adpages sourcebook 2012
DESCRIPTION
Advertising Communications Marketing for Greater VancouverTRANSCRIPT
biv.com/publications
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Omniture/Spreed, 3 Month Average to March 20114—Adpages SOURCE BOOK 2012
director of marketing wanted.SaLarY: $250k pLuS incentiveS.Our client is a fast growing local technology company looking for a stand-out marketing professional to join their
ranks. The ideal candidate is as comfortable allocating their marketing dollars towards emerging social media
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Gilthrop &Titchner
Adpages SOURCE BOOK 2012—5
6—Adpages SOURCE BOOK 2012
Publisher: Paul Harris Managing publisher: Gail ClarkEditor-in-chief: Naomi Wittes ReichsteinDesign director: Randy PearsallProduction: Carole ReadmanProduction manager: Don Schuetze Sales manager: Joan McGroganAdvertising sales: Lori Borden,
Corinne TkachukAdministrator: Katherine ButlerSenior researcher: Anna Liczmanska Research: Richard ChuController: Marlita Hodgens President, BIV Media Group: Paul Harris
Adpages Sourcebook is published by IV Magazines, a division of BIV Media Group, 102 Fourth Avenue East, Vancouver, B.C. V5T 1G2, 604-688-2398, fax 604-688-6058, www.businessinvancouver.com.
Copyright 2012, BIV Magazines. All rights reserved. No part of this book may be repro-duced in any form or incorporated into any information retrieval system without permis-sion of BIV Magazines. The publishers are not responsible in whole or in part for any errors or omissions in this publication.
Features 6 Graphic design: Developing your logo, building your brand identity 9 Advertising: From the latest techniques to getting the best rates 10 Market research: Phone surveys, online platforms and more 12 Out-of-home advertising: Billboards, digital, guerilla 15 Print media: The latest in newspaper, magazines, direct and more 17 Publicity: Getting your word out 19 Corporate communications: Your company on the line 20 Social media: Frontiers in Internet promotions
B.C. market data 22 Media/advertising organizations; TV fast facts; radio/TV media
organizations; media ownership in B.C. 23 Print media organizations; blogs, forums & news sites; publications;
Internet/interactive-media organizations; media fast facts; professional development; additional resources; specs & guidelines
BIV lIsts 24 Biggest ad agencies in Metro Vancouver 26 Biggest commercial printers in Vancouver 27 Biggest public-relations companies in B.C. 28 Biggest graphic-design firms in B.C.
30 magazIne and newspaper rates and CIrCulatIon
36 dIreCtory oF the adVertIsIng Industry
2012
Find out how to get the most effective printing for your money. We do more than just print. We provide custom-tailored solutions
that make you stand out from the crowd.
connecting the
data dots
By Curt Cherewayko
Market researchers are finding social
media, the Internet overall and new digital technologies to be necessary tools. Yet opinions vary on how often they should be used and on their effectiveness in gathering market data.
On one side: companies like Vancouver-based Vision Critical Communications Inc., which reported an increase of 36 per cent in annual revenue in 2010 from fully embracing new data-collection methods like online survey panels.
On the other: companies that use digital, web and social-media tools more cautiously. These include British Columbia’s second-largest market-research firm by employee count, the Mustel Group, which still trusts ran-domized telephone surveys and focus groups.
In March 2011, Vision Critical created its 500th online community panel. Each
member of the company’s panels has been recruited
to provide, as needed, an opinion about a par-ticular brand.
Vision Critical’s customers, which include such major brands as
Banana Republic, NASCAR and Quiksilver Inc.,
can interact with other members of their own respective community panels any time through highly engaging, visually stimulating online surveys. With an average response rate of 51 per cent, the company says these panels easily outperform more trad-itional research methods.
Each panel can have anywhere from 5,000 to 15,000 members, recruited through warranty cards, email, websites, banner ads and retail points-of-sale. Reid says that Vision Critical’s panel platform allows busi-nesses nimbly to maintain ongoing conversations with consumers rather than simply analyzing data from the past to speculate about what to do in the future. While fewer than two per cent of Vision Critical’s thousands of panel members respond to web surveys through mobile devices,. •
How effective is online market
research?
Adpages SOURCE BOOK 2012—9
weet toothtLessons from advertising on social media
10—Adpages SOURCE BOOK 2012
By Curt Cherewayko
When Twitter decided to launch paid advertise-ments in its conversation
streams last year, it turned to Vancouver’s HootSuite Media, Inc. for help.
HootSuite was the first third-party application to syndicate Twitter ads, a recognition of just how popular HootSuite had become with people and businesses requiring a more robust product to schedule, manage and monitor their Twitter-based brands and personae.
Paid advertisements, or promoted tweets, constitute Twitter’s key com-mercialization play. As such, they were a hot topic when launched through Twitter’s own site in April 2010 and then through HootSuite in October 2010.
Experimenting with new ways of monetizing your web product after consumers have enjoyed years of ad-free or subscription-free service can be disruptive.
HootSuite had to respond to various levels of criticism from some users for hosting promoted tweets.
“We had some people saying this [was] the downfall of Rome,” recalls Ryan Holmes, HootSuite’s president.
He likens the negative reac-tion from some users to the initial response to Google’s launch of its AdSense product, which bloggers can use to receive shares of revenue from ads on their websites.
“A lot of people said that it would be the end of blogging,” says Holmes of AdSense. “Ultimately, it provides a great way for websites to earn money.
It created a whole new economy and a ton more blogging content.”
Holmes says the keys to getting web users to accept your new product are responding to negative feedback head-on and continually refining your product to speak to people.
For example, one of the criticisms that HootSuite received was that the ads appearing in users’ Twitter streams didn’t resonate with or have relevance to them.
Users of HootSuite’s premium, paid versions can choose not to receive promoted tweets. The fact that the percentage of HootSuite’s paid customers opting out of the ads is negligible signals to Holmes that Twitter serves relevant ads that users value.
“Its algorithm is getting pretty sophisticated,” says Holmes. “It’s tar-geting the right content at the right people.”
