitness > Likely Vitamins Taken Last 6 Months > Vitamin B ComplexAcxiom Health and Fitness > Likely Vitamins Taken Last 6 Months > Vitamin B Complex with Vitamin C

Page 23: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Acxiom Health and Fitness > Likely Vitamins Taken Last 6 Months > Vitamin B12Acxiom Health and Fitness > Likely Vitamins Taken Last 6 Months > Vitamin B6Acxiom Health and Fitness > Likely Vitamins Taken Last 6 Months > Vitamin CAcxiom Health and Fitness > Likely Vitamins Taken Last 6 Months > Vitamin DAcxiom Health and Fitness > Likely Vitamins Taken Last 6 Months > Vitamin EAcxiom Health and Fitness > Nonprescription Remedy > Arthritis/Rheumatoid Arthritis in Last 12 Months > LikelyAcxiom Insurance > Health Insurance > Likely to Have > SupplementalAcxiom Internet of Things > Wearables > Interested in wearable devices to track health/fitness activitiesAcxiom Internet of Things > Wearables > Using a wearable device to track health/fitness activitiesAcxiom Media > Likely Newspaper > Sunday/Weekend Read > HealthAcxiom Media > Likely Newspaper > Weekday Read > HealthAcxiom Retail > Health and Beauty - SC > A purchase has occurred within the last 24 months.Acxiom Retail > Shopping Channel > Likely Mail/Phone > Other Health/Medical SuppliesAcxiom Retail > Shopping Channel > Likely Online > Other Health/Medical SuppliesAcxiom UK > Retail > CPG > Healthy EatersAdditional Private Health InsuranceAllied Health ProfessorsApps Owned by Genre > Health & FitnessAU > @Roy Morgan > ! Helix Personas 2014 > 200 Metrotechs > 202 Healthy, Wealthy and WiseAudience Elements APAC > AU > Employment > Individual > Occupation: Care/Health WorkerAudience Elements APAC > AU > Insurance > Private Health > Has: YesAudience Elements APAC > AU > Lifestyle & Interests > Magazines > HealthAudience Elements APAC > AU > Lifestyle & Interests > Topic > Health / DietAudience Elements AU > FMCG > Beauty and Healthcare > Beauty > AllAudience Elements AU > FMCG > Beauty and Healthcare > Beauty > Body CareAudience Elements AU > FMCG > Beauty and Healthcare > Beauty > Cosmetics And FragrancesAudience Elements AU > FMCG > Beauty and Healthcare > Beauty > Hair CareAudience Elements AU > FMCG > Beauty and Healthcare > Beauty > Skin CareAudience Elements AU > FMCG > Beauty and Healthcare > Healthcare > AllAudience Elements AU > FMCG > Beauty and Healthcare > Healthcare > Personal Care And HygieneAudience Elements AU > FMCG > Beauty and Healthcare > Healthcare > Pharmaceutical ProductsAudience Now by Fluent > Health > Addiction ServicesAudience Now by Fluent > Health > Trouble WalkingAudience Now by Fluent > Health > Visit Doctor Normal AmountAudience Now by Fluent > Health > Visit Doctor OftenAudience Now by Fluent> Health > Memory LossB2B Intent: Health InsuranceB2B Intent: Health TechB2B Interest > HealthCare ProfessionalsBeauty - Beauty-Diet- Health & Fitness-GymBeauty, Health & Grocery ShoppersBeauty, Health & Grocery ShoppersBeauty, Health & Grocery ShoppersBeauty, Health & Grocery Shoppers

Page 24: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Beauty, Health & Grocery ShoppersBeauty, Health & Grocery ShoppersBeauty, Health & Grocery ShoppersBeauty, Health & Grocery ShoppersBeauty, Health & PharmacyBeauty, Health and Grocery ShoppersBook Genre Preference: Medical & HealthBranded Data - Australia, NZ, Asia Pacific - APAC Skimlinks - About to Buy - Food and Drink - Health Foods and VitaminsBranded Data - Australia, NZ, Asia Pacific - APAC Skimlinks - Shopper Profiles - Healthy Eating FashionistasBranded Data - Australia, NZ, Asia Pacific - APAC Skimlinks - Shopper Profiles - Healthy LivingBranded Data - Australia, NZ, Asia Pacific - APAC Skimlinks - Wants to Buy - Food and Drink - Health Foods and VitaminsBranded Data - Australia, NZ, Asia Pacific - AU Hitwise Inspired - Personas - Health and Beauty Buyer PersonaBranded Data - Australia, NZ, Asia Pacific - AU Hitwise Inspired - Personas - Health and Wellbeing Enthusiast PersonaBranded Data - Australia, NZ, Asia Pacific - AU RDA Research - Emma - Medium Range - Attitudes, Interests and Opinions - Health: I Do Not Think Obesity Is A Major Issue in AustraliaBranded Data - Australia, NZ, Asia Pacific - AU RDA Research - Household Economics - High Spend / Expenditure on Accident and Health InsuranceBranded Data - Australia, NZ, Asia Pacific - AU RDA Research - Household Economics - High Spend / Expenditure on Gym and Health Club FeesBranded Data - Australia, NZ, Asia Pacific - AU RDA Research - Household Economics - High Spend / Expenditure on Total Medical Care and Health ExpensesBranded Data - Australia, NZ, Asia Pacific - AU RDA Research - Household Economics - Medium Level of Spend / Expenditure on Accident and Health InsuranceBranded Data - Australia, NZ, Asia Pacific - AU RDA Research - Household Economics - Medium Level of Spend / Expenditure on Total Health and BeautyBranded Data - Australia, NZ, Asia Pacific - AU RDA Research - Household Economics - Medium Level of Spend / Expenditure on Total Medical Care and Health ExpensesBranded Data - Australia, NZ, Asia Pacific - AU RDA Research - RDA Donor Segments - High Range - Likely to Donate to Mental Health Cause / CharitiesBranded Data - Australia, NZ, Asia Pacific - AU RDA Research - RDA Donor Segments - Medium Range - Likely to Donate to Mental Health Cause / CharitiesBranded Data - Australia, NZ, Asia Pacific - ID Roy Morgan - Helix Personas - 200 Metrotechs - 202 Healthy, Wealthy and WiseBranded Data - Australia, NZ, Asia Pacific - NZ Experian - Occupation - Industry - Health care and social assistanceBranded Data - Europe - AT OmniDIGITAL by MeritDirect - Industry - Healthcare / MedicalBranded Data - Europe - CH OmniDIGITAL by MeritDirect - Industry - Healthcare / MedicalBranded Data - Europe - DE Kantar Media TGI - Sport - Visited Leisure Centres / Gyms and Health Clubs In The Last 12 MonthsBranded Data - Europe - DE Schober - B2B - Industry - Doctors, Healthcare and Social ServicesBranded Data - Europe - GFK - DE GFK - FMS - Insurance - Health Insurance - Private Full-Coverage Health Insurance - High DemandBranded Data - Europe - GFK - DE GFK - FMS - Insurance - Health Insurance - Private Full-Coverage Health Insurance - Low DemandBranded Data - Europe - GFK - DE GFK - FMS - Insurance - Health Insurance - Private Full-Coverage Health Insurance - Medium DemandBranded Data - Europe - GFK - DE GFK - FMS - Insurance - Health Insurance - Private Supplementary Health Insurance - High DemandBranded Data - Europe - GFK - DE GFK - FMS - Insurance - Health Insurance - Private Supplementary Health Insurance - Low DemandBranded Data - Europe - GFK - DE GFK - FMS - Insurance - Health Insurance - Private Supplementary Health Insurance - Medium DemandBranded Data - Europe - GFK - DE GFK - Purchasing Power - Retail - Health and Personal Care - HighBranded Data - Europe - GFK - DE GFK - Purchasing Power - Retail - Health and Personal Care - LowBranded Data - Europe - GFK - DE GFK - Purchasing Power - Retail - Health and Personal Care - MediumBranded Data - Europe - GFK - DE GFK - Regional Consumer Styles - Family, Health And Security-Oriented - HighBranded Data - Europe - GFK - DE GFK - Regional Consumer Styles - Family, Health And Security-Oriented - LowBranded Data - Europe - GFK - DE GFK - Regional Consumer Styles - Family, Health And Security-Oriented - MediumBranded Data - Europe - GFK - DK GFK - Purchasing Power - Retail - Health and Personal Care - HighBranded Data - Europe - GFK - DK GFK - Purchasing Power - Retail - Health and Personal Care - LowBranded Data - Europe - GFK - DK GFK - Purchasing Power - Retail - Health and Personal Care - MediumBranded Data - Europe - GFK - ES GFK - Purchasing Power - Retail - Health and Personal Care - High

