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Adrift: The making of a game

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We work with clients to define their digital platform and products.

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We also build our own stu!.

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Design processWhat we learnedOutcomesWhere the game is now

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It started with a prototype.

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Sean is an indie developer.

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We had a bunch of ideas.

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The concept seemed to work, but we needed to test it.

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Along the way, we also had to create levels.

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Things were coming together.

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We were ready to submit to the App Store.

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Something didn’t feel right.

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Where was the whimsy?

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Denver Startup Week© Ashley Bennett

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SELECT A STAGE

COLORADO

3/4 COMPLETED

HANGING LAKE

75% COMPLETE

DIFFICULTY: 5

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We were excited, but we had discussed a release date.

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Back to square one. Kind of.

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How would you get from world to world?

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We liked the direction and pressed forward.

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100% Complete

90/90

Swift SANDS

Tutorial

Sky Peak

Hanging Lake

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Sky Peak

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We also wanted to create a custom soundtrack.

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Want to learn more about dynamic sound?

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How are we going to launch this thing?

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Tutorial, Hanging Lakes and charge for Sky Peak

Time Trial

Game Center integration

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We submitted to Apple.

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We used a promotional video to build hype.

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We emailed digital publications.

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We also looked at advertising.

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And then, Apple approved the game.

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tiny.cc/HackAdrift

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Active Users

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Website Tra"c

LAUNCH JAPAN?

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In-App Metrics

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Metrics helped us evaluate next steps.

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What did we learn?

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This was our first game.

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Games are hard.

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Can games last longer than “normal” apps?

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Was all the work on such detailed artwork worth it?

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Should our 1.3 have been our 1.0?

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Some unexpected opportunities.

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We wanted to make this game an 11-13 rating, but...

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In-App Purchases can be unpredictable.

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Should we have put ads in?

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Questions?