HootSuite receives a share of rev-enue from the promoted tweets it syndicates, and Holmes notes that the vast majority of feedback about pro-moted tweets was positive, so he is eager to keep HootSuite involved with the initiative.
HootSuite is four months into its own commercialization program.
In a so-called “freemium” subscrip-tion model, the company has begun offering two paid, premium versions of its Twitter client in addition to its original free version.
Roughly three per cent of HootSuite’s users are paid subscribers.
With positive cash flow, more than
Adpages SOURCE BOOK 2012—11
1.5 million users and 75 Fortune 100 brands among its paying subscribers, HootSuite is in the top five Twitter applications.
“There [haven’t] been a lot of products that have done this migra-tion from free to pay and done it in a way that doesn’t alienate their loyal fans,” says Holmes.
HootSuite has also incorporated Facebook and LinkedIn to become more of a social-media dashboard than a Twitter client.
“Our big goal was to add more functionality in the paid product, as opposed to taking away things that our free users were used to,” says Holmes. “And we were always trans-parent about the fact that at some point we were going to head toward this paid model.”
Thomas Stringham, president and creative director of Vancouver’s Hot Tomali Communications Inc. observes that “these platforms cost a lot of money to develop and maintain” and that “the owners of those platforms have a right to generate some kind of revenue from them.”
Yet he adds that Twitter has to keep in mind its free ecosystem when positioning its promoted tweets.
“Twitter is successful because people can get in there easily and because there is so much informa-tion,” he says. “If Twitter started becoming fully a paid service, I think it would just dry up.”
Twitter hasn’t made its promoted tweets fully available to all businesses yet, and few Canadian companies are advertising through the beta program.
Stringham notes, however, that blatant promotion can work through Twitter, where marketers tend to use a more conversational tone or maintain ongoing dialogue with cus-tomers rather than pitching products. Stringham’s clients promote contests and other calls to action.
He says it’s not so much about whether the tweet is paid for or not as it is about the offering or the mes-sage contained within the tweet: “If the promotion you’re offering is enticing enough, people will act on it.” •
Thomas Stringham, president and creative director, Hot Tomali Communications: maintain a dialoque rather than pitch products
12—Adpages SOURCE BOOK 2012
Media/advertising organizationsAdvertising Standards Canada
– Toronto office 175 Bloor Street E., South Tower, suite 1801, Toronto, ON M4W 3R8 web: adstandards.com p: 416-961-6311 f: 416-961-7904
Association of Canadian Advertisers (ACA) 95 St. Clair Avenue W., suite 1103, Toronto, ON M4V 1N6 web: aca-online.com p: 416-964-3805, 800-565-0109 f: 416-964-0771
British Columbia Association of Integrated Marketers (BC AIM) 102–211 Columbia Street, Vancouver, B.C. V6A 2R5 web: bcaim.org p: 604-633-0033 f: 604-681-4545
Canadian Advertising Research Foundation (CARF) 160 Bloor Street E., suite 1005, Toronto, ON M4W 1B9 web: carf.ca p: 416-413-3864 f: 416-413-3879
Canadian Marketing Association (CMA) 1 Concorde Gate, suite 607, Don Mills, ON M3C 3N6 web: the-cma.org p: 416-391-2362 f: 416-441-4062
Professional developmentLangara Digital Film Production Programs: www.langara.bc.ca/creative-arts/digital-film/index.html
Magazines West: www.magazineswest.com
SFU, Summer Publishing Workshops: www.ccsp.sfu.ca/pubworks
SFU, Writing & Publishing Program: www.sfu.ca/wp/
B.C. MARKET DATA
Radio/TV media organizationsBroadcast Executives Society (BES) 20 Bloor Street E., P.O. Box 75150, Toronto, ON M4W 3T3 web: bes.ca p: 416-899-0370
Broadcast Research Council (BRC) 160 Bloor Street E., suite 1005, Toronto, ON M4W 1B9 web: brc.ca p: 416-413-3864 f: 416-413-3879
Bureau of Broadcast Measurement (BBM) 10991 Shellbridge Way, suite 208, Richmond, B.C. V6X 3C6 web: bbm.ca p: 604-248-0770 f: 604-214-9648
Cable and Telecommunications Association for Marketing Canada (CTAM Canada) 20 Bloor Street E., P.O. Box 75063, Toronto, ON M4W 3T3 web: ctam.ca f: 905-574-6330
Canadian Association of Broadcast Representatives (CABR) P.O. Box 902, Station Q, Toronto, ON M4T 2P1 web: cabr.ca/CABRpg6.htm p: 416-764-6871
Canadian Association of Broadcasters P.O. Box 627, Station B, Ottawa, ON K1P 5S2 web: cab-acr.ca p: 613-233-4035 f: 613-233-6961
Canadian Broadcast Sales (CBS) Vancouver 600–601 W. Broadway, Vancouver, B.C. V5Z 4C2 web: radiocbs.com p: 604-683-0860 f: 604-683-7577
Canadian Radio-television and Telecommunications Commission (CRTC) Ottawa, ON K1A 0N2 web: crtc.gc.ca/eng/welcome.htm p: 877-249-2782 f: 819-994-0218
Nielsen Media Research (Canada) 160 McNabb Street, Markham, ON L3R 4B8 web: nielsenmedia.ca p: 905-475-9595 f: 905-475-7296
Adpages SOURCE BOOK 2012—13
Internet/interactive-media organizationscomScore 90 Sheppard Avenue E., suite 100, Toronto, ON M2N 3A1 web: comscore.com p: 416-646-9900 f: 416-642-1007
Interactive Advertising Bureau of Canada web: iabcanada.com
Solutions Research Group 2200 Yonge Street, suite 910, Toronto, ON M4S 2C6 web: srgnet.com p: 416-323-1337 f: 416-323-0338
Blogs, forums & news sitesAge of Persuasion – The Terry O’Reilly Blog: www.terryoreilly.ca
Canadian Magazines blog: canadianmags.blogspot.com
Canadian Marketing Association blog: www.canadianmarketingblog.com
