Adopted March 10, 2020

Ordinance No. 2020-27

City Council

Dale Ross, Mayor

Valerie Nicholson, Mayor Pro Tem

Mary Calixtro

Steve Fought

Tommy Gonzalez

Rachael Jonrowe

Kevin Pitts

Mike Triggs

John Hesser (former)

Anna Eby (former)

Comprehensive Plan Steering Committee

Ercel Brashear

Hugh Brown

Wendy Cash

Tommy Gonzalez

Danelle Houck

Linda McCalla

Rhonda Mundhenk

Greg Noble

Suzy Pukys

Dale Ross

Josh Schroeder

Paul Secord

PJ Stevens

Lou Snead

Scott Stribling

Anna Eby (former)

Planning & Zoning Commission

Ercel Brashear, Chair

Tim Bargainer, Vice-Chair

Aaron Albright

Roger W. Chappell

Kaylah McCord

Marlene McMichael

Travis Perthuis

Gary Newman (former)

Glenn Patterson (former)

Kevin Pitts (former)

Josh Schroeder (former)

Ben Stewart (former)

Housing Advisory Board

Randy Hachtel

Jennyce Hume

Mary Calixtro

Lou Snead

Bob Weimer

Nikki Brennan

Nathaniel Bonner

Community Partners

Georgetown Health Foundation

Georgetown Independent School District

Georgetown Chamber of Commerce

Georgetown Ministerial Alliance

Southwestern University

Acknowledgements

The City of Georgetown would like to thank the community members who participated in this important process to plan for the City’s future. Their input has been

critical to the development of this 2030 Plan. The City would also like to recognize the following people who provided knowledge, insight, and assistance to make

this planning process possible.

City Staff

David Morgan, City Manager

Laurie Brewer, Assistant City Manager

Wayne Reed, Assistant City Manager

Sofia Nelson, Director of Planning

Nathaniel Waggoner, Long-Range Planning Manager (PM)

Susan Watkins, Housing Coordinator (PM)

Britin Bostick, Historic and Downtown Planner

Patrick Bauer, Planning Intern (former)

Andreina Davila-Quintero, Current Planning Manager

Chelsea Irby, Senior Planner (former)

Ethan Harwell, Planner

Steve McKewon, Landscape Planner

Michael Patroski, Planner

Mirna Garcia, Management Analyst

Stephanie McNickle, Planning Technician

Tammy Glanville, Planning Technician

Brandy Heinrich, Development Account Specialist

Wesley Wright, Systems Engineering

Michaela Dollar, Economic Development

Ray Miller, Public Works

Jackson Daly, Community Services

Keith Hutchinson, Communications

Beth Wade, Communications

Consultants

Freese and Nichols, Inc.

Community Development Strategies

Contents

PLAN FRAMEWORK .................................................. 1

Foreword ................................................................................................................... 2

Purpose of the Plan ................................................................................................. 4

Planning Area .......................................................................................................... 5

Demographics .......................................................................................................... 6

Community Input Process ................................................................................... 10

Georgetown’s Vision Statement ......................................................................... 12

2030 Plan Update Themes .................................................................................... 13

2030 Plan Update Goals ........................................................................................ 16

Plan Alignment ...................................................................................................... 20

LAND USE .............................................................. 25

Introduction............................................................................................................ 26

Existing Conditions .............................................................................................. 28

Population Projections ......................................................................................... 31

Growth Scenarios .................................................................................................. 33

Target Areas ........................................................................................................... 34

Future Land Use Policies ..................................................................................... 35

Future Land Use .................................................................................................... 43

WILLIAMS DRIVE GATEWAY PLAN ........................... 55

Introduction............................................................................................................ 56

Existing Conditions .............................................................................................. 57

Williams Drive Gateway Plan Policies ............................................................. 65

Connectivity ........................................................................................................... 66

Land Use ................................................................................................................. 69

Opportunities for Partnerships ........................................................................... 82

