adrime advanced rich media presentation for web publishers june 2006

Adrime

Advanced Rich MediaPresentation for web publishers

June 2006

2006 ADRIME – Advanced Rich Media Technology

Adrime

Since 1999• Development of ScreenAd technology• Innovative advertisements• Link between creation and

presentation• One-tag®

• Direct advice on creation• Technical support• Broad research• > 650 million ScreenAds served so far• Top 500 advertisers


Adrime

• The internet is more commonly used within the mediamix

• The internet offers unlimited forms of advertising (high-impact, personalized)

• Adrime positions itself as a premium provider of quality and support


ScreenAd

• Increase of online advertisement spending (the Netherlands)

21

3240

66

97

0

20

40

60

80

100

120

2001 2002 2003 2004 2005

Net ad spending internet, 2001-2005 (x € 1 mln)

Source: IAB Nederland, Nielsen Media Research, with the exception of 2002. This is an estimate of the Media Loket.


ScreenAd

• Increase of online advertisement spending (the Netherlands)

• Bannerposition burn-out effect

Eyetracking Heatmap

Source: Poynterextra.org. Eyetracking research of the Poynter Institute, Estlow Center and Eyetools


ScreenAd

Adrime ScreenAd technology makes it possible to position advertisements easy and flexible

On every border of any browser

On every fixed element (banner/skyscraper etc.) to use as Expandable.

At the mouse


ScreenAd

Adrime ScreenAds create the highest possible rich media reach for they are being shown on more configurations then any other system.

Firefox on Macintosh OSX


ScreenAd


Safari on Macintosh OSX


ScreenAd


Firefox on Windows XP


ScreenAd


Internet Explorer 4, 5, 6 & 7Firefox / Mozilla (Windows/PC)Netscape 4 (gif) & 7Opera


ScreenAd

• Screen covering elements

Demo LayerAd NS

http://www.adrime.com/gallery/14/demo


ScreenAd

• Streaming content

Demo FloorAd including VideoAd Volvo



ScreenAd

• Interactivity

Demo LayerAd including interaction and

reminder BankGiroLoterij

http://www.adrime.com/gallery/34


ScreenAd

• International campaigns

Demo LayerAd Microsoft Italië



ScreenAd

• Unlimited creative possibilities

Demo LayerAd includinginteraction for Fantastic Four



ScreenAd

• Video intergration

Demo Expandable VideoAd

by Auto Motor en Sport


ScreenAd

• Operation ScreenAdOne-Tag© system

One-Tag©

Any other ad management system

Measure yourself:- views- clicks- events


ScreenAd

• Operation ScreenAdOne-Tag© systemAd-serving

Adrime

Mediaagency

Creatives toAdrime

Tags to Mediaagency

Tags to web publisher

Creatives toAdrime ScreenAd

servers

ScreenAd tovisitor

Tags tovisitor

Mediaagency measuresClicks/views/events


ScreenAd

• Advantages Adrime ScreenAdsUnlimited creative possibilitiesWidest reachTransparent with ad managementHassle free implementation

• Also…Interaction between adsSmart bandwidth usuageNot bound to static ads anymore


ScreenAd

• Adrime services for web publishersCreative support during salesDevelopment of new adsizesTechnical support during all stages of workflow Aftersales & evaluation

Demo

Demo 2

Demo

http://clients.adrime.com/files/campaigns/121/121/default.htm


Contact details

Westermarkt 2c1016 DK AmsterdamThe Netherlands

+31 20 523 76 88+31 20 523 76 89+31 6 28 42 7658

[email protected]


Workflow

ScreenAd shown

Mediaagency provides creatives

Creatives toweb publisher

Adrime processescreatives

Possibly themediaagency

request One-tags©

One-tag©

to web publshr

Creatives toAdrime

Web publisher places One-

tags©

Creatives toAdrime servers

Adserver Adrime

Adserver web publiser

Web publisher makes proposal for mediaagency

Adrime provides creative support

Back

adrime advanced rich media presentation for web publishers june 2006

Documents