Michael Geist legal blog (expertise in copy-right and internet law): www.michaelgeist.ca
Media in Canada: www.mediaincanada.com
TV, eh? What’s up in Canadian television:
www.tv-eh.com
Specs & guidelinesCanadian Magazine Industry Advertising – Editorial Guidelines: www.magazinescanada.ca/adhesion/lignes_directrices
Digital Magazine Advertising – Canadian Standards: www.magazinescanada.ca/advertising/production/dmacs_specifications
Additional resourcesAdvertising Age Datacenter: www.adage.com/datacenter
Alliance for Arts and Culture: www.allianceforarts.com
Association of Canadian Advertisers: www.acaweb.ca/en/
BCStats: www.bcstats.gov.bc.ca
Canadian Advertising Research Foundation: www.carf.ca
Canadian Business Press: www.cbp.ca
Canadian Media Directors’ Council Media Digest: www.cmdc.ca/pdf/Media_ Digest_2009.pdf
Canadian Society of Magazine Editors: www.canadianeditors.com
Editors’ Association of Canada: www.editors.ca
Federation of BC Writers: www.bcwriters.com
B.C. MARKET DATA
14—Adpages SOURCE BOOK 2012
Biggest graphic design firms in B.C.Biggest graphic design firms in B.C.Ranked by 2010 revenue
Rank '11 Graphic design firm Specialties Principal(s) Yearfoundedlocally
Graphicdesign staff'11/ '10
Billing range
1 Traction Creative Communications Inc1020 Mainland St Suite 160, Vancouver V6B 2T4P: 604-408-7040 F: 604-408-7048 www.tractioncreative.com
Strategic brand communications, graphic design, advertising, marketing,interactive and digital design
Jeff Lucas, general manager 1995 2020
Between$3 million - $5 million
2 Hangar 18 Creative Group Inc1737 3rd Ave W Suite 220, Vancouver V6J 1K7P: 604-737-7111 F: 604-737-7166 www.h18.com
Brand development, graphic design, advertising, web development Nigel YongeSean CarterVida Jurcic, partners
1996 1927
Between$1 million - $3 million
3 Flame Design5172 Kingsway Suite 290, Burnaby V5H 2E8P: 604-801-5585 F: 604-801-5594 www.flamedesign.ca
Branding Blair Fraser, presidentDekker Fraser, general managerCraig Fraser, creative director
2003 1612
Between$1 million - $3 million
4 Switch United1
128 8th Ave W, Vancouver V5Y 1N2P: 604-669-2296 F: 604-669-2310 www.switchunited.com
Digital environments and multi-platform campaigns for entertainmentand lifestyle clients
Catherine WincklerBlair Pocock, partners
1983 1515
Between$1 million - $3 million
5 612 Creative Inc768 Columbia St Suite 204, New Westminster V3M 1B4P: 604-525-8884 F: 604-525-8804 www.612creative.com
Integrated communications and graphic design company. Our marketing,communication and advertising solutions include interactive strategyand design, branding strategy and implementation, online and traditionalmarketing, graphic design and on-line gaming contests and prizefulfillment.
Rob Trowbridge, principal and creativedirector
1987 814
Between$1 million - $3 million
6 Origin Design + Communications Ltd1002 Lynham Rd Suite 201, Whistler V0N 1B1P: 604-932-8482 F: 604-932-8418 www.origindesign.ca
Brand and campaign development, advertising, interactive, print, andOOH design, development and production
Danielle Kristmanson, principal andcreative directorMarie-Josée Legault
1993 1919
Between$1 million - $3 million
7 Signals Design Group Inc27 6th Ave W, Vancouver V5Y 1K2P: 604-732-9827 F: 604-732-9853 www.signals.ca
Signals is known for bringing clarity and understanding to complexissues and subjects
Kosta TsetsekasRobyn Sussel, principals
1984 1411
Between$1 million - $3 million
8 Dossier Creative611 Alexander St Suite 402, Vancouver V6A 1E7P: 604-255-2077 F: 604-255-2097 www.dossiercreative.com
Birthing brands that deliver massive value and endure Ronna Chisholm, president and co-founderDon Chisholm, chief creative officer andco-founder
1987 1012
Between$1 million - $3 million
9 Engine Digital Inc717 Pender St W Suite 404, Vancouver V6C 1G9P: 604-684-3330 F: 604-685-3323 www.enginedigital.com
Strategy, creative, technology Stephen Beck, partner & creative directorKele Nakamura, partner & technicaldirectorRichard Gallagher, partner & creativedirector
2002 55
Between$1 million - $3 million
10 Nextphase Strategy Marketing Inc1445 Georgia St W Suite 400, Vancouver V6G 2T3P: 604-669-1180 F: 604-669-3645www.nextphasestrategy.com
Branding, creative strategy, interactive, direct marketing and publicrelations, integrated marketing communication services to private andpublic enterprises
Ullrich Schade, president and brandstrategist
1978 1311
Between$1 million - $3 million
11 RKW Communications Inc7298 Hume Ave, Delta V4G 1C5P: 604-940-8650 F: 604-940-8950 www.rkwinc.com
Packaging graphics, brand development, corporate communication Rob MiddletonWade Pelletier, principals
1979 1010
Between$1 million - $3 million
12 Burnkit397 Alexander St, Vancouver V6A 1C4P: 604-687-7715 F: NP www.burnkit.com
Brand design, interactive/online, advertising. Josh Dunford, director 2000 1311
Between$1 million - $3 million
13 Ion Branding + Design948 7th Ave W, Vancouver V5Z 1C3P: 604-682-6787 F: 604-682-6769 www.iondesign.ca
Brand strategy, graphic design, web design, wayfinding and exhibitdesign
David Coates, partner 1988 77
Between$500,000 - $1 million
14 Industrial Brand336 1st Ave E Suite 106, Vancouver V5T 4R6P: 604-737-1958 F: 604-737-4347 www.industrialbrand.com
Corporate identity, branding, communication design, advertisingcampaigns, interactive design and website development
Mark Busse, founding partner and designdirectorBenjamin Garfinkel, partner, creativedirector
1998 1110
Between$500,000 - $1 million