Page 25: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Branded Data - Europe - GFK - ES GFK - Purchasing Power - Retail - Health and Personal Care - LowBranded Data - Europe - GFK - ES GFK - Purchasing Power - Retail - Health and Personal Care - MediumBranded Data - Europe - GFK - NL GFK - Purchasing Power - Retail - Health and Personal Care - HighBranded Data - Europe - GFK - NL GFK - Purchasing Power - Retail - Health and Personal Care - LowBranded Data - Europe - GFK - NL GFK - Purchasing Power - Retail - Health and Personal Care - MediumBranded Data - Europe - GFK - SE GFK - Purchasing Power - Retail - Health and Personal Care - HighBranded Data - Europe - GFK - SE GFK - Purchasing Power - Retail - Health and Personal Care - LowBranded Data - Europe - GFK - SE GFK - Purchasing Power - Retail - Health and Personal Care - MediumBranded Data - Europe - PL ACCORP - Interest - Healthy LifestyleBranded Data - Europe - PL Data Exchanger - Interests - HealthBranded Data - Europe - PL Data Exchanger - Interests - Health - General - HealthBranded Data - Europe - PL Data Exchanger - Interests - Health - Health ServiceBranded Data - Europe - PL Data Exchanger - Interests - Health - Healthy LifestyleBranded Data - Europe - PL Data Exchanger - Interests - Insurance - Health InsuranceBranded Data - Europe - RU Aidata - HealthBranded Data - Europe - RU Aidata - Health - Health TopicsBranded Data - Europe - RU Aidata - Health - Health Topics - AllergyBranded Data - Europe - RU Aidata - Health - Health Topics - Women's HealthBranded Data - Europe - RU Aidata - Sports and Recreation - Supporters of A Healthy LifestyleBranded Data - Europe - RU Amber Data - Health - DermatologyBranded Data - Europe - RU Amber Data - Health - PregnancyBranded Data - Europe - TR ReklamStore - B2B - Industry - Healthcare and Health ServicesBranded Data - Europe - TR ReklamStore - Intent - Shopping - Health and BeautyBranded Data - Europe - TR ReklamStore - Interest - Family - Healthy LivingBranded Data - Europe - UK Kantar TGI - Insurance - Have Private Health InsuranceBranded Data - Europe - UK Transactis - Purchase Category - Reach - Healthy Food BuyersBranded Data - Europe - UK YouGov - Media - Magazine Types Read - Health - FitnessBranded Data - Global DataXpand - Interest - B2B - Industry - HealthcareBranded Data - Global DataXpand - Interest - CPG - Health and BeautyBranded Data - Global DataXpand - Interest - CPG - Health and Beauty - Bath ProductsBranded Data - Global DataXpand - Interest - CPG - Health and Beauty - CosmeticsBranded Data - Global DataXpand - Interest - CPG - Health and Beauty - Fragrances / PerfumesBranded Data - Global DataXpand - Interest - CPG - Health and Beauty - Hair CareBranded Data - Global DataXpand - Interest - CPG - Health and Beauty - MakeupBranded Data - Global DataXpand - Interest - CPG - Health and Beauty - PharmaBranded Data - Global DataXpand - Interest - CPG - Health and Beauty - Skin CareBranded Data - Global Gourmet Ads Data - Interest - Health - Dieting and Weight LossBranded Data - Global Gourmet Ads Data - Interest - Health and Medical - Health Conditions - CholesterolBranded Data - Global Gourmet Ads Data - Interest - Health and Medical - Health Conditions - DiabetesBranded Data - Global Gourmet Ads Data - Interest - Healthy LifestyleBranded Data - Global ShareThis - Beauty and Fitness - Fitness - Gyms and Health ClubsBranded Data - Global ShareThis - Finance - Insurance - Health InsuranceBranded Data - Global ShareThis - Food and Drink - Cooking and Recipes - Healthy EatingBranded Data - USA - US 33Across - 33Across AudienceID - Health

Page 26: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Branded Data - USA - US 33Across - 33Across AudienceID - Health - AgingBranded Data - USA - US 33Across - 33Across AudienceID - Health - Alternative MedicineBranded Data - USA - US 33Across - 33Across AudienceID - Health - BeautyBranded Data - USA - US 33Across - 33Across AudienceID - Health - Child HealthBranded Data - USA - US 33Across - 33Across AudienceID - Health - EducationBranded Data - USA - US 33Across - 33Across AudienceID - Health - FitnessBranded Data - USA - US 33Across - 33Across AudienceID - Health - Fitness - Advice and GuidesBranded Data - USA - US 33Across - 33Across AudienceID - Health - Healthcare IndustryBranded Data - USA - US 33Across - 33Across AudienceID - Health - InsuranceBranded Data - USA - US 33Across - 33Across AudienceID - Health - Men's HealthBranded Data - USA - US 33Across - 33Across AudienceID - Health - Men's Health - NutritionBranded Data - USA - US 33Across - 33Across AudienceID - Health - Men's Health - ProductsBranded Data - USA - US 33Across - 33Across AudienceID - Health - News and MediaBranded Data - USA - US 33Across - 33Across AudienceID - Health - NutritionBranded Data - USA - US 33Across - 33Across AudienceID - Health - Nutrition - Dietitians and NutritionistsBranded Data - USA - US 33Across - 33Across AudienceID - Health - Nutrition - Infant and ToddlersBranded Data - USA - US 33Across - 33Across AudienceID - Health - Nutrition - News and MediaBranded Data - USA - US 33Across - 33Across AudienceID - Health - Nutrition - Organic FoodBranded Data - USA - US 33Across - 33Across AudienceID - Health - Nutrition - SeniorBranded Data - USA - US 33Across - 33Across AudienceID - Health - Nutrition - Special DietsBranded Data - USA - US 33Across - 33Across AudienceID - Health - Senior HealthBranded Data - USA - US 33Across - 33Across AudienceID - Health - Weight LossBranded Data - USA - US 33Across - 33Across AudienceID - Health - Women's HealthBranded Data - USA - US 33Across - 33Across AudienceID - Health - Women's Health - NutritionBranded Data - USA - US 33Across - 33Across AudienceID - Health - Women's Health - ProductsBranded Data - USA - US 33Across - 33Across AudienceID - Personal Care - Health and WellnessBranded Data - USA - US 33Across - 33Across AudienceID - Personal Care - HealthcareBranded Data - USA - US 33Across - 33Across AudienceID - Personal Care - Healthy LivingBranded Data - USA - US 33Across - 33Across AudienceID - Personal Care - Men's Health and FitnessBranded Data - USA - US 33Across - 33Across AudienceID - Personal Care - Women's Health and FitnessBranded Data - USA - US ALC - B2B - Demographic - Employment Industry - HealthcareBranded Data - USA - US ALC - B2B - Demographic - Employment Industry - Healthcare - HospitalsBranded Data - USA - US ALC - B2B - Demographic - Employment Industry - Healthcare - Medical Offices and ClinicsBranded Data - USA - US ALC - B2B - Demographic - Employment Industry - Healthcare - Nursing Care Facilities and Home Health CareBranded Data - USA - US ALC - B2B - Demographic - Employment Industry - Insurance - Accident and HealthBranded Data - USA - US ALC - B2B - Demographic - Employment Industry - Medical and Health ServicesBranded Data - USA - US ALC - B2B - Demographic - Employment Industry - Medical and Health Services - Dentists and Dental ProfessionalsBranded Data - USA - US ALC - B2B - Demographic - Employment Industry - Medical and Health Services - Doctors, Physicians and SurgeonsBranded Data - USA - US ALC - B2B - Demographic - Employment Industry - Medical and Health Services - NursesBranded Data - USA - US ALC - B2B - Demographic - Employment Industry - Medical and Health Services - PharmacistsBranded Data - USA - US ALC - Demographic - Affluent - Donors - Health Related CausesBranded Data - USA - US ALC - Demographic - Employment Industry - Allied Health PractitionersBranded Data - USA - US ALC - Lifestyle - Donors - HealthBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - AdvoCare Buyer Propensity

