adsense basics

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AdSense Basics. Displays ads relevant to your content Content, Search, RSS Feeds, Mobile Earnings: CPC and CPM Free to sign up Google handles all billing, sales, etc. Paid in $100 increments. Ad Targeting. Contextual - PowerPoint PPT Presentation

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Page 1: AdSense  Basics

AdSense

Page 2: AdSense  Basics

AdSense

AdSense Basics

• Displays ads relevant to your content• Content, Search, RSS Feeds, Mobile • Earnings: CPC and CPM• Free to sign up• Google handles all billing, sales, etc.• Paid in $100 increments

Page 3: AdSense  Basics

AdSense

Ad Targeting

Contextual• Keyword analysis, word frequency, font size,

and overall link structure of the web pagePlacement• Advertisers choose specific ad placement• Hand-picked or subsections of publisher

websites

Page 4: AdSense  Basics

AdSense

AdWords

• Hundreds of thousands of websites• Google’s contextual targeting formula places

ads based on keywords• Placement performance report– Site-by-site basis– Identify well-performing sites

Page 5: AdSense  Basics

AdSense

Ad Filters

Competitive Filter• Filter out competitors or specific advertisersContextual Filter• Eliminate inappropriate adsEditorial Review• Google reviews and approves ads first

Page 6: AdSense  Basics

AdSense

Setup

https://www.google.com/adsense/

Page 7: AdSense  Basics

AdSense

Placement

• Unobtrusive• Put the user first• Pages with text,

place ads below article

Page 8: AdSense  Basics

AdSense

Content

Page 9: AdSense  Basics

AdSense

Content

Page 10: AdSense  Basics

AdSense

RSS

Page 11: AdSense  Basics

AdSense

Mobile

Page 12: AdSense  Basics

AdSense

Reporting

• Channels: Custom and URL• Integrate with Analytics– Optimize with geography, sources, pages– Know what pages users are spending time on

• Ad Network (OpenX)– Targeting– Ad rotation

Page 13: AdSense  Basics

AdSense

Pros

• Run ads that will interest your users• Google search technology • Run ads targeted to your audience• Filter unwanted ads• Free and Easy

Page 14: AdSense  Basics

AdSense

Cons

• Lack of customization• Low CPM’s• Anyone is approved• Public service ads• Limited

Page 15: AdSense  Basics

AdSense

John ChowSeptember 2006 October 2006 November 2006 January 2007

AdSense: $352 AdSense: $740 AdSense: $872 Direct: $750

IntelliTXT: $621 IntelliTXT: $791 Text Link Ads: $621

TTZ Media: $338 Affiliate: $545

RSS: $57.14 AdSense: $536

ReviewMe: $50 IntelliTXT: $478

Text Link Ads: $30 TTZ: $183

RSS: $175

ReviewMe: $150

Page 16: AdSense  Basics

AdSense

John Chow