15 OPACITY Design Group Ltd21900 Westminster Hwy Suite 225, Richmond V6V 0A8P: 604-277-4228 F: 604-277-4229www.opacitydesigngroup.com
iPhone applications, real estate marketing, website design, e-commerce,corporate branding, trade show and signage systems
Chris Hayward, presidentWilliam Dennill, vice-president
2001 77
Between$500,000 - $1 million
16 Subplot Design Inc318 Homer St Suite 301, Vancouver V6B 2V2P: 604-685-2990 F: 604-685-2909 www.subplot.com
Brand and competitor audits, brand planning and strategy, naming andverbal branding, logomarks, brand identity programs, packaging, annualreports, corporate and promotional brochures, print communications,posters, campaigns, point-of-sale, brand management, standards, digitalbranding
Roy WhiteMatthew Clark, principal, creativedirectors
2004 65
Between$500,000 - $1 million
17 Holy Cow Communication Design Inc2537 Beacon Ave Suite 301, Sidney V8L 1Y3P: 250-655-6597 F: 250-655-6598 www.holycowcom.com
Full-service firm providing graphic design, advertising, copy-writing,branding, marketing, and media expertise
Ken Coward, president 1997 66
Between$500,000 - $1 million
18 Coastlines Creative Group Inc55 Water St Suite 212, Vancouver V6B 1A1P: 604-738-6378 F: 604-738-6379www.coastlinescreative.com
Brand strategy and graphic design Byron Dowler, principal, creative director 1992 97
Between$500,000 - $1 million
19 Porcaro Communications221 Esplanade W Suite 504, North Vancouver V7M 3J3P: 604-985-2400 F: 604-986-8166 www.porcaro.ca
Identity development, brand management, annual reports Barbara Moreira, managing partner 2003 86
Between$500,000 - $1 million
20 Primal Communications Ltd335 Wesley St Suite 205, Nanaimo V9R 2T5P: 604-839-7556 F: NP www.primalcommunications.com
Strategic visual communications Robert Dodds, president & creativedirector
1994 89
Between$500,000 - $1 million
21 Shervin Communications Inc8557 Government St Suite 101, Burnaby V3N 4S9P: 604-422-0174 F: 604-422-0175 www.goshervin.com
Brand creation, high impact graphic design and marketing for print andonline
Sherrin Western, director of insightKevin Western, chief imagination officer
1992 89
Between$500,000 - $1 million
22 Ducharme Designworks1089 West Broadway Suite 201, Vancouver V6H 1E5P: 604-649-9675 F: NP www.ducharmedesignworks.com
Graphic design, print and web Brent Ducharme, president 2000 85
Between$500,000 - $1 million
Sources: Interviews with representatives of the above companies and BIVresearch. NR Not ranked NP Not provided NFP Not for publication 1 - FormerlyFleming Creative Group
Ranked by 2010 revenue
Sources: Interviews with above firms and BIV research.
Business in Vancouver makes every attempt to publish accurate information in The List, but accuracy cannot be guaranteed. Researched by Richard Chu: 604-608-5114.
Adpages SOURCE BOOK 2012—15
Biggest ad agencies in Metro VancouverBiggest ad agencies in Metro VancouverRanked by total number of advertising staff in 2011
Rank '11 Company Partial list of accounts Owner(s) Head office/Yearfounded
Top local executive(s) No.staff'11/'10
1 DDB Canada777 Hornby St Suite 1600, Vancouver V6Z 2T3P: 604-608-4449 F: 604-640-4343www.ddbcanada.com
BC Dairy Foundation, BC government, BC Hydro, BCLC, Canadian Dental Association, CanadianTourism Commission, Health Sciences Association of BC, Hoopla, McDonald's Fun Times,Pacific Blue Cross, PavCo, Sun-Rype Products Ltd., Rick Hansen Foundation, TourismKelowna, Travel Manitoba, UofA, UBC
NP Vancouver/1969
Frank Palmer, chair and CEOLance Saunders, EVP, managing directorMarty Yaskowich, managing director, Tribal DDB
9995
2 Rethink Communications Inc1
470 Granville St Suite 700, Vancouver V6C 1V5P: 604-685-8911 F: 604-685-8911www.rethinkcanada.com
A&W Food Services, BCAA, Coast Capital Saving, Canadian Egg Marketing, Kraft, Mr Lube,Mosaic Homes, Metro, Solo Mobile. Science World, The Source, Tilley Endurables,Sympatico.ca, Sobeys, PNE/Playland, Children of the Streets
Chris Staples, TomShepansky
Vancouver/1999
Chris Staples, creative director, ownerTom Shepansky, ownerIan Grais, creative director
8565
3 Dare North America1085 Homer St, 5th floor, Vancouver V6B 1J4P: 778-331-8340 F: 778-331-8341www.thisisdare.com
BC Ministry Tourism, Trade and Investment, British Columbia Lottery Corporation, ManitobaTelecom Services, Prairie Milk Marketing Partnership, McDonald's, Sony Ericsson, SAP
Vision 7International
Vancouver,BC/2010
Sandy Fleischer, senior vice-president andmanaging partnerJohn Hall, senior vice-president and managingpartner, senior vice-president and managing partners
800
4 Wasserman & Partners Advertising1020 Mainland St Suite 160, Vancouver V6B 2T5P: 604-684-1111 F: 604-408-7048 www.wasserman-partners.com
ICBC, London Drugs, Worksafe BC, Encorp Pacific, Terasen Gas, White Spot Restaurants,Resort Municipality Whistler, Metropolis at Metrotown, Wesbild, Vancity, Granville IslandBeer, The Community
Alvin Wasserman,Doug Conn, TimDundon, AndeenPitt
Vancouver/1995
Alvin Wasserman, president and partnerLiam Greenlaw, creative directorDoug Conn, partnerKaren Nishi, vice-president, strategyAndeen Pitt, partner and vice-president,connections
5858
5 Cossette West1085 Homer St Suite 600, Vancouver V6B 1J4P: 604-669-2727 F: 604-647-6293www.cossettewest.com
McDonald's Restaurants of Canada, BCLC, APTN, Ivanhoe Cambridge, Sauder School ofBusiness, BC Pavilion Corporation, National Music Centre, Rennie & Associates, RennieMarketing Systems, Ostara, Onni, Hunter Dickinson, Royal Roads University
CossetteCommunicationInc.