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Branded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Art of Beauty Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Aveda Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - AVON Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Bare Escentuals Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Beachbody Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Beauty Encounter Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Beauty.com Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - BeautyBar Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Birchbox Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Bodybuilding.com Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Clinique Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - DermStore Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Dollar Shave Club Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - doTERRA Intl Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - e.l.f. Cosmetics Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - eSalon Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Estee Lauder Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Fitbit Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - FragranceNet.com Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Gillette Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Harry's Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - KIEHLS Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - labcorp.com Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Lancome Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - M.A.C Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Madison-reed Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Mary Kay Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Nautilus Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - pureformulas Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Puritan's Pride Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Quest Diagnostics Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Sally Beauty Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - Sephora Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - SkinCareRx Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - soul-cycle.com Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - The Body Shop Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - The Honest Company Buyer PropensityBranded Data - USA - US Alliant - Brand Propensities - Health / Beauty and Cosmetics - ULTA Buyer PropensityBranded Data - USA - US Alliant - Health and Wellbeing - Fitness and ExerciseBranded Data - USA - US Alliant - Health and Wellbeing - Health and WellbeingBranded Data - USA - US Alliant - Health and Wellbeing - Health, Wellness and FitnessBranded Data - USA - US Alliant - Health and Wellbeing - Nutraceutical Supplements BuyersBranded Data - USA - US Alliant - Health and Wellbeing - Self-ImprovementBranded Data - USA - US Alliant - Health and Wellbeing - Weight Loss

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Branded Data - USA - US Alliant - Premium Health and Wellbeing - Premium Health and WellbeingBranded Data - USA - US Alliant - Premium Health and Wellbeing - Premium Health, Wellness and FitnessBranded Data - USA - US Alliant - Premium Health and Wellbeing - Premium Self-ImprovementBranded Data - USA - US Alliant - Premium Health and Wellbeing - Premium Weight LossBranded Data - USA - US Alliant - Premium Products and Services Propensities - Premium Health Insurance: PropensityBranded Data - USA - US Alliant - Products and Services Propensities - Health Insurance: PropensityBranded Data - USA - US Alliant - Senior Market - Health Conscious SeniorsBranded Data - USA - US Alliant - Young Professionals - Young Professionals Interested in Fitness, Exercise and HealthBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - Abbott LaboratoriesBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - AetnaBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - AllerganBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - AnthemBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - AramarkBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - Ascension Health AllianceBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - Becton DickinsonBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - CignaBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - Community Health SystemsBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - CVSBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - Danaher CorporationBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - Eli LillyBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - HCA HealthcareBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - Johnson & JohnsonBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - Kaiser Foundation Health PlanBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - Kindred HealthcareBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - Mayo ClinicBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - McKesson CorporationBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - MedtronicBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - MerckBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - NovartisBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - Partners HealthcareBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - PfizerBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - Providence Health and ServicesBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - Rite AidBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - Tenet HealthcareBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - Thermo Fisher ScientificBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - Trinity HealthBranded Data - USA - US Dun & Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - WalgreensBranded Data - USA - US Dun & Bradstreet - B2B CompanyName by Industry (ABM) - Healthcare - LeidosBranded Data - USA - US Dun & Bradstreet - B2B Decision Makers (DM) - Healthcare Decision MakersBranded Data - USA - US Dun & Bradstreet - B2B Industry - HealthcareBranded Data - USA - US Dun & Bradstreet - B2B Industry - Healthcare - Ambulatory ServicesBranded Data - USA - US Dun & Bradstreet - B2B Industry - Healthcare - HospitalsBranded Data - USA - US Dun & Bradstreet - B2B Industry - Healthcare - Nursing and Residential CareBranded Data - USA - US Dun & Bradstreet - B2B Industry - Healthcare - OBGYN

Page 29: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Branded Data - USA - US Dun & Bradstreet - B2B Industry - Healthcare - Offices of DentistsBranded Data - USA - US Dun & Bradstreet - B2B Industry - Healthcare - Offices of PhysiciansBranded Data - USA - US Dun & Bradstreet - B2B Industry - Healthcare - Social AssistanceBranded Data - USA - US Dun & Bradstreet - B2B Industry - Retail Trade - CPG - Health and Personal CareBranded Data - USA - US Dun & Bradstreet - B2B Job Function / Roles - HealthcareBranded Data - USA - US Dun & Bradstreet - B2B Job Function / Roles - Healthcare - DentistsBranded Data - USA - US Dun & Bradstreet - B2B Job Function / Roles - Healthcare - Medical Doctors / General PractitionersBranded Data - USA - US Dun & Bradstreet - B2B Job Function / Roles - Healthcare - NursesBranded Data - USA - US Dun & Bradstreet - B2B Job Function / Roles - Healthcare - SurgeonsBranded Data - USA - US Dun &Bradstreet - B2B Company Name by Industry (ABM) - Healthcare - UnitedhealthBranded Data - USA - US Experian - Business - Standard Industrial Classification (SIC) - Health ServicesBranded Data - USA - US Experian - Interest - Food and Drink - Health or Low Fat CookingBranded Data - USA - US Experian - Interest - Health and FitnessBranded Data - USA - US Experian - Lifestyle and Interests - Donor - Contributes to Health Charities - ExpandedBranded Data - USA - US Experian - Lifestyle and Interests - Donor - Contributes to Health Charities - PrecisionBranded Data - USA - US Experian - Lifestyle and Interests - Health and Diet - Healthy Living - ExpandedBranded Data - USA - US Experian - Lifestyle and Interests - Health and Diet - Healthy Living - PrecisionBranded Data - USA - US Experian - Lifestyle and Interests - Health and Diet - On a Diet - ExpandedBranded Data - USA - US Experian - Lifestyle and Interests - Health and Diet - On a Diet - PrecisionBranded Data - USA - US Experian - Lifestyle and Interests - Health and Diet - Weight Conscious - ExpandedBranded Data - USA - US Experian - Lifestyle and Interests - Health and Diet - Weight Conscious - PrecisionBranded Data - USA - US Experian - Past Purchase - Vitamins / Health Products - Dollars Spent: $1-$30Branded Data - USA - US Experian - Past Purchase - Vitamins / Health Products - Dollars Spent: $219-$9,999Branded Data - USA - US Experian - Past Purchase - Vitamins / Health Products - Dollars Spent: $31-$218Branded Data - USA - US Experian - Past Purchase - Vitamins / Health Products - Number of Purchases: 5-999Branded Data - USA - US Experian - Past Purchase - Vitamins / Health Products - Power BuyerBranded Data - USA - US Experian - Psychographic / Attitudes - Health and Diet Attitudes - Image Leader - ExpandedBranded Data - USA - US Experian - Psychographic / Attitudes - Health and Diet Attitudes - Image Leader - PrecisionBranded Data - USA - US Experian - Psychographic / Attitudes - Health and Well Being - Healthy HolisticsBranded Data - USA - US Experian - Psychographic / Attitudes - Health and Well Being - Image ShapersBranded Data - USA - US Experian - Psychographic / Attitudes - Health and Well Being - InvinciblesBranded Data - USA - US Experian - Psychographic / Attitudes - Health and Well Being - Trusting PatientsBranded Data - USA - US Experian - Psychographic / Attitudes - Health and Well Being - Weight ReformersBranded Data - USA - US Experian - Purchase Predictors - All Channels - Personal HealthBranded Data - USA - US Experian - Purchase Predictors - Brick and Mortar - Personal HealthBranded Data - USA - US Experian - Purchase Predictors - Online - Personal HealthBranded Data - USA - US Kantar MARS - Health Attitudes and Behaviors - Ailing But Willing to Listen to AdviceBranded Data - USA - US Kantar MARS - Health Attitudes and Behaviors - Doctor Led, Value Doctors' OpinionsBranded Data - USA - US Kantar MARS - Health Attitudes and Behaviors - Elite Receptives, Open to Most Healthcare MessagingBranded Data - USA - US Kantar MARS - Health Attitudes and Behaviors - Engaged Yet Neutral on Healthcare AdsBranded Data - USA - US Kantar MARS - Health Attitudes and Behaviors - Frequent Doctor VisitorBranded Data - USA - US Kantar MARS - Health Attitudes and Behaviors - Future Prospects to Experience Poor HealthBranded Data - USA - US Kantar MARS - Health Attitudes and Behaviors - Health Influencer, Informed and Trusted by FriendsBranded Data - USA - US Kantar MARS - Health Attitudes and Behaviors - Healthy Independents, Optimistic Health Outlook

