adobe creative cloud and licensing programs for education
DESCRIPTION
This NMC hosted Webinar with Johann Zimmern of Adobe took place on May 29, 2013. About the Webinar: Adobe has recently announced changes to the volume licensing programs for Education Institutions and the Creative Cloud. Please join Johann Zimmern, worldwide education program manager at Adobe Systems for an overview of the recent changes and new offerings. You will have a chance to get your questions answered in the Q and A that will follow the presentation. This event is exclusively for NMC members only. About Johann Zimmern: Johann Zimmern is the worldwide education program manager at Adobe Systems in San Francisco. Johann is responsible for developing integrated school and university marketing campaigns and licensing programs, building education community engagement, and facilitating industry association partnerships. His work is centered on the development of 21st century literacy skills, creativity and innovation, with special focus on career & technical education including graphic design, web design & development and film and video production. Johann studied English & American literature and linguistics at the University of Hamburg, Germany and holds a degree in the performing arts. Johann Zimmern is married and lives with his two children in San Francisco, California.TRANSCRIPT
© 2013 Adobe Systems Incorporated. All Rights Reserved.
Creative Cloud for Education
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Johann Zimmern, Worldwide Education Program Manager, Adobe Systems
© 2013 Adobe Systems Incorporated. All Rights Reserved.
Staying current and productive with the
latest tools
Providing equity and access in a
complex technology
environment
Today’s campus
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Experiencing dramatic
increases in diversity of
devices
Fostering creativity in
teaching and learning
© 2013 Adobe Systems Incorporated. All Rights Reserved. 3
Transforming the Creative Process
AdobeCreative Cloud
© 2013 Adobe Systems Incorporated. All Rights Reserved.
Support
5 hosted websites
Real fonts on your website
New products and updates as they become availablePublish
iPad apps
Learning resources
COLLABORATIVE TOOLS
What is Creative Cloud?
Community
Customized portfolio
COMMUNITY PUBLISHING INSPIRATION
Design for new devices
Inspiration
© 2013 Adobe Systems Incorporated. All Rights Reserved.
A new path forward
Focusing all efforts on Creative Cloud; no plans for another perpetual release
Major release of 15 brand new CC desktop apps - available only in Creative Cloud
Available for all customer types
We will continue to sell CS6, but we have no plans for future releases of Creative Suite
© 2013 Adobe Systems Incorporated. All Rights Reserved. 6
Photoshop CC
Illustrator CC
InDesign CC
InCopy CC
Dreamweaver CC
Flash Pro CC
Premiere Pro CC
After Effects CC
Audition CC
SpeedGrade CC
Prelude CC
Adobe Media Encoder CC
Adobe Bridge CC
Adobe Muse CC
Adobe Edge Animate CC
Introducing CC
© 2013 Adobe Systems Incorporated. All Rights Reserved. 7
Many creative possibilities
Motion Paths
Parallax Scrolling
Live 3D Pipeline with Cinema4D
CSS Designer
Touch Type tool
A completely modernized architecture
All-new Smart Sharpen
Editing Finesse
Camera Shake Reduction
© 2013 Adobe Systems Incorporated. All Rights Reserved.
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New Integration between tools and services
Settings
Styles
Fonts
Colors
Assets
Community
Settings
Styles
Fonts
Colors
Assets
Community
© 2013 Adobe Systems Incorporated. All Rights Reserved. 9
Creative Cloud experience everywhere
© 2013 Adobe Systems Incorporated. All Rights Reserved.
Adobe Education Exchange – edex.adobe.com
Educators can: Share and receive recognition for teaching resources Find free educator-created, peer-reviewed teaching
resources and curriculum Connect and collaborate with innovative educators Learn best practices and new methods Get inspired by new ways to teach using Adobe
software Access professional development resources
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© 2013 Adobe Systems Incorporated. All Rights Reserved.
Adobe Professional Development
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Adobe Education Exchange
Faculty, Staff & other
Educators
Trainers
Professional Learning Resources
Self-Paced Workshops
Training for Trainers
CommunityOnline
Courses & Events
Unleash creativity with free professional development on the Adobe Education Exchange.
© 2013 Adobe Systems Incorporated. All Rights Reserved.
Resources: curriculum to implement design, web & video programs
FREE ISTE-aligned project-based course curriculum aligned with ACA certification
© 2013 Adobe Systems Incorporated. All Rights Reserved.
Certification
Adobe Certified Associate (ACA) certification validates basic, entry-level skills in digital communications using Adobe tools
Adobe Certified Expert (ACE) certification demonstrates professional-level skills.
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New in 2013
© 2013 Adobe Systems Incorporated. All Rights Reserved.
Creative Cloud for Education
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Purchasing Programs
Creative Cloud for Teams
Creative Cloud for Enterprise
Provides the best coverage model for institution-wide access to Creative Cloud apps and services under an Enterprise Term Licensing Agreement (ETLA)
Creative Cloud Desktop Applications
Gives institutions access to the latest CC apps under a new term licensing program, Education Enterprise Agreement (EEA) available through authorized resellers
Creative Cloud for Individual
A membership offer for individual use by students and teachers available on Adobe.com and through authorized resellers
Offerings
A membership offer, ideal for small work groups, but not a solution for computer labs or classroom implementation—available on Adobe.com and through authorized resellers
© 2013 Adobe Systems Incorporated. All Rights Reserved.
Adobe EEA Program
New term-based licensing agreement for primary, secondary, and post-secondary institutions globally (included CC apps without services)
Enables qualified HED education institutions to:
Provide Adobe Creative Cloud apps and other Adobe software to administrators, teachers, staff, and students
Deploy on institutionally owned and leased computers within the institution
Pay for the entire one-year or two-year term when placing an order
Continue using the Adobe software licensed under the agreement as long as the term of the agreement is valid
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© 2013 Adobe Systems Incorporated. All Rights Reserved.
2013 EEA Postsecondary Education - Product Options
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HED Offer:
1. Design & Web HED Collection• Photoshop CC• Illustrator CC• InDesign CC• Dreamweaver CC• Flash Pro CC• Fireworks CS6• Acrobat Pro XI• Edge Animate CC• Muse CC
Available Add-Ons (per license)
1. Video Collection• Premiere Pro CC• After Effects CC• Photoshop CC• Audition CC• SpeedGrade CC• Prelude CC• Illustrator CC• Encore CS6 (included in Premiere Pro CC)• Flash Pro CC• Media Encoder CC (included in Premiere
Pro CC)
2. Adobe Photoshop Lightroom 4*Use of Muse requires an Adobe ID and access to an Adobe website or service (collectively “Service”). Use of an Adobe ID and/or Service is not intended for children under age 13.
© 2013 Adobe Systems Incorporated. All Rights Reserved.
Collection ADD-ONS
TIERMinimum Count
Design & Web HED Collection
Video Collection
Lightroom
HED
Tier 4 (University)
1+ PER INSTALL PER INSTALL PER INSTALL
Purchasing Matrix: HED FTE vs. Per Seat license
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Partner L200, Phase II
© 2013 Adobe Systems Incorporated. All Rights Reserved. 18