Vancouver/1980
Nadine Cole, vice-president and general manager 37145
6 Wavemaker Marketing400 Burrard St Suite 1920, Vancouver V6C 3A6P: 7783318262 F: 604-915-7290www.wavemakermarketing.com
NA NP Vancouver /2008
Larry Heinzlmeir, chief creative officer 3424
7 TAXI Canada Ltd515 Richards St, Vancouver V6B 2Z5P: 604-683-8294 F: 604-683-6112 vancouver.taxi.ca
TELUS, Crofton House School, Westminster Savings Credit Union, SHAPE Properties,Vancouver Aquarium, Braintrust Canada, Dairy Farmer’s of Canada, Kiwi Collection, GoldenBoy Foods
NP Toronto/2007
Russ Stedman, general manager, TAXI WestKaren Pearce, managing directorJordan Doucette, creative directorJack Dayan, strategic planning director, TAXI WestBen Tarr, business development director, TAXI West
3128
8 GREY Vancouver1500 Georgia St W Suite 1600, Vancouver V6G 2Z6P: 604-687-1001 F: 604-682-1827www.greyvancouver.com
BC Used Oil Recycling, Canfor, Dominion Lending Centres, Glentel (WirelessWave/Tboothwireless/Wave sans fil/la cabine T sans fil), GGRP, Robeez by striderite, Special Olympics(BC), Thrifty Foods, TransLink, Vancouver Magazine, Warner Bros., Regional Municipality ofWood Buffalo.
GREY Canada Toronto/1974
Tim Johnson, president and CEO, GREY VancouverTeresa Guarascio, vice-president, media director:MediaComMaya Lange, vice-president, group account director,GREY Vancouver
2726
9 MacLaren McCann Vancouver100 Pender St W Suite 800, Vancouver V6B 1R8P: 604-689-1131 F: 604-687-6955www.maclaren.com/vancouver
General Motors of Canada, Cathay Pacific Airways, BCLC, Andrew Peller Ltd, EnvisionFinancial
Interpublic Groupof Companies
New York/1978
Hagan Ainsworth, senior vice-president, generalmanager, creative directorRick Hart, vice-president, associate generalmanager, director of client strategy
2526
10 Noise Digital Inc856 Homer St Suite 200, Vancouver V6B 2W5P: 604-689-9574 F: 604-689-9575www.noisedigital.com
Johnson + Johnson, Sony Playstation, Adidas, Nokia, Ferrero Brands, Canadian DirectInsurance, Credit Unions of BC, UNBC, Nature's Path Foods
Privately held Vancouver/1998
Trevor Carr, president and CEOMark Nishiguchi, COO, CFO, managing partner
2322
10 Spring1250 Homer St Suite 301, Vancouver V6B 1C6P: 604-683-0167 F: 888 607-8264www.springadvertising.com
Urban Barn, Capilano Suspension Bridge, John Casablancas Institute, RE/MAX, JoeyRestaurant Group, Four Seasons Denver, Morgan Crossing, Auto West Group, NufloorsCanada, Central City Brewing, Clancy's Meat Co.
Richard Bergin,Rob Schlyecher,James Filbry
Vancouver/2006
Rob Schlyecher, creative director, partnerRichard Bergin, client services director, partnerJames Filbry, art director, partner
2322
12 Hangar 18 Creative Group Inc1737 3rd Ave W Suite 220, Vancouver V6J 1K7P: 604-737-7111 F: 604-737-7166 www.h18.com
Boston Pizza, BC Hydro, BC Mental Health Foundation, BCSPCA, Beef Information Centre,Canadian Cancer Society, CedarCreek Estate Winery, Commissionaires, FairmontHotels,Metro Vancouver, Prince Rupert Port Authority, Richmond Centre, SemiahmooShopping Centre, Tourism Vancouver, YVR, Vancouver Int'l Writers Festival, Wickaninnish Inn
Sean Carter, VidaJurcic, NigelYonge
Vancouver/1996
Lynne DeCew, director of client servicesStuart Freer, account directorCassie Plotnikoff, account managerThomas Nguyen, account manager
2222
13 Cowie and Fox Inc1062 Homer St Suite 201, Vancouver V6B 2W9P: 604-608-1049 F: 604-608-1079www.cowieandfox.com
HSBC, BBC UK, Bootlegger, Ricki's, Cactus Club Cafe, BC Dairy Foundation, Fairmont PacificRim, 2010 Legacies Now, BC Innovation Council, Wantsa, Crofton House School, Quigg Group,Opus Hotel, Canadian Snowboarding Federation, Semperviva Yoga Studios, 1-800-GOT-JUNK,Joey's Restaurant Group, The Loden Hotel, Anthem Properties, Canadian Autism Network
Mike Cowie, RufinaChang
Vancouver/1996
Mike Cowie, studio directorRufina Chang, director of operations
2119
14 Newad1120 Hamilton St Suite 209, Vancouver V6B 2S2P: 604-646-1370 F: 604-646-1371 www.newad.com
NP NP Montreal/1995
Jerrid Grimm, vice-president, client service andregional manager, Western Canada
2017
15 Engine Digital Inc717 Pender St W Suite 404, Vancouver V6C 1G9P: 604-684-3330 F: 604-685-3323www.enginedigital.com
MTV, TELUS, Bravo TV, BC Hydro, Shea Homes, Coastal Contacts, Great-Western Brewing Co.,Nicola Wealth Management, Swiss Water Decaffeinated Coffee Co.