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Branded Data - USA - US Kantar MARS - Health Attitudes and Behaviors - Proactive PatientsBranded Data - USA - US Kantar MARS - Health Attitudes and Behaviors - Value Prescription MedicationsBranded Data - USA - US Kantar MARS - Health Caregivers - Caregiver Role for Loved OneBranded Data - USA - US Kantar MARS - Health Conditions and Treatments - Adult Acne, OTC TreatmentBranded Data - USA - US Kantar MARS - Health Conditions and Treatments - Allergy, Children's, OTC treatmentBranded Data - USA - US Kantar MARS - Health Conditions and Treatments - Allergy, FoodBranded Data - USA - US Kantar MARS - Health Conditions and Treatments - Allergy, PetBranded Data - USA - US Kantar MARS - Health Conditions and Treatments - Allergy, RagweedBranded Data - USA - US Kantar MARS - Health Conditions and Treatments - Menstrual Cramps / PMS, OTC treatmentBranded Data - USA - US Kantar MARS - Health Conditions and Treatments - Pain, OTC TreatmentBranded Data - USA - US Kantar MARS - Health Insurance - No Health InsuranceBranded Data - USA - US Kantar MARS - Health Insurance - Prescription Savings PlanBranded Data - USA - US Kantar MARS - Health Media and Advertising - Go Online after Seeing Healthcare AdsBranded Data - USA - US Kantar MARS - Health Media and Advertising - Interested in Rx after Seeing Healthcare AdsBranded Data - USA - US Kantar MARS - Health Media and Advertising - Take or Refill Rx after Seeing Healthcare AdsBranded Data - USA - US Kantar MARS - Health Media and Advertising - Value Health-Related Websites for Health InformationBranded Data - USA - US Kantar MARS - Health Media and Advertising - Value Online Video for Health InformationBranded Data - USA - US Kantar MARS - Health Media and Advertising - Value Social Media for Health InformationBranded Data - USA - US Kantar MARS - Health Media and Advertising - Value TV for Health InformationBranded Data - USA - US Kantar MARS - Health Shopping Behavior - Purchase Medication OnlineBranded Data - USA - US Kantar MARS - Health Shopping Behavior - Receptive to Rx CouponsBranded Data - USA - US Kantar MARS - Health Tech - App and Wearables Positive OpinionBranded Data - USA - US Kantar MARS - Health Tech - App Willing if RecommendedBranded Data - USA - US Kantar MARS - Health Tech - Use Health AppsBranded Data - USA - US Kantar MARS - Health Tech - Use Internet to Research Condition / Treatment Related ContentBranded Data - USA - US Kantar MARS - Health Tech - Use Internet to Research Health ServicesBranded Data - USA - US Kantar MARS - Health Tech - Use Smartphone for Health Related ActivitiesBranded Data - USA - US Kantar Media MARS - Exercise and Nutrition - Healthy Eating HabitsBranded Data - USA - US Kantar Media MARS - Health Conditions and Treatments - Allergy with OTC treatmentBranded Data - USA - US Kantar Media MARS - Health Conditions and Treatments - Migraine Headache with OTC treatmentBranded Data - USA - US Kantar Media MARS - Health Insurance - Health Insurance Drug PlanBranded Data - USA - US Media Source Solutions - B2B - Major Industry Group 80 - Health ServicesBranded Data - USA - US Media Source Solutions - B2B - Occupation - Health CareBranded Data - USA - US Media Source Solutions - B2B - Occupation - Health ServicesBranded Data - USA - US Media Source Solutions - B2B - Transaction Subcategory 2 - Business Services - HealthcareBranded Data - USA - US Media Source Solutions - B2B - Transaction Subcategory 3 - Business Services - HealthcareBranded Data - USA - US Media Source Solutions - Intent - Transaction Subcategory 2 - Health - WellnessBranded Data - USA - US Media Source Solutions - Intent - Transaction Subcategory 2 - Health - Wellness - DrugstoreBranded Data - USA - US Media Source Solutions - Intent - Transaction Subcategory 2 - Health - Wellness - Orthotics - ProstheticsBranded Data - USA - US Media Source Solutions - Intent - Transaction Subcategory 2 - Health - Wellness - SupplementsBranded Data - USA - US Media Source Solutions - Intent - Transaction Subcategory 3 - Electronics - HealthcareBranded Data - USA - US Media Source Solutions - Intent - Transaction Subcategory 3 - Health - Wellness - Diagnostic ProductsBranded Data - USA - US Media Source Solutions - Intent - Transaction Subcategory 3 - Health - Wellness - Health FoodsBranded Data - USA - US Media Source Solutions - Intent - Transaction Subcategory 3 - Health - Wellness - Orthotics - Prosthetics

