adult programming on a limited budget

7/29/2019 Adult Programming on a Limited Budget

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Before we get startedBefore we get started Is everyone fully caffeinated?

Is anyone still in their pajamaslike me? Possible technical issues via feline

Seven pounds of

sleeping kitty ninja

Seven pounds of notsleeping kitty ninja

(aka crazy mode)


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Adult Programming on a Limited BudgetAdult Programming on a Limited Budget

Molly Rach

Adult Programming CoordinatorHiawatha Public Library


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About Me

About MeAbout Me Have worked in three different public libraries

over the course of 13 years. Have been with the Hiawatha Public Library for 7

years. I am the Adult Programming Coordinator for our

library. In addition to that role, I also maintain theCD and DVD collections for our library.

Carry a Level IV State Certification with the StateLibrary of Iowa and have completed the Iowa

Library Associations Leadership Institute. Known as the resident whiner, I generally have

an inclination towards misbehaving and beingsassy.


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About My LibraryAbout My LibraryAbout My LibraryWe are located in Hiawatha,

IA, a small city located withinthe Cedar Rapids metro

area.

Because of our close

proximity to Cedar Rapids

and Marion, the Metro

Library Consortium wasformed in 1999 to provide

library services to the metro

area.


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Our Staff!Our Staff!Our Staff!


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Some StatisticsSome StatisticsSome Statistics

In fiscal year 2006-2007 we circulated

189,009 items. In fiscal year 2011-2012 wecirculated 311,125 items.

In library speak, we have 7.2 full time staff. In

laymans terms, we have 7 full time staff, 2-30hour staff, and 3 pages who each work 10hours a week.

In fiscal year 2006-2007 we had 281 adultsattend programs. In fiscal year 2011-2012 wehad 1,509 adults attend 126 programs.


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Budget ComparisonsBudget Comparisons

Hiawatha Public LibraryCedar Rapids Public Library &

Marion Public Library

Annual operating budget of

$529,000

Cedar Rapids Public

Librarys annual operating

budget $4.2 million

Marion Public Librarys

annual operating budget

$1.4 million


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I have a dream


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WHAT WOULD YOU DOWHAT WOULD YOU DOIF...IF...

You had one million dollars to spend on programming?


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The lesson learned?The lesson learned?The lesson learned?

Just because youre small, theresno harm in dreaming big!

Your programming can be as big

and wonderful as you want to

make it.


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Research andStatistics aboutAdult Programming

otherwise known as on a more serious note


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Research indicatesResearch indicatesResearch indicates Research done in the United Kingdom on

libraries indicated: The opportunities offered by

libraries, in addition to providing access to books andother recreational materials such as videos, furtherenhance people's leisure time by giving them thechance to socialize and by providing access to

activities many others in society take for grantedbecause they can afford them. Research from Minnesota suggests: This includes

the phenomenon known as the "living room"

experience, meeting and conference rooms available,all-inclusive, safe and friendly environment, and aunique forum for social networking, book clubs andreading groups.


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Iowa StatisticsIowa StatisticsIowa Statistics In fiscal year 2011, Iowa public libraries educated

and entertained 1,465,349 attendees with 67,215programs. If the attendees paid a commercial feeof $4 per person, they would have paid nearly $6million!

196,402 adults attended programming at theirpublic libraries in the state of Iowa during fiscalyear 2011.

In fiscal year 2011, Hiawatha Public Library had704 adults attend programs, average number ofadults attending programs in libraries our sizewas 669.


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Wisconsin StatisticsWisconsin StatisticsWisconsin Statistics According to Jamie McCanless, Library

Data and Finance Coordinator for theWisconsin Department of Public

Instruction, Wisconsin does not keep

track of adult program attendance. In fiscal year 2011, Wisconsin libraries

had 19, 974 other programs with

338,597 other attendees.


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Programming Ideas

otherwise known as the light bulb moments.


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Considerations when planningConsiderations when planningConsiderations when planning What are your communitys needs and

interests? What is your audience?

Timing is everything!

What are you willing to spend? Watch out for conflicts with other

organizations.

How far in advance?


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Tools of the tradeTools of the tradeTools of the trade Rolodex or business card holder

Microsoft Publisher or BroderbundsPrint Shop software

A really good color printer

Disposable plates, silverware, napkins andcups

Serving ware

Thank you cards Notepads and post-it notes


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6 Types of Programming6 Types of Programming6 Types of Programming Literary

Musical Foodie

Fun

Civic

Crafty


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Literary

Book discussions Book Clubs

Author visits

Writing workshops World Book Night

(www.worldbooknight.org)

Storytellers(http://www.storynet.org/teller/index.php)

National library events

You mean we read at a library?!You mean we read at a library?!


