Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com

Adobe, the Adobe logo, Adobe AIR, the Adobe AIR logo, AIR, Flash, the Flash logo, Flash Builder, Flash Catalyst, the Flash Platform Services logo, Flex, Flex Builder, LiveCycle, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.IBM is a trademark of International Business Machines Corporation in the United States, other countries, or both. All other trademarks are the property of their respective owners. © 2009 Adobe Systems Incorporated. All rights reserved. Printed in the USA.91014581 9/09

INNOVATION

In the relatively brief life of the Internet, Flash has grown and evolved over ten generations and continues to innovate. More than just a browser plug-in or animation tool, the Adobe Flash Platform is a leading web design and development platform.

The Flash Platform’s contribution to the web has enabled entirely new categories of innovative web applications and content.

THE ADOBE FLASH PLATFORM

Maybe you only think about Adobe Flash software when you see web animations or Internet video. Or maybe you think Flash is just a plug-in for your browser.

The Adobe Flash Platform is the leading web design and development platform for creating expressive applications, content, and video that run consistently across operating systems and devices and reach over 98% of internet-connected desktop users. It enables the most compelling and popular experiences on the web, including real-time visualizations, web-enabled desktop applications, and more. It’s time to take a closer look at what’s possible with the Flash Platform.

CONSISTENCY

The Flash Platform allows you to create expressive applications, content, and videos that run consistently across operating systems and devices.

For example, you can build rich Internet applications, real-time visualizations, or games—and feel confident that everyone will get the same experience you intended.

INTEGRATION

The Flash Platform combines professional tools, open source frameworks, ubiquitous runtimes, services, and scalable servers.

Reduce technology incompatibilities by using this integrated system to build projects from prototype to deployment—in less time and with lower deployment and maintenance costs than with many other development platforms.

LEADERSHIP

The Flash Platform offers ground-breaking features that enable you to create innovative applications, content, and video to differentiate your business and stay in front of your competitors and market trends.

POPULARITY

The Flash Platform has a reach of over 98% of Internet-enabled desktops; is supported by an open ecosystem of communities, partners, and programs; and is used every day by over one million designers and developers.

THE FLASH PLATFORM ADVANTAGE

Web development succeeds or fails based on three factors: reach, expressiveness, and consistency. While some offerings excel in one or two of these areas, the Flash Platform leads in all three.

EXPRESSIVENESS

The Flash Platform’s ground-breaking technologies allow you to provide the best experiences on the web. Go beyond the limitations of HTML and differentiate your business with pixel-perfect precision, immersive interactivity, and HD video. More expressive applications can be easier to use and help accelerate decision making through visual presentation of complex data.

CONSISTENCY

The Flash Platform makes browser incompatibility a thing of the past. Help ensure the integrity of your creative vision with the Flash Platform’s consistency across operating systems, browsers, and devices.

REACH

The Flash Platform reaches over 98% of all Internet-enabled desktops and over a billion devices. The latest version of Flash Player was installed on nearly 90% of Internet-enabled desktops within only nine months of release. Few other technologies ever achieve that kind of penetration so quickly. That means you can use the latest features more quickly than other technologies and be confident that end users will be able to take advantage of them.

FLASH PLATFORM TECHNOLOGY

TOOLS

Adobe Flash ProfessionalThe industry-leading authoring environment for creating immersive experiences across desktops and devices.

Adobe Flash Catalyst™A professional interaction design tool for rapidly creating expressive interfaces and interactive content without writing code.

Adobe Flash Builder™ (previously Adobe Flex Builder™)

An IDE that enables developers to rapidly build cross-platform rich Internet applications and content.

FRAMEWORKS

Adobe Flex® A free, open source framework for building and maintaining expressive web applications that deploy consistently on major browsers, desktops, and operating systems. The Flex framework is the foundation of Flash Catalyst and Flash Builder software, and enables a highly productive design and development workflow.

RUNTIMES

Adobe Flash Player A cross-platform browser plug-in that delivers breakthrough experiences to over 98% of Internet-enabled desktops.

Adobe AIR® A cross-platform runtime for building rich Internet applications that can be deployed outside the browser and integrate with the native operating system.

SERVICES

Adobe Flash Platform ServicesA set of services that allow developers to add social and collaborative capabilities to applications, while enabling developers and businesses to more easily distribute and monetize their applications.

SERVERS

Adobe Flash Media Server family Adobe’s family of media server products that utilize a completely integrated workflow to help you deliver, protect, and monetize your media assets.

Adobe LiveCycle® Data Services A J2EE server framework for building data-driven applications that integrate with your IT systems and business processes.

