adstir for publisher 2014_4
TRANSCRIPT
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Summary AdStir’s Function
+ RTB
+ CPC Ad-Networks
+ How to Use
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Variation of AdStir
CocoPPa
CocoPPa
Icon AD
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TAP10
Recommended Apps
OK TAP10 TAP10 TAP10
Interstitial AD
300*250
320*100
320*50
Banner Type Ads for Smartphones
Banner Type Ads for PC
728*90
160 *
600
300*250
etc
AdStir CPC
AdStir CPC RTB
RTB AdStir CPC
Partner Ad-
networks
RTB AdStir CPC
Partner Ad-
networks
What is RTB?
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How can you make your impressions into earnings?
1. Send ad request to AdStir
2. Send RTB bid request to DSPs
3. Biddng to your ad request by each DSPs
4. Get earnings!
45 JPY
55 JPY
40 JPY
CPM
55 JPY
Monetizing Example
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CPM
55JPY
CPM
45JPY
CPM
40JPY
CPM
35JPY CPM
30JPY
RTB
CPC Ad-network A
CPC Ad-network B
CPC Ad-network C CPC
Ad-network D
Floor Price(CPM)
When there is not RTB ads over Floor Price CPM, Your ad request goes to backfill
(CPC ad-networks)
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AdStir is connected with all the
Japanese major 7 DSPs.
We have always more than
3200 RTB campaigns.
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15% Ad-Network D
60% Ad-Network C
20% Ad-Network B
5% Ad-Network A
etc
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Partner Ad-Networks Major Japanese & international CPC Ads
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AdStir CPC Our CPC Ad-Network menu
RTB Floor Price
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Settings
Reccomendation
Auto Optimization
We set floor price automatically depending on CPC ad-networks’s CPM rate.
If you want to manage by your hand
Detail Settings Please set floor price CPM in a higher CPM rate than CPC ad-networks.
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RTB
Displaying ratio(%)
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Settings
Reccomendation
AdStir CPC
We manage displaying ratio(%) automatically depending on each CPC ad-networks’s CPM rate.
If you want to manage by your hand or
If you want to check each Ad-networks report
Partner Ad-Networks Please apply using Partner ad-networks. After that, manage displaying ratio(%) yourself depending on each CPC ad-networks’s CPM rate.
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CP
C
Getting Started
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1st STEP Sign up to AdStir
2nd STEP Register your Apps/Sites and Ad Units
3rd STEP Integrate SDK/Ad Code
3minutes
Up to You
0~3business day *We confirm your medias
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up V earnings
UNITED, Inc SSP Division
http://en.ad-stir.com/
+81-3-6821-0005