adtech london get jar sep2010
DESCRIPTION
full presentation by GetJar's Patrick Mork at Ad:tech London Sep 2010TRANSCRIPT
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The Apps Explosion: Opportunity for brands
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GetJar is the world’s 2nd largest app store
• Appsolutely Everything– Supports 2200+ phones– 70,000+ free apps – 90M downloads per month– 1 billion downloads to date– 200+ countries
• App / Site Publishing and Promotion for content owners
– Free distribution– Pay-Per-Download
distribution– App / site promotion
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Providing distribution for some of the biggest brands…
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Internet Players Games & Entertainment Social Networking
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In an industry that will reach 50 bln downloads by 2012
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92%
CAGR
March 2010, Chetan Sharma Consulting
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All this is driven by content hungry consumers
Confidential5
18-34 years61%
18-34 years61%
Male70%Male70%
Download Min.
3-4 times week60%
Download Min.
3-4 times week60%
Have downloade
d apps with ads
65%
Have downloade
d apps with ads
65%
Use mobile Internet
more then Internet
69%
Use mobile Internet
more then Internet
69%
Source: GetJar research poll, 1000 users Q4 2009. GetJar demographic
42% using apps while at home
42% using apps while at home
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Top apps downloaded on GetJar in August
1. Facebook – social networking
2. Ebuddy – social networking
3. Opera mini - browser
4. Nimbuzz – social networking
5. Google – search
6. Mig33 – social networking
7. Yahoo! Mobile – News / search
8. My-player –
9. Bitstream Bolt – browser
10.Yahoo! Mail - email
Confidential6
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However, being successful is not child’s play…
• Over 4,000 different handsets
• At least 8 different platforms to develop on
• More then 48 different app stores
• An estimated 425,000 apps alone in the App Store, Android Market and GetJar
• Multiple marketing tools including Ad Networks, SMS, MMS, Bluetooth, QR codes…
Confidential7
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Consumer marketing – Just App it!
Confidential8
APP IT! is a unique link created when you upload your app / site to GetJar
It’s provides you with one, single destination to tell
consumers where to get your app or access your site
regardless of their phone make/model”
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Facebook: App it! off a mobile site
Confidential9
Step 1:Placed the App it! link on
their mobile site
Step 2:The consumer clicks the link and is taken to their
page on GetJar
Step3:GetJar serves them the
most appropriate app for their handset
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App it! increased downloads more then 10x
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• Uploaded their site in March 2009
• Placed the App it! link on their site in Sep
2009• Downloads went from
80,000 / week to 1.5 million!
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Associated Press: Just APP IT! with email!
• As part of the World Cup the Associated Press wanted to promote it’s apps to users using email
• They uploaded their apps and mobile site to GetJar
• Once uploaded they incorporated the link to their APP IT! in an email campaign to several hundred thousand subscribers
• The resulting email campaign achieved a 20% click through from consumers
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Cnectd: App It! through Twitter
Confidential12
• Uploaded iPhone, Android and BB
apps• Placed App it! on
their website•Tweeted the link• 600,000 dl’s in 6
days
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App it! can be used on a website (example)
Confidential13
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In-store marketing – It’s all about placement
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• PPD: sponsored apps on GetJar• Google ad sense type ad service. • Bid for premium visibility to increase
downloads. • Successful bids get premium listing • Pay only for successful downloads
• Channels: GetJar.com and m.GetJar.com, as well as through channel partners like Sprint, Rogers and Sony Ericsson PlayNow Arena
• Targeting: Bid for downloads by geography, by handsets and by carrier
m.getjar.com
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Case study: Google
• Goal: Google was looking to reach a global audience with it’s Google Mobile App application
• Google Mobile App (“Google”) was posted on GetJar and started with 43,000 downloads/month, organically, without promotion.
• Solution: GetJar Pay Per Download campaigns were deployed in 2 phases
• Results: Google now receives over 1,000,000 downloads/ month
• Downloads to date: 14.6 million
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Background and Results Monthly download evolution
First PPD
campaign
First PPD
campaign
2nd campaig
n (x3 budget)
2nd campaig
n (x3 budget)
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Case study: Snaptu
• Goal: Quickly grow user base to attract higher cpm’s for advertisers to place ads in their app. Looked for global distribution
• Product: Cross platform app that aggregates a users favorites social networking widgets in one place for easier access
• Solution: Launched multiple PPD campaigns in two phases. Bids targeted by market and multiple campaigns run highlighting different services in the app
• Downloads to date: 5,200,000
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Background and Results Monthly download evolution
First PPD
campaign
First PPD
campaign
2nd campaig
n (x3 budget)
2nd campaig
n (x3 budget)
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Conclusions
• Apps are becoming big business with estimates of an industry worth $32 billion by 2015
• GetJar stands at the center of this explosion as the only cross platform app store
• Marketing apps requires focus on both driving consumers to destinations where they can get apps and marketing within the stores once they get there
• GetJar’s App it! services helps brands / agencies market their apps while not having to drive users to multiple different app stores
• Pay-Per-Download is a Google ad sense-like service to get premium visibility for apps while only paying for the downloads you get
Confidential17
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GetJar Networks Inc. 1510 Fashion Island Blvd, suite
300San Mateo, California
94404 USA
Patrick MorkChief Marketing [email protected] www.getjar.com
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