GATEWAYS & IMAGE CORRIDORS ........................... 83

Introduction ........................................................................................................... 84

Existing Conditions .............................................................................................. 86

Gateways & Image Corridors Policies .............................................................. 88

Gateway Features ................................................................................................. 90

Image Corridor Vision ......................................................................................... 91

Enhanced Intersections ...................................................................................... 104

Corridor Aesthetics Summary .......................................................................... 105

HOUSING ............................................................. 107

Introduction ......................................................................................................... 108

Existing Conditions ............................................................................................ 110

Future Housing Need ......................................................................................... 113

Housing Policies ................................................................................................. 122

PLAN IMPLEMENTATION ....................................... 127

Plan Amendments, Monitoring, and Updates ............................................... 128

Implementation Plan ......................................................................................... 129

APPENDICES ....................................................... 147

Appendix A: Glossary ........................................................................................ 149

Appendix B: Public Engagement Plan ............................................................. 155

Appendix C: Public Input Reports ................................................................... 157

Appendix D: Major Milestones of Steering Committee .............................. 171

Appendix E: Goal Development Crosswalk ................................................... 185

Appendix F: Land Use Policy Guide ................................................................ 188

Appendix G: Housing Policy Guide ................................................................ 196

Appendix H: Gateways Policy Guide .............................................................. 203

Appendix I: Fiscal Impact/Growth Scenario Memo ...................................... 208

Appendix J: State of the City ............................................................................. 213

Appendix K: Existing Land Use by FAZ ......................................................... 238

Appendix L: Density Analysis Memo ............................................................. 240

Appendix M: Future Land Use Map Iterations .............................................. 243

Appendix N: Sensitive Areas Map ................................................................... 247

Appendix O: Gateways Existing Conditions ................................................. 248

Appendix P: Housing Inventory ....................................................................... 263

Appendix Q: Housing Subarea Profiles .......................................................... 267

Appendix R: Housing Toolkit ........................................................................... 282

Appendix S: Housing Affordability Analysis ............................................... 307

Appendix T: Senior Housing Memo ................................................................ 329

Appendix U: Williams Drive Study ................................................................. 336

Note: Appendices are not included in this hard copy. Please visit

2030.Georgetown.org to view the complete document with Appendices.

Figures

Figure 1. Planning Area and Surrounding Region ............................................... 5

Figure 2. Georgetown City Limits and ETJ Boundaries ...................................... 6

Figure 3. Historic Population ................................................................................... 7

Figure 4. Population Change 2010-2016 .................................................................. 7

Figure 5. 2018 Population Estimate ......................................................................... 7

Figure 6. Regional Median Age Comparison ........................................................ 8

Figure 7. Race and Ethnicity ..................................................................................... 8

Figure 8. Regional Age Distribution Comparison ................................................ 8

Figure 9. Highest Level of Education ...................................................................... 8

Figure 10. Median Household Income Statistics .................................................. 9

Figure 11. Employment Rates ................................................................................... 9

Figure 12. Employment by Industry ....................................................................... 9

Figure 13. Summary of Community Input Process ............................................ 10

Figure 14. Photos from the On The Table Community Event ........................... 10

Figure 15. Flow of Community Input ................................................................... 12

Figure 16. On the Table and Survey #1 Input Highlights ................................. 13

Figure 17. Participation Summary of On The Table and Survey #1 ................. 13

Figure 18. January 10, 2019 Joint Workshop on Goal Setting ........................... 16

Figure 19. Charter Element Status ......................................................................... 21

Figure 20. Existing Land Use Acreage (as of 1/22/2020) ...................................... 28

Figure 21. Existing Land Use Map (as of 1/22/2020) ............................................ 29

Figure 22. Existing Zoning Acreage (as of 1/22/2020) ......................................... 30

Figure 23. Existing Zoning Map (as of 1/22/2020) ................................................ 31

Figure 24. Population Projection Scenarios ......................................................... 32

Figure 25. Growth Scenarios Process Summary .................................................. 33

