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The Ford Dealer eNewsletter Program

“Fully Endorsed by Ford Motor Company”

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• We are working through one of the most challenging markets in history.

• Ford & ADP are proud to provide the industry’s first ever “pay-for-performance” email marketing program exclusively for Ford dealers.

• This turn key email Newsletter service gives your dealership access to the best Ford digital assets while creating a unique message for your market and customer base each month.

• The Ford Dealer eNewsletter Program is a fast and simple way for you to maximize sales and service revenues with limited resources now!

Point of View

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All of us in the Ford Family are working through one of the most challenging markets in history. In today’s tough selling environment, we all know the importance of focusing limited resources. One of the best places to focus is with our current customers and prospects that have already been through your doors.

That is why we are proud to present the Ford Dealer eNewsletter Program for our dealers. We have worked together with ADP to create the industry’s first “pay for performance” email newsletter program built exclusively for our Ford Lincoln Mercury dealers.

The Ford eNewsletter program provides dealers with a cost effective, performance driven, turn key service to communicate monthly with your customers and prospects. Through this program you will now be able to leverage Ford’s digital advertising assets while creating a unique message for your market and customer base.

The Ford Dealer eNewsletter Program is a fast and simple way to maximize sales and service revenues with limited resources now!

Todd StainbrookFord Digital Integration Manager

The Ford Dealer eNewsletter Preferred Program Endorsement

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Turn-Key Monthly Email Communication ServiceSent To Your Prospects & Customers and delivers Incremental Sales &

Service Appointments

Provides Performance Proven Content Integration Integration of the best performing Tier 1 & 2 content from Ford; ADP

Digital Automotive Content Library, as well as your chosen dealer content

Live Virtual Dealership eNewsletter Includes Live Chat Service, providing instant and personalized

consumer access to your dealership 18x7

Dealer Controlled … ADP Managed• Proactive monthly support from ADP specialists for your dealership• New leads & customers extracted and de-duped monthly from your

CRM• Consumer opt-out updates can flow back into SalesPoint to support

your Can-Spam compliance

What is the Ford Dealer eNewsletter Program?

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Monthly eNewsletter Includes:

• Custom banner incorporating the Dealer name and/or logo. • One Vehicle Article• One Incentives Article featuring Ford and Dealer incentives and specials• One Service Related Article• One Automotive Related Lifestyle article• Live Chat Enabled• Links Directly to your Website’s:

• New & Used Inventory • Finance Application• Specials• Contact Us Form• Schedule Service or Part Requests

• Web based Real Results Reporting (R3™)

Anatomy of a Dealer eNewsletter

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Reporting That Drives Real Results (R3)

Web Based Real-Time Reporting:• Get immediate online access to hot buyers and service

ready customers• Your sales team can quickly identify those customers

who actively click on specific vehicle or service offers and contact them

• Use “Hot-Spot” functionality to improve readership and drive more business to your stores

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Effectively Target Your Prospects

Identify what specific customers are shopping for, and contact them with offers to match

Get Immediate Access to:• Who The Prospect Is• What They Clicked• When They Clicked• How Many Times They Clicked

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Dealer eNewsletter Performance Metrics

Performance Metric ADP Average Industry*

• Delivery 99.8% 80.1%• Open 20.9% 12.5%• Click 20.0% 9.3%• Average Dealer List 4,000

Monthly Performance Impact(Average Dealer):• Service Appointments 16+ • Vehicle Sales 4+• Average Dealer Gross $9,456 • Repeat Customer Gross +$300

Influenced Annual ROI Impact• Average Dealer Gross $113,472• Return 24 :1

*Source: Industry Average from Internet Retailer 2008 Benchmarks

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Case Study: Sheehy Ford Success

Dealership Name: Sheehy Auto Stores

eBusiness Director: Roy Reutter

Phone: 703.472.9546

Location: Richmond, VA & Baltimore, MD

eNewsletters Sent: 15,000 per month

Highlights :

Monthly eNewsletter sent over 90 days across 5 Ford stores

109 cars sold representing $219,103 in Gross Profit

423 service appointments representing $46,530 in Gross Profit

18% close rate versus 7% from 3rd party lead sources

ROI: 18:1 in the first 3 months!

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Ford Program DifferentiatorsDeveloped With Ford To Deliver The Industry Leading Dealer eNewsletter Program

Ford Motor Company Endorsed Program

Turn-Key Service to ensure consistent monthly publication

Ford Performance-Based Content Management

Unlimited eNewsletter Live Chat Included

Monthly 1 on 1 ADP Marketing Specialist Consultation & Support

Proactive List Management Support for Dealer Can-Spam Compliance

Ford KBA Clicks Performance-Based Pricing

20,000 Emails per Dealer per Month – 200% increase over Standard

Dynamic Content Generation Delivers Personalized Communication

Delivery Assurance Guaranteed

ADP

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Ford Dealer eNewsletter Pricing

One-Time Setup & Programming $495

Monthly (Includes 20,000 Emails) $295

Click Charge- per Customer Key Buying Activity (KBA)* $2.75

Maximum Monthly Price Cap $695

eNewsletter Live Chat Included

*Customer Key Buying Activities include: Request a Quote, Inventory, Financing, Trade-In Value, Special Offers, Engaged Live Chats, Schedule Appointment, Service Coupons, Parts Request and Service Inquiry

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Multi-Franchise Offer

Additional Franchise Pricing

One-Time Setup & Programming $495

Monthly (Includes 10,000 Emails) $695

Live Chat Included

• Due to your Ford affiliation, ADP is offering multi-franchise dealers the opportunity to take advantage of a special offer

• This offer is only available in conjunction with the group’s Ford eNewsletter subscription

• The Ford KBA pricing is only available for Ford dealerships

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Available to the First 500 Ford Dealers

Sign up by 12.31.2008

Get 50% off setup & $50 off program monthly for 5 years (KBA Program Only)

After 5th month of service, registered for a 5-day vacation drawing to Beaver Creek, Colorado OR Aruba (Staying at a 5-Star Hotel of course)

Special Limited Time Offer!

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Sign Up Now!