Privately held Vancouver/2002
Stephen Beck, partner & creative directorKele Nakamura, partner & technical directorRichard Gallagher, partner & creative director
1919
16 Elevator Strategy Advertising andDesign Inc2
1505 2nd Ave W Suite 300, Vancouver V6H 3Y4P: 604-737-4346 F: 604-737-4348www.elevatorstrategy.com
B.C. Centre for Disease Control, Bosley's Pet Food Plus, Toyota dealers of BC, Coast Hotelsand Resorts, Interior Savings, International Union against Cancer, BC Ferries, Elections BC
Bob Stamnes Vancouver/1989
Bob Stamnes, president and ownerAllan Black, director of client servicesDean Butler, director of media servicesBruce Fraser, director of creative services
1826
17 Mercer Creative Group Inc1333 Johnston St Suite 100, Vancouver V6H 3R9P: 604-689-0880 F: 604-689-3036www.mercerad.com
Panago Pizza Inc, Canadian Network of International Surgeons, Salvation Army, BC UtilitiesCommission, Rasoee Indian Kitchen, Blenz Canadian Coffee
Trademark PublicRelations Inc.
Vancouver/1991
Terry Mercer, president and creative directorDeborah Kieselbach, associate creative directorJim Fox, director of finance & administration
1515
18 Suburbia Advertising1363 56 St Suite 3, Delta V4L 2P7P: 604-943-6414 F: 604-943-5516www.suburbiaadvertising.com
NP Mary-LynnBellamy-Willms,Russ Willms,Virginia Boggie
Victoria/1989
Mary-Lynn Bellamy-Willms, co-founder and CEOVirginia Boggie, partner and director of clientservicesJacquie Arnatt, partner and general manager
1414
19 IRIX Design Group Inc777 Broadway W Suite 1200, Vancouver V5Z 4J7P: 604-876-1812 F: 604-876-1862 www.irix-design.com
Heart and Stroke Foundation of BC & Yukon, Blenz Coffee, Cathay Bank (USA), GatewayCasinos, Sprott-Shaw Community College, Polygon Homes, Tourism BC, Whitecaps FC, Vitasoy(USA)
CIBT (TSX:MBA),Alvin Chu
Vancouver/1994
Alvin Chu, president 1312
19 Saint Bernadine MissionCommunications Inc228 Georgia St E, Main Floor, Vancouver V6A 1Z7P: 604-646-0001 F: 604-646-0005www.stbernadine.com
BC Hydro, Granville Island (CMHC), Shaw Cablesystems, Mahony & Sons, Great WesternBrewing, Wasteless Environmental, Opus Aviation, Ledcor, WrapZone, Ledingham McAllister,Inn at Laurel Point, Western Coal, Canfor, Angel Restoration
David Walker andAndrew Samuel
Vancouver(Chinatown)/2004
David Walker, partnerAndrew Samuel, partner, partners
139
21 A&G Creative Group666 Burrard St Suite 500, Vancouver V6C 3P6P: 604-270-1411 F: 604-270-1830 www.agcreative.ca
NP Dave Ancrum,Doug Williamson
Richmond/1991
Dave Ancrum, presidentDoug Williamson, vice-president and director ofmarketing
128
21 Midlyn Day Communications Inc3
1591 Bowser Ave Suite 101, North Vancouver V7P 2Y4P: 604-980-2980 F: 604-980-2967www.midlynday.com
NP Day AdvertisingGroup
NorthVancouver/1989
Elisa Hendricks, managing director 1212
21 NOW Communications Group Inc750 Pender St W Suite 710, Vancouver V6C 2T7P: 604-682-5441 F: 604-681-4834www.nowgroup.com
Saskatchewan Government and General Employees' Union, BCTF, HEU, Government ofManitoba, Manitoba Teachers' Society, Manitoba Government and General Employees' Union,Manitoba Nurses' Union, Service Employees International Union, CUPE, IBEW 424 Alberta,Nova Scotia GEU
Marie Della Mattia,Paul Degenstein,Ron Johnson
Vancouver/1992
Marie Della Mattia, partner, president and CEOPaul Degenstein, partner and chief creative officerRon Johnson, founding partnerMaya Russell, managing director
1212
Sources: Interviews with representatives of the above agencies and BIV research.Only companies that responded to requests for information are listed. NR Not ranked
NP Not provided 1 - Opened a new office in Toronto in 2010 2 - Formerly known asGlennie Stamnes Strategy 3 - A subsidiary of Day Advertising Group Inc.
Ranked by total number of advertising staff in 2011
Sources: Interviews with above firms and BIV research.
Business in Vancouver makes every attempt to publish accurate information in The List, but accuracy cannot be guaranteed. Researched by Richard Chu: 604-608-5114.
16—Adpages SOURCE BOOK 2012
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Advertising Agencies
A&G Creative Group 666 Burrard St Suite 500 V6C 3P6 Doug Williamson – 604‑270‑1411 e [email protected] w www.agcreative.ca A&G Creative Group specializes in building sustainable brands and businesses. For more than 20 years, we’ve been evolving a process and a culture that combine the most powerful aspects of research, design, technology and marketing to bring real, measurable commercial advantage to our clients. We don’t believe in simply making things look pretty; we believe in creating consumer touch points that build relationships and effective marketing, advertising and communication strategies that drive bottom line profits.