Figure 26. Target Area Identification Steering Committee Exercise ............... 34

Figure 27. General Arrangement of Land Use Patterns ..................................... 44

Figure 28. Corridor (Section 1) ............................................................................... 45

Figure 29. Node (Section 2) ..................................................................................... 45

Figure 30. Area (Section 3) ....................................................................................... 45

Figure 31. Homes along County Road 100 ............................................................ 46

Figure 32. Georgetown Village ............................................................................... 46

Figure 33. Old Town Overlay District ................................................................... 47

Figure 34. Service Oriented Businesses on Williams Drive .............................. 47

Figure 35. Sheraton Hotel & Conference Center ................................................. 48

Figure 36. St. David’s Georgetown Hospital........................................................ 48

Figure 37. Downtown Georgetown ....................................................................... 49

Figure 38. Georgetown Public Library .................................................................. 49

Figure 39. Fishing Area ............................................................................................ 50

Figure 40. Garey Park ............................................................................................... 50

Figure 41. Quarry Operation ................................................................................... 51

Figure 42. Future Land Use Acreage ...................................................................... 52

Figure 43. Future Land Use Acreage ...................................................................... 52

Figure 44. Future Land Use Map ............................................................................ 53

Figure 45. Williams Drive Gateway Small Area ................................................. 56

Figure 46. Williams Drive Gateway Small Area Aerial Imagery ..................... 57

Figure 47. Existing Land Use Acreage ................................................................... 58

Figure 48. Public Use on Williams Drive ............................................................. 58

Figure 49. Williams Drive Gateway Small Area Existing Land Use ................ 59

Figure 50. Existing Zoning Acreage ....................................................................... 60

Figure 51. Shopping Center on Williams Drive .................................................. 60

Figure 52. Williams Drive Gateway Small Area Existing Zoning .................... 61

Figure 53. Proposed Roadway Connections ......................................................... 66

Figure 54. Proposed Bike and Pedestrian Connections...................................... 67

Figure 55. Williams Drive Gateway Small Area Future Land Use ................... 69

Figure 56. Williams Drive Corridor ....................................................................... 77

Figure 57. Austin Avenue from South Fork of San Gabriel River to

Northwest Boulevard ............................................................................................... 78

Figure 58. Rivery to I-35 ........................................................................................... 79

Figure 59. Golden Oaks to Rivery ......................................................................... 80

Figure 60. Lakeway to Golden Oaks ..................................................................... 81

Figure 61. Williams Drive TIRZ Boundaries ....................................................... 82

Figure 62. Examples of Gateway Features ............................................................ 84

Figure 63. Examples of Image Corridors .............................................................. 85

Figure 64. Existing Gateway Features ................................................................... 86

Figure 65. Existing Gateway Overlay Districts ................................................... 87

Figure 66. Existing and Proposed Gateway Features ......................................... 90

Figure 67. Proposed Gateway Overlay Districts ................................................. 91

Figure 68. Highway Corridors ................................................................................ 92

Figure 69. Highway Corridor Vision ..................................................................... 93

Figure 70. Urban Corridors ..................................................................................... 94

Figure 71. Urban Corridor Example ...................................................................... 95

Figure 72. Scenic Corridors ..................................................................................... 96

Figure 73. Scenic Corridor Vision .......................................................................... 97

Figure 74. Downtown Corridors ............................................................................ 98

Figure 75. Downtown Corridor Vision ................................................................. 99

Figure 76. Williams Drive Corridor ..................................................................... 100

Figure 77. Vision for Williams Drive Corridor between Serenada Drive to

Lakeway Drive ........................................................................................................ 101

Figure 78. Vision for Williams Drive Corridor between Cedar Lake

Boulevard to Serenada Drive ............................................................................... 102

Figure 79. Vision for Williams Drive Corridor between Jim Hogg Road to

Cedar Lane Boulevard ........................................................................................... 103