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Branded Data - USA - US Media Source Solutions - Intent - Transaction Subcategory 3 - Health - Wellness - Weight-Loss ProductsBranded Data - USA - US Media Source Solutions - Intent - TransactionSubcategory 2 - Health - Wellness - Diagnostic ProductsBranded Data - USA - US Media Source Solutions - Intent - Vitamin Health Products PurchaserBranded Data - USA - US Media Source Solutions- Intent - Transaction Subcategory 3 - Health - Wellness - Mobility ProductsBranded Data - USA - US MediaSource Solutions - Intent - Transaction Subcategory 3 - Health - WellnessBranded Data - USA - US Neustar - Healthcare Products - Medicine - Drugs / Ailments - Cold / Allergy / Sinus Remedy - Seltzer and Night TM ColdBranded Data - USA - US Neustar - Healthcare Products - Medicine - Drugs / Ailments - First Aid Band / Antibiotic Rem - BetadineBranded Data - USA - US Neustar - Healthcare Products - Medicine - Drugs / Ailments - Headache / Pain Reliever - Use Advil PMBranded Data - USA - US Neustar - Healthcare Products - Medicine - Drugs / Ailments - Suffered Acne Last 12 MonthsBranded Data - USA - US Neustar - Healthcare Products - Medicine - Drugs / Ailments - Vitamin / Mineral Brand - Use One-A-Day 50+Branded Data - USA - US Neustar - Healthcare Products - Medicine - Drugs / Ailments - Wear Contact Lenses - Extended WearBranded Data - USA - US Neustar - Lifestyle Statements - Health and Diet - Active Health Management - Above AverageBranded Data - USA - US Neustar - Lifestyle Statements - Health and Diet - Active Health Management - Far Above AverageBranded Data - USA - US Neustar - Lifestyle Statements - Health and Diet - I Like to Try New DrinksBranded Data - USA - US Neustar - Lifestyle Statements - Health and Diet - I Like to Try New RecipesBranded Data - USA - US Neustar - Lifestyle Statements - Health and Diet - I Make Sure I Exercise RegularlyBranded Data - USA - US Neustar - Lifestyle Statements - Shopping - Look For Organic / Natural in Health / Beauty ProductsBranded Data - USA - US Neustar - Outlook - Household Has Health InsuranceBranded Data - USA - US Neustar - Outlook - Household has Health Insurance through workBranded Data - USA - US Neustar - Restaurants - Types of Food - Eats Various Healthy FoodBranded Data - USA - US OmniDIGITAL by MeritDirect - Business Industry - Accident and HealthBranded Data - USA - US OmniDIGITAL by MeritDirect - Business Industry - HealthcareBranded Data - USA - US Plunge Digital - B2B - Title Function - Medical and HealthBranded Data - USA - US Plunge Digital - Interest - Brand Affinity - Nonprofit - Partners In HealthBranded Data - USA - US Plunge Digital - Interest - Donors - Non-Profit - Health DonorBranded Data - USA - US Plunge Digital - Interest - Food and Cooking - Healthy EatingBranded Data - USA - US Plunge Digital - Interest - General Interest - Health and Medical - Eye Care Location VisitorBranded Data - USA - US Plunge Digital - Interest - General Interest - Health and Medical - Location VisitorBranded Data - USA - US Plunge Digital - Interest - General Interest - Health and Medical - Pharmacy Location VisitorBranded Data - USA - US Plunge Digital - Interest - General Interest - Health Fitness - Location VisitorBranded Data - USA - US Plunge Digital - Interest - Health and Fitness - Healthy EatingBranded Data - USA - US Plunge Digital - Interest - Lifestyle and Other Interests - Health and MedicalBranded Data - USA - US Plunge Digital - Interest - Purchase Categories - Health and Beauty ProductsBranded Data - USA - US SMS-INC - Donor - HealthBranded Data - USA - US SMS-INC - Insurance - Brand Intent - UnitedHealthcareBranded Data - USA - US SMS-INC - Occupation - Health Services - ChiropractorBranded Data - USA - US SMS-INC - Occupation - Health Services - Dental AssistantBranded Data - USA - US SMS-INC - Occupation - Health Services - Dental HygienistBranded Data - USA - US SMS-INC - Occupation - Health Services - DentistBranded Data - USA - US SMS-INC - Occupation - Health Services - DieticianBranded Data - USA - US SMS-INC - Occupation - Health Services - Health CareBranded Data - USA - US SMS-INC - Occupation - Health Services - Medical / ParamedicBranded Data - USA - US SMS-INC - Occupation - Health Services - Medical AssistantBranded Data - USA - US SMS-INC - Occupation - Health Services - Medical Secretary

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Branded Data - USA - US SMS-INC - Occupation - Health Services - Medical TechnicianBranded Data - USA - US SMS-INC - Occupation - Health Services - Nurses Aide / OrderlyBranded Data - USA - US SMS-INC - Occupation - Health Services - OpticianBranded Data - USA - US SMS-INC - Occupation - Health Services - OptometristBranded Data - USA - US SMS-INC - Occupation - Health Services - Pharmacist / PharmacyBranded Data - USA - US SMS-INC - Occupation - Health Services - PsychologistBranded Data - USA - US SMS-INC - Occupation - Health Services - Technician / LabBranded Data - USA - US SMS-INC - Occupation - Health Services - Technician / X-rayBranded Data - USA - US SMS-INC - Occupation - Health Services - TherapistBranded Data - USA - US SMS-INC - Occupation - Health Services - Therapist / PhysicalBranded Data - USA - US SMS-INC - Shopping - Brand Intent - Food and Beverage - Prepared Food - Healthy ChoiceBranded Data - USA - US SMS-INC - Shopping - Brand Intent - Food and Beverage - Snacks - KIND Healthy SnacksBranded Data - USA - US SMS-INC - Shopping - Mail Order Buyer - Health and WellnessBranded Data - USA - US SMS-INC - Shopping - Mail Order Responder - Exercise - HealthBranded Data - USA - US SMS-INC - Shopping - Mail Order Responder - Health and BeautyBranded Data - USA - US SMS-INC - Shopping - Mail Order Responder - Health and FitnessBranded Data - USA - US Stirista - Seasonal - Special Events - New Years Resolution - Healthy EatingBranded Data - USA - US YouGov - Brand Use and Perception - Finance - Insurance - Current Customer - UnitedhealthcareBranded Data -USA - US Media Source Solutions - Intent - Transaction Subcategory 3 - Health - Wellness - SupplementsBranded Data- Australia, NZ, Asia Pacific - AU RDA Research - Household Economics - Medium Level of Spend / Expenditure on Gym and Health Club FeesBuys Natural for HealthCardinal HealthCardinal HealthCarolinas Healthcare SystemClaritas > Financial > Charitable contribution to Healthcare or Medical (Scarborough)Claritas > Health > Has HMO health insurance (Scarborough)Claritas > Health > Has Medicaid health insurance (Scarborough)Claritas > Health > Has Medicare health insurance (Scarborough)Claritas > Health > Has Military health insurance (Scarborough)Claritas > Health > Has POS health insurance (Scarborough)Claritas > Health > Has PPO health insurance (Scarborough)Claritas > Health > Prospective Aetna health insurance buyer (Scarborough)Claritas > Health > Prospective Aflac health insurance buyer (Scarborough)Claritas > Health > Prospective Blue Cross and Blue Shield health insurance buyer (Scarborough)Claritas > Health > Prospective CIGNA health insurance buyer (Scarborough)Claritas > Health > Prospective Health Net health insurance buyer (Scarborough)Claritas > Health > Prospective Humana health insurance buyer (Scarborough)Claritas > Health > Prospective State Farm health insurance buyer (Scarborough)Claritas > Health > Prospective United Healthcare health insurance buyer (Scarborough)Claritas > Health > Shops Costco pharmacy (Scarborough)Claritas > Health > Shops CVS pharmacy (Scarborough)Claritas > Health > Shops mail order pharmacy (Scarborough)Claritas > Health > Shops Rite Aid pharmacy (Scarborough)Claritas > Health > Shops Sam's Club pharmacy (Scarborough)

Page 33: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Claritas > Health > Shops Target pharmacy (Scarborough)Claritas > Health > Shops Walgreens pharmacy (Scarborough)Claritas > Health > Shops Walmart pharmacy (Scarborough)Claritas > Lifestyle > Belongs to health or fitness club (Scarborough)Claritas > Shopping > Prefers In-Store Shopping for Health and Beauty Supplies (Retail Channel)Claritas > Shopping > Prefers to Shop on Marketplace Website for Health and Beauty Supplies (Retail Channel)Claritas > Shopping > Prefers to Shop on Mobile Device for Health and Beauty Supplies (Retail Channel)Claritas > Shopping > Prefers to Shop on Retailer Website for Health and Beauty Supplies (Retail Channel)Claritas > Shopping > Prefers to Shop Online for Health and Beauty Supplies (Retail Channel)Claritas > Shopping > Shops on Mobile Device and Prefers Direct Shipping for Health and Beauty Supplies (Retail Channel)Claritas > Shopping > Shops on Mobile Device and Prefers Using a Website for Health and Beauty Supplies (Retail Channel)Claritas > Shopping > Shops Online and Prefers Direct Shipping for Health and Beauty Supplies (Retail Channel)Claritas > Sports and Entertainment > Attends health or wellness or fitness event (Scarborough)Community Health SystemsCommunity Health SystemscomScore > TV Segments (US) > Ad Exposure > UnitedHealthcareContributes to Health Charities - Expanded Contributes to Health Charities - PrecisionContributes to Health Charities - ExpandedContributes to Health Charities - PrecisionDavita Healthcare PartnersDecision Makers > Medical & Health Services NewEmployer Provided Health Insurance Holders: Highly LikelyEmployer Provided Health Insurance Holders: LikelyEmployer Provided Health Insurance Holders: UnlikelyEyeota - B2B - Decision Makers - Healthcare IndustryEyeota - B2B - Decision Makers - Healthcare Industry - HospitalsEyeota - B2B - Decision Makers - Healthcare Industry - Medical Offices and ClinicsEyeota - B2B - Decision Makers - Healthcare Industry - Nursing Care Facilities and Home Health CareEyeota - B2B - Decision Makers - Insurance Industry - Accident and HealthEyeota - B2B - Employment - Healthcare IndustryEyeota - B2B - Employment - Healthcare Industry - Health ProfessionalsEyeota - B2B - Employment - Healthcare Industry - Health Professionals - DentistsEyeota - B2B - Employment - Healthcare Industry - Health Professionals - Doctors, Physicians and SurgeonsEyeota - B2B - Employment - Healthcare Industry - Health Professionals - NursesEyeota - B2B - Employment - Healthcare Industry - Health Professionals - PharmacistsEyeota - B2B - Employment - Healthcare Industry - HospitalsEyeota - B2B - Employment - Healthcare Industry - Medical Offices and ClinicsEyeota - B2B - Employment - Healthcare Industry - Nursing Care Facilities and Home Health CareEyeota - B2B - Employment - Insurance Industry - Accident and HealthEyeota - B2B - Interest - Healthcare IndustryEyeota - B2B - Interest - Healthcare Industry - MedicalEyeota - B2B - Technographics - Healthcare IndustryEyeota - CPG and FMCG - Interest - Diet - Healthy Eating