THE WORLD OF THE FLASH PLATFORM

Did you know that comScore Media Metrix reports that approximately 75% of online videos viewed worldwide are delivered using Adobe Flash technology? That makes it the number one format for video on the web. With a reach that extends to over 98% of Internet-enabled desktops and more than a billion devices, the Flash Platform is the best way to deliver your video content to the world. But video is only a small piece of what the Flash Platform can do. The Flash Platform enables a broad range of expressive applications for enterprise, government, education, consumers, and more.

ATLANTIC RECORDS FANBASE

A desktop application, featuring an audio player, chat room, and continuous photo/video/news feeds, with which music fans can receive the latest content from their favorite musicians in a single download.

AMERICAN CANCER SOCIETY

A set of desktop applications that utilizes rich interfaces to allow users to make donations, find treatment centers, or read daily tips. The Flash Platform enables a better user experience than traditional applications.

DISCOVERY CHANNEL EARTH LIVE

A 3D, immersive web experience that enables people to engage with environmental data in near real time. A playful and responsive interface encourages people to explore.

INTELISEA

The next generation of monitoring and control systems for large luxury yachts, the InteliSea application delivers hundreds of graphical data points to the ship’s crew.

MODEL METRICS

The first multitenant platform as a service from Salesforce.com, Model Metrics helps reps capture data in both online and offline environments and then deliver that data automatically to back-end systems.

NASDAQ MARKET REPLAY

An Adobe AIR® application that provides investors and brokers with access to extremely detailed replays of market activity at any point in time.

ADOBE PHOTOSHOP EXPRESS

An intuitive web application that delivers popular features of Adobe Photoshop® software and allows virtually anyone who snaps a digital photo to edit, organize, store, and share their photos online.

SUCCESS STORY: NEW YORK TIMES READER 2.0

With the innovative Times Reader 2.0, readers of The New York Times enjoy an experience reminiscent of reading a printed paper, while getting the benefits of automatic news updates and video.

DELIVER GAME-CHANGING APPLICATIONS

Times Reader 2.0 takes advantage of the Adobe Flash Platform to deliver rich editorial as text, video, and graphics that subscribers can view in an Adobe AIR application, without having to deal with the idiosyncrasies of different web browsers.

Download Times Reader 2.0 from http://timesreader.nytimes.com.

Reads like a newspaper. Updates like a website. Delivers like The New York Times.

SUCCESS STORY: NASDAQ MARKET REPLAY

With the help of the Adobe Flash Platform, NASDAQ built a powerful desktop application that provides investors and brokers with immediate access to extremely detailed replays of market activity at any point in time.

SIMPLIFY AND VISUALIZE COMPLEX DATA

While Adobe Flex gave the NASDAQ team the ability to use off-the-shelf software components to assemble an intuitive but robust interface, the power of Adobe AIR helped maximize the investment. To minimize bandwidth demands, Adobe AIR manages the data analysis, calculations, and data rendering on the client’s computer. Since NASDAQ Market Replay deals with such large datasets, the ability to process trading data on the desktop results in lower bandwidth and processing costs for NASDAQ.

The Adobe Flash Platform helped NASDAQ build a feature-rich desktop application that is cost-effective for brokerage firms as well as the general investing public, and requires an incredibly lightweight IT infrastructure to operate.

TECHNOLOGY AND SOLUTION PARTNERS

The Adobe Flash Platform extends the reach of its technologies through cooperative development and integration with other leading industry technology providers and interactive agencies.

Industry leaders like SAP, SpringSource, Salesforce.com, and Zend all provide integration support or extended offerings for Adobe Flash Platform development and deployment.

SUPPORT NETWORK

The Adobe Flash Platform provides a comprehensive set of programs that enable the community, partners, and technology to work well together. These range from beta programs and developer support programs to partner programs and the Adobe Developer Center.

COMMUNITY

Over one million designers and developers deliver interactive content, video, and applications on the web using the Adobe Flash Platform. These diverse communities continue to create solutions for a variety of markets, but all of them share an unrelenting commitment to creating the best possible user experiences.

AN OPEN ECOSYSTEM

The Adobe Flash Platform is part of a much larger web ecosystem, meaning strong partnerships, support programs, and a thriving user community are all critical parts of the web experience.

Using the Flash Platform, you can integrate with existing servers and services through open standards and specifications to create and deliver compelling applications, content, and video—backed by the experience and resources you’ve come to expect from Adobe.

Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com

Adobe, the Adobe logo, Adobe AIR, the Adobe AIR logo, AIR, Flash, the Flash logo, Flash Builder, Flash Catalyst, the Flash Platform Services logo, Flex, Flex Builder, LiveCycle, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.IBM is a trademark of International Business Machines Corporation in the United States, other countries, or both. All other trademarks are the property of their respective owners. © 2009 Adobe Systems Incorporated. All rights reserved. Printed in the USA.91014581 9/09

www.adobe.com/go/flashplatform/