adobe dms breakout session: 7 things that keep marketers up at night
TRANSCRIPT
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
7 Things Keeping Digital Marketers Up at NightBryan Urioste | Senior Director, Marketing, Rackspace Hosting
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In the News…
Marketing is now the central engine of growth for many companies, “ ”Laura McLellan, Vice President, Gartner.
Chief marketing officers will outspend CIOs on technology by 2017 “ ”Prediction: Gartner
CMOs As Bridge Builders Forbes, June 13, 2012
The CMO Is DeadForbes, October 3, 2012
Agile Marketing ….Experiment, then Automate
Avoiding the “Oh $hit” Moment …You Need a Partner
National TV Exposure
Cutting Edge campaign
“Pancake Moment”
Into the Dark Abyss …Cost of Downtime Adds Up
The average cost of data center downtime across industries was approximately $5,600 per minute.
The average reported incident length was 90 minutes, resulting in an average cost per incident of approximately $505,500.
For a total data center outage, which had an average recovery time of 134 minutes, average costs were approximately $680,000.
For a partial data center outage, which averaged 59 minutes in length, average costs were approximately $258,000.
Source: Channel Insider, May 16, 2011
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Bryan Urioste [email protected]: Bryan Urioste