Page 34: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Eyeota - Finance - Intent - Insurance - HealthEyeota - Finance - Interest - Insurance - HealthEyeota - Health and Fitness - IntentEyeota - Health and Fitness - InterestEyeota - Health and Fitness - Interest - Diet and Weight LossEyeota - Health and Fitness - Interest - FitnessEyeota - Health and Fitness - Interest - Pharmacy and MedicineEyeota - Lifestyle - Intent - Charitable Donor - HealthEyeota Connect - Beauty and Fitness - Fitness - Gyms and Health ClubsEyeota Connect - Finance - Insurance - Health InsuranceEyeota Connect - Food and Drink - Cooking and Recipes - Healthy EatingEyeota Connect - HealthEyeota Connect - Health - Aging and GeriatricsEyeota Connect - Health - Alternative and Natural MedicineEyeota Connect - Health - Alternative and Natural Medicine - Acupuncture and Chinese MedicineEyeota Connect - Health - Alternative and Natural Medicine - Cleansing and DetoxificationEyeota Connect - Health - Alternative and Natural Medicine - Herbs for HealthEyeota Connect - Health - Alternative and Natural Medicine - Holistic HealingEyeota Connect - Health - Health Education and Medical TrainingEyeota Connect - Health - Health Foundations and Medical ResearchEyeota Connect - Health - Medical Devices and EquipmentEyeota Connect - Health - Medical Devices and Equipment - Assistive TechnologyEyeota Connect - Health - Medical Devices and Equipment - Assistive Technology - Mobility Equipment and AccessoriesEyeota Connect - Health - Medical Facilities and ServicesEyeota Connect - Health - Medical Facilities and Services - Doctors' OfficesEyeota Connect - Health - Medical Facilities and Services - Hospitals and Treatment CentersEyeota Connect - Health - Medical Facilities and Services - Medical ProceduresEyeota Connect - Health - Medical Facilities and Services - Medical Procedures - Medical Testsand ExamsEyeota Connect - Health - Medical Facilities and Services - Medical Procedures - SurgeryEyeota Connect - Health - Medical Facilities and Services - Physical TherapyEyeota Connect - Health - Medical Literature and ResourcesEyeota Connect - Health - Medical Literature and Resources - Medical Photos and IllustrationEyeota Connect - Health - Men's HealthEyeota Connect - Health - NursingEyeota Connect - Health - Nursing - Assisted Living and Long Term CareEyeota Connect - Health - NutritionEyeota Connect - Health - Nutrition - Special and Restricted DietsEyeota Connect - Health - Nutrition - Special and Restricted Diets - Kosher FoodsEyeota Connect - Health - Nutrition - Special and Restricted Diets - Low Carbohydrate DietsEyeota Connect - Health - Nutrition - Special and Restricted Diets - Low Fat and Low Cholesterol DietsEyeota Connect - Health - Nutrition - Vitamins and SupplementsEyeota Connect - Health - Oral and Dental CareEyeota Connect - Health - OrthopaedicsEyeota Connect - Health - Pediatrics

Page 35: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Eyeota Connect - Health - PharmacyEyeota Connect - Health - Pharmacy - Drugs and MedicationsEyeota Connect - Health - Public HealthEyeota Connect - Health - Public Health - Health PolicyEyeota Connect - Health - Public Health - Occupational Health and SafetyEyeota Connect - Health - Vision CareEyeota Connect - Health - Vision Care - Eye Exams and OptometryEyeota Connect - Health - Vision Care - Eyeglasses and ContactsEyeota Connect - Health - Vision Care - Laser Vision CorrectionEyeota Connect - Health - Women's HealthEyeota Connect - Jobs and Education - Jobs - Job Listings - Health and Medical JobsEyeota Connect - Jobs and Education - Jobs - Job Listings - Health and Medical Jobs - NursingEyeota Connect - News - Health NewsEyeota Deterministic - B2B - Decision Makers - HealthcareEyeota Deterministic - B2B - Decision Makers - Healthcare - Hospitals Industry Decision MakersEyeota Deterministic - B2B - Decision Makers - Healthcare - Medical Offices and Clinics Industry Decision MakersEyeota Deterministic - B2B - Decision Makers - Healthcare - Nursing Care Facilities and Home Health Care Industry Decision MakersEyeota Deterministic - B2B - Decision Makers - Healthcare Industry Decision MakersEyeota Deterministic - B2B - Decision Makers - Insurance - Accident and Health Industry Decision MakersEyeota Deterministic - B2B - Decision Makers - Medical and Health ServicesEyeota Deterministic - B2B - Decision Makers - Medical and Health Services - Dentists and Dental Professionals Industry Decision MakersEyeota Deterministic - B2B - Decision Makers - Medical and Health Services - Doctors, Physicians and Surgeons Industry Decision MakersEyeota Deterministic - B2B - Decision Makers - Medical and Health Services - Nurses Industry Decision MakersEyeota Deterministic - B2B - Decision Makers - Medical and Health Services - Pharmacists Industry Decision MakersEyeota Deterministic - B2B - Decision Makers - Medical and Health Services Industry Decision MakersEyeota Deterministic - B2B - Industry - HealthcareEyeota Deterministic - B2B - Industry - Healthcare - HospitalsEyeota Deterministic - B2B - Industry - Healthcare - Medical Offices and ClinicsEyeota Deterministic - B2B - Industry - Healthcare - Nursing Care Facilities and Home Health CareEyeota Reach - VN, PH, IN - B2B - Functional Area - Health ProfessionalsEyeota Reach - VN, PH, IN - B2B - Industry - HealthcareEyeota Reach - VN, PH, IN - B2C - Interest - Finance - Insurance - Health InsuranceEyeota Reach - VN, PH, IN - B2C - Lifestyle - Healthy LivingFinancial & Health Paid Newsletter Subscribers: Highly LikelyFinancial & Health Paid Newsletter Subscribers: LikelyFinancial & Health Paid Newsletter Subscribers: UnlikelyFitness and HealthFood & Drink > Cooking & Recipes > Healthy EatingFrequent Transactional Business Buyers - Healthcare (I)Fresh and HealthyFunctional Area > Medical & Health Services > DentalFunctional Area > Medical & Health Services > Health ProfessionalFunctional Area > Medical & Health Services > NurseFunctional Area > Medical & Health Services > Pharmacist

Page 36: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Functional Area > Medical & Health Services > PhysicianGenesis HealthcareGenesis HealthcareGroup Retiree Health Plan MembersGyms & Health ClubsHealthHealthHealthHealthHealthHealthHealth / Beauty & CosmeticsHealth & BeautyHealth & BeautyHealth & Diet FoodHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & MedicineHealth & WellbeingHealth & WellnessHealth & WellnessHealth & WellnessHealth and Beauty - SCHealth and Beauty ProductsHealth and Beauty ProductsHealth and Beauty ProductsHealth and Beauty ProductsHealth and Beauty ProductsHealth and Beauty ProductsHealth and Beauty ProductsHealth and Beauty ProductsHealth and Beauty Products