Figure 80. Example of Landscaping Enhancements Concentrated at

Intersections ............................................................................................................ 104

Figure 81. Summary of Aesthetics by Corridor Type ....................................... 105

Figure 82. Comprehensive Housing Strategy .................................................... 108

Figure 83. Summary of Existing Housing and Households (City Limits, 2016)

................................................................................................................................... 110

Figure 84. Comparison of Leasing Rates by Year within the Planning Area 111

Figure 85. Comparison of Sales Price by Year within the Planning Area..... 111

Figure 86. Georgetown Households by Defined Income Levels (City Limits,

2016) .......................................................................................................................... 112

Figure 87. Projected Housing Units Needed in Georgetown by 2030 ........... 113

Figure 88. Existing Housing Units and Additional Housing Units Needed by

Income Range .......................................................................................................... 113

Figure 89. Median Income, Housing Costs, 2008-2018 ..................................... 114

Figure 90. Supply and Demand for Focus Groups............................................ 114

Figure 91. Share of Multi-Family Units by Subarea ......................................... 116

Figure 92. Percentage of Housing Units as Single-Family Homes ................. 116

Figure 93. Housing Unit Types............................................................................. 117

Figure 94. Median Year Built by Subarea ........................................................... 118

Figure 95. Year of Structure Construction .......................................................... 119

Figure 96. Change in For-Sale Cost Per Square Foot (2008-2018) ................... 119

Figure 97. Addressing Community Housing Needs ......................................... 121

Figure 98. Existing Gateway Corridors ............................................................... 248

Figure 99. Multi-Family Share .............................................................................. 263

Figure 100. Year of Home Construction .............................................................. 264

Figure 101. Median Home Value ......................................................................... 264

Figure 102. Median Lot Size .................................................................................. 265

Figure 103. Median Home Size ............................................................................. 265

Figure 104. Percent of Owner-Occupied Housing ............................................ 266

Figure 105. Percent of Units Occupied ................................................................ 266

Figure 106. Subarea Boundaries ........................................................................... 267

Figure 107. Subarea 1 Housing Profile ................................................................ 268

Figure 108. Subarea 1 Boundaries ........................................................................ 268

Figure 109. Subarea 2 Housing Profile ................................................................ 269

Figure 110. Subarea 2 Boundaries ........................................................................ 269

Figure 111. Subarea 3 Housing Profile ................................................................ 270

Figure 112. Subarea 3 Boundaries ........................................................................ 270

Figure 113. Subarea 4 Housing Profile ................................................................ 271

Figure 114. Subarea 4 Boundaries ........................................................................ 271

Figure 115. Subarea 5 Housing Profile ............................................................... 272

Figure 116. Subarea 5 Boundaries ........................................................................ 272

Figure 117. Subarea 6 Housing Profile ............................................................... 273

Figure 118. Subarea 6 Boundaries ........................................................................ 273

Figure 119. Subarea 7 Housing Profile ............................................................... 274

Figure 120. Subarea 7 Boundaries ........................................................................ 274

Figure 121. Subarea 8 Housing Profile ............................................................... 275

Figure 122. Subarea 8 Boundaries ........................................................................ 275

Figure 123. Subarea 9 Housing Profile ............................................................... 276

Figure 124. Subarea 9 Boundaries ........................................................................ 276

Figure 125. Subarea 10 Housing Profile ............................................................. 277

Figure 126. Subarea 10 Boundaries ...................................................................... 277

Figure 127. Subarea 11 Housing Profile ............................................................. 278

Figure 128. Subarea 11 Boundaries ...................................................................... 278

Figure 129. Subarea 12 Housing Profile ............................................................. 279

Figure 130. Subarea 12 Boundaries ...................................................................... 279

Figure 131. Subarea 13 Housing Profile ............................................................. 280

Figure 132. Subarea 13 Boundaries ...................................................................... 280

Figure 133. Subarea 14 Housing Profile ............................................................. 281

Figure 134. Subarea 14 Boundaries ...................................................................... 281