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If the music moves youIf the music moves youIf the music moves you Musical

Local bands

School bands

Professional musicians

History of music

CD preview party

CD exchange


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Everything is better with food!Everything is better with food!Everything is better with food! Foodie

Recipe Swaps

Nutritionist

Local Chef or Experienced Cook

Edible Book Contest Cake decorating class

Local Farmers Exhibition

Coupon Clipping/Saving Money on Groceries

Coffee Tasting


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We arent always so seriousWe arenWe arent always so serioust always so serious Fun

Paranormal programs

Going green

Master Gardeners (http://www.ahs.org/gardening-resources/master-gardeners)

Scrabble Club(http://www2.scrabble-assoc.com/)

Chess Club Play preview

Collaborative programming

Organizing

Duct tape crafts (http://duckbrand.com/duck-tape-club/ducktivities)

Light Saber class

Nerf Gun tournament


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Civic

Resume writing workshopJob search workshop

Animal shelter awareness

Computer classes Goal setting

Blood drives

Food drives

We need to give backWe need to give back


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Craft time aint just for the kiddos!Craft time ainCraft time aint just for the kiddos!t just for the kiddos!

Crafty Knitting

Crocheting

Quilting

Scrapbooking

Photography

Frames Altered books


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Still need more ideas?

Beg, borrow or steal!

Still need more ideas?Still need more ideas?

Beg, borrow or steal!Beg, borrow or steal!

Ask your patrons!

Think current, think relevant. Books about programming Programming Librarian website

Pinterest

Steal from other libraries! New York Public Library Brooklyn Public Library Hennepin County Library System Charlotte Mecklenburg Library


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Financingprogramming

otherwise known as show me the money.

SHOW ME

THE MONEY!


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Outside Funding SourcesOutside Funding SourcesOutside Funding Sources Local banks and community credit unions

Local businesses Church groups

School groups

Civic organizations

Humanities organizations

Grants Community foundations


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Other tips for fundingOther tips for fundingOther tips for funding Know your approach (letter, phone, etc.)

Know your stats, connections, and informationabout your library (elevator speech)

Stress what you can do to benefit theirorganization (free publicity, future partnerships,

etc.) Always play the library card

Dont be afraid to bargain

Always, always, ALWAYS send a handwrittenthank you note for any financial donation youreceive


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Advertising

otherwise known shout, shout get it all out.

EXTRA!

EXTRA!


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DefinitionDefinitionDefinition advertising [ad-ver-tahy-zing] noun

the act or practice of calling public attentionto one's product, service, need, etc.,

especially by paid announcements in

newspapers and magazines, over radio ortelevision, on billboards, etc.: to get more

customers by advertising.

paid announcements; advertisements. the profession of planning, designing, and

writing advertisements.


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Getting the word outGetting the word outGetting the word out In-house advertising

Flyers Posters

Bookmarks

Postings in bathroom stalls or mirrors E-blasts

Electronic advertising (TV screens, digitalpicture frames, etc.)

Social media (Facebook, Twitter, Blogger,etc.)

Word of mouth


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Getting the word outpart deuxGetting the word outGetting the word outpart deuxpart deux Out-of-house advertising

Local newspaper

Television and radio stations

Water bills

Community boards

Local businesses Grocery stores

Restaurant pop-ups

Coffee Shops Doctors offices

Community websites


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Advocating for Your ProgramsAdvocating for Your Programs Learn to speak the language of those you seek to

serve

K.I.S.S. (Keep it Simple Simon) Keep yourinformation simple and concise

Have talking points about your program ready for

you and your staff when people ask Target your audience-go to where the people

who will benefit or enjoy your program are

Make the most out of every media opportunitygiven to you

Never stop trying to get peoples attention


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Game Day

otherwise known ashope for the best, prepare for the worst


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There once was a programThere once was a programThere once was a program


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In the momentIn the momentIn the moment Make sure to introduce yourself to your

presenter

Always do an introduction for yourpresenter

You have their full, undivided attention!Use your time with people to remindthem of the other programs you have

coming up Ask for feedback from your audience

Above all, keep calm and carry on


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Some months the world does notSome months the world does not

work in your favorwork in your favor

Me usually

Me during the month of February


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Recap

otherwise known asits okay to come out, were almost done


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Things to rememberThings to rememberThings to remember Keep in mind considerations when planning

programming(timing, etc.) Find your niche in programs

Know your numbers, stats, and possibilities

ALWAYS thank your sponsors and speakers Think outside the box

Everything is better with chocolate (and

wine)


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THANK YOU!!THANK YOU!!THANK YOU!! My contact information:

Email: [email protected] Phone: (319) 393-1414


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ResourcesResourcesHooray!Hooray! A couple awesome articles:

Programming on a Long Colorful Shoestringhttp://www.programminglibrarian.org/library/planning/programming-on-

a-long-colorful-shoestring.html#.UT_18BzvsYo Repackage, Rebrand, Relaunch: Making Old Programs Look Like New

http://www.programminglibrarian.org/library/planning/repackage-rebrand-relaunch.html#.UT_2sxzvsYo

Advocacy:

The Small but Powerful Guide to Winning Big Support for your Rural Libraryfrom the ALA Office for Literacy and Outreach Services

Books about designing: Graphic Design for Non-Designers by Tony Seddon & Jane Waterhouse

The Non-Designers Design Book 3rdedition by Robin Williams

Books about programming: Programming for Adults by Raymond Ranier

Adult Programs in the Libraryby Brent Lear

adult programming on a limited budget

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