Big House Communications 1777 3rd Ave W Suite 100 V6J 1K7 Cam Landell – 604‑731‑8232 f604-731-8233 e [email protected] w www.bighouse.ca
BRANDFX 15 Chesterfield Pl Studio E, North Vancouver V7M 3K3 Tim Kelly – 604‑988‑1407 f604-988-1437 e [email protected] w www.brandfx.ca
Cossette West 1085 Homer St V6B 1J4 Colin Schleining – 604‑669‑2727 f604-687-1243 e [email protected] w www.cossettewest.com
Cowie and Fox Inc 1062 Homer St Suite 201 V6B 2W9 Noel Fox – 604‑608‑1049 f604-608-1079 e [email protected] w www.cowieandfox.com
Davron Marketing 7231 120th St Suite 473, Delta V4C 6P5 David Parker – 604‑594‑7604 e [email protected] w www.davronmarketing.com
DDB Canada Vancouver 777 Hornby St Suite 1600 V6Z 2T3 Richard Sandor/Frank Palmer – 604‑687‑7911 f604-640-4343 e [email protected] e [email protected] w www.ddbcanada.com
eBridge Marketing Solutions 1962 11th Ave W V6J 2C6 Hartland Ross – 604‑731‑5530 e [email protected] w www.ebridgemarketingsolutions.com
Engine Digital Inc 21 Water St Suite 404 V6B 1A1 Stephen Beck – 604‑684‑3330 f604-685-3323 e [email protected] w www.enginedigital.com
ET Marketing Solutions Ltd 3833 Henning Dr Suite 207, Burnaby V5C 6N5 Peter Tsui – 604‑801‑6168 f604-801-6165 e [email protected] w www.etmarketingsolutions.com
advertising & marketing directory
36—Adpages SOURCE BOOK 2012
Fusion Communications Group Inc 545 Clyde Ave Suite 220, West Vancouver V7T 1C5 Dean Mailey – 604‑913‑8810 f604-608-9220 e [email protected] w www.fusioncommunicationsgroup.com
GREY Vancouver 1500 Georgia St W Suite 1600 V6G 2Z6 Tim Johnson – 604‑687‑1001 f604-682-1827 e [email protected] w www.greyvancouver.com
Halloran:etcetera Advertising 1120 Hamilton St Suite 403 V6B 2S2 Mike Halloran – 604‑688‑0200 f604-688-8508 e [email protected] w www.halloranad.com
Hamazaki Wong Marketing Group 1155 Pender St W Suite 700 V6E 2P4 Ted Barrett – 604‑669‑8282 f604-669-2288 e [email protected] w www.hamazakiwong.com
Ken Etheridge & Associates 7140 Gilbert Rd, Richmond V6Y 3G9 Ken Etheridge – 604‑247‑9178 f604-247-9179 e ketheridge@k‑e‑a.com w www.k‑e‑a.com
Kinetix Media Communications Ltd 5489 Byrne Rd Suite 155, Burnaby V5J 3J1 Paula Skaper – 604‑629‑5250 f604-682-7036 e [email protected] w www.kinetixmedia.com
MacLaren McCann Vancouver 100 Pender St W Suite 800 V6B 1R8 Hagan Ainsworth – 604‑689‑1131 f604-687-6955 e [email protected] w www.maclaren.com
Maria Barichello Communications Ltd 3989 Henning Dr Suite 107, Burnaby V5C 6N5 Maria Barichello – 604‑298‑9506 f604-298-9507 e [email protected] w www.mbcadvertising.com
Media Buying Company 5032 Stevens Pl, Delta V4M 1P2 Loretta Longoz – 604‑662‑8050 e [email protected]
Mercer Creative Group Inc 1333 Johnston St Suite 100 V6H 3R9 Terry Mercer – 604‑689‑0880 f604-689-3036 e [email protected] w www.mercerad.com
Myron Advertising & Design 1575 Georgia St W Suite 230 V6G 2V3 Kyle Balagno – 604‑687‑6604 f604-687-7413 e [email protected] w www.myroncreative.com
Noise Digital Inc 856 Homer St Suite 200 V6B 2W5 Trevor Carr – 604‑689‑9574 f604-689-9575 e [email protected] w www.noisedigital.com
NOW Communications Group Inc 750 Pender St W Suite 710 V6C 2T7 Ron Johnson – 604‑682‑5441 f604-681-4834 e [email protected] w www.nowgroup.com
Origin Design + Communications Ltd 1002 Lynham Rd Suite 201, Whistler V0N 1B1 Danielle Kristmanson – 604‑932‑8482 f604-932-8418 e [email protected] w www.origindesign.ca
Plum Promotions Inc 1338 6th Ave W Suite 103 V6H 1A7 Doris Wilson – 604‑685‑2077 e [email protected]
Porcaro Communications 221 Esplanade W Suite 504, North Vancouver V7M 3J3 Wendy Kearns – 604‑985‑2400 f604-986-8166 e [email protected] w www.porcaro.ca
Powershifter 207 Hastings St W Suite 310 V6B 1H7 JP Holecka ................................................604‑608‑6886 e [email protected] w www.powershiftermedia.com POWERSHiFTER is an interactive agency that specializes in the creation of digital campaigns, web sites, branded content and social media marketing.
Redwood Communications & Design 4360 Agar Dr Suite 203, Richmond V7B 1A3 Doug Quiring – 604‑838‑1520 e [email protected] w www.gotoredwood.com
Rethink Communications Inc 470 Granville St Suite 700 V6C 1V5 Cory Philpott – 604‑685‑8911 f604-685-9004 e [email protected] w www.rethinkcommunications.com
Adpages SOURCE BOOK 2012—37
ROMD {Marketing + Design} 8580 Aquitania Pl V5S 4V7 Peter Haggarty – 604‑609‑7788 e [email protected] w www.romd.ca
SR Magown & Associates Ltd 999 Broadway W Suite 720 V5Z 1K5 Steve Magown – 604‑736‑3801 f604-325-5474 e [email protected] w www.magown.com
Station X 1201 Pender St W Suite 300 V6E 2V2 Richard Sharp – 604‑484‑8543 e [email protected] w www.stationx.com Branding and design, creative development, traditional advertising, digital strategy & execution, analytics & optimization.
