ad:tech melbourne - mobile and social strategies for retailers
DESCRIPTION
For consumers, engaging with retail brands is all about shopping. For channel strategies however, context drives consumer behaviour and must be considered before anything else.Presented at ad:tech Melbourne, March 31, 2011TRANSCRIPT
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Andrew FisherGeneral Manager, Technology@ajfisher
http://bit.ly/mobsoc-retail
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15%mobile traffic to
5%but only
revenue
non-mobile sites
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Social commerce is taking off
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It's all shopping
to your customers
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Context drives
behaviour
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Hunter
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Gatherer
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Urgent now
Flickr / CC: Ed Yourdon & Lulemon Athletica
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Repetitive now
Flickr / CC: Mark Hillary
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Bored now
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Peers
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Suggestedconversati
on
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Brand conversation
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Questions from you
Challenges with social media.
Have you got a mobile strategy yet?
Changes in behaviour around mobile
Customers interacting with social media in different ways
Customers are in “non-traditional” SM segments