adrian, tilley, david, saha , kunaal
DESCRIPTION
l u L U L e m o n. Adrian, Tilley, David, Saha , Kunaal. Background. Founded in 1998 Formed to create products which would help improve the level of health in a community Mission statement- to help people live longer, healthier and more fun filled lives - PowerPoint PPT PresentationTRANSCRIPT
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ADRIAN, TILLEY, DAVID, SAHA, KUNAAL
Background
Founded in 1998Formed to create products which would help
improve the level of health in a communityMission statement- to help people live longer,
healthier and more fun filled livesCreated a charitable giving program
Current Information
Established the Communities Legacies Program
In 2009 lululemon’s net income net income generated $58.3 million
Still has plans for expansion
Business Strategy
No traditional forms of advertisingSpends money on in store yoga classesOpens showrooms to find out what customers
wantPositive work environment
Discussion
What leadership beliefs do you think guide lululemon’s social responsibility practices?
Do you think economic, legal, ethical, and discretionary responsibilities are still met?
What social responsibility strategy is lululemon using?
What strengths and potential weaknesses do you think lululemon experiences?