Suburbia Advertising 1363 56 St Suite 3, Delta V4L 2P7 Virginia Boggie – 604‑943‑6414 f604-943-5516 e [email protected] w www.suburbiaadvertising.com
Suburbia Advertising 590 Beaver Lake Rd, Victoria V9E 2J7 Mary‑Lynn Bellamy‑Willms – 250‑744‑1231 f250-744-1232 e [email protected] w www.suburbiaadvertising.com
TAXI Vancouver 515 Richards St V6B 2Z5 Karen Pearce – 604‑683‑8294 f604-683-6112 e [email protected] w www.taxi.ca
TBWAVancouver 455 Granville St Suite 300 V6C 1T1 Andrea Southcott – 604‑669‑4444 f604-681-0093 e andrea.southcott@tbwa‑vancouver.com w www.tbwa‑vancouver.com
Templeton Advertising Inc 3180 58th Ave E Suite 67 V5S 3S8 Darlene Templeton – 604‑431‑8038 f604-431-9322 e [email protected]
Tugboat Media Inc 225 8th Ave W Suite 202 V5Y 1N3 Steve Gallagher – 604‑879‑9222 f604-879-9223 e [email protected] w www.tugboatmedia.com
Vizeum Canada Inc 1066 Hastings St W Suite 1205 V6E 3X1 Jim Gordon – 604‑408‑8117 f604-646-7299 e [email protected] w www.vizeum.com
Wasserman & Partners Advertising 1020 Mainland St Suite 160 V6B 2T5 Jeff Lucas – 604‑684‑1111 f604-408-7048 e jlucas@wasserman‑partners.com w www.wasserman‑partners.com
Young & Rubicam Vancouver 1100 Melville St Suite 888 V6E 4A6 Rob Jurisic – 604‑689‑3895 f604-689-3637 e [email protected] w www.yr.ca
Advertising AssociationsBC Association of Integrated Marketers 211 Columbia St Suite 102 V6A 2R5 Ron Cann – 604‑633‑0033 f604-681-4545 e [email protected] w www.bcaim.org
BC Association of Magazine Publishers 318 Homer St Suite 201 V6B 2V2 Rhona MacInnes – 604‑688‑1175 f604-687-1274 e [email protected] w www.bcmags.com
BC Human Resources Management Association 1111 Hastings St W Suite 1101 V6E 2J3 Kara Douglas – 604‑684‑7228 f604-684-3225 e [email protected] w www.bchrma.org
BC Printing & Imaging Association PO Box 75218 WRPO, White Rock V4B 5L4 Marilynn Knoch – 604‑542‑0902 f604-538-8581 e [email protected] w www.bcpia.org
Canadian Special Events Society 5790 Keith St, Burnaby V5J 3C7 Deborah Wallace – 604‑438‑3687 e [email protected] w www.cses.ca
CAPIC Canadian Association of Photographers and Illustrators in Communications – Vancouver Chapter c/o 6179 No 1 Rd Unit 5, Richmond V7C 1T4 David Rossander – 604‑232‑9784 f604-232-9785 e [email protected] w www.capic.org
International Internet Marketing Association (IIMA) Box 4018 Vancouver Main V6B 3Z4 James Laitinen – 778‑373‑8785 e [email protected] w www.iimaonline.org
38—Adpages SOURCE BOOK 2012
International Special Events Society Vancouver Chapter 101 1001 Broadway W PO Box 166 V6H 4E4 Kathie Madden – 604‑940‑0674 e [email protected] w www.isesvancouver.com
NABS West – National Advertising Benevolent Society Box 93571 RPO Nelson Park V6E 4L7 Kimberly Davidson – 604‑261‑3087 e [email protected] w www.nabswest.org
Society of Graphic Designers of Canada BC Chapter 1399 Johnston St Room 370G V6H 3R9 – 604‑515‑5949 w www.bc.gdc.net
Trans Canada Labels 1628 Fosters Way Suite 201, Delta V3M 6S6 Noor Meherally – 604‑525‑7898 f604-525-8556 e [email protected] w www.transcanadalabels.com
Brand DevelopmentBrady Dahmer Design 1273 Clark Dr Suite 200 V5L 3K6 Brady Dahmer – 604‑737‑1637 f604-608-5659 e [email protected] w www.bradydahmer.com
Coastlines Creative Group Inc 55 Water St Suite 212 V6B 1A1 Byron Dowler – 604‑738‑6378 f604-738-6379 e [email protected] w www.coastlinescreative.com
Concerto Marketing Group Inc 220 Cambie St Suite 400 V6B 2M9 Peter Irving – 604‑684‑8933 f604-684-8934 e [email protected] w www.concertomarketing.com
Daniel Choi Design & Communications 39 Sixth St Suite 401, New Westminster V3L 0B3 Daniel Choi – 604‑526‑1836 f604-526-1856 e [email protected] w www.danielchoidesign.com
Exhibit A: Design Group 25 6th Ave E Suite 2 V5T 1J3 Cory Ripley – 604‑873‑1583 f604-873-1584 e [email protected] w www.exhibitadesigngroup.com
Hangar 18 Creative Group Inc 1737 3rd Ave W Suite 220 V6J 1K7 Lynne DeCew – 604‑737‑7111 f604-737-7166 e [email protected] w www.hangar18creative.com
Ideastream Design Catherine Worrall – 604‑874‑7664 f604-874-7669 e [email protected] w www.ideastreamdesign.com
Identica Branding and Design 1085 Homer St V6B 1J4 Charlie Easton – 604‑647‑2942 f604-669-2727 e [email protected] w www.identica.ca
Karacters Design Group 777 Hornby St Suite 1600 V6Z 2T3 Megan McCord – 604‑640‑4327 f604-640-4452 e [email protected] w www.karacters.com
Karo Group Inc 611 Alexander St Suite 308 V6A 1E1 Drew Geldart – 604‑255‑6100 f604-255-3800 e [email protected] w www.karo.com
Kinetix Media Communications Ltd 5489 Byrne Rd Suite 155, Burnaby V5J 3J1 Paula Skaper – 604‑629‑5250 f604-682-7036 e [email protected] w www.kinetixmedia.com
Parker & Associates Inc 625 Howe St Suite 1180 V6C 2T6 Patrick Parker – 604‑689‑5506 f604-688-7002 e [email protected] w www.parkerandassocs.com
Porcaro Communications 221 Esplanade W Suite 504, North Vancouver V7M 3J3 Wendy Kearns – 604‑985‑2400 f604-986-8166 e [email protected] w www.porcaro.ca
ROMD {Marketing + Design} 8580 Aquitania Pl V5S 4V7 Peter Haggarty – 604‑609‑7788 e [email protected] w www.romd.ca
Adpages SOURCE BOOK 2012—39
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