Page 37: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Health and Beauty ProductsHealth and Beauty ProductsHealth and Beauty ProductsHealth and Diet FoodHealth and FitnessHealth and FitnessHealth and FitnessHealth and FitnessHealth and FitnessHealth and FitnessHealth and FitnessHealth and FitnessHealth and FitnessHealth and FitnessHealth and FitnessHealth and FitnessHealth and FitnessHealth and FitnessHealth and FitnessHealth and Fitness > Heavy Vitamin and Dietary SupplementHealth and Fitness > Physical Fitness ClubsHealth and Fitness BuyersHealth and Fitness BuyersHealth and Fitness BuyersHealth and Fitness BuyersHealth and Fitness BuyersHealth and Fitness BuyersHealth and Fitness BuyersHealth and Fitness BuyersHealth and Fitness BuyersHealth and Fitness BuyersHealth and Fitness BuyersHealth and Well-BeingHealth and Well-BeingHealth CareHealth CareHealth CareHealth Causes DonorsHealth ConditionsHealth ConsciousHealth ConsciousHealth Conscious ShoppersHealth EnthusiastsHealth Equipment

Page 38: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Health Food ShoppersHealth InsuranceHealth InsuranceHealth InsuranceHealth InsuranceHealth InsuranceHealth InsuranceHealth InsuranceHealth InsuranceHealth InsuranceHealth InsuranceHealth InsuranceHealth Insurance (EN) Plan de Salud (ES) Plano de Saude (PT)Health Insurance IntenderHealth NetHealth NewsHealth NutHealth ProfessionalsHealth ProfessorsHealth ServicesHealth ServicesHealth Serviceshealth_fitness_1Health, Beauty & Personal CareHealth, Life & Auto Insurance ShoppersHealth, Wellness, Vitamins & Supplements: 13 to 18 Months RecencyHealth, Wellness, Vitamins & Supplements: 19 to 24 Months RecencyHealth, Wellness, Vitamins & Supplements: 25+ Months RecencyHealth, Wellness, Vitamins & Supplements: 7 to 12 Months RecencyHealth, Wellness, Vitamins & Supplements: Heavy SpendersHealth, Wellness, Vitamins & Supplements: Light SpendersHealth, Wellness, Vitamins & Supplements: Moderate SpendersHealth, Wellness, Vitamins & Supplements: Very Heavy SpendersHealth, Wellness, Vitamins & Supplements: Very Light SpendersHealthcareHealthcareHealthcareHealthcareHealthcareHealthcareHealthcareHealthcareHealthcareHealthcare

Page 39: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Healthcare and Social WorkHealthcare and Social WorkHealthcare and Social WorkHealthcare and Social WorkHealthcare and Social WorkHealthcare and Social WorkHealthcare and Social WorkHealthcare WorkersHealthcare WorkersHealthyHealthyHealthyHealthyHealthyHealthyHealthyHealthyHealthyHealthyHealthyHealthy EatingHealthy Food Frequent DinersHealthy GumsHealthy HolisticsHealthy Households: Highly LikelyHealthy Households: LikelyHealthy Households: UnlikelyHealthy LifestyleHealthy Lifestyle EnthusiastsHealthy LivingHealthy LivingHealthy LivingHealthy LivingHealthy LivingHealthy LivingHealthy Living - ExpandedHealthy Living - PrecisionIbotta > Ibotta_PurchaseIntender_Health_WellnessIMS HealthIntent > Health & FitnessIntent > Health & Fitness > New Health & Fitness BuffsInterest > Health & FitnessInterest > Health & Fitness > Avid CyclistsInterest > Health & Fitness > Avid Hikers

Page 40: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Interest > Health & Fitness > Avid RunnersInterest > Health & Fitness > Avid SkiersInterest > Health & Fitness > Avid SurfersInterest > Health & Fitness > Calorie CountersInterest > Health & Fitness > Fitness Device OwnersInterest > Health & Fitness > Health & Fitness EnthusiastsInterest in Health FoodsInterested in wearable devices to track health/fitness activitiesKantar > UK > CPG Purchase - Brand > Healthcare > Beechams Heavy BuyersKantar > UK > CPG Purchase - Brand > Healthcare > Beechams Total BuyersKantar > UK > CPG Purchase - Brand > Healthcare > BeechamsMedium and Light BuyersKantar > UK > CPG Purchase - Brand > Healthcare > BeechamsNon BuyersKantar > UK > CPG Purchase - Brand > Healthcare > Calpol Heavy BuyersKantar > UK > CPG Purchase - Brand > Healthcare > Calpol Medium and Light BuyersKantar > UK > CPG Purchase - Brand > Healthcare > Calpol Non BuyersKantar > UK > CPG Purchase - Brand > Healthcare > Calpol Total BuyersKantar > UK > CPG Purchase - Brand > Healthcare > Halls Soothers Heavy BuyersKantar > UK > CPG Purchase - Brand > Healthcare > Halls Soothers Medium and Light BuyersKantar > UK > CPG Purchase - Brand > Healthcare > Halls Soothers Non BuyersKantar > UK > CPG Purchase - Brand > Healthcare > Halls Soothers Total BuyersKantar > UK > CPG Purchase - Brand > Healthcare > Nurofen Medium and Light BuyersKantar > UK > CPG Purchase - Brand > Healthcare > Nurofen Non BuyersKantar > UK > CPG Purchase - Brand > Healthcare > Nurofen Total BuyersKantar > UK > CPG Purchase - Brand > Healthcare > Rennie HeavyKantar > UK > CPG Purchase - Brand > Healthcare > Rennie Medium and LowKantar > UK > CPG Purchase - Brand > Healthcare > Rennie Non BuyersKantar > UK > CPG Purchase - Brand > Healthcare > Rennie Total BuyersKantar > UK > CPG Purchase - Total Category > Healthcare > Cold Treatments Heavy BuyersKantar > UK > CPG Purchase - Total Category > Healthcare > Cold Treatments Medium and Light BuyersKantar > UK > CPG Purchase - Total Category > Healthcare > Cold Treatments Non BuyersKantar > UK > CPG Purchase - Total Category > Healthcare > Cold Treatments Total BuyersKantar > UK > CPG Purchase - Total Category > Healthcare > Cough Liquids Medium and Light BuyersKantar > UK > CPG Purchase - Total Category > Healthcare > Cough Liquids Non BuyersKantar > UK > CPG Purchase - Total Category > Healthcare > Cough Liquids Total BuyersKantar > UK > CPG Purchase - Total Category > Healthcare > Indigestion Remedies Heavy BuyersKantar > UK > CPG Purchase - Total Category > Healthcare > Indigestion Remedies Medium and Light BuyersKantar > UK > CPG Purchase - Total Category > Healthcare > Indigestion Remedies Non BuyersKantar > UK > CPG Purchase - Total Category > Healthcare > Indigestion Remedies Total BuyersKantar > UK > CPG Purchase - Total Category > Healthcare > Oral Analgesics Heavy BuyersKantar > UK > CPG Purchase - Total Category > Healthcare > Oral Analgesics Medium and Light BuyersKantar > UK > CPG Purchase - Total Category > Healthcare > Oral Analgesics Non BuyersKantar > UK > CPG Purchase - Total Category > Healthcare > Oral Analgesics Total BuyersKantar > UK > CPG Purchase - Total Category> Healthcare > Cough Liquids Heavy BuyersKantar> UK > CPG Purchase - Brand > Healthcare > Nurofen Heavy Buyers

