adria mobil

www.creatoor.com

www.creatoor.com

Our approach is strategic …

www.creatoor.com

Our approach is strategic …

S - Situation Analysis - where are we now?

O - Objectives where do we want to go?

S - Strategy how are we going to get there?

I - Innovation what is our innovative breakthrough?

C - Concept what is our unique business concept?

T - Tactics the details of strategy.

A - Action or implementation - putting the plan to work.

C - Control measurement, monitoring, reviewing, updating

and modifying.

www.creatoor.com

There is only one ESSENTIAL

question …

www.creatoor.com

What is our uniqueness?

www.creatoor.com

What is our original, unique, exceptional

and breathtaking

STORY?

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Ratio + Emotion

… and fill with Enthusiasm

The story that will explain …

www.creatoor.com

The story that will seduce…

all 5 senses…

www.creatoor.com

Basic

Needs

Sophisticated

Needs Self-

Actualization

Aesthetic needs

Need to know &

Understand

Self-Estem Needs

Belonginess & Love

Safety Needs

Physiological Needs

Self actualised

Impulsivists

Rationalists

Pragmaticists

Careless

NEEDS

Low

income

High

income

PSYCHOLOGICAL

PROFILE

The story that will target …

www.creatoor.com

The story that will position…

Premium

Love Brand

www.creatoor.com

The story that will include …

Functional

Spiritual

Mental Social

Internal

… all 5 aspects of brand DNK

www.creatoor.com

The story that will communicate …

Emotional •The brand fits my •values •I belong here •I live the spirit of •this company

Intelectual •I understand our brand •I know what we stand for •I know how we are different •I know where we are going •And how we will get there

Behavioural •My role is clear •I know how to treat •customers •The key messages •I need to communicate

Lack of

commitment,

energy and

passion

Lack of

consistency

Lack of action

Brand

engagement

www.creatoor.com

life style – way of life

vitality

reliable product

Logistika

comfort

adventure

value for money

functionality tradition

fun

satisfaction of customers

fantastic holidays

satisfaction of employees

carefree

joy

The story that will communicate our core atributes

www.creatoor.com

Observe

Intellectualise Experience

The story that will include all learning tipes …

Experiment

www.creatoor.com

Why?

What? How?

What if?

The story that will communicate …

www.creatoor.com

The story that will position Adria …

www.creatoor.com

The story about us ...

The story about you ...

www.creatoor.com

“My life is my message”

(Gandhi) ...

www.creatoor.com

“Our life is our message”

www.creatoor.com

ADRIA target group

young at heart active adventures outgoing vital they know what they want …

www.creatoor.com

ADRIA living e-motion JOY

joy love happiness playful comfort dreams freedom

www.creatoor.com

ADRIA - living in motion

nature mountains seaside roads & highways city camps

www.creatoor.com

ADRIA – creating memories

traveling together laughter playing sports enjoying nature taking pictures having quality free time

www.creatoor.com

www.creatoor.com

C’mon… Seduce

me...!

www.creatoor.com

In search of the essence …

www.creatoor.com

…the essence has been created!

www.creatoor.com

The story made for your satisfaction..

www.creatoor.com

www.creatoor.com

The story of Adria…

www.creatoor.com

The story of perfection…

www.creatoor.com

The story of adventure…

www.creatoor.com

The story of fun…

www.creatoor.com

The story of comfort…

www.creatoor.com

The story of innovation…

www.creatoor.com

The story of tradition …

www.creatoor.com

The story of total satisfaction …

www.creatoor.com

www.creatoor.com

ADRIA – new joyful adds Discover Adria family motorhomes … Behind every smile, there is an Adria motorhome!

www.creatoor.com

Adria home - king of the road You - king of your world … Be a joyrider with Adria motorhome!

www.creatoor.com

ADRIA – Enjoy Your Holidays Plan your holidays wherever and whenever you want … Have your self a joyful holiday in an Adria caravan!

www.creatoor.com

ADRIA – new joyful adds Plan your holidays wherever and whenever you want … Behind every smile, there is an Adria caravan!

www.creatoor.com

www.creatoor.com

ADRIA – point of sell (POS)

car freshner playing cards postcards calander road map …

www.creatoor.com

www.creatoor.com

ADRIA – new fair material

poster stand presentations on the spot calander postcards road map

www.creatoor.com

www.creatoor.com

More than web…

…your personal Trip Advisor

www.creatoor.com

We will create Adria community!

www.creatoor.com

www.creatoor.com

Focussing on your success …

www.creatoor.com

Gradnja spletnih skupnosti

www.creatoor.com

Creatoor WEB metodologija

... Profesionalno načrtovanje, razvoj, vzdrževanje...

www.creatoor.com

Gradnja spletne skupnosti

www.creatoor.com

Kako ustvarimo uspešno spletno skupnost?

Kaj želimo? Ciljni uporabniki? Strategija?

www.creatoor.com

Od “pojma nimam” do strastne rabe...

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Takšni in drugačni uporabniki...

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Eni več, eni manj...

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Spletna skupnost – NETWIA.net

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Skupen interes

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Skupen interes

Jaz bom, ti boš,...

Gremo, negremo,...

Delam to, delaš to,...

Se dogaja, ne dogaja,...

Generirana vsebina

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Prednosti

- Povečana prepoznavnost blagovne znamke, podjetja, storitev, posameznika, društva,...

- Priporočilo s strani znanca, prijatelja, kolega,... je vredno več

- Skupine ciljnih uporabnikov naših storitev ali storitev naših partnerjev zbrane na enem mestu

- Enostavno obveščanje ciljnih uporabnikov o novostih, akcijah, produktih, storitvah,...

- Vsi ključni podatki in inforamcije zbrane na enem mestu

- Generiranje vsebine portala s strani uporabnikov

- Spletno mesto postane referenčno za področje ali področja, ki jih pokriva (kritična masa)

- Targetirano oglaševanje

- in še in še...

www.creatoor.com


Komu je produkt / storitev namenjena:

- Podjetjem, društvom,... kot alternativa obstoječemu intranetu

- Podjetjem, društvom,... kot vstop na področje medsebojnega intranet ali wiki komuniciranja

- Podjetjem, društvom,... kot orodje za povečanje prepoznavnosti blagovnih znamk, storitev, produktov

- Podjetjem, društvom,... kot orodje za povečanje referenčne vrednosti

- Podjetjem, društvom,... kot orodje za večanje zaupanja obstoječih ali potencialnih strank v storitve in

produkte podjetja

- Podjetjem, društvom,... kot platforma za online druženje in izmenjavo mnenj

- Podjetjem, društvom,... kot platforma za zbiranje informacij in podatkov na enem mestu

- in še in še,...

www.creatoor.com

Naš cilj je …

adria mobil

Marketing