Page 41: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Kindred HealthcareMaxPoint > Interest Targeting > Fitness > Gyms & Health ClubsMaxPoint > Interest Targeting > News > Health NewsMaxPoint > Location Targeting > Retail > Health and BeautyMaxPoint > Location Targeting > Retail > Health and Beauty > Bath and Body Works (L Brands)MaxPoint > Location Targeting > Retail > Health and Beauty > Great ClipsMaxPoint > Location Targeting > Retail > Health and Beauty > Sephora (LVMH)MaxPoint > Location Targeting > Retail > Health and Beauty > ULTA BeautyMaxPoint > Purchase Intent > Finance > Health InsuranceMaxPoint > Purchase Intent > Food & Drink > Cooking & Recipes > Healthy EatingMaxPoint > Purchase Intent > HealthMaxPoint > Purchase Intent > Health > Aging & GeriatricsMaxPoint > Purchase Intent > Health > AllergiesMaxPoint > Purchase Intent > Health > Alternative & Natural MedicineMaxPoint > Purchase Intent > Health > Cold & FluMaxPoint > Purchase Intent > Health > Health ConditionsMaxPoint > Purchase Intent > Health > Men's HealthMaxPoint > Purchase Intent > Health > NutritionMaxPoint > Purchase Intent > Health > Oral & Dental CareMaxPoint > Purchase Intent > Health > Vision CareMaxPoint > Purchase Intent > Health > Women's HealthMedical & Health Products: Adult Diapers or LinersMedical & Health Products: DenturesMedical & Health Products: Diabetes MonitorMedical & Health Products: Glasses or Contact LensesMedical & Health Products: Hearing AidsMedical & Health Products: LaxativesMedical & Health Products: Preventative Health ScreeningsMedical and Health SciencesMedical/HealthMen's HealthNational Institutes of HealthNational Institutes Of HealthNielsen FMCG UK - Category - HealthcareNielsen FR - FMCG Category - Healthcare - HeavyNielsen FR - FMCG Category - Healthcare - LightNielsen FR - FMCG Category - Healthcare - MediumOTC HealthPersonal HealthPersonal HealthPersonal HealthPIA JP > Interests > Topics > Health and SportsPIA JP > Interests > Topics > Health DietPinsight > Interest > Life Style > Health and Wellness

Page 42: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Private Health InsuranceProactive Health SeekerProduct Purchases > Health & Fitness ProductsProduct Purchases > Insurance Products > HealthProfessional: Legal/Education and Health PractitionersProvidence Health & ServicesRetail > Health Food ShoppersSeeks Healthy Fast FoodSelf-Insured (Health): Highly LikelySelf-Insured (Health): LikelySelf-Insured (Health): UnlikelyShareThis_US > Beauty & Fitness > Fitness > Gyms & Health ClubsShareThis_US > Finance > Insurance > Health InsuranceShareThis_US > Food & Drink > Cooking & Recipes > Healthy EatingShareThis_US > HealthShareThis_US > Health > Aging & GeriatricsShareThis_US > Health > Alternative & Natural MedicineShareThis_US > Health > Alternative & Natural Medicine > Acupuncture & Chinese MedicineShareThis_US > Health > Alternative & Natural Medicine > Cleansing & DetoxificationShareThis_US > Health > Health ConditionsShareThis_US > Health > Health Conditions > AllergiesShareThis_US > Health > Health Conditions > Cold & FluShareThis_US > Health > Health Education & Medical TrainingShareThis_US > Health > Health Foundations & Medical ResearchShareThis_US > Health > Medical Devices & EquipmentShareThis_US > Health > Medical Devices & Equipment > Assistive TechnologyShareThis_US > Health > Medical Facilities & ServicesShareThis_US > Health > Medical Facilities & Services > Doctors\ Offices"ShareThis_US > Health > Medical Facilities & Services > Hospitals & Treatment CentersShareThis_US > Health > Medical Facilities & Services > Medical ProceduresShareThis_US > Health > Medical Facilities & Services > Physical TherapyShareThis_US > Health > Medical Literature & ResourcesShareThis_US > Health > Men's HealthShareThis_US > Health > NursingShareThis_US > Health > NutritionShareThis_US > Health > Nutrition > Special & Restricted DietsShareThis_US > Health > Nutrition > Vitamins & SupplementsShareThis_US > Health > Oral & Dental CareShareThis_US > Health > PediatricsShareThis_US > Health > PharmacyShareThis_US > Health > Public HealthShareThis_US > Health > Public Health > Health PolicyShareThis_US > Health > Public Health > Occupational Health & SafetyShareThis_US > Health > Vision Care

Page 43: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

ShareThis_US > Health > Vision Care > Eye Exams & OptometryShareThis_US > Health > Vision Care > Eyeglasses & ContactsShareThis_US > Health > Vision Care > Laser Vision CorrectionShareThis_US > Health > Women's HealthShopper Profiles > Health Conscious MothersShopper Profiles > Health Food FanaticsShopper Profiles > Healthy Eating FashionistasShopper Profiles > Healthy LivingSports to be on your own-Health & Fitness-Yoga & PilatesStirista > Business > Decision Makers > Healthcare Decision MakerStirista > Business > Functional Area > Medical/HealthStirista > Business > Functional Area > Medical/Health > Adolescent MedicineStirista > Business > Functional Area > Medical/Health > AnesthesiologyStirista > Business > Functional Area > Medical/Health > CardiologyStirista > Business > Functional Area > Medical/Health > Clinical LaboratoryStirista > Business > Functional Area > Medical/Health > CosmeticStirista > Business > Functional Area > Medical/Health > Critical Care MedicineStirista > Business > Functional Area > Medical/Health > DentistStirista > Business > Functional Area > Medical/Health > DermatologyStirista > Business > Functional Area > Medical/Health > Emergency MedicineStirista > Business > Functional Area > Medical/Health > EndocrinologyStirista > Business > Functional Area > Medical/Health > General/Family PractitionerStirista > Business > Functional Area > Medical/Health > GeneticsStirista > Business > Functional Area > Medical/Health > GeriatricsStirista > Business > Functional Area > Medical/Health > Health ProfessionalStirista > Business > Functional Area > Medical/Health > HematologyStirista > Business > Functional Area > Medical/Health > HepatologyStirista > Business > Functional Area > Medical/Health > Imaging & RadiologyStirista > Business > Functional Area > Medical/Health > Infectious DiseaseStirista > Business > Functional Area > Medical/Health > Internal MedicineStirista > Business > Functional Area > Medical/Health > NephrologyStirista > Business > Functional Area > Medical/Health > NeurologyStirista > Business > Functional Area > Medical/Health > OB/GYNStirista > Business > Functional Area > Medical/Health > OncologyStirista > Business > Functional Area > Medical/Health > OphthalmologyStirista > Business > Functional Area > Medical/Health > OrthopedicStirista > Business > Functional Area > Medical/Health > OtolaryngologyStirista > Business > Functional Area > Medical/Health > PathologyStirista > Business > Functional Area > Medical/Health > Pediatrics & Adolescent MedicineStirista > Business > Functional Area > Medical/Health > Physical Medicine & RehabilitationStirista > Business > Functional Area > Medical/Health > Psychiatry & Mental HealthStirista > Business > Functional Area > Medical/Health > RheumatologyStirista > Business > Functional Area > Medical/Health > Sports MedicineStirista > Business > Functional Area > Medical/Health > Surgeon

Page 44: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

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Page 45: Adobe Advertising Cloud - Health Segments - 2019 · eXelate Intent - Services - Personal Services and Care - Health Club eXelate Intent - Services - Restaurants - Health and Vegan

Wants to Buy - Food & Drink - Health Foods & Vitamins Watson Advertising (IBM) > Watson Health WEATHERfx > Allergy_Watson Advertising (IBM) > Watson Health WEATHERfx > Asthma_Watson Advertising (IBM) > Watson Health WEATHERfx > Cold and Flu_Watson Advertising (IBM) > Watson Health WEATHERfx > COPD_Watson Advertising (IBM) > Watson Health WEATHERfx > Dry Eye_Watson Advertising (IBM) > Watson Health WEATHERfx > Migraine_Watson Advertising (IBM) > Watson Health WEATHERfx > PsoWatson Advertising (IBM) > Weather Conditions > Healthy Bar and Snack SalesWomen's HealthWomen's HealthWorks for a Small Company that Offers Health Insurance: Highly LikelyWorks for a Small Company that Offers Health Insurance: LikelyWorks for a Small Company that Offers Health Insurance: Unlikely